Social Media has impacted in both positive and negative ways, here's presentation by https://iskills.com/

1. Social Media
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2. What is Social Media ?
• Social media is an digital application that
allows the user to create and share
information's, ideas, careers etc., with each
other.
• We can say social media is an online
communication and information sharing
platform.
• This sharing is done through virtual
communities and networks.
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3. Contd..
• Many individuals uses social network to be in
touch with friends and family. To interact with
them to share their memories and so on.
• Businessman uses social media as a platform
for marketing to promote his product.
• Similarly various fields use social media
according to their required necessity.
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5. Top 10 Social Media sites:
1. Facebook
2. WhatsApp
3. Instagram
4. Twitter
5. Tumblr
6. Pinterest
7. Linkedin
8. Reddit
9. YouTube
10. Telegram
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6. Types of Social Media
• There are seven popular types of social media
platforms, they are:
– Social Networking – Facebook
– Discussion forum- Quora
– Micro blogging- Twitter
– Photo sharing- Instagram
– Bookmarking Networks- Pinterest
– Consumer review network - Zomato
– Video sharing- YouTube
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7. What is Social Media Marketing ?
• Social Media Marketing is the process of using
social media sites to promote a company’s
product or service.
• By doing so many new customers can be
obtained.
• It is easy to be in touch with the existing
customer.
• It has the power to increase the customer loyalty.
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8. Benefits for Students
• Social media plays an important role in students life.
Nowadays most of the colleges conduct online
discussion forums and webinars on trending topics.
• It helps students from any corner to connect and
gather information. Employment opportunities are
easier via various sites like Linkedin.
• Just by posting resumes a student can connect with the
job seekers.
• Huge amount of study materials are uploaded in
various sites for students use. And there are also
networks for connecting students and teachers.
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10. Benefits for Business
• Social media is a great tool nowadays to reach the
customers increase the sales and grow the business.
• Branding is the first step to make the business a
success one .
• By using social media we can easily review the
feedback's from the customers.
• We can find what a customer like or dislike or what he
prefers.
• By posting the link of the content on the social media
we can increase the traffic of our site. The biggest
advantage is it is cost effective.
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11. Negative impact of social media
• Researches found that one may become
addictive by using social media too much.
• It may also lead to depression and anxiety.
• It could lead to distance in a relationship.
• We fall into a trap of comparing our life with
others which is mentally unhealthy.
• Another harmful impact of social media is
lack of sleep.
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12. Impacts and Health problem in
children ?
• Studies shows that health impact due to social
media in children affect them mentally specially
in self esteem and well being.
• Most of the children isolate themselves from the
real world and become addictive to social media.
It may lead to depression.
• Moreover by using Smart Gadgets for a long time
creates problem in vision. Due to which kids are
forced to wear specs at a very small age.
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13. Advantages of social media
• Best way of connecting with peoples.
• Access to paid advertising services.
• Bring traffic to our website.
• We can easily evaluate our performance.
• Can create a viral content.
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14. Disadvantages of Social Media
• Cyber Bullying
• Hacking
• Addiction
• Frauds and scams
• Security issues
• Health issues
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15. Conclusion
• While social media provides valuable
information and opportunity to learn wide
variety of new things, there is more addiction
towards it.
• Hence, its peoples responsibility to set their
own limitation of usage and children should
be always under the supervision of parents.
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16. Thank You
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