SlideShare a Scribd company logo
The promise of programmatic
How do I
navigate this
marketplace?
And what about “Programmatic TV”?
Talk to me about
brand safety
So, what
should I take
away from
this chat?
• Programmatic is no longer “emerging” –
experts predict ~90% of all advertising
will be programmatic within a decade
• Programmatic is precision at scale
• Programmatic enhances how we
connect with our audiences & buying
efficiencies and marketing effectiveness

More Related Content

What's hot

Digiday Media Buying Summit Fall 2019 | R&R Partners
Digiday Media Buying Summit Fall 2019 | R&R PartnersDigiday Media Buying Summit Fall 2019 | R&R Partners
Digiday Media Buying Summit Fall 2019 | R&R Partners
Digiday
 
Webinar: Catching The Next Wave of Digital Media Innovation
Webinar: Catching The Next Wave of Digital Media InnovationWebinar: Catching The Next Wave of Digital Media Innovation
Webinar: Catching The Next Wave of Digital Media Innovation
Bench
 
B2B : Samsung and One gtm case
B2B : Samsung and One gtm caseB2B : Samsung and One gtm case
B2B : Samsung and One gtm case
Vidushi Mathur
 
What kind of creatives do work in different gaming categories, which creative...
What kind of creatives do work in different gaming categories, which creative...What kind of creatives do work in different gaming categories, which creative...
What kind of creatives do work in different gaming categories, which creative...
GameCamp
 
Ad monetization: What we learned from our 700+ apps & games
Ad monetization: What we learned from our 700+ apps & gamesAd monetization: What we learned from our 700+ apps & games
Ad monetization: What we learned from our 700+ apps & games
GameCamp
 
Practical approach to creative testing and creative optimisation at Google UA...
Practical approach to creative testing and creative optimisation at Google UA...Practical approach to creative testing and creative optimisation at Google UA...
Practical approach to creative testing and creative optimisation at Google UA...
GameCamp
 
10:50AM Jonathan Nash - Safe, Premium Video: Still A Programmatic Myth?
10:50AM Jonathan Nash - Safe, Premium Video: Still A Programmatic Myth?10:50AM Jonathan Nash - Safe, Premium Video: Still A Programmatic Myth?
10:50AM Jonathan Nash - Safe, Premium Video: Still A Programmatic Myth?
Digiday
 
thinkLA Programmatic Summit 2014 Peter Crofut Presentation Slides
thinkLA Programmatic Summit 2014 Peter Crofut Presentation SlidesthinkLA Programmatic Summit 2014 Peter Crofut Presentation Slides
thinkLA Programmatic Summit 2014 Peter Crofut Presentation Slides
thinkLA
 
Creative testing: art or science? Learnings from Bidalgo data, framework and ...
Creative testing: art or science? Learnings from Bidalgo data, framework and ...Creative testing: art or science? Learnings from Bidalgo data, framework and ...
Creative testing: art or science? Learnings from Bidalgo data, framework and ...
GameCamp
 
Seizing the Mobile Moment
Seizing the Mobile MomentSeizing the Mobile Moment
Seizing the Mobile Moment
Rubicon Project
 
The Promise of Programmatic
The Promise of ProgrammaticThe Promise of Programmatic
The Promise of Programmatic
MediaPost
 
Tech Talk with LiveRail: A First Look at Deal ID Marketplace
Tech Talk with LiveRail: A First Look at Deal ID MarketplaceTech Talk with LiveRail: A First Look at Deal ID Marketplace
Tech Talk with LiveRail: A First Look at Deal ID Marketplace
Digiday
 
Driving profitability of Google App Campaigns in scale. What is easy, what is...
Driving profitability of Google App Campaigns in scale. What is easy, what is...Driving profitability of Google App Campaigns in scale. What is easy, what is...
Driving profitability of Google App Campaigns in scale. What is easy, what is...
GameCamp
 
Burstly Presentation
Burstly PresentationBurstly Presentation
Burstly Presentation
Dealmaker Media
 
NYU Presentation: A Look Into The Programmatic Future
NYU Presentation: A Look Into The Programmatic Future NYU Presentation: A Look Into The Programmatic Future
NYU Presentation: A Look Into The Programmatic Future
Rubicon Project
 
