This document provides information about the marketing and research firm C. Grant & Company. It includes testimonials from client institutions praising the firm's work. The document then outlines C. Grant & Company's capabilities such as brand strategy, social media marketing, and research services. It provides examples of completed research and marketing projects for schools and universities. Finally, it shares information about the firm's founders, location, client list, and contact details.
Strategic Planning For Jewish Schools- Ronni Ticker CAJE 32caje32
The document discusses the importance and process of strategic planning for Jewish schools. It defines strategic planning as a systematic process to assess the current situation, understand customer needs, clarify vision and mission, and create a clear plan to lead stakeholders toward a shared future. The strategic planning process involves evaluating the current situation, defining goals and strategies, and implementing and monitoring the plan. It is a time-consuming effort but provides a roadmap for the future and allows an organization to adjust to changes.
CASE is a new advising center at East Tennessee State University that aims to redefine the advising experience for students, but faces challenges with lack of awareness and negative perceptions of advising. As a department of ETSU, CASE has begun social media and email outreach but would benefit from expanding their presence and creating a distinct image to better connect with their target audiences of freshman and sophomore students. This campaign proposal from Daffodil Communications analyzes CASE's situation and makes recommendations to raise awareness, improve relationships, and expose students to CASE's resources through social media, events, and other public relations tactics.
Donna M. McDonald seeks a leadership role utilizing her skills in strategic planning, market research, membership marketing and communications, program management and evaluation. She has over 30 years of experience in both non-profit and for-profit sectors, most recently as Division Manager for Rotary International, where she created and directed departments focused on member engagement and research. Prior experience also includes human resources and marketing management roles. McDonald holds multiple graduate degrees and a CAE certification.
This document provides information about an event called "#KnowPR Night" that is intended to introduce students to the public relations major at the University of Oregon. The event will include a welcome, presentations about the PR curriculum and opportunities, and a networking hour for students to learn about PR student groups and view portfolio work. The document also summarizes the PR sequence, student groups UO PRSSA and Allen Hall PR, and recommends books, blogs and people to follow to learn more about the field of public relations.
The document summarizes plans for Queens University of Charlotte's 2017 strategic plan. It discusses developing institutional goals like strengthening student quality and reputation. It outlines a strategic planning timeline and lists five strategic imperatives committees will focus on, including student success and academic reputation. It also provides templates and examples for the committees to develop institutional strategies and priorities to guide planning.
Petrus Proposal to UNK Catholic Center 022221Andrew Robison
The document is a proposal from Petrus Development, a Catholic fundraising consulting firm, to conduct a feasibility study and capital campaign for the Catholic Newman Center at UNK. It outlines Petrus' qualifications and experience, the goals and process for the feasibility study, and provides recommendations and budgets for a three-phase campaign support project consisting of a feasibility study, campaign, and post-campaign transition. Key details include proposed monthly retainer fees ranging from $5,000-15,000 and a total estimated campaign budget of 4.5% of their $6.5M goal.
Lisa Oglesby has over 20 years of experience in business development, project management, and compliance, focusing on the healthcare, government, and nonprofit industries. She currently serves as the Director of Women's Health Programs and Outreach at Brandywine Women's Health Associates, where she manages a grant program involving 33 marketplace guides. Previously she held project management and account management roles at Xerox Corporation and Kellogg Sales Company. She has a Juris Doctor degree from the University of Maryland School of Law and a Bachelor's degree in Marketing from the University of Maryland.
This document provides information about an event called #KnowPR Night hosted by the University of Oregon's public relations program on February 27, 2014. The event included presentations about the PR major and career opportunities, as well as time for students to explore student portfolios, learn about PR student groups like UO PRSSA and Allen Hall PR, and network with PR students and faculty. The document also provides background on the UO PR program curriculum and courses, and introduces the student-run PR agency Allen Hall PR and the PRSSA chapter.
Strategic Planning For Jewish Schools- Ronni Ticker CAJE 32caje32
The document discusses the importance and process of strategic planning for Jewish schools. It defines strategic planning as a systematic process to assess the current situation, understand customer needs, clarify vision and mission, and create a clear plan to lead stakeholders toward a shared future. The strategic planning process involves evaluating the current situation, defining goals and strategies, and implementing and monitoring the plan. It is a time-consuming effort but provides a roadmap for the future and allows an organization to adjust to changes.
CASE is a new advising center at East Tennessee State University that aims to redefine the advising experience for students, but faces challenges with lack of awareness and negative perceptions of advising. As a department of ETSU, CASE has begun social media and email outreach but would benefit from expanding their presence and creating a distinct image to better connect with their target audiences of freshman and sophomore students. This campaign proposal from Daffodil Communications analyzes CASE's situation and makes recommendations to raise awareness, improve relationships, and expose students to CASE's resources through social media, events, and other public relations tactics.
Donna M. McDonald seeks a leadership role utilizing her skills in strategic planning, market research, membership marketing and communications, program management and evaluation. She has over 30 years of experience in both non-profit and for-profit sectors, most recently as Division Manager for Rotary International, where she created and directed departments focused on member engagement and research. Prior experience also includes human resources and marketing management roles. McDonald holds multiple graduate degrees and a CAE certification.
