The document discusses the rise of digital physician key opinion leaders (KOLs) as a new paradigm in healthcare. Digital KOLs are physician experts who are also leaders in social media and champions of patient engagement and digital tools. They serve as advisors to digital health companies, help design medical apps and mobile clinical trials, and disseminate health information via social media to both professionals and patients. The digital age requires a new approach from the pharmaceutical industry, and digital physician KOLs can help drive this transition by promoting digital interactions and partnerships.
Pharma must change the ways it deals with physicians and patients. These three digital health technology companies will revolutionize the way Pharma does business.
5 Ways Healthcare Brands Can Stand out to HCPs in the Digital EcosystemDRG Digital
Learn 5 ways healthcare brands can stand out to physicians in the digital ecosystem:
- Key physician trends and best practices you need to know for more effective campaigns
- New Manhattan Research Taking the Pulse® physician study findings
Digital marketing in pharma - trends and way aheadRanajay Sengupta
This presentation captures the trends in the Pharma Marketing today and how digital is shaping consumer behaviour, brand awareness and customer pull. This also includes the areas where Pharma companies should focus in the new era to successfully leverage the potential of digital
Patient engagement isn’t just a buzz word, it is becoming one of the key factors in independent practice success. It can help you recruit new patients, retain existing patients, and access increased reimbursement as the industry shifts to value-based payment programs.
Patient engagement and practice marketing expert John Kim and practicing physician Molly Maloof will show you how you can improve patient engagement in your practice and see a return on your investment.
Pharma must change the ways it deals with physicians and patients. These three digital health technology companies will revolutionize the way Pharma does business.
5 Ways Healthcare Brands Can Stand out to HCPs in the Digital EcosystemDRG Digital
Learn 5 ways healthcare brands can stand out to physicians in the digital ecosystem:
- Key physician trends and best practices you need to know for more effective campaigns
- New Manhattan Research Taking the Pulse® physician study findings
Digital marketing in pharma - trends and way aheadRanajay Sengupta
This presentation captures the trends in the Pharma Marketing today and how digital is shaping consumer behaviour, brand awareness and customer pull. This also includes the areas where Pharma companies should focus in the new era to successfully leverage the potential of digital
Patient engagement isn’t just a buzz word, it is becoming one of the key factors in independent practice success. It can help you recruit new patients, retain existing patients, and access increased reimbursement as the industry shifts to value-based payment programs.
Patient engagement and practice marketing expert John Kim and practicing physician Molly Maloof will show you how you can improve patient engagement in your practice and see a return on your investment.
Overview of the Health B2B2C Ecosystem; Use Social Media as a Market Focus Tool; Measure Your Performance; American Health Insurance Reality; Lack of Doctor Relationship; PR is the New Primary Care Facilitator; For Health Marketers – End-users Matter; Innovation drives healthcare advances; Ways to Improve Health and Make Money; Medicine Is a Team Sport; Big Data- Allowing Individual Patients to Leverage The Many; Some Examples of What Works- Equashield, EarlySense, MD Anderson, LifePoint; 3D Systems; American Association for Cancer Research,
HCIC General Session - Turning the Ship: How to Move Your Brand Forward in th...Aaron Watkins
Whether you’re part of an academic medical center, an expanding health care system or a community hospital, you’re familiar with the unique challenges and urgent demands to innovate in healthcare marketing and communication. As change leaders at the world’s most recognized academic medical system, Dalal Haldeman and Aaron Watkins have shifted the mindset at all levels of a complex culture to introduce new strategies that connect the people of the world to the people of Johns Hopkins Medicine (JHM). Learn how they built support for their ideas by teaming up with clinical and research leaders and by introducing consumer insights and creating experience-centered thinking. And, hear how they gained support to re-allocate and expand resources/infrastructure as JHM digitally transforms. Leave the session with fresh ideas on how to move your brand forward into the digital age. http://www.hcic.net/
Aaron Watkins, Senior Director of Internet Strategy and A. Jay Khanna, MD, Professor of Orthopedic Surgery presented this one hour session at the Healthcare Communicators Conference on online physician reputation management in an era of consumer-generated content on sites like Vitals, Healthgrades, Yelp, Google+, and others
Creating a Socially-Intelligent Pharma EnterpriseBrandwatch
In this session, Steve Reeves of DRG will outline the process by which pharma organizations are beginning to use social and other digital data sources collectively to drive insights across the enterprise. The session will provide context for the breadth by which pharma is beginning to create utility from social insights, touching multiple organizations across the enterprise, and finish with an example highlighting the depth of insights achieved by integrating emotional journey insights from social into a patient journey framework.
