Programmatic advertising is predicted to account for 90% of all advertising within a decade as it allows for precision at scale and enhances how advertisers connect with audiences through improved buying efficiencies and marketing effectiveness.
The Future of Automation, WTF Programmatic, December 2016Digiday
Automation is the technique of operating processes with minimal human intervention using electronic devices. As automation increases, mergers and acquisitions will help companies define common goals. The future of automation will see different user experiences optimized for various content consumption behaviors, generating customized content and site designs tailored for each user. Programmatic advertising strategies and private marketplaces will play a key role.
Session sponsored by Nielsen: The omni-channel consumer: The case for reach, ...Digiday
The document discusses the changing media landscape and the need to measure audience reach across platforms. It notes that while television and radio still deliver broad audiences, achieving campaign goals requires an integrated media plan that addresses audience duplication across digital and traditional platforms. The document advocates for comparable metrics to evaluate investments across different media and argues that on-target rates alone do not tell the full story.
This document summarizes a presentation about programmatic native advertising. It discusses how native ads have become the largest category of advertising because of the rise of mobile feeds and attention on those platforms. It also outlines how programmatic native ads have evolved from native display ads to now include native video and will future include dynamic creative optimizations. The presentation discusses how major brands and technology partners are taking control of the programmatic native opportunity and how the next $15 billion in native ad spending will come from these new formats and capabilities.
The document discusses Dell's evolution from traditional to digital marketing approaches, including programmatic advertising. It outlines threats like too many KPIs, targeting the right audience, proving ROI, and ad fraud. Dell addressed these threats by implementing brand safe and viewable programmatic advertising through a data management platform, demand side platform, and dynamic content optimization technology. This enabled Dell to increase media budgets and marketing KPI buy-in, achieve agile and growing programmatic marketing, and realize significant cost savings and revenue increases compared to industry benchmarks.
Programmatic 2.0 - Optimization for Next Generation of Digital AdvertisingMediaPost
Programmatic is eating the world. With more ad formats, data signals, and competitors than ever, smart marketers need to have the right strategy to succeed in the next generation of digital advertising. Joe Luchs from Beeswax will discuss modern optimization and the tactics sophisticated marketers are using to win.
This document outlines an approach to transforming the guest experience across digital, mobile, and in-store channels through a "Pillars and Pilots" strategy. The approach involves 3 phases: 1) establishing pillars like a unified customer view and content strategy, 2) implementing 90-day pilots to test acquisition and advocacy strategies, and 3) optimizing based on results. The goal is to deliver a frictionless experience through personalized, omni-channel interactions that increase orders, conversions, loyalty and retention.
What can we learn by sharing basic programmatic media shopping skills? Two programmatic veterans compare and contrast their internal processes for organizing ad groups, devising testing and optimization protocols. How do different organizations execute their buys, and what can they learn from one another?
“Viewability” is only the means to an end - what should be the deeper goal of gauging attention. Philip shows how Asics uses third party tools to cut through the walled gardens of incompatible KPIs and definitions to find an arbiter of truth. But how can media teams also use these metrics to break down subjectivity in talking to creative teams and develop more robust channel strategies? Viewability is just the beginning.
The Future of Automation, WTF Programmatic, December 2016Digiday
Automation is the technique of operating processes with minimal human intervention using electronic devices. As automation increases, mergers and acquisitions will help companies define common goals. The future of automation will see different user experiences optimized for various content consumption behaviors, generating customized content and site designs tailored for each user. Programmatic advertising strategies and private marketplaces will play a key role.
Session sponsored by Nielsen: The omni-channel consumer: The case for reach, ...Digiday
The document discusses the changing media landscape and the need to measure audience reach across platforms. It notes that while television and radio still deliver broad audiences, achieving campaign goals requires an integrated media plan that addresses audience duplication across digital and traditional platforms. The document advocates for comparable metrics to evaluate investments across different media and argues that on-target rates alone do not tell the full story.
This document summarizes a presentation about programmatic native advertising. It discusses how native ads have become the largest category of advertising because of the rise of mobile feeds and attention on those platforms. It also outlines how programmatic native ads have evolved from native display ads to now include native video and will future include dynamic creative optimizations. The presentation discusses how major brands and technology partners are taking control of the programmatic native opportunity and how the next $15 billion in native ad spending will come from these new formats and capabilities.