This document provides information about an event called "#KnowPR Night" that is intended to introduce students to the public relations major at the University of Oregon. The event will include a welcome, presentations about the PR curriculum and opportunities, and a networking hour for students to learn about PR student groups and view portfolio work. The document also summarizes the PR sequence, student groups UO PRSSA and Allen Hall PR, and recommends books, blogs and people to follow to learn more about the field of public relations.
The document summarizes plans for Queens University of Charlotte's 2017 strategic plan. It discusses developing institutional goals like strengthening student quality and reputation. It outlines a strategic planning timeline and lists five strategic imperatives committees will focus on, including student success and academic reputation. It also provides templates and examples for the committees to develop institutional strategies and priorities to guide planning.
Petrus Proposal to UNK Catholic Center 022221Andrew Robison
The document is a proposal from Petrus Development, a Catholic fundraising consulting firm, to conduct a feasibility study and capital campaign for the Catholic Newman Center at UNK. It outlines Petrus' qualifications and experience, the goals and process for the feasibility study, and provides recommendations and budgets for a three-phase campaign support project consisting of a feasibility study, campaign, and post-campaign transition. Key details include proposed monthly retainer fees ranging from $5,000-15,000 and a total estimated campaign budget of 4.5% of their $6.5M goal.
Lisa Oglesby has over 20 years of experience in business development, project management, and compliance, focusing on the healthcare, government, and nonprofit industries. She currently serves as the Director of Women's Health Programs and Outreach at Brandywine Women's Health Associates, where she manages a grant program involving 33 marketplace guides. Previously she held project management and account management roles at Xerox Corporation and Kellogg Sales Company. She has a Juris Doctor degree from the University of Maryland School of Law and a Bachelor's degree in Marketing from the University of Maryland.
This document provides information about an event called #KnowPR Night hosted by the University of Oregon's public relations program on February 27, 2014. The event included presentations about the PR major and career opportunities, as well as time for students to explore student portfolios, learn about PR student groups like UO PRSSA and Allen Hall PR, and network with PR students and faculty. The document also provides background on the UO PR program curriculum and courses, and introduces the student-run PR agency Allen Hall PR and the PRSSA chapter.
Fullie Salen is pursuing a degree in Sports Marketing & Media at Full Sail University. He has a background serving 10 years in the U.S. Marine Corps and 2 years doing social media marketing. His goal is to work in digital marketing for professional rodeo organizations like PBR to help increase attendance. He currently has a decent online presence and relevant skills but could improve his profile customization and social media activity. The top competitor for jobs has over a decade of marketing experience and successful entrepreneurial ventures.
This document provides an overview of Learnography, a for-purpose organization focused on learning and development. It includes articles from various Learnography team members on topics like the evolution of instructional design, the importance of networking, strategies for bilingual learning, redefining employee feedback, and the power of great design. The document highlights Learnography's mission and values, as well as insights from its diverse team.
University of Washington 2014-2015 Annual ReportHa-Yen Phung
The UW AMA hosted its 2nd annual Regional Marketing Conference with the theme "Wired In: Syncing to the Digital Age of Marketing". The event attracted 170 attendees, meeting its adjusted goal. It featured workshops from industry professionals, networking with 16 companies, and team-building activities. Feedback was positive with an 80% satisfaction rate. Sponsorship from Eddie Bauer provided $3,500 and they delivered the keynote presentation. The conference helped expand students' professional networks.
The document summarizes the Fall 2018 Client Showcase for PR Lab "Lab18" at Ithaca College. It introduces the event and explains that it allows Lab18 staff to discuss their client work, communication skills, and experiences to fulfill a course requirement. The event is comprised of four forums where 10 students will present on their client work to faculty, mentors, and peers.
Personal Brand Exploration Kelsey ToupsKelseyToups
Kelsey Toups is pursuing a degree in Digital Media Marketing at Full Sail University. Her goals are to work in the music industry as a Creative Services Director. She has experience working as a cosmetologist and child care worker. Her skills include storytelling, social media marketing, and time management. Her short term goal is to get a job at Iris Presents LLC upon graduation in 2023.
Mike Machak is an experienced corporate communications professional with over 15 years of experience in public relations, media relations, crisis communications, and social media. He has held director and VP level positions at organizations such as the Tennessee Department of Mental Health, CCA, Dollar General Corporation, and Crye-Leike Realtors. He is skilled at developing communications strategies, managing media relationships, distributing press releases, and enhancing organizational reputation through multiple communication channels.
Since its founding in 2010, The Moery Company has become one of the most-respected and successful consulting firms in the non-profit industry. Well-established within the Washington, DC, association market, we help solve revenue growth problems for our partner associations, whether it’s membership, product, sponsorship, or exhibitor programs.
