Building An Online Presence Queens Arts Council


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Building an Online Presence Queens Arts Council

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  • Flickr - Dan Fulano
  • Credit Jon Hardie
  • Marfis75- flickr
  • concertticket-JoeMadonna.jpg
  • megaphoneman-edrabbit.jpg
  • photo credit?
  • Flcikr Alexander Somma
  • My photo
  • Flickr attribution Amit Gupta
  • Flickr attribution opxphile
  • Flickr attribution Andy Woo
  • Flickr attribution ClickFlashPhotos
  • Flickr attribution avriette
  • Flickr attribution kitchenkam
  • My Photo
  • This is from Keigwin...
  • WWF Campaign Video
  • Jordan Matter Photography
  • Jordan Matter Photography
  • Jordan Matter Photography
  • mashable study on Video usage
  • my photos
  • Flickr attribution b d solis
  • Building An Online Presence Queens Arts Council

    1. 1. Man Bartlett (as himself) Meg Cotner We Heart Astoria Nora Gomez Queens Museum Rebecca Krause-Hardie AudienceWorks March 24, 2011 Building an Online Presence Queens Art Express Boot Camp Hashtag #xxxxxx
    2. 2. Today’s plan <ul><li>All About You </li></ul><ul><li>Now Turn the Megaphone around </li></ul><ul><li>The Five Canonical Rules of Online Content </li></ul><ul><li>Seven Simple Blog Strategies </li></ul><ul><li>Case Studies </li></ul><ul><li>Q & A (don ’t wait until the end!) </li></ul>
    3. 3. <ul><li>What’s your thing? What is your business? Wha da ya do? </li></ul>
    4. 4. All About You! <ul><li>What is your mission, your vision? </li></ul>
    5. 5. All About You! <ul><li>What activities do you do? </li></ul><ul><ul><li>Perform </li></ul></ul><ul><ul><li>Teach </li></ul></ul><ul><ul><li>Paint </li></ul></ul><ul><ul><li>Dance </li></ul></ul><ul><ul><li>Sing </li></ul></ul><ul><ul><li>Create art </li></ul></ul><ul><ul><li>… </li></ul></ul>
    6. 6. <ul><li>Who is your audience? </li></ul>
    7. 7. <ul><li>What do you want your audience to do? </li></ul><ul><ul><li>Buy Tickets </li></ul></ul><ul><ul><li>Give Money </li></ul></ul><ul><ul><li>Buy Art </li></ul></ul><ul><ul><li>Volunteer </li></ul></ul><ul><ul><li>Tell others </li></ul></ul><ul><ul><li>Speak well of you </li></ul></ul>
    8. 8. Now Turn the Megaphone Around! <ul><li>How would your audience define themselves? </li></ul>
    9. 9. What do they want?
    10. 10. How does what you have to offer benefit them?
    11. 11. Where do they hang out?
    12. 12. How do you communicate with them?
    13. 13. Social Media is all about building and sustaining relationships
    14. 14. Why should you invest in these networked personal relationships? <ul><li>Personal Referrals close at 75% </li></ul><ul><li>Direct Mail Push Marketing 2-4% </li></ul><ul><li>What ’s the value of those relationships? </li></ul><ul><li>The power is both positive and negative </li></ul>
    15. 15. trusting
    16. 16. sharing
    17. 17. being responsive
    18. 18. valuing each other
    19. 19. even, OMG … giving away control!
    20. 20. The Currency of Social Capital <ul><li>Resources that we mutually invest in our human relationships, accumulate over time … becoming the basis of friendship </li></ul><ul><ul><ul><ul><li>Sharing </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Trusting </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Valuing </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Supporting </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Responding </li></ul></ul></ul></ul>Note: It ’s never about price. It’s about delivering sustained value … over time
    21. 21. The Five Canonical Rules of Online Content
    22. 22. 1. Tell a Story What’ s the point?
    23. 23. Make an emotional connection! <ul><li>Fear of emotions! </li></ul>
    24. 24. Have the right Protagonist! Who is the hero of your story? Hint: not you!
    25. 25. More is not Better! One message per story
    26. 26. Draw people In Use humor or suspense
    27. 27. How do you want people to feel? Use humor or suspense
    28. 28. Include Call to action? WWF campaign
    29. 29. 2. Collaborate!
    30. 30. Jordan Matter + Ballet Hispanico = Awesome!
    31. 31. Jordan Matter + Ballet Hispanico = Awesome!
    32. 32. Ballet Hispanico on facebook
    33. 33. Jordan Matter on facebook
    34. 34. 3. Have a roll-out plan <ul><li>Schedule </li></ul><ul><li>All stakeholders coordinated and engaged </li></ul><ul><li>Online and offline coordination </li></ul><ul><li>Central management – one point person </li></ul>
    35. 35. 4. Be Personal Psychic numbing
    36. 36. 5. Short! Really!
    37. 37. Seven Simple Blog Strategies <ul><li>Short! 250-500 words max! </li></ul><ul><li>Personal Voice </li></ul><ul><li>Avoid long paragraphs (people don’ t read!) </li></ul><ul><li>Use titles to convey key points (think key words) </li></ul><ul><li>Don’ t bury your best stuff – put it up front! </li></ul><ul><li>Invite questions and further discussion </li></ul><ul><li>Link to content that you reference </li></ul>
    38. 38. Qualities of successful messages <ul><li>They are unique </li></ul><ul><li>They have utility to the recipient </li></ul><ul><li>Fair exchange (between sender and recipient) </li></ul><ul><li>Trust – (trust that you will be thoughtful in what you send us) </li></ul><ul><li>They are entertaining or inspired </li></ul>
    39. 40. A few case studies <ul><li>Queens Museum </li></ul><ul><li>We Heart Astoria </li></ul><ul><li>Man Bartlett </li></ul>
    40. 48. Links to contemporary society
    41. 49. Links to contemporary society
    42. 50. Pair Share Time <ul><li>Brainstorm ideas about links to contemporary culture for you or your organization </li></ul>
    43. 59. Social Media Learning is Iterative
    44. 60. Social Media Best Practice: (hint: start with small bite-sizes pieces) <ul><li>Try one thing </li></ul><ul><li>What small piece can you implement first … as a pilot? </li></ul><ul><li>How will you learn from the pilot for your next experiment? </li></ul>Our passive solar post & beam. First we built a scale model, then we cut each one of the150 red oak pieces. Then we had a community raising & everyone brought a peg
    45. 61. Just Do It (Its Okay to Take Risks)
    46. 62. And remember… <ul><li>It ’s all about investing in relationships! </li></ul>
    47. 63. Questions? Thank you!