This document discusses how content marketing can help make new technology relevant to consumers by taking content directly to consumers and creating lasting engagement. It emphasizes that brands must provide valuable content to consumers in order to receive value in return, and that brands should focus on creating engaging content rather than just advertisements. The document also provides tips for developing an MVP product, such as defining goals, finding solutions, experimenting with disruptive methods, gaining support, and iterating quickly through failures.

1. HOW TO MAKE NEW TECHNOLOGY RELEVANT TO
CONSUMERS: Content marketing as – taking the
content to the consumer and creating
deep lasting engagement
t: @daveparkinson

4. “Thumb
stopping
moments”

5. James O’Brian – Mashable
“The idea central to content marketing is
that a brand must give something valuable
to get something valuable in return.
Instead of the commercial, be the show.
Instead of the banner ad, be the feature
story.”

18. VR for PR?

37. MVP Success?
Define the parameters
Describe the problem(s) you want to solve
Develop disruption methods
Find the right partners
Get buy in budget
Break things
Fail, pivot, do it again etc.

38. Kaizen

46. We innovate Digital: Strategy | Transformation | Experiential
Aglobal digital consultancy dedicatedtohelping brands andagencies do
world class digitalwith real expertise
@DaveParkinson
@BraveAndHeart