Jasmine Gonzalez is exploring her personal brand as a digital marketer. She has a background in the U.S. Navy and is currently studying digital marketing at Full Sail University. Her goals are to secure an entry-level job in digital marketing after graduation and eventually start her own digital marketing business. She analyzes her skills, experiences, target audience, and competition as she works to position herself as a creative and strategic digital marketer who helps brands grow through digital storytelling.
From bland to bold: redefining an entire marketing strategy. Overnight.Primacy
Enrollment marketing campaigns targeted at working adults seem to hammer home the same messages. Some combination of affordability, convenience, online, and accelerated.
If it sounds familiar, it's because it is. We've all come to rely on a similar set of messages. But, what happens when we're all telling the exact same story? What ever happened to differentiation?
As marketers, it's our responsibility to tell stories that resonate and are unique – stories that impact people on a deeper level.
When Regis University, a Jesuit school in Denver, was faced with declining enrollment in their professional studies program – hampered by outdated messaging that wasn’t resonating with their target audience – they decided to shift directions. Rather than falling back on the same messaging consistently used by others, Regis decided to lead with a bold platform that is empathy-based and customer-centric
Launched in the spring of 2014, in just the first 8 weeks its outperformed aspects of what the previous campaign had achieved in a year.
This presentation was first given at the UPCEA Marketing and Enrollment Management Seminar in November, 2014.
This document discusses marketing strategies for the British School of Boston (BSB). It recommends taking a modular approach, emphasizing branded differentiators, and creating a new marketing plan. Specific tactics proposed include redesigning the website, instituting American standardized tests, improving media usage, and clarifying the school's mission statements. The goal is to increase enrollment by better positioning BSB in the competitive private school market and integrating re-imagined communications. Metrics like web traffic, information requests, and tour sign-ups will track the marketing plan's success.
This document outlines research conducted for Cal Poly Career Services to help them better connect with students. Secondary research in the form of a SWOT analysis provided background. Primary research methods included focus groups with underclassmen and upperclassmen, observations of Career Services interactions, and a student survey. The research found that students are unfamiliar with Career Services' offerings and prefer receiving event information via email, though current emails are ineffective. Students also feel the name "Career Services" is intimidating and suggests a rebranding is needed. Based on these findings, recommendations include using student ambassadors to advertise peer-to-peer, redesigning emails to be more concise, and changing the name to the "Career Development Center" to seem
Social Strategies for Successful Student EngagementSalesforce.org
Engage in a discussion about how leading institutions are applying social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni.
Fall Directors 2014: Junior/Upperclass Research Projects PresentationBonner Foundation
This document discusses connecting community-based research projects to the Bonner student experience. It describes how community-based research recognizes community strengths, promotes co-learning between community partners and students, and aims to benefit both parties. Examples of potential projects involve areas like volunteer management, program development, fundraising, and communications. The Bonner Center's role includes helping partners identify research questions, facilitating approvals, providing student support and advising, and ensuring results are disseminated to benefit the community partner. The goal is for research to enhance partners' capacity while also providing valuable learning experiences for students.
Here we’ll present some expert advice for creating authentic, actionable personas, plus offer up some of our own tips from working with schools on this nuanced, highly valuable process.
The document discusses how Careertivity, a career counseling company, can help Salem State University achieve its strategic goals. Careertivity would conduct an assessment of Salem State's current career services offerings, develop new strategies and tools to better engage students and alumni, and help promote the university's brand and visibility through innovative social media and mobile technologies. The Careertivity team has extensive experience helping universities improve their career counseling programs and positioning.
The document discusses findings from interviews with 28 major gift officers at Colorado colleges and universities about how gift planning departments can better partner with and train major gift officers. Key findings include:
1. Major gift officers' biggest hurdle to more planned gift conversations is a lack of confidence in their knowledge and ability to discuss gift planning options with donors.
2. Goal and metric alignment between major gifts and gift planning is needed, as gift planning conversations can take longer than major gift timelines typically allow.
3. Major gift officers found individualized prospect strategy sessions and joint visits with gift planning officers to be the most effective training methods.
4. Prospecting for gift planning opportunities is an area ripe for collaboration,
"Mapping the Student Lifecycle from Inquiry Through Graduation" [CAHEA Presen...Seelio
This document summarizes a presentation about mapping the student lifecycle from inquiry through graduation. It discusses how the student journey has evolved and strategies for aligning marketing from interest to alumni. It outlines recognizing the stages of inquiry, including top-of-funnel considerations to generate interest and middle-of-funnel engagement. Using portfolios throughout the student experience is highlighted as a tool to impact engagement, retention, career preparation, and graduation. Examples are provided of portfolio assignments and student feedback on their impact.
Best Practices Roundtable is your opportunity to learn how to run a high ROI mentoring internship program. Learn how to:
Set the goals for the program and organize it
Measure the ROI of the program
Select appropriate Students
Select and empower matched Mentor/Supervisors
Launch the program for maximum impact
Use evaluations for continuous Improvement
One in three—16 million—American young people will reach the age of 19 without having had a mentor. This session prepares corporate citizenship professionals to make the business case for corporate youth mentoring programs in alignment with business and community needs and goals. Participants will explore youth mentoring program design and planning, leveraging tools and resources from MENTOR: The National Mentoring Partnership, along with examples from diverse corporate youth mentoring programs. Further, we will examine effective employee engagement strategies focused on recruitment and retention, and we will develop sample evaluation plans for corporate youth mentoring programs. Join us and learn to:
make the business case for a corporate youth mentoring program;
design and operationalize a corporate youth mentoring program;
effectively advance employee recruitment and retention; and
measure and evaluate a corporate youth mentoring program.