The document discusses Dell's evolution from traditional to digital marketing approaches, including programmatic advertising. It outlines threats like too many KPIs, targeting the right audience, proving ROI, and ad fraud. Dell addressed these threats by implementing brand safe and viewable programmatic advertising through a data management platform, demand side platform, and dynamic content optimization technology. This enabled Dell to increase media budgets and marketing KPI buy-in, achieve agile and growing programmatic marketing, and realize significant cost savings and revenue increases compared to industry benchmarks.
Programmatic 2.0 - Optimization for Next Generation of Digital AdvertisingMediaPost
Programmatic is eating the world. With more ad formats, data signals, and competitors than ever, smart marketers need to have the right strategy to succeed in the next generation of digital advertising. Joe Luchs from Beeswax will discuss modern optimization and the tactics sophisticated marketers are using to win.
This document outlines an approach to transforming the guest experience across digital, mobile, and in-store channels through a "Pillars and Pilots" strategy. The approach involves 3 phases: 1) establishing pillars like a unified customer view and content strategy, 2) implementing 90-day pilots to test acquisition and advocacy strategies, and 3) optimizing based on results. The goal is to deliver a frictionless experience through personalized, omni-channel interactions that increase orders, conversions, loyalty and retention.
What can we learn by sharing basic programmatic media shopping skills? Two programmatic veterans compare and contrast their internal processes for organizing ad groups, devising testing and optimization protocols. How do different organizations execute their buys, and what can they learn from one another?
“Viewability” is only the means to an end - what should be the deeper goal of gauging attention. Philip shows how Asics uses third party tools to cut through the walled gardens of incompatible KPIs and definitions to find an arbiter of truth. But how can media teams also use these metrics to break down subjectivity in talking to creative teams and develop more robust channel strategies? Viewability is just the beginning.
Digiday Media Buying Summit Fall 2019 | R&R PartnersDigiday
R&R Partners presented on building successful programmatic practices by not just replicating but innovating. They discussed how they have become fully invested in programmatic, with it accounting for 100% of their digital display spending. They also showed how their programmatic spending and the portion of total digital display spending that is programmatic has grown significantly between 2016-2021. R&R Partners outlined their approach of building on foundations, customizing their tech stack, keeping audiences front and center, proving value and monetizing programmatic.
Webinar: Catching The Next Wave of Digital Media InnovationBench
- Evaluating emerging channels
- The evolution of programmatic and how to capitalise on its future
- What's shiny and what's new
(DOOH, Programmatic TV, Audio, Data Matching)
- Cutting-edge tech helping to tame the channel explosion
Samsung implemented a marketing initiative with One GTM to educate its service provider channel about Samsung's mobile business solutions and convince them of the market opportunity, in order to get them to sell solutions rather than just devices. The campaign exceeded targets across website visitors, engagements, content downloads and revenue, delivering an ROI of 32.5:1.
What kind of creatives do work in different gaming categories, which creative...GameCamp
We tested over 3,000 ads for 30 apps and learned the following:
Our process involves testing different ad concepts and creatives to find the ones that perform best, then building on those findings to optimize the top performers. We test 5 new ads each week and use the most effective creative and audience to scale ad spend. We segmented the ads by concept and execution type, including concepts like question/challenge, progression, and statement, and execution types like native, simple, complex, and influencer.
Ad monetization: What we learned from our 700+ apps & gamesGameCamp
Learnings from many tests and iteration of ad moentisation approaches. Which ad placements do work, which ones did not work? How to monetise different types of games?
Practical approach to creative testing and creative optimisation at Google UA...GameCamp
This document provides best practices for optimizing mobile game creatives on Google Ads. It discusses identifying the best performing placements like AdMob, display, YouTube, and search. It also discusses targeting the audience by focusing creatives on core gameplay or genre. Creative testing should be done in separate ad groups to see performance in different networks before moving top performers to evergreen ad groups. Frequency of creative uploads and removing low performers after 7-14 days is recommended. Insights from universal app campaigns can also be applied to optimize across different networks.
10:50AM Jonathan Nash - Safe, Premium Video: Still A Programmatic Myth?Digiday
Digiday Programmatic Summit Europe
Dublin, Ireland 2017/04/25
Safe, Premium Video:
Still A Programmatic Myth?
