The document provides templates and frameworks to help develop a business plan, including a Lean Canvas template, SWOT analysis, Pirate Funnel, 4Ps of Marketing, Product-Market Fit Pyramid, Marketing Funnel, mission/vision/values statements, strategy/tactics/execution, and buyer personas. Templates are provided for each with descriptions of what they are used for and blank versions to fill out.
5 Tips for Leveraging Change in Incentive Compensation Plan ProcessSynygy
ย
In todayโs business environment the only constant is rapid change. Sales compensation plans are one of the most powerful tools an organization has to influence sales behaviors and improve sales performance. That is why it is so critical that an enterprise is agile enough to rapidly adapt to changes in the organization, market or competitive landscape.
"60% of organizations will make changes to their incentive compensation plans over the next two years."
"60% of sales representative list Incentive Compensation as the number one impact on their selling behaviors to new customers."
~ Strategic Sales Compensation Survey
The following tips, derived from a long-term study of the incentive compensation management, reflect the best cross-industry practices for profiting from the ability to manage change in the incentive compensation plan process.
With the right planning, defense contractors can use trade shows to speed up the sales cycle, reduce the cost of sales, and reach customers, prospects and even โhidden buyers.โ
Partner marketing is a specialization within the overall discipline of marketing, focused on communicating value to, with, through, and for partners.
Partners are companies outside of your organization. They might be distributors, resellers, agents, alliance partners, or many other types of third-party companies. Understand that each of these companies deal with the same types of problems every other business faces: not enough time, people, or money to solve all the problems that are in front of them. As a partner marketer you are in a unique position to help them.
Many organizations engage partners as a route to market, for addressing a need, or an opportunity they cannot satisfy alone.
For example, if you donโt have the resources to manage dozens or hundreds of resellers directly, you can choose to establish a distribution partner. You can pay for the service they provide, typically by sharing the margin you would have kept for yourself in a direct sales model. The distributor can help make up for the expense, with the growth and scale they offer.
Just because someone agrees to be your partner, it doesnโt mean theyโre going to proactively bring your product or service to the market. Sometimes they need some stimulation and thatโs where partner marketing can help.
Improving Your Advertising Campaigns Through The Power Of SurveysSurvmetrics
ย
๏ฟผData-driven decision making is key to a successful advertising campaign.
๏ฟผAdvertising campaigns are expensive. Therefore, companies need to maximize every cent that goes into them. There are different forms of advertising campaigns and businesses must understand which one is the most effective.
When a company is designing a campaign, they must keep three things in mind. First, the goal, what are you trying to accomplish. Second, the audience, who are you targeting. Third, the budget, how much are you spending to get the message across. Once you have deciphered these things, it will be easier to determine which forms of advertising works best for your campaign.
Defense contractors who avoid marketing gobbledygook can quickly differentiate themselves, increase demand for their products and services, and get more ink from journalists.
Training for Digital Transformation: Essential for Organizations and AgenciesTonex
ย
How important is digital transformation?
Studies show that a viable computerized change is of highest significance to CEOs who accept the future achievement or disappointment of their associations rely upon it.
As such, computerized change is not, at this point a possibility for associations. Computerized discernment is significant in the present background of endless mechanical progressions.
"Digital Transformation is the use of advances in technology to solve problems."
What is digital transformation :
Digital transformation isย the mix of advanced innovation into all territories of a business, on a very basic level changingย how you work and convey an incentive to clients.
ย
It's likewise a social change that expects associations to persistently rock the boat, try and get settled with disappointment.
Yet, it's substantially more than that.
ย
Computerized change isn't just about changing cycles and innovation; it additionally includes a move in hierarchical culture, or all the more extensively "the human factor."
Advanced change isย the incorporation of computerized innovation into all regions of a business, essentially changingย how you work and convey an incentive to clients.
Take the COVID-19 pandemic :
The advantages regularly show in surprising manners. Associations and organizations previously set up with innovation for far off representative creation have been more ready to make alterations than organizations still subject to more customary activities.
Forecasters are very clear: The advancement made in computerized change in social orders is staying put.
Data and correspondence innovation will be considerably more installed in the new ordinary.