Speakers:
Daniel Horgan, Corporate Partnerships Consultant, MENTOR: The National Mentoring Partnership
Kristin Howard, Senior Director, Development, MENTOR: The National Mentoring Partnership
Elizabeth Santiago, Senior Director, Programs, MENTOR: The National Mentoring Partnership
Salesforce Foundation HESUMMIT 2014 7Summits Social Strategies for Successf...7Summits
Engage in a discussion about how leading institutions are applying social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni.
Research + Press = New Program Success 2012 GMAC Leadership ConferencePercept Research
The document discusses how conducting market research is important for the successful launch of new academic programs. It recommends testing market demand through qualitative and quantitative research with target audiences. Key factors to consider include the audience for the program, market demand, competitive landscape, and opportunity size. Measuring opportunities involves scanning the market, concept testing, prototype development, and market testing. Optimizing success requires refining the value proposition based on research findings and engaging stakeholders like students, alumni, employers, and press to build awareness and support.
Three posters presented at the Coursera Partner Conference in Den Haag, Netherlands in March 2016. Residential student behavior and perceptions in MOOCs, The African Scholarship Cohort Program Overview and Changing Paradigms: Completion Rates versus NetPromoter Scores
Fullie Salen is pursuing a degree in Sports Marketing & Media at Full Sail University. He has a background serving 10 years in the U.S. Marine Corps and 2 years doing social media marketing. His goal is to work in digital marketing for professional rodeo organizations like PBR to help increase attendance. He currently has a decent online presence and relevant skills but could improve his profile customization and social media activity. The top competitor for jobs has over a decade of marketing experience and successful entrepreneurial ventures.
This document provides an overview of Learnography, a for-purpose organization focused on learning and development. It includes articles from various Learnography team members on topics like the evolution of instructional design, the importance of networking, strategies for bilingual learning, redefining employee feedback, and the power of great design. The document highlights Learnography's mission and values, as well as insights from its diverse team.
University of Washington 2014-2015 Annual ReportHa-Yen Phung
The UW AMA hosted its 2nd annual Regional Marketing Conference with the theme "Wired In: Syncing to the Digital Age of Marketing". The event attracted 170 attendees, meeting its adjusted goal. It featured workshops from industry professionals, networking with 16 companies, and team-building activities. Feedback was positive with an 80% satisfaction rate. Sponsorship from Eddie Bauer provided $3,500 and they delivered the keynote presentation. The conference helped expand students' professional networks.
The document summarizes the Fall 2018 Client Showcase for PR Lab "Lab18" at Ithaca College. It introduces the event and explains that it allows Lab18 staff to discuss their client work, communication skills, and experiences to fulfill a course requirement. The event is comprised of four forums where 10 students will present on their client work to faculty, mentors, and peers.
Personal Brand Exploration Kelsey ToupsKelseyToups
Kelsey Toups is pursuing a degree in Digital Media Marketing at Full Sail University. Her goals are to work in the music industry as a Creative Services Director. She has experience working as a cosmetologist and child care worker. Her skills include storytelling, social media marketing, and time management. Her short term goal is to get a job at Iris Presents LLC upon graduation in 2023.
Mike Machak is an experienced corporate communications professional with over 15 years of experience in public relations, media relations, crisis communications, and social media. He has held director and VP level positions at organizations such as the Tennessee Department of Mental Health, CCA, Dollar General Corporation, and Crye-Leike Realtors. He is skilled at developing communications strategies, managing media relationships, distributing press releases, and enhancing organizational reputation through multiple communication channels.
Since its founding in 2010, The Moery Company has become one of the most-respected and successful consulting firms in the non-profit industry. Well-established within the Washington, DC, association market, we help solve revenue growth problems for our partner associations, whether it’s membership, product, sponsorship, or exhibitor programs.
Jasmine Gonzalez is exploring her personal brand as a digital marketer. She has a background in the U.S. Navy and is currently studying digital marketing at Full Sail University. Her goals are to secure an entry-level job in digital marketing after graduation and eventually start her own digital marketing business. She analyzes her skills, experiences, target audience, and competition as she works to position herself as a creative and strategic digital marketer who helps brands grow through digital storytelling.
From bland to bold: redefining an entire marketing strategy. Overnight.Primacy
Enrollment marketing campaigns targeted at working adults seem to hammer home the same messages. Some combination of affordability, convenience, online, and accelerated.
If it sounds familiar, it's because it is. We've all come to rely on a similar set of messages. But, what happens when we're all telling the exact same story? What ever happened to differentiation?
As marketers, it's our responsibility to tell stories that resonate and are unique – stories that impact people on a deeper level.