Online Physician Reputation Management: Navigating and Succeeding in the New...Aaron Watkins
I presented recently at the Johns Hopkins Medicine Community Division Medical Staff Leadership Retreat along with Senior Vice President of Marketing and Communications to raise awareness of trends related to Physician Reputation Management. The presentation includes tips to physicians on how they could individually approach using limited resources and introduced a few additional resources and approaches which they might pursue. Afterwards, we followed with discussion of how the health system could approach with broad strategy.
Physicians' Social Networks: A New Tool in Global Health Len Starnes
Presentation first given at the Digital Health Summit Turkey, Istanbul, December 17 2015. Focus of the presentation is the emerging role of physicians' social networks in supporting national health reform programmes and managing pandemic threats.
Brainstorming: How to make the case for health’s “Slice of the Pie”HFG Project
The Health Finance and Governance (HFG) Project organized a multi-country workshop to support policymakers from public health and finance agencies in developing concrete action plans for mobilizing domestic resources for health. The objective of this presentation was for participants to reflect on the challenges identified during the workshop, and brainstorm ideas for bridging these gaps.
How Facebook and Twitter are Changing HealthcareKevin Clauson
Nova Southeastern University College of Pharmacy 2009 Fall Classic presentation examining the role of Facebook and Twitter in pharmacy and the development of participatory medicine.
JOHNS HOPKINS: CONNECTING PEOPLE WITH THE PROMISE OF MEDICINEAaron Watkins
Digital technologies are causing a revolution in health care. As the world's first academic medical center, Johns Hopkins is a world leader in medical discovery, educating the next generation of healthcare leaders, and providing innovative and compassionate patient care. Embracing digital and social technologies has enabled the people of Johns Hopkins Medicine to connect with people around the world to demonstrate the promise of medicine. Through conversations and storytelling they've extended their brand beyond the hospital doors or the web site to enable better patient service, to reach varied audiences, to educate and inform -- all while managing patient privacy and other challenges unique to the healthcare space.
Stacy Poliseo
Internet Marketing Manager
Johns Hopkins Medicine
Aaron Watkins
Director of Internet Strategy
Johns Hopkins Medicine
http://www.ana.net/membersconference/show/id/MOC-APR13E
How Big Data, Smart Devices and Wearables Will Save Lives: Revealing the Emer...Enspektos, LLC
Big Data, mobile, sensors and human experts are being combined to develop next-generation wellness solutions that may help us win the war against diseases like heart disease that are caused by poor health habits. Read this introduction to the emerging TechnoWellness revolution and how it could save lives.
The rise of online fake news on social media highlights an increasing problem. This talk, given at University of Michigan, explores why health professionals have a professional obligation to ensure patients get accurate, understandable health information.
China Digital workshop Cornwall UKTI/ CBBC/ Cornish ChamberDomenica Di Lieto
An overview to The China Digital Landscape presented in St Austell, Jan 2016, by Emerging Communications on behalf of UKTI/ CBBC/ Cornish Chamber of Commerce.
