TiasNimbas - Workshop Networking Skills - 18 january 2014

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TiasNimbas - Workshop Networking Skills - 18 january 2014

  1. 1. - Workshop Networking Skills - TiasNimbas – 18/01/2014 - Workshop Networking skills - TiasNimbas 1
  2. 2. Introduction – Ayman van Bregt -  Digital Strategist with a focus on turning digital (and social) media into digital value, digital experiences and social  business -  Co-founder NSMA (Dutch Social Media Academy) http://about.me/aymanvanbregt Twitter: @aymanvanbregt Workshop Networking skills - TiasNimbas 2
  3. 3. Overview 1.  The social media landscape 2.  LinkedIn Basics 3.  Making LinkedIn work for you 4.  Networking etiquette 5.  Tips to optimize your profile and getting the most out of LinkedIn Slides are available via http://www.slideshare.net/nsma Workshop Networking skills - TiasNimbas 3
  4. 4. Media has changed h#p://youtu.be/8JenAyMmZ68   Workshop Networking skills - TiasNimbas 4
  5. 5. Media has changed Workshop Networking skills - TiasNimbas 5
  6. 6. Speed of digital and social media Workshop Networking skills - TiasNimbas 6
  7. 7. Media has changed -  Linear -  Locational -  Limited possibilities -  Passive Workshop Networking skills - TiasNimbas 7
  8. 8. Media has changed -  Non-linear -  Location based -  Indefinite possibilities -  Passive and active (always on) Workshop Networking skills - TiasNimbas 8
  9. 9. Laws for growth h#p://content.7me.com/7me/interac7ve/0,31813,2048601,00.html   Workshop Networking skills - TiasNimbas 9
  10. 10. Laws for growth h#p://en.wikipedia.org/wiki/File:Transistor_Count_and_Moore%27s_Law_-­‐_2011.svg   Workshop Networking skills - TiasNimbas 10
  11. 11. Laws for growth h#p://en.wikipedia.org/wiki/File:Metcalfe-­‐Network-­‐Effect.svg   Workshop Networking skills - TiasNimbas 11
  12. 12. Defining social media ‘Social media describes online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other. Social media can take many forms, including text, images, audio and video. Populair social mediums include blos, message boards, podcasts, wikis and vlogs’ - Dion Hinchcliffe - (2006) ‘Social media are the online conversational channels where your business becomes the de facto source of insight, information and community through interaction and dialogue with your customers and create a slow term bond’ ‘Media that enables you to express and stimulate social behavior and gives you the opportunity to show interest in key persons’ - Mitch Joel - (2010) - Ayman van Bregt - (2012) Workshop Networking skills - TiasNimbas 12
  13. 13. Defining social media ‘Social media describes online tools and platforms that people use to share opinions, insights, experiences and perspectives with each Func7on   other. Social media can take many forms, including text, images, audio and video. Populair social mediums include blos, message boards, podcasts, wikis and vlogs’ - Dion Hinchcliffe - (2006) ‘Social media are the online conversational channels where your business Value   becomes the de facto source of insight, information and community through interaction and dialogue with your customers and create a slow term bond’ ‘Media that enables you to express and stimulate social behavior and gives you the Behavior   opportunity to show interest in key persons’ - Mitch Joel - (2010) - Ayman van Bregt - (2012) Workshop Networking skills - TiasNimbas 13
  14. 14. Quiz Based upon this definition of Social Media... ‘Social media describes online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other.’ Do you consider yourself an active social media user based upon the 2006 definition? Workshop Networking skills - TiasNimbas 14
  15. 15. Quiz Based upon this definition of Social Media... ‘Media that enables you to express and stimulate social behavior and gives you the opportunity to show interest in key persons’ Do you consider yourself an active social media user based upon the 2012 definition? Workshop Networking skills - TiasNimbas 15
  16. 16. Assignment 1 – Present your teampartner What’s your social presentation? Source:  h#p://flic.kr/p/fSGFX4   Workshop Networking skills - TiasNimbas 16
  17. 17. The social media landscape ‘Choose wisely and go step by step’ h#p://www.theconversa7onprism.com/   Workshop Networking skills - TiasNimbas 17
  18. 18. Social technographics (user activity) Inac%ves   Spectators   Joiners   Do  not  use   View  and   social   read   media   web-­‐   content   Have  a   profile  on   a  social   network   site   Collectors   Cri%cs   Conversa% Creators   onalists   Collect   web-­‐ content   Post  social   Produce   media   web-­‐ content   content   Respond   to  web-­‐ content     ‘Not everybody uses social media the same way’ Source:  Forrester  Research   Workshop Networking skills - TiasNimbas 18
