Pastoring Your Campus - SLA 2010

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A presentation at the 2010 Student Leadership Advance for campus pastors

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  • Ask the question: “What is Social Media?”
  • “Pastoring your campus” means extending the influence of your ministry
  • Google Alerts and Yahoo Alerts
  • Google Analytics
  • SocialOomph
  • Google Reader
  • Topify
  • HootSuite and NutshellMail
  • Yoono, Seesmic, and Tweetdeck
  • Social Media Guidelines
  • Social Media Triage
  • Pastoring Your Campus - SLA 2010

    1. 1. pastoring your campus<br />extending your ministry through conversation<br />© John Deisher, 2010<br />
    2. 2. the deisher family<br />
    3. 3. What is social media?<br />
    4. 4. X<br />This is not social media!<br />
    5. 5. this is social media.<br />It is a conversation that goes somewhere.<br />
    6. 6.
    7. 7. Pastoring Your Campus<br />Listen<br />Track<br />Practice<br />Learn the Etiquette<br />Go to the Mountain<br />Measure Success<br />
    8. 8. Listen<br />
    9. 9. Listen<br />Where is your audience?<br />Who is talking?<br />What style is best?<br />
    10. 10.
    11. 11. Track<br />
    12. 12. Track<br />Key words<br />Influencers<br />
    13. 13.
    14. 14.
    15. 15.
    16. 16.
    17. 17.
    18. 18. Practice<br />
    19. 19.
    20. 20.
    21. 21. Learn the Etiquette<br />
    22. 22.
    23. 23. Social media triage<br />23<br />Take reasonable action to fix issue and let customer know action taken<br />Negative<br />Positive<br />Yes<br />Yes<br />No<br />Assess the message<br />Evaluate the purpose<br />Do you want to respond?<br />Does customer need/deserve more info?<br />Unhappy Customer?<br />No Response<br />Yes<br />Are the facts correct?<br />Gently correct the facts<br />Yes<br />No<br />No<br />No<br />Can you add value?<br />DedicatedComplainer?<br />Are the facts correct?<br />Yes<br />Yes<br />No<br />No<br />Yes<br />Respond in kind & share<br />Thank the person<br />Comedian Want-to-Be?<br />Explain what is being done to correct the issue.<br />Is the problem being fixed?<br />Yes<br />No<br />Yes<br />Let post stand and monitor.<br />©Altimeter Group 2010<br />
    24. 24. Go to the Mountain<br />
    25. 25.
    26. 26. Measure Success<br />
    27. 27. Measure Success<br />Define “success”<br />Use the right tool to measure it.<br />Celebrate the successes and failures.<br />
    28. 28. Resources<br />
    29. 29. Resources<br />Jeremiah Owyanghttp://www.web-strategist.com/blog/<br />Charlene Li http://forrester.typepad.com/groundswell/<br />Chris Brogan http://www.chrisbrogan.com/<br />Heidi Campbell http://religionmeetsnewmedia.blogspot.com/feeds/posts/default<br />Beth Kanterhttp://beth.typepad.com/<br />Laura Fittonhttp://pistachioconsulting.com/<br />
    30. 30. johndeisher@aggielandchialpha.com 979.229.6316<br />http://aggielandchialpha.com<br />www.emergingthunk.blogspot.com<br />www.twitter.com/xajondee www.twitter.com/chialphatamu<br />www.facebook.com/john.deisher<br />Thanks for Listening<br />

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