http://mindpersuasion.com/ In all areas of life, there's what we see on top, and what's really going on underneath. Speak to the deep levels for profound influence and change. Learn How: http://mindpersuasion.com

1. Deep
Structure

2. Sometimes you can tell a lot more
about what's unsaid, than what IS said.

3. Or HOW it is said.

4. It's been said that it's not the notes
that make the music, but the spaces in
between.

5. Language is the same way.

6. Long ago, Chomsky discovered the
difference between "surface structure"
and "deep structure."

7. Now, this was kind of misinterpreted,
and applied in places where it didn't
really belong.

8. They even changed the names to "d-
structure" and "s-structure" to avoid
confusion.

9. But it doesn't take away from the idea
that there's the words we say on top,
and the meaning we are trying to
represent with those words.

10. Even if you've got some brilliant ideas,
you've got to get them out of your
head, through that very small
"language filter" and into the heads of
others so they not only understand
your ideas, but see the value in them.

11. If you've ever thought of something
brilliant to say, only to spit out a bunch
of jumbled word salad, then you know
this isn't easy.

12. If you told your friends you were
studying "language" they would
assume you were studying for a trip to
a foreign country, or some class.

13. If you told them you were studying
English, they'd think you were nuts.

14. Which is why when you DO make it a
point to "practice" how you use your
words, you'll have a HUGE advantage
over everybody else.

15. The trick is to first get them talking
about what they want, the things they
like.

16. Then take your message, WHATEVER it
is, and phrase in a way that's a perfect
fit for their brain.

17. If you've ever been in sales, you know
it's a numbers game.

18. Or at least that's what they tell us.

19. Sure, if you spit out the same
memorized pitch to every potential
customer, you DO have to rely on
numbers.

20. Kind of like having ONE jigsaw puzzle
piece and trying to find a "natural fit."

21. But if you take the time to not only
elicit what's important to your
customers (or friends or potential
lovers) AND structure your
communication so they'll hear it based
on what's important to THEM, then
you'll be in pretty good shape.

22. Meaning you can take your jigsaw
puzzle piece and change it however
you want, so it will fit wherever you
want.

23. mindpersuasion.com