Jonathan Nash – Head Of Programmatic UK International
thinkLA Programmatic Summit 2014 Peter Crofut Presentation SlidesthinkLA
The document discusses how to make creative advertising more intelligent and dynamic by incorporating audience and environmental data. It recommends altering aspects of ad creative like headlines, images, and assets based on information about user demographics, location, device, and context to improve relevance and engagement. Dynamic creative that takes such signals into account is shown to significantly increase interaction and performance metrics.
Creative testing: art or science? Learnings from Bidalgo data, framework and ...GameCamp
How designers should work with data people? What is good approach to test creatives? Bidalgo is sharing learnings from its data, case studies and cooperation with clients.
We have crossed the Rubicon on mobile, and there is no going back. Consumers now spend 51% of their media time – including 40 minutes of video – on mobile devices each day.
And yet, confusion continues to swirl around what buyers can do – at scale – to reach their target audiences on their mobile devices with native, video and location-targeted brand marketing.
How do you put our collective obsession with all things mobile and video to work for your campaigns?
On Thursday, Nov. 12th, guest speaker, Forrester Research’s Jennifer Wise, Rubicon Project’s Joe Prusz, and Adelphic’s Emily Del Greco discussed what’s next in automating mobile advertising and more.
The document discusses programmatic advertising and lessons learned from Vonage's experience. It states that programmatic allows advertisers to precisely buy only what they want with flexibility. However, growth in programmatic has also brought complexity and opacity. Key lessons include identifying focused teams, using first party data, testing that programmatic can drive mid and upper funnel metrics, investing time upfront in partner selection, being willing to use traditional "old school" methods, and ensuring creative quality for scale and efficiency. Programmatic inspires but also requires ad tech firms to understand advertisers' strategic needs.
Tech Talk with LiveRail: A First Look at Deal ID MarketplaceDigiday
Vijay Balan explores why over 60% of video publishers plan on establishing Deal ID relationships this year. Learn how this unique, cutting-edge technology leverages pre-negotiated deals to maximize publishers' non-guaranteed video inventory and how it creates optimal efficiency for both buyers and sellers. Vijay will also share an exclusive first-look at LiveRail's Video Deal-ID Marketplace launching this Spring.
Driving profitability of Google App Campaigns in scale. What is easy, what is...GameCamp
Strategic and operational approach. Learnings taken from Huuuge Games campaigns. Which best practices I saw especially important, which ones can be skipped? Presentation delivered by Itay Milstein, Head of Growth from Huuuge Games at 8th edition of GameCamp (www.GameCamp.io).
Burstly is a mobile monetization platform that helps app developers maximize revenue through their services. Their solutions include a single dashboard for control, automated and direct sales channels, content to increase engagement, and pricing models from free to 10%. The Burstly team has over 10 years of experience in mobile monetization through previous companies.
NYU Presentation: A Look Into The Programmatic Future Rubicon Project
VP Marketing Ben Plomion gives a lecture to NYU grad students on what we can expect to see more of in the programmatic future. Hint: use of live data,drones,more flow advertising,video video VIDEO,and yes,cookies (they're not dead yet).
He also discusses whether or not receiving an MBA is necessary to become a successful CMO in this programmatic future.
Master Track A: "Programmatic Marketing – A Brand View"iMedia Connection
This document discusses programmatic marketing from the perspective of Lenovo and its marketing partners. It outlines Lenovo's shift to using programmatic advertising platforms to buy digital media globally in a more efficient, data-driven way. Some key benefits of programmatic for Lenovo mentioned include aligning its global operations, reducing costs, and gaining insights from data to make fast changes. The document also discusses metrics showing that programmatic can drive brand consideration more efficiently than traditional premium media buys.
The Programmatic Pulse: What Marketers REALLY Think About ProgrammaticRubicon Project
What you'll be able to tell your boss after reading this:
* Three of every four marketers are using programmatic today.
* Targeting and performance are key drivers of adoption today, competitive dynamics less so.
* Measurement of results, data integration, site quality, brand safety, and resource limits top issues inhibiting programmatic today.
* How programmatic is managed today varies immensely.
* Programmatic is forcing organizations to reallocate their resources.
* Tactical issues such as transparency, fraud, availability of quality inventory, cost, and ROI are keeping marketers up at night.