Master Track A: "Programmatic Marketing – A Brand View"
Master Track A: "Programmatic Marketing – A Brand View"Master Track A: "Programmatic Marketing – A Brand View"
Master Track A: "Programmatic Marketing – A Brand View"
iMedia Connection
 
The Programmatic Pulse: What Marketers REALLY Think About Programmatic
The Programmatic Pulse: What Marketers REALLY Think About ProgrammaticThe Programmatic Pulse: What Marketers REALLY Think About Programmatic
The Programmatic Pulse: What Marketers REALLY Think About Programmatic
Rubicon Project
 
Scaling Growth and UA in mobile gaming based on Peaksel example
Scaling Growth and UA in mobile gaming based on Peaksel exampleScaling Growth and UA in mobile gaming based on Peaksel example
Scaling Growth and UA in mobile gaming based on Peaksel example
GameCamp
 
Create - Day 2 - 13:30 - Programmatic 101 with David Frew, IAB UK
Create - Day 2 - 13:30 - Programmatic 101 with David Frew, IAB UKCreate - Day 2 - 13:30 - Programmatic 101 with David Frew, IAB UK
Create - Day 2 - 13:30 - Programmatic 101 with David Frew, IAB UK
PerformanceIN
 
Data behind UA
Data behind UA Data behind UA
Data behind UA
GameCamp
 

What's hot (20)

Digiday Media Buying Summit Fall 2019 | R&R Partners
Digiday Media Buying Summit Fall 2019 | R&R PartnersDigiday Media Buying Summit Fall 2019 | R&R Partners
Digiday Media Buying Summit Fall 2019 | R&R Partners
 
Webinar: Catching The Next Wave of Digital Media Innovation
Webinar: Catching The Next Wave of Digital Media InnovationWebinar: Catching The Next Wave of Digital Media Innovation
Webinar: Catching The Next Wave of Digital Media Innovation
 
B2B : Samsung and One gtm case
B2B : Samsung and One gtm caseB2B : Samsung and One gtm case
B2B : Samsung and One gtm case
 
What kind of creatives do work in different gaming categories, which creative...
What kind of creatives do work in different gaming categories, which creative...What kind of creatives do work in different gaming categories, which creative...
What kind of creatives do work in different gaming categories, which creative...
 
Ad monetization: What we learned from our 700+ apps & games
Ad monetization: What we learned from our 700+ apps & gamesAd monetization: What we learned from our 700+ apps & games
Ad monetization: What we learned from our 700+ apps & games
 
Practical approach to creative testing and creative optimisation at Google UA...
Practical approach to creative testing and creative optimisation at Google UA...Practical approach to creative testing and creative optimisation at Google UA...
Practical approach to creative testing and creative optimisation at Google UA...
 
10:50AM Jonathan Nash - Safe, Premium Video: Still A Programmatic Myth?
10:50AM Jonathan Nash - Safe, Premium Video: Still A Programmatic Myth?10:50AM Jonathan Nash - Safe, Premium Video: Still A Programmatic Myth?
10:50AM Jonathan Nash - Safe, Premium Video: Still A Programmatic Myth?
 
thinkLA Programmatic Summit 2014 Peter Crofut Presentation Slides
thinkLA Programmatic Summit 2014 Peter Crofut Presentation SlidesthinkLA Programmatic Summit 2014 Peter Crofut Presentation Slides
thinkLA Programmatic Summit 2014 Peter Crofut Presentation Slides
 
Creative testing: art or science? Learnings from Bidalgo data, framework and ...
Creative testing: art or science? Learnings from Bidalgo data, framework and ...Creative testing: art or science? Learnings from Bidalgo data, framework and ...
Creative testing: art or science? Learnings from Bidalgo data, framework and ...
 
Seizing the Mobile Moment
Seizing the Mobile MomentSeizing the Mobile Moment
Seizing the Mobile Moment
 
The Promise of Programmatic
The Promise of ProgrammaticThe Promise of Programmatic
The Promise of Programmatic
 
Tech Talk with LiveRail: A First Look at Deal ID Marketplace
Tech Talk with LiveRail: A First Look at Deal ID MarketplaceTech Talk with LiveRail: A First Look at Deal ID Marketplace
Tech Talk with LiveRail: A First Look at Deal ID Marketplace
 
Driving profitability of Google App Campaigns in scale. What is easy, what is...
Driving profitability of Google App Campaigns in scale. What is easy, what is...Driving profitability of Google App Campaigns in scale. What is easy, what is...
Driving profitability of Google App Campaigns in scale. What is easy, what is...
 
