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‘The single biggest problem in
communication is the illusion that it has
taken place.’ – George Bernard Shaw
Photobyjillcohenmediation.com
Partners
speakin
g
listening
understanding
Your takeaway from today
157/200 golfers played worse the first round
after lessons from a golf pro.
Neil Rackham (2012)
©Imagefromwww.royalportrushgolfclub.com/
Engaging your audience
Warmth Competence
How we judge others
Body
language,…
Voice, 38%
Words, 7%
Congruence
Non Verbal Communication
Open body language
How can I be more assertive when I
don’t feel it?
Imposter
Syndrome
?
Wonder Woman
Amy Cuddy
Situational!
Fake it till you make it
Assertive v Aggressive
PhotobyAirwolfhoundCC-BY
Pace
Expression
Engagement
Active Listening
What does it feel like NOT to
be listened to?
Habit 5:
“Seek first to understand,
then be understood.”
- Stephen Covey
Receive
Appreciate
Summarise
Ask
Better listening? Try RASAfrom Julian Treasure
Total £11
Bias
• Use shortcuts to make sense of the world
• Based on gut instinct – unconscious mind
• Check your assumptions
Questioning
Better listening? Try RASA
from Julian Treasure
Receive
Appreciate
Summarise
Ask
Why ask questions?
Benefits of Questions
1. Make people feel important
2. Control attention
3. Persuade and get co-operation
4. Avoid misunderstandings
5. Builds confidence in you when you ask the right
questions
Why do we fail to question?
The problem-solver
• Like to help people
• Make things better
• Make others feel good
• Fix things
• Provide answers
• Offer advice
Stress
Overload
“I’m outta
here”
Own your bias!
Powerful Questions
Hierarchy
of
Questions
Powerful Questions
How
What
Why
Who, Where, When
Which, Closed questions
Questions not Interrogations
Opening a dialogue
• “What seems to be the trouble?”
• “What concerns you the most about
_________?”
• “What is holding you back from _________?”
• “What seems to be your main obstacle to
_________?”
Probing deeper
• “What do you mean by _________?”
• “Tell me more about _________.”
• “What else?”
• “What other ways did you try so far?”
• “What will you have to do to get the job done?”
• “Is there something I should have asked that you
need me to know?”
Focus on the solution
• “How do you want _________ to turn out?”
• “What do you want?”
• “What is your desired outcome?”
• “What benefits would you like to get out of X?”
• “What do you propose?”
• “What is your plan?”
• “If you do this, how will it affect _________?”
• “What else do you need to consider?”
Confirming statements
• Let me confirm ….
• To make sure I understand ….
• So you would like to ….
• Make a statement, then ask ‘is that right?’
Presenting to a group
1
2 3
ImpactContent
Speaker
Presence
Content = Goals + Structure
FLeD Goals
• F - How do you want
your audience to feel?
• L - What do you want
them to learn?
• D - What do you want
them to do?
Structure
S –Set the scene - explain the context
A - How can you help? What’s your
approach to helping your beneficiaries?
B - State the benefits or expected result
A – What can your audience do about it?
Conclude with a takeaway
Building blocks of persuasion
Reasons why
they’ll listen
Barriers to
listening
SABA
Common Slip-ups
Don’t forget your call to action!
Leading to a call to action
What So what? Now what?
Rolfe et al (2001) Reflective Model
Where should bad news go?
Early in your
presentation?
Later On?
3P’s
Position
Problem
Proposal
Offering alternatives
• Possibility 1
• Possibility 2
• Possibility 3
• Possibility 4
• Possibility 5
Impact
Stories
Bryan Stevenson
Eileen Mullan
Importance of emotion
Credibility
Evidence
Emotion
Bryan Stevenson’s TED Talk
10%
25%
65%
• Studies
• Statistics
• Research reports
• Customer surveys
• …….
Logos - Objective evidence
Bring people to a time and a place
Chika russell
Wrap
www.facebook.com/bespokecomms

