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Hannon Hill User Conference        Beyond Facebook          James Horigan, Digital WaveA frank conversation about the rapi...
INTRODUCTIONS                2
IntroductionsJames Horigan   – Co-founder, Digital Wave, incorporated 1993       • www.digitalwave.com       • www.faceboo...
A SOCIAL MEDIA DISCUSSION                            4
5
Are conventional computers becoming obsolete? ―I read all of my e-mail messages on my phone first. If I need to follow-up ...
7
Which social network should you watch?   – Facebook:           Launched Feb. 2004       • 955 million users (Jul. 2012)   ...
Do students like to be contacted through social media?                               but that‘s my―Colleges say, ‗Like us ...
How broadly should you reach out?‖‘You have to be nimble and not get emotionally invested in                 Send the same...
How do you track your social media presence?Of MBA programs from top business schools…    – All 70 promoted themselves on ...
How can colleges use Instagram toconnect with students?―[Instagram] is not a greatplatform if you‘re trying todrive traffi...
Are there any indicators a student will succeed after college?―[Apple] figured out early that educational discounts are a ...
What is the best way to first contact prospective students?      Cappex.com, 2012                                         ...
Where is Facebook used the most?     Facebook.com, 2010                                   15
What are the top 5 social media colleges?1. Johns Hopkins University   FB Likes:   16,9762. Harvard University   FB Likes:...
Is a good website enough to attract students?―The lack of engagement for the students can make them                       ...
Continue the ConversationGroup on LinkedIn: tinyurl.com/BeyondFacebookHHFollow James:     @jameshdwFollow Digital Wave:@Di...
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Beyond Facebook Cascade Server User Conference Session, by James Horigan, Digital Wave

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What is your social media strategy? Is Facebook on its way out? Why do students prefer twitter? Why is YouTube the largest social community? What about social apps like Instagram? Are you getting measurable results? Do your students even want you in their social streams?

Let’s have a frank conversation about the rapidly changing social media landscape and where the opportunities for success are. This round table discussion will be lead by veteran web strategist, James Horigan, Co-Founder of Digital Wave.

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Beyond Facebook Cascade Server User Conference Session, by James Horigan, Digital Wave

  1. 1. Hannon Hill User Conference Beyond Facebook James Horigan, Digital WaveA frank conversation about the rapidly changingsocial media landscape and where the opportunitiesfor success are. 1
  2. 2. INTRODUCTIONS 2
  3. 3. IntroductionsJames Horigan – Co-founder, Digital Wave, incorporated 1993 • www.digitalwave.com • www.facebook.com/digitalwaveweb – Executive VP/Business Development, Antech Systems • www.antechsystems.com – Developmental Strategist, CustomViewbook.com • www.customviewbook.com • www.facebook.com/digitalwaveweb 3
  4. 4. A SOCIAL MEDIA DISCUSSION 4
  5. 5. 5
  6. 6. Are conventional computers becoming obsolete? ―I read all of my e-mail messages on my phone first. If I need to follow-up or send a detailed response, I‘ll open it up and respond to it on my computer when I get home.‖ http://www.cappex.com/media/digitalMobile2012.pdf ―According to Nielsen, 58 percent of American teens between 13 and 17 now have a smartphone -- thats a big jump from 36 percent a year earlier…‖ http://www.engadget.com/2012/09/10/nielsen-more-than-half-of-us- teens-now-own-smartphones/ Teenage Student, 2012 6
  7. 7. 7
  8. 8. Which social network should you watch? – Facebook: Launched Feb. 2004 • 955 million users (Jul. 2012) – YouTube: Launched Feb. 2005 • 490 million users (Feb. 2012) – Twitter: Launched Mar. 2006 • 500 million users (Apr. 2012) – Instagram: Launched Oct. 2010 • 30 million users (Apr. 2012) As reported by each company 8
  9. 9. Do students like to be contacted through social media? but that‘s my―Colleges say, ‗Like us on Facebook‘ — personal time, I‘d rather not. I‘d like to find a time in my day where I don‘t think about the college process.‖http://thechoice.blogs.nytimes.com/2011/09/26/technology-in-admiss/ High school senior, NACAC panel member, 2011 9
  10. 10. How broadly should you reach out?‖‘You have to be nimble and not get emotionally invested in Send the same message to one approach,‘ … multiple sites, and students are likely to feel besieged. Rely on e-mail, though, and important messages may go unread.‖http://chronicle.com/article/Digitally-Savvy-Students- Play/134224/?cid=wb&utm_source=wb&utm_medium=en Rebecca E. Ramsport, social media specialist, Chronicle of Higher 10 Learning Sept. 10, 2012
  11. 11. How do you track your social media presence?Of MBA programs from top business schools… – All 70 promoted themselves on Facebook – 96% promoted themselves on Twitter – 87% promoted themselves on LinkedIn – 65% DON‘T track which platform produces applicationshttp://www.usnews.com/education/best-graduate-schools/top-business-schools/articles/2012/07/25/study-mba-programs-dont-connect-social-media-dots University of Massachusetts – Dartmouth, Jul 25, 2012 11
  12. 12. How can colleges use Instagram toconnect with students?―[Instagram] is not a greatplatform if you‘re trying todrive traffic to another place. The onlyengagement you can get is a ‗like‘ or comment.‖http://link.highedweb.org/2012/06/all-caps-instagram/Bruce Floyd, social media specialist, University of Florida 12
  13. 13. Are there any indicators a student will succeed after college?―[Apple] figured out early that educational discounts are a way to get These areearly adopters, tech-savvy users, to use their products.future business leaders who are more likely tobecome loyal customers.‖http://www.fastcompany.com/1842475/how-woo-students-and-influence-early-adopters Atle Skallberg, CEO ofStudentUniverse.com, Jul. 12, 2012 13
  14. 14. What is the best way to first contact prospective students? Cappex.com, 2012 14
  15. 15. Where is Facebook used the most? Facebook.com, 2010 15
  16. 16. What are the top 5 social media colleges?1. Johns Hopkins University FB Likes: 16,9762. Harvard University FB Likes: 1,281,5963. University of Notre Dame FB Likes: 52,5694. Ohio State University FB Likes: 407,8485. Columbia University in the City of New York FB Likes: 33,321 Student Advisor (Feb. 2, 2012) 16
  17. 17. Is a good website enough to attract students?―The lack of engagement for the students can make them Even a good web feel like the school doesn‘t care. page is useless if there aren‘t features that include one-on-one connection.‖http://mashable.com/2012/02/03/higher-education-social-media/OnlineUniversities.com, Feb. 3, 2012 17
  18. 18. Continue the ConversationGroup on LinkedIn: tinyurl.com/BeyondFacebookHHFollow James: @jameshdwFollow Digital Wave:@DigitalWaveTech Facebook.com/DigitalWaveWeb Thank you for attending. Return to Beginning | Quit Presentation 18

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