The document highlights key presentations from Kofax Transform 2015, focusing on customer engagement and transformation strategies. Guy Kawasaki discusses achieving likeability and trustworthiness, while Dermot McCauley emphasizes smart process applications for multichannel engagement. The concept of transformation is illustrated through a shift from paper to digital, personalization, and enhancing customer success.

1. #KofaxTransform

2. During Kofax Transform 2015, select presentations were captured through
creative interpretation of graphic recorders. Enjoy the visual journey.
IGNITING
CUSTOMER
ENGAGEMENT

3. The Art of Enchantment
Presented by Guy Kawasaki
1. Achieve Likeability
2. Achieve Trustworthiness
3. Perfect (your product or service)
4. Launch
5. Overcome Resistance
6. Endure
7. Present
8. Use Technology
9. Enchant Up
10.Enchant Down

5. Igniting Customer Engagement
with Smart Process Applications
Presented by Dermot McCauley
• Age of the customer
• Empowered
• Connected
• Informed
• How to engage with customers using
Smart Process Applications
• Multichannel engagement
• Adaptive process
• Actionable insights
• Collaboration

7. What Does Customer Engagement
Mean To You?
• Helping customers become successful
• Personalizing answers
• Customer interaction on their own terms
• Becoming a partner, not a vendor
• Adding value
• Proactive participation
• Building long term strategies
• Telling a story and sell your dream
• Anticipate change and customer
expectations
Social Listening/Attendee poll

9. What Does Transformation
Look Like?
• Migrating from paper to digital
• Change from anonymous to unique
• Enriching data
• Removing the brick from accelerator
pedal
• Changing healthcare to health and care
• Data extraction and transformation
• One platform, multiple tools
Social Listening/Attendee poll

11. ADDITIONAL
GRAPHIC
RECORDINGS

12. Customer Communications Management

13. E-Signature Technology

14. Financial Services