Burstly Presentation
Burstly PresentationBurstly Presentation
Burstly Presentation
 
NYU Presentation: A Look Into The Programmatic Future
NYU Presentation: A Look Into The Programmatic Future NYU Presentation: A Look Into The Programmatic Future
NYU Presentation: A Look Into The Programmatic Future
 
Master Track A: "Programmatic Marketing – A Brand View"
Master Track A: "Programmatic Marketing – A Brand View"Master Track A: "Programmatic Marketing – A Brand View"
Master Track A: "Programmatic Marketing – A Brand View"
 
The Programmatic Pulse: What Marketers REALLY Think About Programmatic
The Programmatic Pulse: What Marketers REALLY Think About ProgrammaticThe Programmatic Pulse: What Marketers REALLY Think About Programmatic
The Programmatic Pulse: What Marketers REALLY Think About Programmatic
 
Scaling Growth and UA in mobile gaming based on Peaksel example
Scaling Growth and UA in mobile gaming based on Peaksel exampleScaling Growth and UA in mobile gaming based on Peaksel example
Scaling Growth and UA in mobile gaming based on Peaksel example
 
Create - Day 2 - 13:30 - Programmatic 101 with David Frew, IAB UK
Create - Day 2 - 13:30 - Programmatic 101 with David Frew, IAB UKCreate - Day 2 - 13:30 - Programmatic 101 with David Frew, IAB UK
Create - Day 2 - 13:30 - Programmatic 101 with David Frew, IAB UK
 
Data behind UA
Data behind UA Data behind UA
Data behind UA
 

Viewers also liked

WideOrbit_Report_Programmatic_TV_Insights_Survey
WideOrbit_Report_Programmatic_TV_Insights_SurveyWideOrbit_Report_Programmatic_TV_Insights_Survey
WideOrbit_Report_Programmatic_TV_Insights_Survey
Jeremy Bradley
 
Demystifying Programmatic TV - 4C Webinar - Sept 2016
Demystifying Programmatic TV - 4C Webinar - Sept 2016Demystifying Programmatic TV - 4C Webinar - Sept 2016
Demystifying Programmatic TV - 4C Webinar - Sept 2016
4Cinsights
 
WTF: Programmatic TV
WTF: Programmatic TVWTF: Programmatic TV
WTF: Programmatic TV
Filipp Paster
 
Sponsored by Netbase: Go beyond social to find the voice of your consumer, Di...
Sponsored by Netbase: Go beyond social to find the voice of your consumer, Di...Sponsored by Netbase: Go beyond social to find the voice of your consumer, Di...
Sponsored by Netbase: Go beyond social to find the voice of your consumer, Di...
Digiday
 
The rise of the chief content officer
The rise of the chief content officerThe rise of the chief content officer
The rise of the chief content officer
Digiday
 
Deciphering the ad tech alphabet soup, WTF Programmatic, December 2016
Deciphering the ad tech alphabet soup, WTF Programmatic, December 2016Deciphering the ad tech alphabet soup, WTF Programmatic, December 2016
Deciphering the ad tech alphabet soup, WTF Programmatic, December 2016
Digiday
 
Leveraging platforms for effective distribution, WTF UK is content marketing,...
Leveraging platforms for effective distribution, WTF UK is content marketing,...Leveraging platforms for effective distribution, WTF UK is content marketing,...
Leveraging platforms for effective distribution, WTF UK is content marketing,...
Digiday
 
How Absolut found value in Programmatic, WTF Programmatic, December 2016
How Absolut found value in Programmatic, WTF Programmatic, December 2016How Absolut found value in Programmatic, WTF Programmatic, December 2016
How Absolut found value in Programmatic, WTF Programmatic, December 2016
Digiday
 
How to Make New Technology Relevant to Customers, WTF UK is Content Marketing...
How to Make New Technology Relevant to Customers, WTF UK is Content Marketing...How to Make New Technology Relevant to Customers, WTF UK is Content Marketing...
How to Make New Technology Relevant to Customers, WTF UK is Content Marketing...
Digiday
 