* Programmatic spend will continue to grow for the foreseeable future.
* Programmatic is more than display.
Scaling Growth and UA in mobile gaming based on Peaksel exampleGameCamp
Scaling UA activities based on Peaksel example. Why did we decide to start UA when we did? Who do you need to get started? What did we learn based on our successes and failures? What would we do differently? What worked better for us, where worked less? How do we try to combine performance with creativity? Tips and tricks on how to get started.
Create - Day 2 - 13:30 - Programmatic 101 with David Frew, IAB UKPerformanceIN
This document discusses programmatic advertising and issues related to it. It provides definitions of key terms like programmatic trading. It also summarizes data on the growth of programmatic advertising in the UK, finding that it accounted for 45% of online display advertising in 2014, up from 28% in 2013. The document also examines factors that may continue driving future growth of programmatic and discusses some concerns of media owners, like fraud, data leakage, and lack of viewability standards.
How to create good BI for UA activities? How we did it at Pixel Federation? How we structure our systems and our teams? What we can say based on our experience? Presentation run by Michal Grno at 8th edition of GameCamp (www.gamecamp.io).
Programmatic TV is still nascent but growing, with less than half of respondents currently using it. Most expect it to become a larger portion of TV budgets within a year. Better targeting is the primary driver of interest. Performance will be evaluated using digital video metrics like brand lift. Responsibility for programmatic TV is unclear, with digital, TV, and video teams all involved today. A variety of data sources beyond Nielsen/comScore will be important to inform future programmatic TV buying.
Demystifying Programmatic TV - 4C Webinar - Sept 20164Cinsights
Guest speaker, Jim Nail, Principal Analyst at Forrester and Josh Dreller, VP Product Marketing at 4C, discuss the current state of TV advertising and how automation is changing the game. To watch the full webinar, visit: https://www.youtube.com/watch?v=JwOsctHMJgc
Digiday Media Buying Summit Fall 2019 | R&R PartnersDigiday
R&R Partners presented on building successful programmatic practices by not just replicating but innovating. They discussed how they have become fully invested in programmatic, with it accounting for 100% of their digital display spending. They also showed how their programmatic spending and the portion of total digital display spending that is programmatic has grown significantly between 2016-2021. R&R Partners outlined their approach of building on foundations, customizing their tech stack, keeping audiences front and center, proving value and monetizing programmatic.
Webinar: Catching The Next Wave of Digital Media InnovationBench
- Evaluating emerging channels
- The evolution of programmatic and how to capitalise on its future
- What's shiny and what's new
(DOOH, Programmatic TV, Audio, Data Matching)
- Cutting-edge tech helping to tame the channel explosion
Samsung implemented a marketing initiative with One GTM to educate its service provider channel about Samsung's mobile business solutions and convince them of the market opportunity, in order to get them to sell solutions rather than just devices. The campaign exceeded targets across website visitors, engagements, content downloads and revenue, delivering an ROI of 32.5:1.
What kind of creatives do work in different gaming categories, which creative...GameCamp
We tested over 3,000 ads for 30 apps and learned the following:
Our process involves testing different ad concepts and creatives to find the ones that perform best, then building on those findings to optimize the top performers. We test 5 new ads each week and use the most effective creative and audience to scale ad spend. We segmented the ads by concept and execution type, including concepts like question/challenge, progression, and statement, and execution types like native, simple, complex, and influencer.
Ad monetization: What we learned from our 700+ apps & gamesGameCamp
Learnings from many tests and iteration of ad moentisation approaches. Which ad placements do work, which ones did not work? How to monetise different types of games?
Practical approach to creative testing and creative optimisation at Google UA...GameCamp
This document provides best practices for optimizing mobile game creatives on Google Ads. It discusses identifying the best performing placements like AdMob, display, YouTube, and search. It also discusses targeting the audience by focusing creatives on core gameplay or genre. Creative testing should be done in separate ad groups to see performance in different networks before moving top performers to evergreen ad groups. Frequency of creative uploads and removing low performers after 7-14 days is recommended. Insights from universal app campaigns can also be applied to optimize across different networks.
10:50AM Jonathan Nash - Safe, Premium Video: Still A Programmatic Myth?Digiday
Digiday Programmatic Summit Europe
Dublin, Ireland 2017/04/25
Safe, Premium Video:
Still A Programmatic Myth?