Target audience :
Digital transformation course is highly recommended for :
Program managers
System operators
System admin
Analysts
Any other person who are associated with digital technology.
Course samples / Course outline :
Digital Transformations Training Bootcampย โ A 3-day instructional class.
Digital Engineering Fundamentals for Government Engineersย โ A 3-day expansive overview preparing project.
Digital Engineering Fundamentals for Programmatic and Technical Leadershipย โA 1-day course that empowers associations and government organizations to make intricate, latticed frameworks of items, administrations, more.
Learn more:
Digital Transformation Training: Essential for Organizations and Agencies
https://www.tonex.com/digital-transformation-training-essential-for-organizations-and-agencies/
5 Tips for Leveraging Change in Incentive Compensation Plan ProcessSynygy
ย
In todayโs business environment the only constant is rapid change. Sales compensation plans are one of the most powerful tools an organization has to influence sales behaviors and improve sales performance. That is why it is so critical that an enterprise is agile enough to rapidly adapt to changes in the organization, market or competitive landscape.
"60% of organizations will make changes to their incentive compensation plans over the next two years."
"60% of sales representative list Incentive Compensation as the number one impact on their selling behaviors to new customers."
~ Strategic Sales Compensation Survey
The following tips, derived from a long-term study of the incentive compensation management, reflect the best cross-industry practices for profiting from the ability to manage change in the incentive compensation plan process.
With the right planning, defense contractors can use trade shows to speed up the sales cycle, reduce the cost of sales, and reach customers, prospects and even โhidden buyers.โ
Partner marketing is a specialization within the overall discipline of marketing, focused on communicating value to, with, through, and for partners.
Partners are companies outside of your organization. They might be distributors, resellers, agents, alliance partners, or many other types of third-party companies. Understand that each of these companies deal with the same types of problems every other business faces: not enough time, people, or money to solve all the problems that are in front of them. As a partner marketer you are in a unique position to help them.
Many organizations engage partners as a route to market, for addressing a need, or an opportunity they cannot satisfy alone.
For example, if you donโt have the resources to manage dozens or hundreds of resellers directly, you can choose to establish a distribution partner. You can pay for the service they provide, typically by sharing the margin you would have kept for yourself in a direct sales model. The distributor can help make up for the expense, with the growth and scale they offer.
Just because someone agrees to be your partner, it doesnโt mean theyโre going to proactively bring your product or service to the market. Sometimes they need some stimulation and thatโs where partner marketing can help.
Improving Your Advertising Campaigns Through The Power Of SurveysSurvmetrics
ย
๏ฟผData-driven decision making is key to a successful advertising campaign.
๏ฟผAdvertising campaigns are expensive. Therefore, companies need to maximize every cent that goes into them. There are different forms of advertising campaigns and businesses must understand which one is the most effective.
When a company is designing a campaign, they must keep three things in mind. First, the goal, what are you trying to accomplish. Second, the audience, who are you targeting. Third, the budget, how much are you spending to get the message across. Once you have deciphered these things, it will be easier to determine which forms of advertising works best for your campaign.
Defense contractors who avoid marketing gobbledygook can quickly differentiate themselves, increase demand for their products and services, and get more ink from journalists.
Training for Digital Transformation: Essential for Organizations and AgenciesTonex
ย
How important is digital transformation?
Studies show that a viable computerized change is of highest significance to CEOs who accept the future achievement or disappointment of their associations rely upon it.
As such, computerized change is not, at this point a possibility for associations. Computerized discernment is significant in the present background of endless mechanical progressions.
"Digital Transformation is the use of advances in technology to solve problems."
What is digital transformation :
Digital transformation isย the mix of advanced innovation into all territories of a business, on a very basic level changingย how you work and convey an incentive to clients.
ย
It's likewise a social change that expects associations to persistently rock the boat, try and get settled with disappointment.
Yet, it's substantially more than that.
ย
Computerized change isn't just about changing cycles and innovation; it additionally includes a move in hierarchical culture, or all the more extensively "the human factor."
Advanced change isย the incorporation of computerized innovation into all regions of a business, essentially changingย how you work and convey an incentive to clients.