Overview of the Health B2B2C Ecosystem; Use Social Media as a Market Focus Tool; Measure Your Performance; American Health Insurance Reality; Lack of Doctor Relationship; PR is the New Primary Care Facilitator; For Health Marketers – End-users Matter; Innovation drives healthcare advances; Ways to Improve Health and Make Money; Medicine Is a Team Sport; Big Data- Allowing Individual Patients to Leverage The Many; Some Examples of What Works- Equashield, EarlySense, MD Anderson, LifePoint; 3D Systems; American Association for Cancer Research,
HCIC General Session - Turning the Ship: How to Move Your Brand Forward in th...Aaron Watkins
Whether you’re part of an academic medical center, an expanding health care system or a community hospital, you’re familiar with the unique challenges and urgent demands to innovate in healthcare marketing and communication. As change leaders at the world’s most recognized academic medical system, Dalal Haldeman and Aaron Watkins have shifted the mindset at all levels of a complex culture to introduce new strategies that connect the people of the world to the people of Johns Hopkins Medicine (JHM). Learn how they built support for their ideas by teaming up with clinical and research leaders and by introducing consumer insights and creating experience-centered thinking. And, hear how they gained support to re-allocate and expand resources/infrastructure as JHM digitally transforms. Leave the session with fresh ideas on how to move your brand forward into the digital age. http://www.hcic.net/
Aaron Watkins, Senior Director of Internet Strategy and A. Jay Khanna, MD, Professor of Orthopedic Surgery presented this one hour session at the Healthcare Communicators Conference on online physician reputation management in an era of consumer-generated content on sites like Vitals, Healthgrades, Yelp, Google+, and others
Creating a Socially-Intelligent Pharma EnterpriseBrandwatch
In this session, Steve Reeves of DRG will outline the process by which pharma organizations are beginning to use social and other digital data sources collectively to drive insights across the enterprise. The session will provide context for the breadth by which pharma is beginning to create utility from social insights, touching multiple organizations across the enterprise, and finish with an example highlighting the depth of insights achieved by integrating emotional journey insights from social into a patient journey framework.
Online Physician Reputation Management: Navigating and Succeeding in the New...Aaron Watkins
I presented recently at the Johns Hopkins Medicine Community Division Medical Staff Leadership Retreat along with Senior Vice President of Marketing and Communications to raise awareness of trends related to Physician Reputation Management. The presentation includes tips to physicians on how they could individually approach using limited resources and introduced a few additional resources and approaches which they might pursue. Afterwards, we followed with discussion of how the health system could approach with broad strategy.
Physicians' Social Networks: A New Tool in Global Health Len Starnes
Presentation first given at the Digital Health Summit Turkey, Istanbul, December 17 2015. Focus of the presentation is the emerging role of physicians' social networks in supporting national health reform programmes and managing pandemic threats.
Brainstorming: How to make the case for health’s “Slice of the Pie”HFG Project
The Health Finance and Governance (HFG) Project organized a multi-country workshop to support policymakers from public health and finance agencies in developing concrete action plans for mobilizing domestic resources for health. The objective of this presentation was for participants to reflect on the challenges identified during the workshop, and brainstorm ideas for bridging these gaps.
How Facebook and Twitter are Changing HealthcareKevin Clauson
Nova Southeastern University College of Pharmacy 2009 Fall Classic presentation examining the role of Facebook and Twitter in pharmacy and the development of participatory medicine.
JOHNS HOPKINS: CONNECTING PEOPLE WITH THE PROMISE OF MEDICINEAaron Watkins
Digital technologies are causing a revolution in health care. As the world's first academic medical center, Johns Hopkins is a world leader in medical discovery, educating the next generation of healthcare leaders, and providing innovative and compassionate patient care. Embracing digital and social technologies has enabled the people of Johns Hopkins Medicine to connect with people around the world to demonstrate the promise of medicine. Through conversations and storytelling they've extended their brand beyond the hospital doors or the web site to enable better patient service, to reach varied audiences, to educate and inform -- all while managing patient privacy and other challenges unique to the healthcare space.