Jonathan Nash – Head Of Programmatic UK International
thinkLA Programmatic Summit 2014 Peter Crofut Presentation SlidesthinkLA
The document discusses how to make creative advertising more intelligent and dynamic by incorporating audience and environmental data. It recommends altering aspects of ad creative like headlines, images, and assets based on information about user demographics, location, device, and context to improve relevance and engagement. Dynamic creative that takes such signals into account is shown to significantly increase interaction and performance metrics.
Creative testing: art or science? Learnings from Bidalgo data, framework and ...GameCamp
How designers should work with data people? What is good approach to test creatives? Bidalgo is sharing learnings from its data, case studies and cooperation with clients.
We have crossed the Rubicon on mobile, and there is no going back. Consumers now spend 51% of their media time – including 40 minutes of video – on mobile devices each day.
And yet, confusion continues to swirl around what buyers can do – at scale – to reach their target audiences on their mobile devices with native, video and location-targeted brand marketing.
How do you put our collective obsession with all things mobile and video to work for your campaigns?
On Thursday, Nov. 12th, guest speaker, Forrester Research’s Jennifer Wise, Rubicon Project’s Joe Prusz, and Adelphic’s Emily Del Greco discussed what’s next in automating mobile advertising and more.
The document discusses programmatic advertising and lessons learned from Vonage's experience. It states that programmatic allows advertisers to precisely buy only what they want with flexibility. However, growth in programmatic has also brought complexity and opacity. Key lessons include identifying focused teams, using first party data, testing that programmatic can drive mid and upper funnel metrics, investing time upfront in partner selection, being willing to use traditional "old school" methods, and ensuring creative quality for scale and efficiency. Programmatic inspires but also requires ad tech firms to understand advertisers' strategic needs.
Tech Talk with LiveRail: A First Look at Deal ID MarketplaceDigiday
Vijay Balan explores why over 60% of video publishers plan on establishing Deal ID relationships this year. Learn how this unique, cutting-edge technology leverages pre-negotiated deals to maximize publishers' non-guaranteed video inventory and how it creates optimal efficiency for both buyers and sellers. Vijay will also share an exclusive first-look at LiveRail's Video Deal-ID Marketplace launching this Spring.
Driving profitability of Google App Campaigns in scale. What is easy, what is...GameCamp
Strategic and operational approach. Learnings taken from Huuuge Games campaigns. Which best practices I saw especially important, which ones can be skipped? Presentation delivered by Itay Milstein, Head of Growth from Huuuge Games at 8th edition of GameCamp (www.GameCamp.io).
Burstly is a mobile monetization platform that helps app developers maximize revenue through their services. Their solutions include a single dashboard for control, automated and direct sales channels, content to increase engagement, and pricing models from free to 10%. The Burstly team has over 10 years of experience in mobile monetization through previous companies.
NYU Presentation: A Look Into The Programmatic Future Rubicon Project
VP Marketing Ben Plomion gives a lecture to NYU grad students on what we can expect to see more of in the programmatic future. Hint: use of live data,drones,more flow advertising,video video VIDEO,and yes,cookies (they're not dead yet).
He also discusses whether or not receiving an MBA is necessary to become a successful CMO in this programmatic future.
Master Track A: "Programmatic Marketing – A Brand View"iMedia Connection
This document discusses programmatic marketing from the perspective of Lenovo and its marketing partners. It outlines Lenovo's shift to using programmatic advertising platforms to buy digital media globally in a more efficient, data-driven way. Some key benefits of programmatic for Lenovo mentioned include aligning its global operations, reducing costs, and gaining insights from data to make fast changes. The document also discusses metrics showing that programmatic can drive brand consideration more efficiently than traditional premium media buys.
The Programmatic Pulse: What Marketers REALLY Think About ProgrammaticRubicon Project
What you'll be able to tell your boss after reading this:
* Three of every four marketers are using programmatic today.
* Targeting and performance are key drivers of adoption today, competitive dynamics less so.
* Measurement of results, data integration, site quality, brand safety, and resource limits top issues inhibiting programmatic today.
* How programmatic is managed today varies immensely.
* Programmatic is forcing organizations to reallocate their resources.
* Tactical issues such as transparency, fraud, availability of quality inventory, cost, and ROI are keeping marketers up at night.
