The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.

2. The Power of Pre-Suasion
The author of the legendary bestseller Influence, social psychologist Robert
Cialdini shines a light on effective persuasion and reveals that the secret
doesn’t lie in the message itself, but in the key moment before that message is
delivered. This infographic details several of of the experiments in his ground-
breaking new book.
Via: http://www.skylineoffices.co.uk/Article/THE-POWER-OF-PRE-SUASION/103.html