Take the COVID-19 pandemic :
The advantages regularly show in surprising manners. Associations and organizations previously set up with innovation for far off representative creation have been more ready to make alterations than organizations still subject to more customary activities.
Forecasters are very clear: The advancement made in computerized change in social orders is staying put.
Data and correspondence innovation will be considerably more installed in the new ordinary.
Target audience :
Digital transformation course is highly recommended for :
Program managers
System operators
System admin
Analysts
Any other person who are associated with digital technology.
Course samples / Course outline :
Digital Transformations Training Bootcampย โ A 3-day instructional class.
Digital Engineering Fundamentals for Government Engineersย โ A 3-day expansive overview preparing project.
Digital Engineering Fundamentals for Programmatic and Technical Leadershipย โA 1-day course that empowers associations and government organizations to make intricate, latticed frameworks of items, administrations, more.
Learn more:
Digital Transformation Training: Essential for Organizations and Agencies
https://www.tonex.com/digital-transformation-training-essential-for-organizations-and-agencies/
Affiliate Marketing, Affiliates, How to be a merchant/ affiliate? How to choose a product? Earn money from affiliate marketing. Become Affiliate Marketing.
All the promotion techniques are given in brief in this presentation. the user can easily understand the major promotion terminologies through this ppt. it suits for both college students and high school students
This document is built to understand the scope of online branding in current market, to understand our capabilities and gaps in analytics and propose a business case to build on a framework and its target markets
Comprising of various Steps, the fundamentals of advertising can be broken down to 8 steps. Followed by an intense customer & competitor analysis, the STP strategies are set which becomes the foundation of the Advertising Campaign.
The D2C TakeOff: The Pitfalls to Avoid on AmazonWebEngage
ย
Fountainhead by WebEngage brings you a leadership masterclass on The D2C TakeOff: The Pitfalls to Avoid on Amazon by Srikar Adavi
Here's what the presentation covers in a nutshell:
1) Roadmap to build an effective D2C business
2) Oversight: Avoiding missing out on the details to help grow customers
3) The Journey: Creating the right kind of journey for the customer on Amazon and online spaces to enhance the experience
4) Retention: Why it's important and how to build an effective model
To understand the presentation further in detail, watch this masterclass here: https://youtu.be/WEvCcpCLobo
About Fountainhead
Fountainhead by WebEngage is a consolidation of all our Community, Ecosystem, and Education efforts. It's an expression of our commitment to building an ecosystem of enduring businesses and supporting resilient founders in the ways we can.
Through this series, we intend to bring together leaders and experts from the industry with deep, meaningful, and actionable insights at both strategic and tactical levels to startup founders on ambitious growth journeys and answer nuanced questions that tend to get missed in high-level motivational talks.
About the speaker
Srikar Adavi is a Sales, BD & Product marketing professional with 14+ years of experience in diverse leadership roles across FMCD (Motorola); Tech product marketing (Vodafone- vertical lead for Mobile Internet/Content, B2B solutions), FMCG (Britannia-national sales development manager for urban distribution and new product GTM) and E-commerce (Amazon seller development and Amazon advertising). Srikar, currently leads the Seller Advertising vertical, helping build brands for sellers using Amazon Ads in India.
One of todayโs biggest misconceptions about sales is that โgreat products and services sell themselves.โ But when salespeople lack the tools or knowledge they need to do their jobs, it doesnโt matter how great the product isโsales suffer.
What are the principles and practices at the heart of sales enablement?
Learn best practices for developing integrated multichannel marketing campaigns using social media, email, creative design and direct mail. Integrating these channels into the marketing mix will produce meaningful results that will keep your customers coming back for more.
Marketing And Social Media - Central South Manchester Nov. 09JohnKeys
ย
Once you have a website you need to attract customers. The key to success is the development of a marketing plan which includes a mix of offline & online routes.
This includes a wide range of online options including social networks, search engine optimisation, Pay for Click advertising and marketing offline. Where to start?
Our two part workshop will guide you through the different online options and how to access, implement, measure and evaluate them.
