16 mental models I Wish I Mastered Earlier
Internet Entrepreneur Rob Kelly speaks at the University of Bridgeport Executive Speaker Series on September 8, 2015 on the subject of mental models. Rob covers 16 mental models (inspired by Charlie Munger, Robert Cialdini, Jeff Bezos, Google and others) that he wishes he knew earlier in his career. Note: Attached are only the slides of the speech. Video of this speech was recorded by the University of Bridgeport and may be found on their site. You can also visit Rob's article on The Top 100 Mental Models Needed To Succeed In Business at http://robdkelly.com/blog/mental-models/a-list-of-top-100-mental-models-for-business/ The 16 mental models Rob Kelly discusses are: Self Interest Incentives Reciprocation Sunken Cost Fallacy Law of Contrast Authority Positioning Social Proof Commitment Theory Likeability Confirmation Bias Association Scarcity Vegas Rule Man with a Hammer Observation Effect
Recommended
More Related Content
Viewers also liked
Viewers also liked (17)
Recently uploaded
Recently uploaded (20)
16 mental models I Wish I Mastered Earlier
- 1. ~ 16 Mental Models I Wish I Mastered Earlier by Rob Kelly
- 3. Subject Line: [Recipient’s Name’s] life story #1 performing email (appealing to recipient’s self interest) The Sender
- 4. Incentives
- 5. Incentives & Disincentives Image Source: SpiritWatch.org
- 10. Law of Contrast
- 11. Law of Contrast $40 $14 Source: CinemaMetro.com
- 12. Authority
- 13. Authority
- 14. Positioning
- 16. "I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times." Bruce Lee
- 17. Social Proof
- 18. Social Proof
- 21. Likeability
- 22. Likeability
- 25. Association
- 26. Association
- 27. Scarcity
- 29. Vegas Rule
- 31. Man with a Hammer
- 32. Man with a Hammer Source: Za on Wikipedia
- 34. Observation Effect Source: Nick Saltmarsh, Flickr
- 36. Lollapalooza Effect (for good) ● Incentives ● Authority ● Positioning ● Social Proof ● Commitment Theory ● Reciprocation ● Scarcity
- 37. Lollapalooza Effect (for evil) ● Authority ● Scarcity ● Likeability ● Social Proof ● Confirmation Bias ● Association
- 38. ● Self Interest ● Incentives ● Reciprocation ● Sunken Cost Fallacy ● Law of Contrast ● Authority ● Positioning ● Social Proof ● Commitment Theory ● Likeability ● Confirmation Bias ● Association ● Scarcity ● Vegas Rule ● Man with a Hammer ● Observation Effect 16 Mental Models to Master Earlier