* Programmatic spend will continue to grow for the foreseeable future.
* Programmatic is more than display.
Scaling Growth and UA in mobile gaming based on Peaksel exampleGameCamp
Scaling UA activities based on Peaksel example. Why did we decide to start UA when we did? Who do you need to get started? What did we learn based on our successes and failures? What would we do differently? What worked better for us, where worked less? How do we try to combine performance with creativity? Tips and tricks on how to get started.
Create - Day 2 - 13:30 - Programmatic 101 with David Frew, IAB UKPerformanceIN
This document discusses programmatic advertising and issues related to it. It provides definitions of key terms like programmatic trading. It also summarizes data on the growth of programmatic advertising in the UK, finding that it accounted for 45% of online display advertising in 2014, up from 28% in 2013. The document also examines factors that may continue driving future growth of programmatic and discusses some concerns of media owners, like fraud, data leakage, and lack of viewability standards.
How to create good BI for UA activities? How we did it at Pixel Federation? How we structure our systems and our teams? What we can say based on our experience? Presentation run by Michal Grno at 8th edition of GameCamp (www.gamecamp.io).
Programmatic TV is still nascent but growing, with less than half of respondents currently using it. Most expect it to become a larger portion of TV budgets within a year. Better targeting is the primary driver of interest. Performance will be evaluated using digital video metrics like brand lift. Responsibility for programmatic TV is unclear, with digital, TV, and video teams all involved today. A variety of data sources beyond Nielsen/comScore will be important to inform future programmatic TV buying.
Demystifying Programmatic TV - 4C Webinar - Sept 20164Cinsights
Guest speaker, Jim Nail, Principal Analyst at Forrester and Josh Dreller, VP Product Marketing at 4C, discuss the current state of TV advertising and how automation is changing the game. To watch the full webinar, visit: https://www.youtube.com/watch?v=JwOsctHMJgc
This document provides an overview and history of the Upfronts and NewFronts events. The Upfronts have existed since the 1940s as a way for TV networks to showcase upcoming programming to advertisers and negotiate ad deals. In recent years, the Upfronts have expanded to include digital and streaming platforms. The NewFronts began in 2008 as a digital-focused version for online publishers to similarly pitch advertisers. Over time, the line between the two events has blurred as digital publishers move into TV and linear players expand onto digital. This year's Upfronts and NewFronts will continue this convergence trend.
Sponsored by Netbase: Go beyond social to find the voice of your consumer, Di...Digiday
This document discusses how understanding customer experience data from all sources can improve business outcomes. It notes that CEOs are prioritizing customer experience and that a good experience can increase revenue and satisfaction. However, collecting and analyzing customer data from across departments and channels is challenging due to data volume, variety and silos. The document outlines NetBase's platform that aggregates customer data from any source to provide a unified view. It shares success stories of companies that improved performance, sales and care using NetBase to better understand customer needs.
Rachel Hawkes is the Global Head of Social at TUI, the largest tourism business in the world. TUI has over 30 million customers, 76,000 employees across 220 brands. Currently, TUI's content production is fragmented with different teams working in each local market and centrally. Hawkes proposes creating a brand studio to centralize content production and make it more efficient by having one global in-house team, supplemented by local and central agencies when needed. This would allow for faster production, more consistent messaging, and better use of resources.
Deciphering the ad tech alphabet soup, WTF Programmatic, December 2016Digiday
This document provides definitions for common terms used in the online advertising industry. It begins with an introduction stating that the online ad space uses complex terminology ("ad tech alphabet soup"). It then lists and defines key terms for both the buy-side and sell-side of the industry, such as RTB, DMP, PMP, DSP, SSP, and ad verification techniques. The document concludes by offering best practices for staying informed on industry terminology, such as challenging yourself to learn new terms, keeping a glossary, being curious, and reading trade publications regularly.
Leveraging platforms for effective distribution, WTF UK is content marketing,...Digiday
Leveraging platforms for effective distribution discusses choosing the right platforms to distribute content based on business goals and audience needs, rather than just picking the largest or most popular platforms. It recommends mapping specific content themes and target audiences to relevant platforms, and establishing key performance indicators and an editorial plan to continuously measure, review and improve content distribution efforts over time.