When Regis University, a Jesuit school in Denver, was faced with declining enrollment in their professional studies program – hampered by outdated messaging that wasn’t resonating with their target audience – they decided to shift directions. Rather than falling back on the same messaging consistently used by others, Regis decided to lead with a bold platform that is empathy-based and customer-centric
Launched in the spring of 2014, in just the first 8 weeks its outperformed aspects of what the previous campaign had achieved in a year.
This presentation was first given at the UPCEA Marketing and Enrollment Management Seminar in November, 2014.
This document discusses marketing strategies for the British School of Boston (BSB). It recommends taking a modular approach, emphasizing branded differentiators, and creating a new marketing plan. Specific tactics proposed include redesigning the website, instituting American standardized tests, improving media usage, and clarifying the school's mission statements. The goal is to increase enrollment by better positioning BSB in the competitive private school market and integrating re-imagined communications. Metrics like web traffic, information requests, and tour sign-ups will track the marketing plan's success.
This document outlines research conducted for Cal Poly Career Services to help them better connect with students. Secondary research in the form of a SWOT analysis provided background. Primary research methods included focus groups with underclassmen and upperclassmen, observations of Career Services interactions, and a student survey. The research found that students are unfamiliar with Career Services' offerings and prefer receiving event information via email, though current emails are ineffective. Students also feel the name "Career Services" is intimidating and suggests a rebranding is needed. Based on these findings, recommendations include using student ambassadors to advertise peer-to-peer, redesigning emails to be more concise, and changing the name to the "Career Development Center" to seem
Social Strategies for Successful Student EngagementSalesforce.org
Engage in a discussion about how leading institutions are applying social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni.
Fall Directors 2014: Junior/Upperclass Research Projects PresentationBonner Foundation
This document discusses connecting community-based research projects to the Bonner student experience. It describes how community-based research recognizes community strengths, promotes co-learning between community partners and students, and aims to benefit both parties. Examples of potential projects involve areas like volunteer management, program development, fundraising, and communications. The Bonner Center's role includes helping partners identify research questions, facilitating approvals, providing student support and advising, and ensuring results are disseminated to benefit the community partner. The goal is for research to enhance partners' capacity while also providing valuable learning experiences for students.
Here we’ll present some expert advice for creating authentic, actionable personas, plus offer up some of our own tips from working with schools on this nuanced, highly valuable process.
The document discusses how Careertivity, a career counseling company, can help Salem State University achieve its strategic goals. Careertivity would conduct an assessment of Salem State's current career services offerings, develop new strategies and tools to better engage students and alumni, and help promote the university's brand and visibility through innovative social media and mobile technologies. The Careertivity team has extensive experience helping universities improve their career counseling programs and positioning.
The document discusses findings from interviews with 28 major gift officers at Colorado colleges and universities about how gift planning departments can better partner with and train major gift officers. Key findings include:
1. Major gift officers' biggest hurdle to more planned gift conversations is a lack of confidence in their knowledge and ability to discuss gift planning options with donors.
2. Goal and metric alignment between major gifts and gift planning is needed, as gift planning conversations can take longer than major gift timelines typically allow.
3. Major gift officers found individualized prospect strategy sessions and joint visits with gift planning officers to be the most effective training methods.
4. Prospecting for gift planning opportunities is an area ripe for collaboration,
"Mapping the Student Lifecycle from Inquiry Through Graduation" [CAHEA Presen...Seelio
This document summarizes a presentation about mapping the student lifecycle from inquiry through graduation. It discusses how the student journey has evolved and strategies for aligning marketing from interest to alumni. It outlines recognizing the stages of inquiry, including top-of-funnel considerations to generate interest and middle-of-funnel engagement. Using portfolios throughout the student experience is highlighted as a tool to impact engagement, retention, career preparation, and graduation. Examples are provided of portfolio assignments and student feedback on their impact.
Best Practices Roundtable is your opportunity to learn how to run a high ROI mentoring internship program. Learn how to:
Set the goals for the program and organize it
Measure the ROI of the program
Select appropriate Students
Select and empower matched Mentor/Supervisors
Launch the program for maximum impact
Use evaluations for continuous Improvement
One in three—16 million—American young people will reach the age of 19 without having had a mentor. This session prepares corporate citizenship professionals to make the business case for corporate youth mentoring programs in alignment with business and community needs and goals. Participants will explore youth mentoring program design and planning, leveraging tools and resources from MENTOR: The National Mentoring Partnership, along with examples from diverse corporate youth mentoring programs. Further, we will examine effective employee engagement strategies focused on recruitment and retention, and we will develop sample evaluation plans for corporate youth mentoring programs. Join us and learn to:
make the business case for a corporate youth mentoring program;
design and operationalize a corporate youth mentoring program;
effectively advance employee recruitment and retention; and
measure and evaluate a corporate youth mentoring program.
