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Keep it stupidly simple - Long Version

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Here is a longer version of KISS that I think will make it clearer how to develop a successful presentation.

Keep it stupidly simple - Long Version

  1. 1. KISS Keep It Stupidly Simple!
  2. 2. Presentations have k eep it stupidly simple 3 cornerstones
  3. 3. Content Design Delivery k eep it stupidly simple
  4. 4. 1. Know your audience. 2. Determine your goals. 3. Be selective. 4. Tell a story. 5. Don’t tell everything. CONTENT k eep it stupidly simple
  5. 5. 1. Know your audience. CONTENT k eep it stupidly simple <ul><li>Who are they? Find out their mindset and motivation. </li></ul><ul><li>Relevancy grabs attention. </li></ul><ul><li>Wii FM (What’s in it for me?) allows you to call to action. </li></ul>
  6. 6. 2. Determine your goals. <ul><li>Set clear goals to your presentation. </li></ul><ul><li>You can persuade and sell. </li></ul><ul><li>Also inform and discuss. </li></ul><ul><li>But, the bottom line is: To inspire people to action. </li></ul>CONTENT k eep it stupidly simple
  7. 7. <ul><li>Keep your focus in relevancy. </li></ul><ul><li>Decide what to include. </li></ul><ul><li>Avoid dumping everything. </li></ul><ul><li>Use chart junk, only if it helps. </li></ul><ul><li>Never lose the big picture. </li></ul>CONTENT k eep it stupidly simple 3. Be selective.
  8. 8. CONTENT k eep it stupidly simple 4. Tell a story. <ul><li>Don’t read the slides. </li></ul><ul><li>Tell them a lively and sincere story. </li></ul><ul><li>A story that enlightens the subject. </li></ul><ul><li>Stories create empathy. </li></ul><ul><li>You are human, just like them. </li></ul>
  9. 9. CONTENT k eep it stupidly simple 5. Don’t tell everything. <ul><li>Keep some mystery, be dramatic. </li></ul><ul><li>Ask questions, make them think. </li></ul><ul><li>Leave an impression. </li></ul><ul><li>Balance reason and emotion. </li></ul><ul><li>Let the audience ask for more. </li></ul>
  10. 10. 1. Less is more. 2. Big fonts, few colors. 3. Design not decoration. 4. Pro quality photos. 5. Visual thinking story. DESIGN k eep it stupidly simple
  11. 11. 1. Less is more. <ul><li>Limit the amount of text on your slides - and their quantity also - to a minimum, otherwise the audience will just read your slides (exactly as you are doing right now). </li></ul>DESIGN k eep it stupidly simple
  12. 12. 2. Big fonts, few colors. <ul><li>Use few fonts, big prints. </li></ul><ul><li>Avoid serif fonts, italic / underline . </li></ul><ul><li>Use few colors, contrasting ones. </li></ul><ul><li>Avoid primary colors. </li></ul><ul><li>It’s easy if you try. </li></ul>DESIGN k eep it stupidly simple
  13. 13. 3. Design not decoration. <ul><li>Small details matter. </li></ul><ul><li>Keep it clean and simple. </li></ul><ul><li>Be consistent and coherent. </li></ul><ul><li>Allow white spaces. </li></ul><ul><li>Avoid transitions and animation. </li></ul>DESIGN k eep it stupidly simple
  14. 14. 4. Pro quality photos. <ul><li>Never use Clipart. </li></ul><ul><li>Use good quality photos. </li></ul><ul><li>Use images to support, not distract. </li></ul><ul><li>Images trigger emotions. </li></ul><ul><li>Embed movies not hyperlink them. </li></ul>DESIGN k eep it stupidly simple
  15. 15. 5. Visual thinking story. <ul><li>Design a storyboard of the content. </li></ul><ul><li>Use images to communicate ideas. </li></ul><ul><li>Create blocks of information. </li></ul><ul><li>Use an image and very few (or none) text per slide. </li></ul>DESIGN k eep it stupidly simple
  16. 16. 1. You are the show. 2. Practice to perfection. 3. Interact, they don’t bite. 4. No mistakes, please. 5. Check everything out. DELIVERY k eep it stupidly simple
  17. 17. 1. You are the show. <ul><li>Don’t use slides as crutches. </li></ul><ul><li>They want to hear it from you. </li></ul><ul><li>Dress and speak properly. </li></ul><ul><li>Keep eye contact, move around, change pace and tone of your voice. </li></ul>DELIVERY k eep it stupidly simple
  18. 18. 2. Practice to perfection. <ul><li>Never assume you know “all I need”. </li></ul><ul><li>Master the content and beyond. </li></ul><ul><li>Rehearse and get feedback. </li></ul><ul><li>Practice makes you feel confident. </li></ul><ul><li>Handle the unpredictable with ease. </li></ul>DELIVERY k eep it stupidly simple
  19. 19. 3. Interact, they don’t bite. <ul><li>Remember, it’s not a lecture. </li></ul><ul><li>Allow blocks of questions. </li></ul><ul><li>Use questions to enrich content. </li></ul><ul><li>Learn from them. </li></ul><ul><li>Yes, there will be hostile questions. </li></ul>DELIVERY k eep it stupidly simple
  20. 20. 4. No mistakes, please. <ul><li>Mistakes destroy credibility. </li></ul><ul><li>Check spelling and grammar. </li></ul><ul><li>Never cite data or quotes of unknown or unreliable sources. </li></ul><ul><li>Give credits, be ethical. </li></ul>DELIVERY k eep it stupidly simple
  21. 21. 5. Check everything out. <ul><li>Murphy’s Law, remember? </li></ul><ul><li>Arrive early, check all equipments. </li></ul><ul><li>Carry back ups of everything. </li></ul><ul><li>Be prepared to deliver a low tech presentation. </li></ul>DELIVERY k eep it stupidly simple
  22. 22. Effective Presentations Questions? Get in touch. Pedro Mello +55-11-9942-6059 [email_address] apresentacoeseficazes.blogspot.com

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