The Strategy behind Target’s Programmatic Investment, Digiday Programmatic Su...
The Strategy behind Target’s Programmatic Investment, Digiday Programmatic Su...The Strategy behind Target’s Programmatic Investment, Digiday Programmatic Su...
The Strategy behind Target’s Programmatic Investment, Digiday Programmatic Su...
Digiday
 
Marketing’s impact on gender bias and diversity, Digiday Brand Summit, Decemb...
Marketing’s impact on gender bias and diversity, Digiday Brand Summit, Decemb...Marketing’s impact on gender bias and diversity, Digiday Brand Summit, Decemb...
Marketing’s impact on gender bias and diversity, Digiday Brand Summit, Decemb...
Digiday
 
Dialog with Outbrain: The ROI of content discovery, Digiday Brand Summit, Dec...
Dialog with Outbrain: The ROI of content discovery, Digiday Brand Summit, Dec...Dialog with Outbrain: The ROI of content discovery, Digiday Brand Summit, Dec...
Dialog with Outbrain: The ROI of content discovery, Digiday Brand Summit, Dec...
Digiday
 
Exploring new opportunities for collaboration, Digiday Brand Summit, December...
Exploring new opportunities for collaboration, Digiday Brand Summit, December...Exploring new opportunities for collaboration, Digiday Brand Summit, December...
Exploring new opportunities for collaboration, Digiday Brand Summit, December...
Digiday
 
Measuring ROI in content marketing, WTF UK is Content Marketing, November 2016
Measuring ROI in content marketing, WTF UK is Content Marketing, November 2016Measuring ROI in content marketing, WTF UK is Content Marketing, November 2016
Measuring ROI in content marketing, WTF UK is Content Marketing, November 2016
Digiday
 
A Look Ahead: The Future of Content Marketing, WTF UK is Content Marketing, N...
A Look Ahead: The Future of Content Marketing, WTF UK is Content Marketing, N...A Look Ahead: The Future of Content Marketing, WTF UK is Content Marketing, N...
A Look Ahead: The Future of Content Marketing, WTF UK is Content Marketing, N...
Digiday
 
How digital technology drives creativity, Digiday Brand Summit, December 2016
How digital technology drives creativity, Digiday Brand Summit, December 2016How digital technology drives creativity, Digiday Brand Summit, December 2016
How digital technology drives creativity, Digiday Brand Summit, December 2016
Digiday
 
Going native: Where sponsored content fits in, WTF UK is Content Marketing, N...
Going native: Where sponsored content fits in, WTF UK is Content Marketing, N...Going native: Where sponsored content fits in, WTF UK is Content Marketing, N...
Going native: Where sponsored content fits in, WTF UK is Content Marketing, N...
Digiday
 
DPSE David Fischer 2.21.17
DPSE David Fischer 2.21.17DPSE David Fischer 2.21.17
DPSE David Fischer 2.21.17
Digiday
 
How a PMP Actually Works, WTF Programmatic, December 2016
How a PMP Actually Works, WTF Programmatic, December 2016 How a PMP Actually Works, WTF Programmatic, December 2016
How a PMP Actually Works, WTF Programmatic, December 2016
Digiday
 
DPSE Bjorn Beth day 1 - feb 21 - 545pm
DPSE Bjorn Beth   day 1 - feb 21 - 545pmDPSE Bjorn Beth   day 1 - feb 21 - 545pm
DPSE Bjorn Beth day 1 - feb 21 - 545pm
Digiday
 

Viewers also liked (20)

WideOrbit_Report_Programmatic_TV_Insights_Survey
WideOrbit_Report_Programmatic_TV_Insights_SurveyWideOrbit_Report_Programmatic_TV_Insights_Survey
WideOrbit_Report_Programmatic_TV_Insights_Survey
 
Demystifying Programmatic TV - 4C Webinar - Sept 2016
Demystifying Programmatic TV - 4C Webinar - Sept 2016Demystifying Programmatic TV - 4C Webinar - Sept 2016
Demystifying Programmatic TV - 4C Webinar - Sept 2016
 
WTF: Programmatic TV
WTF: Programmatic TVWTF: Programmatic TV
WTF: Programmatic TV
 
Sponsored by Netbase: Go beyond social to find the voice of your consumer, Di...
Sponsored by Netbase: Go beyond social to find the voice of your consumer, Di...Sponsored by Netbase: Go beyond social to find the voice of your consumer, Di...
Sponsored by Netbase: Go beyond social to find the voice of your consumer, Di...
 