Stacy Poliseo
Internet Marketing Manager
Johns Hopkins Medicine
Aaron Watkins
Director of Internet Strategy
Johns Hopkins Medicine
http://www.ana.net/membersconference/show/id/MOC-APR13E
How Big Data, Smart Devices and Wearables Will Save Lives: Revealing the Emer...Enspektos, LLC
Big Data, mobile, sensors and human experts are being combined to develop next-generation wellness solutions that may help us win the war against diseases like heart disease that are caused by poor health habits. Read this introduction to the emerging TechnoWellness revolution and how it could save lives.
The rise of online fake news on social media highlights an increasing problem. This talk, given at University of Michigan, explores why health professionals have a professional obligation to ensure patients get accurate, understandable health information.
China Digital workshop Cornwall UKTI/ CBBC/ Cornish ChamberDomenica Di Lieto
An overview to The China Digital Landscape presented in St Austell, Jan 2016, by Emerging Communications on behalf of UKTI/ CBBC/ Cornish Chamber of Commerce.
Päivä sisältää useita lyhyitä meditaatiota, joista voi helposti luoda itselleen omimman tavan rauhoittua saadakseen yhteyden sisäiseen viisauteen ja ohjaukseen. Tietoisella valohengityksellä voi hoitaa itseään, löytää tarkoituksen ja elämänilon.
This is a presentation from 2011 highlighting the possibilities of IT in private cardiology practice. It is of historical value but touches on early fundamental concepts of digitalization of a private practice in the field of cardiology.
Presentation from Adtech Hacked
Aerospike's highly reliable and scalable database, using NoSQL and In-memory technology, presentation slides given at Stack Exchange on April 10th with NSOne and advertising technology luminaries.
AdTech Gets Hacked in Lower Manhattan
Stack Exchange, 110 William St 28th Floor,
New York, NY 10038
Running a High Performance NoSQL Database on Amazon EC2 for Just $1.68/HourAerospike, Inc.
Rajkumar Iyer and Sunil Sayyaparaju reveal how their team proved that cost-effective, high performance in the cloud isn’t a myth. They will walk through the 10-step process to efficiently set up high-performance instances on Amazon EC2 with Aerospike.
10 Must Know Techniques for Managing Physician Relations in Today's Digital W...Endeavor Management
10 Must Know techniques for managing physician relations is Today’s digital world including 4 techniques to help you increase physician engagement, 3 ideas for enhancing strategic planning and 3 tips on demonstrating program effectiveness.
In search of a Digital Health CompassPatient Empowerment chronaki
Presentation of the digital health compass in the Portuguese eHealth Summer Week with Anne Moen (U of Oslo), Catherine Chronaki (HL7), Rita Mendes (SPMS). Great moderation by Constantino Sakellarides, ENSP.
In search of a digital health compass: My data, my decision, our powerchronaki
Knowledge is power. Despite extensive investments in digital health technology, navigating the health system online is challenging for most citizens. Also for eHealth, the “Inverse Care Law” proposed by Hart in 1971, seems to apply. Availability of good medical or social care services and tools online, varies inversely with the need of the population. The low adoption of eHealth services, and persistent disparities in health triggers a call for multidisciplinary action.
Barriers and challenges are not to be underestimated. Culture, education, skills, costs, perceptions of power and role, are essential for multidisciplinary action. This comes together in digital health literacy, which ought to become an integral part to navigate any health system. Patients living with an implanted device or coping with persistent, chronic disease such as diabetes, as well as citizens engaged in self-care, caring for an elderly relative, a neighbor, or their child with illness or deteriorating health, need a digital health compass.
The panel will engage the audience to elaborate on a vision for this personal, digital health compass and drive advancement in health informatics and digital health standards. The transformative power of health data fueled by targeted digital health literacy interventions can be leveraged by open, massive, and individualized delivery. This way, digital health literate, confident patients and citizens join health professionals, researchers and policy makers to address age-related health and wellness changes to shape the emerging precision medicine and population health initiatives.