How Absolut found value in Programmatic, WTF Programmatic, December 2016Digiday
This document discusses Absolut's programmatic marketing campaign for their new Oak vodka product. The campaign utilized a test, learn, and optimize approach across multiple digital channels including video, search, display, and ecommerce to engage consumers at every stage of their purchase journey. Key findings include video completions exceeding benchmarks, rich media driving strong engagement, and mobile driving higher search and ad engagement. The campaign surpassed expectations for reach and impressions while also increasing awareness and conversions for Oak and other Absolut products.
How to Make New Technology Relevant to Customers, WTF UK is Content Marketing...Digiday
This document discusses how content marketing can help make new technology relevant to consumers by taking content directly to consumers and creating lasting engagement. It emphasizes that brands must provide valuable content to consumers in order to receive value in return, and that brands should focus on creating engaging content rather than just advertisements. The document also provides tips for developing an MVP product, such as defining goals, finding solutions, experimenting with disruptive methods, gaining support, and iterating quickly through failures.
The Strategy behind Target’s Programmatic Investment, Digiday Programmatic Su...Digiday
Bullseye Marketplace increased overall lift by 43%, lift among essential products purchasers by 32%, and lift among allergy purchasers with kids by 46% according to the document.
Marketing’s impact on gender bias and diversity, Digiday Brand Summit, Decemb...Digiday
This document provides recommendations for reducing gender bias in advertising by ensuring equal representation of women in ads, portraying women accurately and realistically rather than through stereotypes, and establishing diverse production teams who approach ads with gender equality as a priority. It outlines specific steps that different advertising departments like Account, Strategy, Creative, Production, and Analytics should take to challenge biases and measure effectiveness through non-biased metrics.
Dialog with Outbrain: The ROI of content discovery, Digiday Brand Summit, Dec...Digiday
This document discusses the ROI of content discovery through a case study of Hewlett Packard Enterprise's (HPE) partnership with Outbrain. It describes how Outbrain helped HPE harness content discovery across the consumer journey to raise awareness, engage customers, and generate leads. Key metrics showed Outbrain delivered cost-efficient traffic and the top conversion rates and CPA. The partnership proved the ROI of content and content discovery for HPE.
Exploring new opportunities for collaboration, Digiday Brand Summit, December...Digiday
The document discusses marketing strategies for a cereal brand aimed at millennial males. It suggests celebrating a balance between adulthood and self-expression. Some strategies proposed include featuring non-traditional meal scenarios to show how the cereal fits any time of day, using humor and individuality in marketing to humanize the brand, and partnering with influential people on social media to deliver the brand's message. The key takeaways are to be flexible in marketing, choose the right partners for campaigns, and put consumers first before the brand.
Measuring ROI in content marketing, WTF UK is Content Marketing, November 2016Digiday
George Bernard Shaw's quote warns that false knowledge can be more dangerous than ignorance. The document discusses measuring the impact of advocacy campaigns through key performance indicators (KPIs) like awareness, consideration, conversion and sentiment. It also addresses testing campaigns across multiple channels and formats to optimize distribution.
A Look Ahead: The Future of Content Marketing, WTF UK is Content Marketing, N...Digiday
The document discusses the future of content marketing and various related topics. It explores the future of content, creativity, choice, interruption, live experiences, and agencies. It also questions what content marketing is and who the audience is for this discussion on the future of these areas.
How digital technology drives creativity, Digiday Brand Summit, December 2016Digiday
This document discusses how digital technology drives creativity through multichannel marketing, content and creative testing, and data-driven decision making. It also explores the roles of chief digital officers and how digital is transforming customer experiences and store associates. The document contains information on data collection, predictive analysis, hypothesis testing, and reporting insights.
Going native: Where sponsored content fits in, WTF UK is Content Marketing, N...Digiday
The document discusses native advertising and sponsored content, noting that native advertising involves distributing content marketing. It identifies three main types of sponsored content: 1) great content that wins over audiences, 2) content that relies on distribution to reach audiences, and 3) content that is transparent about being advertising. The document stresses the importance of quality content, reaching the right audience, and being transparent about the sponsored nature of the content.
Over the past two years, a media company has grown its unique users on its main website (.com) from 7 million to 50 million, while also expanding its reach on other platforms like Facebook, Instagram, and YouTube. The company currently gets the majority of its reach from Facebook videos and Instagram stories, while using each individual platform to share customized native content, and has seen steady follower growth across all of its social media channels.