Speakers:
Daniel Horgan, Corporate Partnerships Consultant, MENTOR: The National Mentoring Partnership
Kristin Howard, Senior Director, Development, MENTOR: The National Mentoring Partnership
Elizabeth Santiago, Senior Director, Programs, MENTOR: The National Mentoring Partnership
Salesforce Foundation HESUMMIT 2014 7Summits Social Strategies for Successf...7Summits
Engage in a discussion about how leading institutions are applying social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni.
Research + Press = New Program Success 2012 GMAC Leadership ConferencePercept Research
The document discusses how conducting market research is important for the successful launch of new academic programs. It recommends testing market demand through qualitative and quantitative research with target audiences. Key factors to consider include the audience for the program, market demand, competitive landscape, and opportunity size. Measuring opportunities involves scanning the market, concept testing, prototype development, and market testing. Optimizing success requires refining the value proposition based on research findings and engaging stakeholders like students, alumni, employers, and press to build awareness and support.
Three posters presented at the Coursera Partner Conference in Den Haag, Netherlands in March 2016. Residential student behavior and perceptions in MOOCs, The African Scholarship Cohort Program Overview and Changing Paradigms: Completion Rates versus NetPromoter Scores
This is a presentation that I gave today at the Associated Collegiate Press and College Media Advisers fall conference in Austin. The presentation should give you a step-by-step plan to help you create a marketing plan to improve your credibility and perception on campus.
The document outlines a mentoring program for grades 6-8 called the "Total Package Program" that focuses on developing students around 10 core values. It includes details on the program content and structure, marketing and recruitment plans, and evaluation methods to measure student progress and get feedback.
Improving and Demonstrating Impact for Youth Using Qualitative DataDetroitYDRC
This workshop provided an overview of how to use qualitative data for improving and demonstrating the impact of youth development programs. Tips for collecting, analyzing and using qualitative data are provided. Examples of creative ways to visualize qualitative data are also shared.
This is a presentation that I did at the Texas Intercollegiate Press Association conference at Kerrville, Texas in March. The presentation discusses how to create an integrated marketing communications plan for student media that will increase readership and campus-wide support.
Nile University is conducting a marketing overview using the SOSTAC framework. In the situation analysis, they analyzed customer feedback, competitive advantages, marketing mix effectiveness, target segments, and potential external impacts. The objective is to increase student acquisition and retention, improve customer satisfaction, enhance the university's reputation, and strengthen recruitment across markets. The strategy involves tactics like identifying the customer decision journey, segmenting markets, developing an engaging brand identity, and optimizing the website and social media presence. Controls will include reports and dashboards to monitor key performance indicators.
Building a Successful Mentoring Program: Definition and Recruitment PlanMentor Michigan
Standards 1 and 2 of the Quality Program Standards for Youth Mentoring: Definition and Recruitment Plan. We will explore the definition of youth mentoring; discuss tips and strategies for finding and recruiting mentors, and identify the components of comprehensive recruitment plan.
To download the Quality Program Standards and Checklist, please visit: http://www.michigan.gov/mentormichigan/0,1607,7-193--123108--,00.html
The recorded version of this webinar is available at: https://www2.gotomeeting.com/register/186881330
The document discusses several projects involving research and surveys:
1. A brand audit for a college to better promote strengths and identify areas for improvement through interviews and a survey.
2. A marketing plan for a textbook company to increase website traffic and sales by researching students' book-buying decisions.
3. Developing a tagline for an organization through research, surveys, interviews and focus groups.
4. Determining understanding and motivations around school choice through research, surveys and interviews.
It provides details on the objectives and methods for each project and calls for student involvement through activities like surveys, interviews and focus groups.
This document outlines a publishing company's strategy for marketing and promoting authors and books. It discusses researching consumer trends, developing a publishing strategy, managing backlists of existing books, using digital and traditional marketing, leveraging author platforms, and providing author services like social media support and content creation. Partnerships and data analysis will help reach the target market through advertising, events, and leveraging communities. The goal is to engage readers and fans through original content, social media, and ancillary products while promoting new titles and maintaining backlists. A team of marketing and publishing experts will help execute this strategy.
This document discusses how C. Grant & Company delivers results and ROI for publishers through social media campaigns. It provides data showing how their engagement efforts can significantly increase fan growth, YouTube engagement, Twitter followers, email list size, and reduce an Amazon book's rank. C. Grant & Company supports these results through various online marketing tactics like contests, microsites, advertising, and publicity efforts. The final paragraph thanks publishers for trusting them to support their work through social media.
C. Grant & Company is a marketing communications firm that specializes in social media marketing for colleges and universities. They help schools reach prospective students, parents, and influencers through social media. While many schools have focused on students, C. Grant notes parents are also key influencers and are active on platforms like Facebook. They offer services like digital audits, social media optimization, and advertising to help schools strengthen their online presence and recruitment efforts through various social media channels and websites. C. Grant has experience working with Christian higher education institutions and customizes programs for each school.
C. Grant & Company is a full-service marketing and communications firm founded in 2001 and located in Wheaton, Illinois. They specialize in reaching consumer groups through fresh thinking from different industries. They help organizations clarify their brands so all communications reinforce the same message. They serve leaders who need more expertise than they can provide internally and bring strategic programs to advance organizations' missions.