The rise of the chief content officer
The rise of the chief content officerThe rise of the chief content officer
The rise of the chief content officer
 
Deciphering the ad tech alphabet soup, WTF Programmatic, December 2016
Deciphering the ad tech alphabet soup, WTF Programmatic, December 2016Deciphering the ad tech alphabet soup, WTF Programmatic, December 2016
Deciphering the ad tech alphabet soup, WTF Programmatic, December 2016
 
Leveraging platforms for effective distribution, WTF UK is content marketing,...
Leveraging platforms for effective distribution, WTF UK is content marketing,...Leveraging platforms for effective distribution, WTF UK is content marketing,...
Leveraging platforms for effective distribution, WTF UK is content marketing,...
 
How Absolut found value in Programmatic, WTF Programmatic, December 2016
How Absolut found value in Programmatic, WTF Programmatic, December 2016How Absolut found value in Programmatic, WTF Programmatic, December 2016
How Absolut found value in Programmatic, WTF Programmatic, December 2016
 
How to Make New Technology Relevant to Customers, WTF UK is Content Marketing...
How to Make New Technology Relevant to Customers, WTF UK is Content Marketing...How to Make New Technology Relevant to Customers, WTF UK is Content Marketing...
How to Make New Technology Relevant to Customers, WTF UK is Content Marketing...
 
The Strategy behind Target’s Programmatic Investment, Digiday Programmatic Su...
The Strategy behind Target’s Programmatic Investment, Digiday Programmatic Su...The Strategy behind Target’s Programmatic Investment, Digiday Programmatic Su...
The Strategy behind Target’s Programmatic Investment, Digiday Programmatic Su...
 
Marketing’s impact on gender bias and diversity, Digiday Brand Summit, Decemb...
Marketing’s impact on gender bias and diversity, Digiday Brand Summit, Decemb...Marketing’s impact on gender bias and diversity, Digiday Brand Summit, Decemb...
Marketing’s impact on gender bias and diversity, Digiday Brand Summit, Decemb...
 
Dialog with Outbrain: The ROI of content discovery, Digiday Brand Summit, Dec...
Dialog with Outbrain: The ROI of content discovery, Digiday Brand Summit, Dec...Dialog with Outbrain: The ROI of content discovery, Digiday Brand Summit, Dec...
Dialog with Outbrain: The ROI of content discovery, Digiday Brand Summit, Dec...
 
Exploring new opportunities for collaboration, Digiday Brand Summit, December...
Exploring new opportunities for collaboration, Digiday Brand Summit, December...Exploring new opportunities for collaboration, Digiday Brand Summit, December...
Exploring new opportunities for collaboration, Digiday Brand Summit, December...
 
Measuring ROI in content marketing, WTF UK is Content Marketing, November 2016
Measuring ROI in content marketing, WTF UK is Content Marketing, November 2016Measuring ROI in content marketing, WTF UK is Content Marketing, November 2016
Measuring ROI in content marketing, WTF UK is Content Marketing, November 2016
 
A Look Ahead: The Future of Content Marketing, WTF UK is Content Marketing, N...
A Look Ahead: The Future of Content Marketing, WTF UK is Content Marketing, N...A Look Ahead: The Future of Content Marketing, WTF UK is Content Marketing, N...
A Look Ahead: The Future of Content Marketing, WTF UK is Content Marketing, N...
 
How digital technology drives creativity, Digiday Brand Summit, December 2016
How digital technology drives creativity, Digiday Brand Summit, December 2016How digital technology drives creativity, Digiday Brand Summit, December 2016
How digital technology drives creativity, Digiday Brand Summit, December 2016
 
Going native: Where sponsored content fits in, WTF UK is Content Marketing, N...
Going native: Where sponsored content fits in, WTF UK is Content Marketing, N...Going native: Where sponsored content fits in, WTF UK is Content Marketing, N...
Going native: Where sponsored content fits in, WTF UK is Content Marketing, N...
 
