Content writing can be a pain, but to become a content marketing professional, it isn't as hard you think. You just have to start somewhere

2. LET’S WRITE
A BLOG

3. I made him an offer he can’t refuse
A story is defined as a narrative or tale of real or
fictitious events.
Stories are a nourishment for our hungry souls.
Often stories we regard as fiction have elements of
truth dressed up to make them more palatable.

4. #e74c3c
Traditional elements of a good story!
‘Holy Moses!’ said the princess ‘I’m pregnant again? I wonder who this father is this time!’
R E L I G I O N . R OYA LT Y. S E X . M Y S T E RY

5. Introduce a character Make them lovable Win your empathy Introduce a problem Win your sympathy
Make you think in
their shoes
Solution Conflict resolution Big Twist End with a WHOA!
Nearly 76% of books or movies…

6. Emotions you need to evoke
Humor Joy
Sadness WTF!!

7. But most importantly…
…leave them thinking

8. Headline
Introduction
Case in point
Solution
Benefit
CTA
Pack a punch in the headline. Think of
what makes you want to open an
article if you saw it.
Cut to the chase. No one has time for
BS
Validate the problem with an
example. Put the scares in them
Don’t just show the problem. Provide
a solution
Why is your solution better than the
rest?
Compel them to take an action
Story flow: 101

9. Nailingthat
HEADLINE

11. Think of your headline like successful a
pick-up line!
It needs to be witty, attractive and
make you look smart!

12. Make them
curious
Numbers and stats
always help
Be truthful
Use words like
reasons, tips,
tricks, techniques,
facts
Demonstrate your
value
Excite the reader Don’t oversell
7 Tips to writing good headlines

14. Writing your story
is now gonna get easy

15. <Frame a plot>
<Frame an ending>
This mid-space is actually the easiest

16. Write what you
are passionate
about
Use ‘post its’ and
flowcharts to
decide how your
story flows
Bring out the drama.
Don’t be blah
*Even grandmas tell good
stories*
Use examples to
explain things
better (and easier)
Answer the what,
why and so what
part of your story
vividly
End in brief paras
and end with
suspense
Make it about the
reader.
Remember: No one gives
two s#!ts about you. Your
story is what matters
7 Tips to writing good stories

17. Here’sa
CHEAT
SHEET
READ NOW!!
Thank you, HubSpot!

18. Go forth,
Start Blogging

19. IT HELPS