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
School Marketing And Research
1. C. Grant & Company
Marketing
Communications
Marketing and Research for
Schools and Universities
2. “Our relationship with C. Grant and Company was the start of something new and
important for our organization. Through asking critical questions, C. Grant and
Company helped us see ourselves as others see us…”
– Dr. Niel Nielsen, President, Covenant College
“We are grateful for the study of alumni giving at Wheaton College conducted by
C. Grant and Company. We found their firm to be professional, thorough and
responsive. Their approach was innovative and immensely helpful.”
– Dr. Mark Dillon, Vice President for Advancement and Alumni Relations, Wheaton
College
“C. Grant and Company provided very helpful consulting work for JBU. They
helped us strategize and develop new approaches for some key areas in our
student recruitment marketing program. As a result, we re-engineered our
campus tour allowing us to increase our overall effectiveness with these contacts.
This translated to increased yield. We were able to implement a number of other
ideas that had very positive effects in our results. They are experts in this field.”
– Don Crandall, Vice President for Enrollment Management, John Brown University
2
3. Our Capabilities
Recruitment Marketing Strategy Identity/Logo Development
Brand Strategy Event/College Fair Marketing
Advertising and Promotion Website Design
Media Relations/PR Web Games
Social Network Marketing Video Production/DVD/Virtual Tours
Broadcast Advertising Student, Prospect, and Donor Research
Direct Mail Alumni Relations Communications
Web Marketing Communication Audits and Programs
Blogging/Content Development
3
4. Our Distinctive
We bring best practices in marketing and
research from the Business, Non-Profit, and
Ministry markets to Christian Higher
Education.
As a firm with expertise in marketing as well
as research, we know how to develop
research with real-world application to
communication programs--and we know how
to develop marketing strategies that are
constituent-driven.
4
5. Our Process
Dialogue:
Collect Data, Listen to Customers, Ask
Questions, Review Previous Performance
Discover:
Analyze Data and Determine the key
insight that will drive new results
Design:
Develop Communications and Marketing
Strategy and Execution Plan
Deliver:
Execute Strategy on Time and on
Budget, Generate Momentum, Analyze
Results, Begin New Dialogue
5
9. Completed Projects
Alumni Values Research
Purpose: Provide new insight into the alumni beliefs and values that drive giving behavior.
Key Points:
The flattening of alumni giving participation is the result of disengagement, not dissatisfaction.
Engaging alumni requires a deeper connection between graduates and the College—a process that requires understanding and
tapping the deepest personal values of alumni.
We develop customized survey instruments to uncover and define alumni values and the top segments for each value. The
survey draws from previous opinion and value studies done by members of our team in other markets and also use
appropriate questions from the Baylor Religion Survey to provide comparisons with national data. These comparisons further
define the unique beliefs and values of alumni.
This data generates important new, actionable insights into how to communicate and fundraise with alumni using personal
values.
Our Four-Step Process:
1. Survey a statistically significant sample of alumni to determine their personal values and beliefs and develop unique “values
segments” within the constituent base.
2. Work with Advancement/Development to analyze current giving programs to identify the core underlying values behind
each opportunity.
3. Match alumni values by segment with the core values of the school’s giving opportunities.
4. Recommend themes for each giving opportunity and each identified alumni values segment.
9
10. Completed Projects
Donor Predictive Modeling
Purpose: Assist Development in determining the best allocation of time and people resources
against segments of the donor list by predictive modeling of the donor database.
Key Points:
Donor profiling emphasizes capacity, propensity, and attachment, primarily using descriptive statistics from both within
the organization and from commercially available databases. We go deeper by using inferential statistics to predict
future behavior.
Propensity to give and attachment to the school have hidden drivers that lie buried in data not often considered in donor
segmentation or RFM analyses.
We feed all available donor information into a concept learner which will allow for the identification of new giving
patterns and assist in predictive modeling.
We will research current Development “hunches” on givers and also answer questions such as:
1. Will alumni whose children don’t attend the school decrease giving?
2. Do sports activities or majors impact giving levels?
3. What will happen to giving if an alumni divorces?
4. What is the giving lifetime value of soccer players? Other segments?
5. Should contact with alumni who have attended graduation in any year be prioritized over those who donated in the
past six months?
6. Which new alumni will give the most to the school in the years just after graduation?
10
11. Completed Projects
Alumni Association Perception Research
Purpose: Provide updated, reliable information on alumni perceptions and interest in
involvement with the school.
Key Points:
Need for new insights that help attract additional alumni, retain existing members, and win back lapsed members.
This survey allows for testing of new ideas coming from the Alumni Relations office and others and fill in any gaps
in current data to assist with programs, events, and publications.
Survey replicates questions from previous surveys to provide comparative data.
This survey includes:
1. Measuring current awareness of the Alumni Association’s mission and programs and the benefits (and
responsibilities) of a long-term relationship with the school.
2. Understanding how alumni interact with each other, current students, and the school (including regional
activities, if applicable).