DPSE David Fischer 2.21.17
DPSE David Fischer 2.21.17DPSE David Fischer 2.21.17
DPSE David Fischer 2.21.17
 
How a PMP Actually Works, WTF Programmatic, December 2016
How a PMP Actually Works, WTF Programmatic, December 2016 How a PMP Actually Works, WTF Programmatic, December 2016
How a PMP Actually Works, WTF Programmatic, December 2016
 
DPSE Bjorn Beth day 1 - feb 21 - 545pm
DPSE Bjorn Beth   day 1 - feb 21 - 545pmDPSE Bjorn Beth   day 1 - feb 21 - 545pm
DPSE Bjorn Beth day 1 - feb 21 - 545pm
 

More from Digiday

Amazon Strategies January 2019 | Sellwin
Amazon Strategies January 2019 | SellwinAmazon Strategies January 2019 | Sellwin
Amazon Strategies January 2019 | Sellwin
Digiday
 
Amazon Strategies January 2019 | OneSpace
Amazon Strategies January 2019 | OneSpaceAmazon Strategies January 2019 | OneSpace
Amazon Strategies January 2019 | OneSpace
Digiday
 
Amazon Strategies January 2019 | Tatari
Amazon Strategies January 2019 | TatariAmazon Strategies January 2019 | Tatari
Amazon Strategies January 2019 | Tatari
Digiday
 
Amazon Strategies January 2019 | 23andme
Amazon Strategies January 2019 | 23andmeAmazon Strategies January 2019 | 23andme
Amazon Strategies January 2019 | 23andme
Digiday
 
Amazon Strategies January 2019 | Booyah
Amazon Strategies January 2019 | BooyahAmazon Strategies January 2019 | Booyah
Amazon Strategies January 2019 | Booyah
Digiday
 
Amazon Strategies January 2019 | Publicis
Amazon Strategies January 2019 | PublicisAmazon Strategies January 2019 | Publicis
Amazon Strategies January 2019 | Publicis
Digiday
 
Amazon Strategies January 2019 | Perpetua
Amazon Strategies January 2019 | PerpetuaAmazon Strategies January 2019 | Perpetua
Amazon Strategies January 2019 | Perpetua
Digiday
 
Amazon Strategies January 2019 | Podean
Amazon Strategies January 2019 | PodeanAmazon Strategies January 2019 | Podean
Amazon Strategies January 2019 | Podean
Digiday
 
Amazon Strategies January 2019 | eos
Amazon Strategies January 2019 | eosAmazon Strategies January 2019 | eos
Amazon Strategies January 2019 | eos
Digiday
 
Amazon Strategies January 2019 | iCrossing
Amazon Strategies January 2019 | iCrossingAmazon Strategies January 2019 | iCrossing
Amazon Strategies January 2019 | iCrossing
Digiday
 
Amazon Strategies January 2019 | Dash Hudson
Amazon Strategies January 2019 | Dash HudsonAmazon Strategies January 2019 | Dash Hudson
Amazon Strategies January 2019 | Dash Hudson
Digiday
 
Amazon Strategies January 2019 | Direct Agents & Carhartt
Amazon Strategies January 2019 | Direct Agents & CarharttAmazon Strategies January 2019 | Direct Agents & Carhartt
Amazon Strategies January 2019 | Direct Agents & Carhartt
Digiday
 
Amazon Strategies January 2019 | WellPath
Amazon Strategies January 2019 | WellPathAmazon Strategies January 2019 | WellPath
Amazon Strategies January 2019 | WellPath
Digiday
 
Amazon Strategies January 2019 | Tinuiti
Amazon Strategies January 2019 | TinuitiAmazon Strategies January 2019 | Tinuiti
Amazon Strategies January 2019 | Tinuiti
Digiday
 
Amazon Strategies January 2019 | Belkin
Amazon Strategies January 2019 | BelkinAmazon Strategies January 2019 | Belkin
Amazon Strategies January 2019 | Belkin
Digiday
 
Amazon Strategies January 2019 | Stella Rising
Amazon Strategies January 2019 | Stella RisingAmazon Strategies January 2019 | Stella Rising
Amazon Strategies January 2019 | Stella Rising
Digiday
 
Amazon Strategies January 2019 | Moroccanoil
Amazon Strategies January 2019 | MoroccanoilAmazon Strategies January 2019 | Moroccanoil
Amazon Strategies January 2019 | Moroccanoil
Digiday
 