  19. 19. Social media used around the world http://vincos.it/world-map-of-social-networks/ Workshop Networking skills - TiasNimbas 19
  20. 20. Social media used around the world Workshop Networking skills - TiasNimbas 20
  21. 21. Social media used around the world Workshop Networking skills - TiasNimbas 21
  22. 22. Social media used in the Netherlands h#p://www.slideshare.net/newcomresearch/social-­‐media-­‐in-­‐nederland-­‐2013-­‐smo13-­‐newcom-­‐actuele-­‐cijfers   Workshop Networking skills - TiasNimbas 22
  23. 23. Social media used in business ‘The state of B2B Social Media 2013’ h#p://www.b2bmarke7ng.net/knowledgebank/social-­‐media-­‐marke7ng/features/infographic-­‐state-­‐b2b-­‐social-­‐media-­‐2013   Workshop Networking skills - TiasNimbas 23
  24. 24. Shift in marketing h#p://www.empowernetwork.com/paulcoulson/files/2013/05/inbound-­‐marke7ng-­‐image.jpg   Workshop Networking skills - TiasNimbas 24
  25. 25. Shift in marketing h#p://youtu.be/g40rrWBx2ok   Workshop Networking skills - TiasNimbas 25
  26. 26. Workshop Networking skills - TiasNimbas 26
  27. 27. The social media landscape summarized Your collocutor decides when to look for information and via which channel. The challenge is to be visible with the right information the moment the person starts searching. Workshop Networking skills - TiasNimbas 27
  28. 28. Overview 1.  The social media landscape 2.  LinkedIn Basics 3.  Making LinkedIn work for you 4.  Networking etiquette 5.  Tips to optimize your profile and getting the most out of LinkedIn Workshop Networking skills - TiasNimbas 28
  29. 29. What is LinkedIn? h#p://youtu.be/ZVlUwwgOfKw   Workshop Networking skills - TiasNimbas 29
  30. 30. What is LinkedIn? Workshop Networking skills - TiasNimbas 30
  31. 31. What is LinkedIn? ‘LinkedIn is the world’s largest professional network with over 259 million members and growing every day. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals’ Source:  LinkedIn  Help  Center   Workshop Networking skills - TiasNimbas 31
  32. 32. LinkedIn Numbers and facts -  74 Mio North-America -  39 Mio Europe -  4,5 Mio Dutch members -  62% male, 38% female -  24% entrepreneurs -  Business services and technology are the best represented industries -  5.7 billion searches (2012) Source:  LinkedIn  About  &  NSMA   Photo:  Lazy  Person   Workshop Networking skills - TiasNimbas 32
  33. 33. LinkedIn Basics h#p://blog.linkedin.com/2013/06/27/3-­‐million-­‐linkedin-­‐ company-­‐pages-­‐infographic/   Workshop Networking skills - TiasNimbas h#p://blog.linkedin.com/2013/06/27/3-­‐million-­‐linkedin-­‐ company-­‐pages-­‐infographic/   33
  34. 34. Networking - 1st, 2nd and 3rd degree connections The networking economy – We are globally connected... Workshop Networking skills - TiasNimbas 34
  35. 35. The ecosystem of LinkedIn h#p://www.webds.com/blog/social-­‐media/the-­‐ecosystem-­‐of-­‐linkedin/   Workshop Networking skills - TiasNimbas 35
  36. 36. The ecosystem of LinkedIn LinkedIn Jobs linkedin.com/jobs   Workshop Networking skills - TiasNimbas 36
  37. 37. The ecosystem of LinkedIn LinkedIn Jobs The Netherlands: 4000 – 5000 job positions United Kingdom: 18,000 – 20,000 job positions United States: 160,000 – 170,000 job positions Workshop Networking skills - TiasNimbas 37
  38. 38. The ecosystem of LinkedIn LinkedIn Companies linkedin.com/companies   Workshop Networking skills - TiasNimbas 38
  39. 39. The ecosystem of LinkedIn LinkedIn Companies Careers Finding employees Products / Services Recommendations linkedin.com/companies   Workshop Networking skills - TiasNimbas 39
  40. 40. The ecosystem of LinkedIn LinkedIn Companies The Netherlands: > 120,000 company pages United Kingdom: > 200,000 company pages United States: > 800,000 company pages Workshop Networking skills - TiasNimbas 40
  41. 41. The ecosystem of LinkedIn LinkedIn Groups linkedin.com/directory/ groups   Workshop Networking skills - TiasNimbas 41
  42. 42. The ecosystem of LinkedIn LinkedIn Groups Networking Knowledge sharing Thought leadership Career opportunities linkedin.com/directory/ groups   Workshop Networking skills - TiasNimbas 42
  43. 43. The ecosystem of LinkedIn LinkedIn Groups Total: > 1,800,000 groups Dutch: > 75,000 groups English: > 1,500,000 groups Finance: > 14,000 groups Marketing: > 45,000 groups Workshop Networking skills - TiasNimbas 43
  44. 44. Overview 1.  The social media landscape 2.  LinkedIn Basics 3.  Making LinkedIn work for you 4.  Networking etiquette 5.  Tips to optimize your profile and getting the most out of LinkedIn Workshop Networking skills - TiasNimbas 44
  45. 45. Characteristics LinkedIn is more than an online resume Workshop Networking skills - TiasNimbas 45
  46. 46. LinkedIn Profile Strength Why a strong profile? Present yourself as a professional Higher ranking in search results Workshop Networking skills - TiasNimbas 46
