Mar tech conference brightcove 20140814 slide share
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Steve Rotter - Global VP of Digital Marketing Presentation from MarTech 2014 Conference
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Mar tech conference brightcove 20140814 slide share
- 1. @sjrotter
- 3. Average adult attention span? TODAY the year 2002
- 4. Today The Old Days… Stores and Sales People Search – Social – Self-Directed Customer Journey
- 12. 5500 Customers 70 Countries
- 13. WHAT CONTENT TYPES GREW THE MOST? 25% MOBILE CONTENT VIRTUAL CONFERENCES RESEARCH REPORTS VIDEO 44% 70% 33% 28% 52% 15% 10%
- 14. Story will help your brand cut through the noise
- 15. Story means simplifying to get at the core message
- 26. Pages With Video Attracted 2-3x More Visitors
- 27. 157% Increase in Organic Traffic From Search Engines. (MarketingSherpa)
- 30. “When it comes to engagement, conversion and on-brand messaging, nothing delivers like video.” ExactTarget
- 36. How long should a marketing video be? 14 Minutes???
- 38. 38 | ©2014 Brightcove Inc
- 39. New Research in 2014
- 43. Use DBL for Campaigns
- 45. BUT… Video marketing at scale is hard Growing video libraries Encoding for every device 45 | ©2014 Brightcove Inc Supporting large teams Delivering beautiful experiences Reaching social channels Increasing conversion rates Integrating with marketing technologies Knowing what’s working
- 46. … and this problem will only get harder as your video strategy grows 46 | ©2014 Brightcove Inc
- 47. has solved this problem with 47 | ©2014 Brightcove Inc
- 48. The most comprehensive suite of video technologies for the needs of the modern marketer 48 | ©2014 Brightcove Inc
- 49. @sjrotter
Editor's Notes
- Further making the case for video contenting marketing, here is a great stat: Did you know that pages with video attract 2-3x more site visitors??
- And according to Marketing Sherpa they also result in a 157% increase in organic traffic from search engines. The point here is that video is a great way to attract and engage site visitors. The more video content you have on your site the more visits you will receive.
- We’re big on content marketing at Exact Target for all of the reasons we’re heard: prospects interact with our brand long before they interact with our sales people, and compelling content drives engagement, loyalty and, increasingly, conversion. Video continues to be one of the major content types that we produce as part of our content marketing mix. We use video to tell stories, to bring products to life and to explore industry trends. If you visit the ExactTarget.com website you’ll find lots of video, including short-form videos on or homepage, products section, resource center and throughout our blog. Products Resource Center Blog
- There are many options for how you can incorporate DBL to customize and personalize online experiences in your campaigns. Just a few examples: Nurture Campaigns – you can use DBL throughout the course of a campaign to adjust tracks, where people go on the campaign flow, how frequently they get messages, what messages they get, what type of content they receive. Targeted Ads – you can use DBL to know which ad to serve up to your customer when they are browsing on a 3rd party website. If they are early in the buying process, they may get one ad but later they may get something completely different. Dynamic Content – you can understand what web pages a customer is visiting then promote different content in an email based on their unique interests they were displaying online Social – you can….