Digiday Brand Summit December 2019 | NASCAR
Digiday Brand Summit December 2019 | NASCARDigiday Brand Summit December 2019 | NASCAR
Digiday Brand Summit December 2019 | NASCAR
Digiday
 
Digiday Brand Summit December 2019 | Recess
Digiday Brand Summit December 2019 | RecessDigiday Brand Summit December 2019 | Recess
Digiday Brand Summit December 2019 | Recess
Digiday
 
Digiday Brand Summit December 2019 | LipLove
Digiday Brand Summit December 2019 | LipLoveDigiday Brand Summit December 2019 | LipLove
Digiday Brand Summit December 2019 | LipLove
Digiday
 

More from Digiday (20)

Amazon Strategies January 2019 | Sellwin
Amazon Strategies January 2019 | SellwinAmazon Strategies January 2019 | Sellwin
Amazon Strategies January 2019 | Sellwin
 
Amazon Strategies January 2019 | OneSpace
Amazon Strategies January 2019 | OneSpaceAmazon Strategies January 2019 | OneSpace
Amazon Strategies January 2019 | OneSpace
 
Amazon Strategies January 2019 | Tatari
Amazon Strategies January 2019 | TatariAmazon Strategies January 2019 | Tatari
Amazon Strategies January 2019 | Tatari
 
Amazon Strategies January 2019 | 23andme
Amazon Strategies January 2019 | 23andmeAmazon Strategies January 2019 | 23andme
Amazon Strategies January 2019 | 23andme
 
Amazon Strategies January 2019 | Booyah
Amazon Strategies January 2019 | BooyahAmazon Strategies January 2019 | Booyah
Amazon Strategies January 2019 | Booyah
 
Amazon Strategies January 2019 | Publicis
Amazon Strategies January 2019 | PublicisAmazon Strategies January 2019 | Publicis
Amazon Strategies January 2019 | Publicis
 
Amazon Strategies January 2019 | Perpetua
Amazon Strategies January 2019 | PerpetuaAmazon Strategies January 2019 | Perpetua
Amazon Strategies January 2019 | Perpetua
 
Amazon Strategies January 2019 | Podean
Amazon Strategies January 2019 | PodeanAmazon Strategies January 2019 | Podean
Amazon Strategies January 2019 | Podean
 
Amazon Strategies January 2019 | eos
Amazon Strategies January 2019 | eosAmazon Strategies January 2019 | eos
Amazon Strategies January 2019 | eos
 
Amazon Strategies January 2019 | iCrossing
Amazon Strategies January 2019 | iCrossingAmazon Strategies January 2019 | iCrossing
Amazon Strategies January 2019 | iCrossing
 
Amazon Strategies January 2019 | Dash Hudson
Amazon Strategies January 2019 | Dash HudsonAmazon Strategies January 2019 | Dash Hudson
Amazon Strategies January 2019 | Dash Hudson
 
Amazon Strategies January 2019 | Direct Agents & Carhartt
Amazon Strategies January 2019 | Direct Agents & CarharttAmazon Strategies January 2019 | Direct Agents & Carhartt
Amazon Strategies January 2019 | Direct Agents & Carhartt
 
Amazon Strategies January 2019 | WellPath
Amazon Strategies January 2019 | WellPathAmazon Strategies January 2019 | WellPath
Amazon Strategies January 2019 | WellPath
 
Amazon Strategies January 2019 | Tinuiti
Amazon Strategies January 2019 | TinuitiAmazon Strategies January 2019 | Tinuiti
Amazon Strategies January 2019 | Tinuiti
 
Amazon Strategies January 2019 | Belkin
Amazon Strategies January 2019 | BelkinAmazon Strategies January 2019 | Belkin
Amazon Strategies January 2019 | Belkin
 
Amazon Strategies January 2019 | Stella Rising
Amazon Strategies January 2019 | Stella RisingAmazon Strategies January 2019 | Stella Rising
Amazon Strategies January 2019 | Stella Rising
 
Amazon Strategies January 2019 | Moroccanoil
Amazon Strategies January 2019 | MoroccanoilAmazon Strategies January 2019 | Moroccanoil
Amazon Strategies January 2019 | Moroccanoil
 
