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2. There's all kinds of funny scenes in
movies when two people are talking,
but they both think they are talking
about something different.

3. One of the key components of the
Milton Model, the set of language
patterns used in conversational
hypnosis, is artful vagueness.

4. Meaning if I said something like, "He
said that they were thinking about
doing that, until she came up and said
it was a bad idea, until they realized
the true implications," you really have
ZERO clue what that means. Lots of
unspecified pronouns and verbs.

5. But when you use these with a lot of
skill, you can kind of "guess" what
meaning the listener or reader will use
when they fill in the blanks.

6. For example, consider this sentence:

7. "My brother and his cousin were
talking about whether or not to study
hypnosis or work on their language
skills, and then he decided it was a
good idea, so they did that."

8. It's still pretty confusing, but any
meaning you come up with has to do
with improving your communication
skills.

9. Unfortunately, a lot of people use
those vague words without being clear
what they refer to, or without using
them with any thought.

10. So you get two people talking about
something and they both kind of have
to guess what each other means.

11. One way to see this in action is to
listen in on a conversation.

12. Or be quiet for a few minutes when
you're in a group setting. Pay close
attention to the specific words and
sentences others use.

13. You'll find that most of the time, the
stuff people talk about is VERY vague.

14. Now, what happens if you want to get
more information?

15. Most people ask equally vague
questions.

16. Like, "What do you mean?" or "Tell me
more."

17. And if you're talking about something,
and somebody asks you a question like
that, it's easy to feel "on the spot," as
if everybody is suddenly looking at you
to deliver some kind of genius idea.

18. Luckily, there is a pretty easy way to
get people to speak more specifically
about what they want.

19. And it WON'T make them feel "on the
spot."

20. It will have the opposite effect.

21. It will make them feel validated and
noticed.

22. Something we ALL crave. Not just for
"being them" but for their specific
ideas.

23. The set of questions is kind of the
polar opposite of the Milton Model,
which is based on vagueness.

24. When used carefully, not only will they
open up like a birthday present, but
they'll NEVER forget you.

25. What's more, is the more you ask
them about their deepest desires, the
more they'll naturally associate their
deepest desires with YOU.

26. What could you do with that?

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