As a service agency, we offer a complete suite of services along with the tools, expertise and objectivity needed to identify, evaluate and measure powerful ideas that deliver superior results. This includes Criador Empresa’s proprietary HubSwift. A rapid, yet rigorous, methodology for establishing powerful strategic direction for our clients' campaigns and branding initiatives.

1. What’s social media? Social media defines the activities thatintegrate technology, social interactionand the sharing of words, images, video and audio. Criador Empresa

2. In other words… Social media is a conversation that takes place online. It’s a conversation more people are joining every day.

3. Social media is... Consumer-driven Transparent Engaging Inclusive Sincere It isn’t... Controlled Impersonal Exclusive Formal One-sided

4. Listen to yourself You may not have a social media plan. But you certainly use media. What channels do you currently use? Websites? Direct Marketing? Newsletters? Email? Phone?

5. Ask yourself questions... What tone do these channels convey? Who are my intended targets? Do these channels reflect our mission? What overall message does my brand communicate?

6. Most importantly… Where do these channels fall short? Are there people we should target but aren’t? Online, are we passive participants or active engagers?

7. Asking questions reminds you who you areandwho you want to be. It also indicates how social media can be used to complement your overall mission.

8. What will you discover? Better understanding of your brand presence Online communities you should join Targets and influencers you should engage Values you should promote Attitudes you should change

9. Create personas Personas are… Descriptions of individuals that represent your target. They’re not real people. Just archetypes that represent real people.

10. Personas… Help you identifypotential character traits, personalities, habits and attitudesof your target. This helps you create a social media plan of ideal scope and size.

11. Define your goals You know your target. You know your resources. Now, what do you want to achieve?

12. Do you want to… Build better relationships? Raise awareness about your cause? Increase website traffic? Build up your base? Inspire people to action?

13. Keep track of goals with qualitative data… Comments New names added to email Voting participants Influential Increased webpage hits Content of keywords

14. Clarify your message How would I define my organization in a single, simple phrase? That’s your message. Have all your social media content reflect it.

15. This will make your message… Focused and on point Have a cohesive, unifying theme Easily grasped by short attention spans

16. Select channels Ask yourself… What channel best suits: My goals? My brand story? My resources? My target?

17. Stay ahead of the curve… LISTEN for new places where your targets are congregating to murmurs of new technology and continue to play

18. ROI for Social Media Marketing Increase traffic to your site Improve brand positioning Reach a new customer segment Set a new marketing message Set a communication media with customers

19. Product Gather customer feedback about products Set up user testing Build a customer service Launch customer surveys Do market research and competition analysis

20. Sales Increase customer satisfaction Increase number of recurring sales Increase lead generation Open a new sales channel Reach a new customer segment

21. Measure the results Traffic Number of views Number of unique visitors Number of returning visitors Drop rate Location of the users Time spent on the site…

22. Branding Number of external links Number of conversations about the brand Quality of the conversations Number of active users in the community…

23. Customer Satisfaction Recurring sales Number of customers willing to talk in your favor in conferences for example Number of user feedbacks for new products generation and product testing New revenues generated on a new segment…

24. Thank You Criador Empresa