From a panel in the eHealthweek 2016. http://www.ehealthweek.org/ehome/128630/hl7-efmi-sessions/
Think Tank VI Overview & Best PracticesJustin Barnes
We started the Health Innovation Think Tank 3 years ago to form a highly collaborative environment that creates and shares best practices as well as strategies to successfully navigate the future of healthcare
We cover 3 primary themes in this session: Care Strategy, Innovation and Leadership. Today is about education, collaboration as well as best practice & strategy sharing. Everyone here is unscripted and on the frontlines of healthcare.
Opening Keynote: The Convergence of mHealth: A Consumer and Clinical Perspective
Description: In the opening keynote attendees will hear an overview from a current HIMSS mHealth Community Member which sets the stage for discussion. The keynote will highlight facts and figures which support the thesis of increased utilization of mobile and wireless technologies by healthcare providers. The keynote will also set the stage with current issues impacting the continued adoption.
Speaker(s): Ahmed Albaiti
Objectives: Assess the current landscape of mHealth. Illustrate the roles of consumers and patients. Define the current issues.
Consumerism, Innovation and Best Practices to Thrive in the Future of HealthJustin Barnes
May 1, 2019 University of Toronto, Dalla Lana School of Public Health, The Institute of Health Policy, Management and Evaluation (IHPME) Keynote speaker Justin Barnes, a health innovation strategist and co-founder of Health Innovation Think Tank, will provide yet another integral perspective focused on the ways in which we can scale up and implement evidence-based changes in health care technology on a global scale. Having testified before Congress on more than twenty occasions delivering statements on virtual care, alternative payment methods, consumerism, connected health and the globalization of healthcare, Justin offers thought leadership for the university, the healthcare community as well as other key stakeholders.
Consumer Driven Health – IHPME Research Day
Looks to the Future of Health Care
The trend towards consumer driven health, whether it be mobile apps, wearable devices, or easy access to electronic health records, is changing the landscape of our health care system and the way we think about care.
Research on the best practices for healthcare social media. Presentation for #Newhouseprsm. Track with #hcsmbp. Interviewed @hjluks, @berci, @nicolaziady, @johnnostra
Moving from idea to impact the emergence of m health 2.0Luca Sergio
Supported by the proliferation of smartphones and tablets, consumers and medical providers are snapping up medical technology via mobile apps and mobile sensors at an unprecedented rate. In the process, these early adopters are drawing tremendous attention to the mHealth space. This explosion of products and interest has brought the space to an inflection point: the emergence of mHealth 2.0. At this next stage, mHealth aims not just to provide information but to create meaningful behavior change in both patients and their medical providers. While the underlying idea is simple and the technology astonishing, it has been a challenge to deliver. I will argue that, going forward, the focus of players in the mHealth space must be on closing specific patient behavioral loops, building bridges between non-interoperable data systems, and permitting doctors to provide better care through deeper clinical insights—and all of this must happen without drowning doctors in a deluge of raw data. So how do we get there? The future lies in the aggregation of data from multiple sensors, analyzed and re-expressed as actionable insights for behavioral change. The winners will be those who can produce the most useful sensors (embedded in the most attractive and easy-to-use form factors) and marry them to cloud systems and intelligent algorithms that enable effortless analysis and sharing of insights that inspire action.
EHRs, PHRs, EMRs: Making Sense of the Alphabet SoupCHI*Atlanta
CHI*Atlanta's October program tackles health records and the potential of user experience to improve their adoption. Panelists include CDC, Kaiser Permanente, and Greenway Technologies. Hosted at Philips Design to cover public, private, and vendor perspectives.
1. The Digital KOL: A New Paradigm
David Lee Scher, MD, FACP, FACC, FHRS
Director, DLS Healthcare Consulting, LLC
Clinical Associate Prof of Medicine
Penn State College of Medicine
@dlschermd
Blog: The Digital Health Corner
2.