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The Boardroom Apprentice

Editor's Notes

  1. Differs depending on role Hosting an event - warmth
  2. People decide how competent you are in a fraction of a second. It is very difficult to overturn a bad first impression -
  3. There is a body language of power. Body language communicates power and status — who is leading and who is following. It also communicates psychological distance — feeling close or feeling remote. Body Body language can shift the dynamics of relationships, interactions, and outcomes. To be perceived as authoritative, act high. To be perceived as approachable, act low. Do not try to act high and low at the same time. Match your body language to the message or intention.
  4. 15.35 Body language shapes your mind, your mind shapes your behavior Change your body language to change how you feel. Changing your body position changes how powerfully you behave. Hold an expansive pose or constricted pose for two minutes to change your body chemistry. An expansive pose will make you feel dominant, or authoritative. A constrictive pose releases stress hormones. ©
  5. Show Gordon video
  6. https://www.businessknowhow.com/growth/gesturing.htm Don’t rehearse – Tony Blair – audience starts to feel manipulated Scale your gestures for an audience – large crowd vs small crowd Make sure they feel right for you – Michelle Obama vs Steve Jobs, Oprah Winfrey vs JK Rowling Definitely watch tape to eliminate annoying gestures Smile TV – no windmilling Get away from the podium
  7. Projection
  8. Message is nothing without conext
  9. Royal Society Diversity training The world's oldest independent scientific academy, dedicated to promoting excellence in science.
  10. 50% of students at world’s leading universities – said £1.
  11. If questions are so good…. Why do we fail to ask them? Invite refletion Reveal creative solutions
  12. ”Should I prioritize medical problem solving or attentive listening?’’:The dilemmas and challenges that medical students experience when learning to conduct consultations (Aper et al, 2013) Desire to retain control: “when I lack some medical knowledge in the consultation . . . and the patient is going to ask me (a question). . . I’m trying to avoid (the question) by talking faster myself . . .’’ Demonstrate professional competence: Students’ attention was primarily focused on actions, i.e. the medical and communicative actions they needed to perform. Hence, the more ‘receptive’ communication skills, such as attentive listening, were repressed . So respondents found that building one part of a doctor’s identity – being ‘knowledgeable’ – was at odds with another part of their identity – being present and supportive for the patient.
  13. Is this you?
  14. Three reasons – recognise your bias
  15. Situational - insecure (retain control), demonstrate competence or problem solving
  16. Questions with the answer already there – ‘will you be disappointed if….” “don‘t you think it’s important to”
  17. Questions with the answer already there – ‘will you be disappointed if….” “don‘t you think it’s important to”
  18. Get the other person talking Is it OK to move on? Have I got that wright? May we continue?
  19. You should all by now have a presentation in mind?
  20. Think about your presentation Feel – appealing to Fear or Greed?
  21. S – speak to their need. You know your audiences – what are their pressing issues? A – make it concrete – pull on evidence and case studies
  22. Afraid it will happen to them Hear something that is similar to their situation Defensive – we are not like that. Our governance is good.
  23. Hook A lot of presentations spend a lot of time talking about the ‘What we do’ or ‘How we do it’, and not enough of the ‘Why’ Too much detail Too abstract
  24. Think of a recent situation where you learnt a lesson – 2 minutes Work or personal Rolfe et al (2001) Reflective Model
  25. Build trust by revealing bad news
  26. Go back to FLED – three reasons why they wont listen
  27. Opening their mind to your approach Starting to think about possibilities Rule of 3, starting to forget
  28. Attention span – memorable and informative
  29. Medium for your message – Relatable & Memorable Mags – grandpa Judith – ketchup
  30. Stories literally can sync the brains of your audience with yours. I saw a neuropsychologist Uri Hassan, Princeton researcher, talk about the science of strytelling. So when I tell you a fact or a figure, it has th epower to persuade you. You’ll agree with the bar chart or you’ll disagree. You’ll find that statistic intersting. Facts, figures and stats connect with two parts of our brain. But when we tell a story, it’s much more powerful. It connects with the seven major compornents of our brain –cerebrum - 4 lobes – fontal, parietal, occipital, temporal. effect that stories have of our synapses in our brain.
  31. Need credible evidence – finding the story in that Melanie’s story is a metaphor for the industry Goes back to Aristotle
  32. Narrative transportation