You will learn:
โข How to identify & incorporate the most effective options into your marketing plan
โข Targeting niche markets
โข Ways to use social networks e.g. blogs, YouTube, MySpace, Facebook
โข Getting the most out of using social networks
Attracting Customers To Your Site - Marketing and Social Networks - South Man...JohnKeys
ย
Once you have a website you need to attract customers. The key to success is the development of a marketing plan which includes a mix of offline & online routes.
Successful Brand Management: Moving from a Product-Centric Focus
to a Customer-Centric Business Model by Susanne Kushner at SVPMA Monthly Event May 2002
There is a higher chance of conversion for your potential customers when Ads are shown i.e., they interact using the PPC (Pay Per Click) model
Another two stats that was intriguing is that sales were affected negatively, when there were No Ads and the rate of conversion was quite significant when Ads were shown
Affiliate Marketing, Affiliates, How to be a merchant/ affiliate? How to choose a product? Earn money from affiliate marketing. Become Affiliate Marketing.
All the promotion techniques are given in brief in this presentation. the user can easily understand the major promotion terminologies through this ppt. it suits for both college students and high school students
This document is built to understand the scope of online branding in current market, to understand our capabilities and gaps in analytics and propose a business case to build on a framework and its target markets
Comprising of various Steps, the fundamentals of advertising can be broken down to 8 steps. Followed by an intense customer & competitor analysis, the STP strategies are set which becomes the foundation of the Advertising Campaign.
The D2C TakeOff: The Pitfalls to Avoid on AmazonWebEngage
ย
Fountainhead by WebEngage brings you a leadership masterclass on The D2C TakeOff: The Pitfalls to Avoid on Amazon by Srikar Adavi
Here's what the presentation covers in a nutshell:
1) Roadmap to build an effective D2C business
2) Oversight: Avoiding missing out on the details to help grow customers
3) The Journey: Creating the right kind of journey for the customer on Amazon and online spaces to enhance the experience
4) Retention: Why it's important and how to build an effective model
To understand the presentation further in detail, watch this masterclass here: https://youtu.be/WEvCcpCLobo
About Fountainhead
Fountainhead by WebEngage is a consolidation of all our Community, Ecosystem, and Education efforts. It's an expression of our commitment to building an ecosystem of enduring businesses and supporting resilient founders in the ways we can.
Through this series, we intend to bring together leaders and experts from the industry with deep, meaningful, and actionable insights at both strategic and tactical levels to startup founders on ambitious growth journeys and answer nuanced questions that tend to get missed in high-level motivational talks.
About the speaker
Srikar Adavi is a Sales, BD & Product marketing professional with 14+ years of experience in diverse leadership roles across FMCD (Motorola); Tech product marketing (Vodafone- vertical lead for Mobile Internet/Content, B2B solutions), FMCG (Britannia-national sales development manager for urban distribution and new product GTM) and E-commerce (Amazon seller development and Amazon advertising). Srikar, currently leads the Seller Advertising vertical, helping build brands for sellers using Amazon Ads in India.
One of todayโs biggest misconceptions about sales is that โgreat products and services sell themselves.โ But when salespeople lack the tools or knowledge they need to do their jobs, it doesnโt matter how great the product isโsales suffer.
What are the principles and practices at the heart of sales enablement?
Learn best practices for developing integrated multichannel marketing campaigns using social media, email, creative design and direct mail. Integrating these channels into the marketing mix will produce meaningful results that will keep your customers coming back for more.
Marketing And Social Media - Central South Manchester Nov. 09JohnKeys
ย
Once you have a website you need to attract customers. The key to success is the development of a marketing plan which includes a mix of offline & online routes.
This includes a wide range of online options including social networks, search engine optimisation, Pay for Click advertising and marketing offline. Where to start?
Our two part workshop will guide you through the different online options and how to access, implement, measure and evaluate them.
You will learn:
โข How to identify & incorporate the most effective options into your marketing plan
โข Targeting niche markets
โข Ways to use social networks e.g. blogs, YouTube, MySpace, Facebook
โข Getting the most out of using social networks
Attracting Customers To Your Site - Marketing and Social Networks - South Man...JohnKeys
ย
Once you have a website you need to attract customers. The key to success is the development of a marketing plan which includes a mix of offline & online routes.