  47. 47. LinkedIn Profile Strength Three levels: Intermediate (*) Expert (**) All-Star (***) Workshop Networking skills - TiasNimbas 47
  48. 48. LinkedIn Profile Why add skills? Personal branding Endorsements Workshop Networking skills - TiasNimbas 48
  49. 49. LinkedIn Profile Endorsements Recognize skills & expertise in your network Build your personal brand Workshop Networking skills - TiasNimbas 49
  50. 50. Assignment 2 – Improve your LinkedIn profile How can you differentiate yourself from others? Source:  h#p://flic.kr/p/ag7QB6   Workshop Networking skills - TiasNimbas 50
  51. 51. Assignment 2 Communicate with your professional headline - Don’t only tell what your role is - Tell what you do and what you can solve Show your value! Workshop Networking skills - TiasNimbas 51
  52. 52. Assignment 2 h#p://www.webds.com/blog/social-­‐media/the-­‐ecosystem-­‐of-­‐linkedin/   Workshop Networking skills - TiasNimbas 52
  53. 53. Making LinkedIn work for you Op7mise   Become  visible   Consume   Be  informed   Workshop Networking skills - TiasNimbas Present   Three steps to making LinkedIn work for you Show  your  knowledge   53
  54. 54. Overview 1.  The social media landscape 2.  LinkedIn Basics 3.  Making LinkedIn work for you 4.  Networking etiquette 5.  Tips to optimize your profile and getting the most out of LinkedIn Workshop Networking skills - TiasNimbas 54
  55. 55. The effect of social networking - Strongly connected small networks - Link to other networks - Connected subnetworks Workshop Networking skills - TiasNimbas 55
  56. 56. The effect of social networking Source:  Anatomy  of  Facebook   Research by Facebook and the University of Milan Workshop Networking skills - TiasNimbas 56
  57. 57. Assignment 3 – Networking power The power of giving Source:  h#p://flic.kr/p/e6v4Jr   Workshop Networking skills - TiasNimbas 57
  58. 58. Networking etiquette (online) -  Send a personal invitation when inviting people -  Have professional profile picture -  Keep your contact list open to your network -  Place status updates that are overthought and show your knowledge -  Show interest in your network Workshop Networking skills - TiasNimbas 58
  59. 59. Networking etiquette (online) h#p://topdogsocialmedia.com/linkedin-­‐e7que#e-­‐infographic/   Workshop Networking skills - TiasNimbas 59
  60. 60. Networking etiquette (offline) -  Define your goal for the event -  Try to find out who will be there and prepare yourself -  Introduce yourself with focus (like a LinkedIn headline) -  Show sincere interest -  Find out the goal of your collocutor and see if you can help -  Stay connected Workshop Networking skills - TiasNimbas 60
  61. 61. Overview 1.  The social media landscape 2.  LinkedIn Basics 3.  Making LinkedIn work for you 4.  Networking etiquette 5.  Tips to optimize your profile and getting the most out of LinkedIn Workshop Networking skills - TiasNimbas 61
  62. 62. Set your language(s) h#p://www.socialmediaacademie.nl/gebruik-­‐verschillende-­‐talen-­‐voor-­‐je-­‐linkedin-­‐profiel/   Workshop Networking skills - TiasNimbas 62
  63. 63. Claim your personal LinkedIn url h#p://www.socialmediaacademie.nl/de-­‐link-­‐van-­‐een-­‐linkedin-­‐profiel-­‐aanpassen-­‐in-­‐4-­‐stappen   Workshop Networking skills - TiasNimbas 63
  64. 64. Add visual content h#p://www.socialmediaacademie.nl/visuele-­‐content-­‐toevoegen-­‐aan-­‐een-­‐linkedin-­‐profiel/   Workshop Networking skills - TiasNimbas 64
  65. 65. Change the order of your profile Let the most important sections stand out Drag to rearrange profile sections Workshop Networking skills - TiasNimbas 65
  66. 66. Check your profile for spelling over and over! Would you want to be an expert in pubic relations? Workshop Networking skills - TiasNimbas 66
  67. 67. Check your profile for spelling over and over! Would you want to be an expert in pubic relations? Workshop Networking skills - TiasNimbas 67
  68. 68. Making LinkedIn work for you 1.  Define yourself as a personal brand in three words 2.  Search for these words on LinkedIn 3.  Analyze the top 5 profiles and learn how to improve your profile 4.  Monitor improvement with information and statistics of how often you show up in searches Workshop Networking skills - TiasNimbas 68
  69. 69. Questions? Source: http://flic.kr/p/RTz5h Workshop Networking skills - TiasNimbas 69
  70. 70. Use the tips in the toolkit to your advantage Workshop Networking skills - TiasNimbas 70
  71. 71. Contact Connect with us... Drop your social media questions in our LinkedIn-group http://bit.ly/socialmedia-groep ayman@nsma.nl Twitter: @aymanvanbregt & @nsma_ LinkedIn: http://linkd.in/nsma Presentation available via: http://www.slideshare.net/nsma Workshop Networking skills - TiasNimbas Follow our tips & tricks (Dutch)... http://www.socialmediaacademie.nl 71

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