3. Who is the customer?
• Physicians?
• Other HCPs?
• Consumers?
• Patients?
• Caregivers?
• All of the above?
4. Digital Technology as a Patient Advocacy Tool
“Patient advocacy regards any activity which
ultimately benefits a patient. Using that definition, it
can apply to caregiving for an individual patient, to
groups that develop policies and advice that help
patients, to government groups that develop
legislation to improve systems or processes for
patients”
----Trisha Torrey
5. Five Imperatives of a Digital Pharma
Strategy*
• Physician KOLs
• Business partners
• Apps
• Social media
• Data sharing
*The Digital Health Corner 9/26/2014
6. What is a Digital KOL?
• Physician expert in the focused field, but not
the usual suspects
• Social media leader
• Champions of patient engagement and role of
digital tools
7. Why Digital Physician KOLs?*
• Physicians are at intersection of Digital and
Healthcare
• Digital tools need clinical outcome studies
• KOLs provide insight into clinical and process
workflows
• Patient engagement necessitates a clinician
• A different type of KOL needed today
*The Digital Health Corner 10/20/2014
8. KOLs as a Bridge to Digital Business
Partners
• Medical device/remote patient monitoring
companies
• Patient engagement tool companies
• Digital marketing partners
• Mobile clinical trial companies
• Academic institutions
12. Social Media*
• 85% of oncologists and PCPs use social media at least
daily to scan or explore health information
• 65% say it improves their care delivery
• 14% contribute information daily, 46% weekly
• 58% perceive SoMe as way to get current high
quality information
*J Medical Internet Research Sept 2012
27. Social Media: Role of Physician KOLs
• Physician KOLs know their role and regs, same
as traditional KOLs
• Disseminate accurate information
• Attract followers to them and industry
• Become bridges to patients (close the
Pharma-patient loop)
30. Five Pitfalls of Designing a Medical App*
• The motivation for the app development is
misguided
• Lack of clinician involvement
• Poor attention to usability
• Not knowing the healthcare landscape
• Not building to regulatory specifications
*The Digital Health Corner 1/31/2013
31. Uses of Mobile Apps
• Provider education
– New drug/device awareness
– Reference tool
• Patient education
– Disease state awareness
– Rx to OTC
– Medication adherence
– Social networking
32. Uses of Mobile Apps
• Marketing to Providers
– Direct communications tool
– MARKETING ON DEMAND (PUSH -> PULL model)
35. Mobile Apps Bridge Divides
• Can bridge health literacy divide
– Disease state and drug education
– Improve communication with HCPs
• Can bridge digital divide
– Smartphones will be health tools and incidentally
phones
36. Medical Apps: Role of Physician KOLs
• Consult in design process: HCP/patient
UX/workflow
• Design/lead mobile clinical trials
• Publish/present studies of mobile health tools
44. The New Paradigms in Pharma
Traditional
• ‘Push’ business model
• Print education
• Liaison/rep face to face
• Increasing lack of access
• Co$tly
Digital
• ‘Pull’ business model
• Digital interactions using AI
• Customized interactions
• 24/7 timeline
• Efficient
45. The New Paradigm: Role of Digital KOLs
• Help industry transition
• Disseminate content via digital interactions,
SoMe
• Liaisons with digital business partners
46. THE TOP 41 HEALTH-ORIENTED SOCIAL
MEDIA INFLUENCERS
• BRAD EINARSEN
• DIRECTOR, DIGITAL INSIGHT
• MAY 29, 2015 INSOCIAL
•
•
47. SUMMARY
• Digital Pharma needs to adopt new
paradigms for marketing and education
• Traditional KOLs have been successful
• Digital Pharma requires a new breed of
physician KOL
• The technology is here…the processes aren’t
• The future is NOW
48. “If you ask me a question I don’t know, I’m
not going to answer”
------Yogi Berra