Successful Brand Management: Moving from a Product-Centric Focus
to a Customer-Centric Business Model by Susanne Kushner at SVPMA Monthly Event May 2002
There is a higher chance of conversion for your potential customers when Ads are shown i.e., they interact using the PPC (Pay Per Click) model
Another two stats that was intriguing is that sales were affected negatively, when there were No Ads and the rate of conversion was quite significant when Ads were shown
This is a PPT demonstrating how Lean Canvas Works, How you can utilize it and apply it to your business. It also has an example of google as described on a lean canvas.
Strategic Plan & Business Models - Value PropositionSummaiya Gauhar
ย
This project is about the topic "Value Proposition" related subject of " Strategic Plan & Business Models" and it includes a detailed explanation with a diagram.
3. Attracting Customers To Your Site - Marketing and Social Networksmdda
ย
Selling on the Web 2008.
Once you have a website you need to attract customers. The key to success is the development of a marketing plan which includes a mix of offline & online routes.
This includes a wide range of online options including social networks, search engine optimisation, Pay for Click advertising and marketing offline. Where to start?
SocialXpand | To Boost The Chance for New ContractsSocialXpand
ย
SocialXpand boost the reviews on link and enhance chance for new contracts via digital marketing for work. By Digital and social marketing we can also take care of false complaints on links.
From the 2009 Camp Niche Publisher's Conference: how to leverage investment in print infrastructure, deliver pre-qualified, permission based leads and calculate ROI.
In the dynamic landscape of online business, affiliate marketing has emerged as a lucrative avenue for individuals looking to generate passive income. Whether you're a blogger, content creator, or someone with a social media presence, affiliate marketing provides an excellent opportunity to monetize your platform. This beginner's guide aims to demystify affiliate marketing and provide you with the essential steps to get started on your journey to earning commissions.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
ย
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
๐ข Email Access
๐ข Bank Added
๐ข Card Verified
๐ข Full SSN Provided
๐ข Phone Number Access
๐ข Driving License Copy
๐ข Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1โช(218) 203-5951โฌ
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
ย
Discover the innovative and creative projects that highlight my journey throughย Full Sail University. Below, youโll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
ย
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Improving profitability for small businessBen Wann
ย
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Business Valuation Principles for EntrepreneursBen Wann
ย
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
ย
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website โ www.pmday.org
Youtube โ https://www.youtube.com/startuplviv
FB โ https://www.facebook.com/pmdayconference
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
ย
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.๐คฏ
We will dig deeper into:
1. How to capture video testimonials that convert from your audience ๐ฅ
2. How to leverage your testimonials to boost your sales ๐ฒ
3. How you can capture more CRM data to understand your audience better through video testimonials. ๐
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
ย
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Attending a job Interview for B1 and B2 Englsih learnersErika906060
ย
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
ย
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Skye Residences | Extended Stay Residences Near Toronto Airport
ย
Business Plan Templates
1. Business
Plan
Templates
Set up for success with strategic
planning frameworks, including
Lean Canvas, SWOT Analysis,
Pirate Funnel, and more.
YOURBUSINESSNAME
2. Create a Business
Plan with a Lean
Canvas
Lean canvas is a one-page business plan template created by Ash Maurya. Itโs
designed to create a snapshot of your business idea, distill the essence of your
product or service, and break it down into key parts. Check out a completed
example on the next page and then try filling out the blank lean canvas for your
own business on the page after that
YOURBUSINESSNAME
3. Problem
What problems are people
facing? List their top 3
frustrations.
Cost Structure
What are the fixed and variable costs to launch your product or service? Consider
the cost at each stage from setting up a website, hiring employees, production,
marketing, and bringing them to consumers.
Revenue Streams
What money sources will grow your money? How will you generate income? Show
a pricing model of your product or service and include other revenue sources, such
as sales and subscription fees.
Solution
How will you solve these
problems? Write down a
solution for each problem.
Unique Value
Proposition
How will you turn an
unaware visitor into an
interested customer? Create
a clear and compelling one-
liner message you want to
send across.
Key Metrics
How will you measure the
success of your product or
service? List the key metrics.
Existing
Alternatives
How are these problems
solved today? This can be a
direct competitor to what you
are offering or the existing
ways people are employing
to address their problems.