3. Understanding what programs and services represent real value to alumni.
4. Interest in volunteering and giving to the school.
5. Effectiveness of communication.
6. Where school fits in the “hierarchy of needs” (Church, “faith” ministries, endowed/ tuition driven charity).
7. Potential theological divergence from the theological stand of the school.
8. Negative experiences with the school (admissions, feeling ignored or offended, etc.).
9. Level of ownership in school’s future success.
10. Interest in “affinity reunions” and other new ideas as detailed by the Alumni Association.
11
12. Completed Projects
School Recruitment Survey
Objective: Gain a better understanding of the motivations and criteria that parents use when
deciding where to send their children to primary school.
Key Points:
The research insights are used to determine the best practices in creating and implementing
a promotional campaign to increase enrollment and student retention.
The survey addresses:
1. Parental motivations and priorities.
2. Perceptions on value of Christian education (as it relates to tuition).
3. Reasons why children are withdrawn from school (where applicable).
4. Other barriers that prevent them from enrolling their children at school.
5. Interest in helping to promote school enrollment openings.
6. Recommendations on communication messaging and best vehicles to reach current and
prospective families.
12
19. Direct Mail
Date
Dear Ministry Leader:
As one working with professionals who seek to integrate their faith and business life, I
though you’d be interested in the attached sampler of our new title, Serving Two
Masters? Reflections on God and Profit by C. William Pollard, chairman emeritus of The
ServiceMaster Company.
This is the follow- up book to Pollard’s best - selling, The Soul of the Firm , which we
published with our sister company Zondervan, and a book that has had enormous
influence in both the business and Christian communities.
This sampler contains four chapters of this just - released book with ideas for further
discussion and questions , in a length that works well in a group setting. These
chapters will engage participants in stimulating dis cussion and give them important
insights they can carry into their workplaces. They will appreciate the advice and
encouragement from a business leader who has been in their place.
I’d encourage you to use this sampler as a special four - week session or us e an
individual chapter to supplement a discussion you are already facilitating. Additional
information and copies of the sampler chapters can be downloaded from the book
website: www.servingtwomasters.com .
The book is now available at bookstores nationwide or online. Special discounts and
ordering information for bulk orders are also detailed in the booklet.
I hope this sampler will be helpful to you and those in your circle of influence.
Sincerely,
Marion Maneker
Vice President and Publisher
Collins Business
19
24. Social Media Services
Research/ Advertising
Online Reputation and Search Engine
Management Optimization
Digital Audit
Social Media
Optimization
24
25. Our Services
Digital Audit: Evaluation of web presence in online and consumer-
generated media, including websites (publisher, author, and related),
blogs (influencers and general), search engines, and online reviews.
Social Media Optimization: Generating publicity for authors, books,
or publishers through social media, blogging, reviews, and other
non-search engine related vehicles.
Research/Online Reputation Management: Analyzing consumer
website posts and reviews to gain insight into consumer trends;
tracking and responding to online posts, reviews, and articles related
to client products, authors, or brands.
Advertising and Search Engine Optimization: Increasing web traffic to
websites or blogs through improved coding and keyword content and
through online advertising placement and Adwords campaigns.
25
26. About Us
Founded 2001 by Christopher Grant, former Senior Vice President,
Marketing at ServiceMaster and Vice President of Marketing at
Zondervan (HarperCollins)
Full-service integrated marketing and research firm (website here)
Office located in historic building in the Chicago suburb of Wheaton,
IL
26
27. The “&”
Our experienced team has held professional titles including:
Director of Media Relations, Wheaton College
Columnist, Chicago Sun-Times Media Group
Marketing Manager, Amoco
VP of Marketing, ZonderKidz (HarperCollins)
Art Director, SpringHill Camps
Adjunct Writing Faculty, Wheaton College
Co-owner, Gap Digital Recording
Creative Director, Tyndale House
Adjunct Marketing Professor, Calvin College
Consultant, Douglas Shaw & Associates
Senior Associate Editor, Leadership Journal
Author, “An Educator’s Guide to the Internet” (Simon & Schuster) and “A Rookie’s Guide to the
Internet” (Radio Shack)
Professor, School of Electrical Engineering and Computer Science, Washington State University
Senior Director, Corporate and Internet Communications, Zondervan
27
28. Partial Client List
Zondervan Meisner Aircraft
Willow Creek Association Center for Student Missions
Wheaton College ServiceMaster Sandy Cove
Heartland Alliance for Aramark Kanakuk Kamps
Human Needs and Human
MicroTek TH Hilson Company
Rights
Tyndale House Publishers LeaderTreks
Raging Waves Waterpark
Wheaton Eye Clinic Wheaton Academy
SpringHill Camps
TruGreen Wheaton Christian Grammar
Leadership Network
School
Forest Home
Covenant College
Baker Publishing
Mount Hermon Camps and
Conferences Muskoka Woods
Glocal.net John Brown University
Pioneer Clubs Pine Cove
City of West Chicago, IL Jossey-Bass (Wiley)
Associated Agencies Redeemer Church/NYC
28