Digiday Brand Summit December 2019 | NASCAR
Digiday Brand Summit December 2019 | NASCARDigiday Brand Summit December 2019 | NASCAR
Digiday Brand Summit December 2019 | NASCAR
 
Digiday Brand Summit December 2019 | Recess
Digiday Brand Summit December 2019 | RecessDigiday Brand Summit December 2019 | Recess
Digiday Brand Summit December 2019 | Recess
 
Digiday Brand Summit December 2019 | LipLove
Digiday Brand Summit December 2019 | LipLoveDigiday Brand Summit December 2019 | LipLove
Digiday Brand Summit December 2019 | LipLove
 

Recently uploaded

Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
Ed Shimp
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
5ys5mvlp
 
3 Best “Add to Calendar” Link Generator Tools (2024)
3 Best  “Add to Calendar”  Link Generator Tools (2024)3 Best  “Add to Calendar”  Link Generator Tools (2024)
3 Best “Add to Calendar” Link Generator Tools (2024)
Y
 
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
 
SEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce YesilbasSEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce Yesilbas
gokceyesilbas
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Giorgio Chiesa
 
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
5ys5mvlp
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
providenceadworks416
 
Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom studentsCustomer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
PratibhaShelake1
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
1Solutions Pvt. Ltd.
 
2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing
Search Engine Journal
 
THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
huyenngo62
 
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
omywaf
 
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
JimWilliams206540
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
SimpleMoneyMaker
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
Ishaaq6
 
How to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.etHow to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.et
Y
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
DTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist AssignmentDTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist Assignment
Amal Agung Cahyadi
 
Compitive analysis on Noise pvt Ltd.pptx
Compitive analysis on Noise pvt Ltd.pptxCompitive analysis on Noise pvt Ltd.pptx
Compitive analysis on Noise pvt Ltd.pptx
SauravDey45
 

Recently uploaded (20)

Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
 
3 Best “Add to Calendar” Link Generator Tools (2024)
3 Best  “Add to Calendar”  Link Generator Tools (2024)3 Best  “Add to Calendar”  Link Generator Tools (2024)
3 Best “Add to Calendar” Link Generator Tools (2024)
 
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
 
SEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce YesilbasSEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce Yesilbas
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
 
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
 
Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom studentsCustomer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
 
2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing
 
THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
 
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
 
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
 
How to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.etHow to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.et
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
 
DTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist AssignmentDTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist Assignment
 
Compitive analysis on Noise pvt Ltd.pptx
Compitive analysis on Noise pvt Ltd.pptxCompitive analysis on Noise pvt Ltd.pptx
Compitive analysis on Noise pvt Ltd.pptx
 

The Promise of Programmatic, WTF Programmatic, December 2016

  • 1. The promise of programmatic
  • 2. How do I navigate this marketplace?
  • 3. And what about “Programmatic TV”?
  • 4. Talk to me about brand safety
  • 5. So, what should I take away from this chat? • Programmatic is no longer “emerging” – experts predict ~90% of all advertising will be programmatic within a decade • Programmatic is precision at scale • Programmatic enhances how we connect with our audiences & buying efficiencies and marketing effectiveness

Editor's Notes

  1. Programmatic TV Targeting Age/Gender Age/Gender Behavioral/ Psychographic Data Sources Nielsen Nielsen, Rentrak, MRI, Axciom, Polk, Experian Managed service fee Falls in line with cable CPP Inventory All Broadcast (prime, EM, etc.) and Cable National cable, local cable, local broadcast
  2. Through a Programmatic solution, we’re able to maintain our premium-ness while delivering control, flexibility, efficiency and ultimately effectiveness of our buys New safeguards and verification tools Focus on partners who are agnostic to the marketplace
  3. Programmatic TV Targeting Age/Gender Age/Gender Behavioral/ Psychographic Data Sources Nielsen Nielsen, Rentrak, MRI, Axciom, Polk, Experian Managed service fee Falls in line with cable CPP Inventory All Broadcast (prime, EM, etc.) and Cable National cable, local cable, local broadcast
  4. Value of Inventory Source Do preferred deals have higher impact? Value of Data Test Do paid data sources drive scale and efficiency? Always-on Optimization & Learning Approach: Algorithmic learning applied in real-time Weekly human oversight & optimizations Test & learn focused on programmatic efficiencies