High Level
Concept
How does your product or
service fit into the grand
scheme of things?
Unfair
Advantage
What separates you from
competitors? What makes
you ahead of the pack?
Channels
How will you reach your
target consumers? Direct
marketing, social media,
ads, partnerships โ
identify the effective ways
to reach them.
Customer
Segments
Create 3 to 4 personas of the
people you can help.
Visualize these people who
will turn to you for solutions.
Early Adopters
What are the specific
characteristics of your early
adopters?
4. SWOT
Analysis
Find Your Competitive
Position with a SWOT
Analysis
YOURCOMPANYNAME
A SWOT analysis maps out your companyโs path
towards your goals by identifying strengths and
weaknesses (internal attributes) and opportunities
and threats (external conditions). Uncover your
company's competitive position with these guiding
questions. Use the blank framework on the next page
to start filling out your own SWOT analysis.
What advantages does your company have? What do you do
better than anyone else? What are your unique selling points?
Strengths
What areas can you improve on? What does your company lack?
What things do your competitors do better than you?
Weaknesses
What changes in technology, policies, and social patterns can be
a growth opportunity for the company?
Opportunities
What are the obstacles to your companyโs growth? Who are your
competitors? What changing factors can threaten your
company's position?
Threats
5. Funnel Chart
Visualize Your Company's Weak
Points with a Pirate Funnel
The Pirate Funnel is a customer-lifecycle framework by
Dave McClure that shows what you need to focus on to
optimize your marketing funnel. It is called a Pirate Funnel
because the first letters spell out AAARRR for Awareness,
Acquisition, Activation, Retention, Referral, and Revenue.
Use the blank framework on the next page to start filling out
your own pirate metrics. YOUR COMPANY NAME
6. YOURCOMPANYNAME
How will you introduce your company to your potential customers? Examples:
impressions, click-through rate, visits, and social media metrics.
Where are your potential customers coming from? What channel is driving the most
valuable traffic for your company? Examples: new leads, email subscribers, resource
downloads, support and sales chats.
How will your potential customers try your product or service for the first time? How will
you make them realize the true value of your product or service? Examples: new trial
signups, product sales, activation after app download.
How many of your customers are you retaining? Why are you losing others? Examples:
customer acquisition rate and customer churn rate.
How can you increase revenue? Whatโs your monetization plan? Examples: customer
acquisition cost and customer lifetime value.
How can you turn your customers into advocates? Whatโs your systematic process to
generate referrals consistently? Examples: Net Promoter Score, referrals, and social
shares.
Awareness
Acquisition
Activation
Retention
Revenue
Referral
7. 4Ps of
Marketing
Position Your Product or Service
with the 4Ps of Marketing
The 4Ps of Marketing illustrates how product, price, place,
and promotion work together when a product or service is
launched to customers. It is created by Neil Borden in the
1950s to demonstrate the ways companies use advertising
and marketing techniques to convert potential buyers into
actual customers. Use the blank framework on the next
page to start filling out your own 4Ps of Marketing.
YOUR COMPANY NAME
8. Product
Product refers to the good or service you
are offering to customers. What needs
does this product fulfil? What frustrations
does it address? What makes it
compelling to customers such that they
will believe they need to have it?
Brand
Features
Packaging
Promotion
Price
Place
Promotion is how you will get the word
out about your product or service to your
target customers. It includes advertising,
public relations, and promotional
strategies.
Ads
PR
Social Media
EmailSearch
Engine
Video
Price is what customers pay for a product
or service and it takes into account the
cost of production. What is the value of
the product or service to customers? Are
there established price points for this
product or service in the market? How
will this price compare with competitors?
Price
Discounts
Bundling deals
Credit terms
Place refers to how and where your
customers will look to see your product or
service. It also considers how you will
deliver the product or service to them.
Will it be in a physical store or online?
What will be the distribution channels?
Stores
Website
Online
Marketplace
9. Product-Market
Establish Your Product's Appeal with
a Product-Market Fit Pyramid
Product-Market fit is a concept coined Marc Andreessen and
refers to your start-up being in a good market with a product that
can satisfy that market. Finding Product-Market fit is the
difference between struggling to find customers and having them
knocking down your door for your product. This framework will
help you identify target customers and their underserved needs
and test and change your key market hypotheses to arrive at
product-market fit. Use the blank framework on the next page to
start filling out your own Product-Market Fit Pyramid. YOUR COMPANY NAME
10. Use market segmentation and create personas to get a picture of the people
you are targeting. No need to be precise. A high-level hypothesis is enough
to start testing, and revise as you go.
1. Identify your target customer.
What needs do they have that are adequately met?
2.Know โundeservedโ needs
How you will meet your customers needs better than your competitors? Of all
the needs you can address with your product, which ones will you focus on?
3. Define your value proposition
Build only what is needed to create enough value for your target customers
to validate the direction of your product.
4. State your MVP feature set
Create a version of your product to test your MVP hypotheses with your
customers. Apply user experience principles to receive feedback and to bring
your feature set to life for your customers.
5. Make your MVP prototype
Ensure you are testing with your target market so feedback received will help
iterate your product in the right direction. Making your test group answer a
survey is a great way to ensure they possess the attributes of your target
customer.
6. Test it out to your customers
UX
Feature Set
Value Proposition
Product-Market Fit
Underserved Needs
Target Customer
11. Marketing
Funnel
Know the Stages of the Customer
Journey with a Marketing Funnel
A Marketing Funnel maps your companyโs marketing activities at
each stage of the customer journey. It starts with making your
target audience aware of your solution, then guiding them
through an evaluation process and finally leading them to make a
purchase. The goal is to create a system, which is measurable at
every level of the journey. Use the blank framework on the next
page to start filling out your own marketing funnel. YOUR COMPANY NAME
12. Social media post and ads
Email marketing
Promotional video
Press Release
Activities that facilitate awarenessMake your target audience
aware of the problem youโre addressing and how youโre
solving it
TOFU (Top of the Funnel)
Discounts
Exclusive offers
Free trialEvent
DemoFeedback
Success stories
Comparison sheets
Activities that facilitate evaluationConvert those who are
aware into leads
MOFU (Middle of the Funnel)
Activities that facilitate conversionGuide the leads in making
an informed purchase decision
BOFU (Bottomย of the Funnel)
13. Mission,
Vision, and
Values
State Your Company's Mission,
Vision, and Values
Clearly defining your companyโs mission, vision and values
is a powerful way to align your team and reach your
goals.Use the blank framework on the next page to start
filling out your own mission, vision, and values. YOUR COMPANY NAME
14. MISSION
Mission is the reason why your company exists. It is the visible and tangible effect you want your company to create
for your customers and the world.
VISION
Vision is what success looks like for your company. It is what your company aspires to be in the future. It is how the
world will look like once you've accomplished your mission.
VALUES
These are the guiding principles that will influence your actions to fulfill your company's mission and vision.
15. Strategy,
Tactics, and
Execution
Illustrate Your Company's
Strategy, Tactics, and Execution
A strategy, a list of tactics, and knowing how
to execute them are integral in the attainment
of your company goals. Use the blank
framework on the next page to start filling out
your own strategy, tactics, and execution YOUR COMPANY NAME
16. STRATEGY
Strategy is how your methods, time, and resources come into play to fulfil your company mission and vision.
TACTICS
Tactics are the specific methods, resources, and techniques you will need to accomplish your strategy.
EXECUTION
Execution is how you will employ the tactics youโve chosen. It includes measurable outcomes, such as timelines and
deliverables.
17. Buyer
Personas
Develop Deep Insights About
Your Customers Using Buyer
Personas
Buyer personas are semi-fictional representations of your
target customers. These personas are based on market
research and real data about the people you are targeting.
Two to three buyer personas are ideal. The more detailed
the buyer persona, the better. Use the blank framework on
the next page to start filling out your buyer personas. YOUR COMPANY NAME
18. (Gender, age, marital
status, employer)
Demographics
(Decision makers,
influencers)
Buying Roles Goals and
Responsibilities
Frustrations
Needs
Objections
(Awareness, consideration,
purchase, advocacy)
Buyer's Journey
(Social media, other digital
activities,non-digital
activities)
Channels
(Content that influences
purchasedecisions)
Sources of
information