How a PMP Actually Works, WTF Programmatic, December 2016 Digiday
A private marketplace (PMP) allows select buyers to bid on a publisher's premium inventory in a real-time bidding auction prior to lower tiered open exchanges. PMPs provide contextual targeting, data, custom deal terms, and prioritization of ads. They ensure quality by maintaining a gated environment for advertisers. Research shows ads on premium publishers drive 67% higher brand lift, as the contextual environment and association with the publisher brand create a "halo effect" that positively changes how consumers think and feel about brands. To work well with publishers programmatically through PMPs requires transparency, understanding each partner's contributions, flexibility, and expecting a partnership rather than a one-sided relationship.
The document discusses the importance of speed for mobile websites and summarizes findings from implementing Accelerated Mobile Pages (AMP) at a publishing company. It notes that 74% of users leave mobile sites that take over 5 seconds to load and 60% are less likely to return after a bad experience. Implementing AMP for one site reduced loading time by 93% and led to almost 100% better click-through rates on AMP pages, though no clear overall traffic increase was seen yet. The key lessons are that speed matters greatly to users and AMP can provide major performance improvements.
The document outlines 7 essential functions of an effective product detail page (PDP) on Amazon:
1. Inspires users with content that conveys the brand story, delivers on product promises, and allows users to visualize the product.
2. Drives prominence in search results through seasonally relevant content.
3. Converts users online and in physical stores by enhancing brick-and-mortar sales.
4. Tells a powerful product story through highlights of purchase drivers and prioritizing consumer wants.
5. Recreates the ability to see and touch the product with visual demonstrations.
6. Generates credibility through reviews and ratings to manage expectations.
7. The PDP
Optimizing product content on Amazon can improve visibility and conversion rates. According to the document:
1) 80% of clicks on Amazon come from the first page of search results, so including top searched keywords in titles is important to capture search volume.
2) Product images are highly influential, with 95% of customers viewing an entire image carousel. Testing different image styles can increase click-through rates and conversions.
3) The product description provides the best opportunity to target keywords, as searchers expect to find detailed information to inform their purchase decision. Classifying keywords helps determine what to include in descriptions and carousels.
HICKIES measured the effectiveness of their TV advertising campaigns on driving sales on Amazon. They partnered with Tatari, a data analytics company, to track ad impressions and measure responses across linear TV and streaming platforms. Tatari's analysis found that 60% of additional sales generated by HICKIES' TV ads came directly from Amazon, with TV allowing them to prospect new customers at scale. The data showed that TV ads led to an increase in on-site conversion rates on the HICKIES website and incremental sales on Amazon for up to 60 days after an ad aired.
The document discusses Amazon's strategies for brands. It notes that Amazon has over 100 million Prime members and 202 million individual shopper behaviors that are used for targeting. 80% of Amazon customers use it to discover new products. The opportunity for new brands on Amazon is highlighted. Customers interact with Amazon in many ways beyond just shopping, including reviews, ecommerce, streaming, social media, and voice services. The document provides tips for strategic brand alignment on Amazon, including leveraging their logistics network, creating quality content, and optimizing regularly. It also discusses approaching marquee days creatively and fostering relationships with multiple Amazon teams.
The document presents Booyah Advertising's modern approach to Amazon strategy, highlighting how utilizing advertising fueled over 700% growth in ad sales and over 500% growth in organic sales between July 2019 and January 2020. It shows how objective-based advertising delivered 52% of traffic and 38% of sales from ads, and discusses plans to bring other ecommerce advertising channels like paid social, search, and display to Amazon. The presentation aims to demonstrate Booyah's proven approach for taking control of the Amazon platform through content, advertising, and expanding to other sales venues.
Amazon has a 47% share of the US ecommerce market compared to 14.5% for the next three competitors combined. Consumer goods leaders see Amazon as a critical threat and 68% believe consumers are more loyal to Amazon than their own brands. The document seeks to debunk common myths about investing and advertising on Amazon, noting that the right approach depends on short and long-term goals, requires understanding multiple metrics and the whole business model, and that Amazon reviews and custom creative are important factors for success on the platform.
This document provides 3 predictions to guide Amazon advertising strategy in 2020 from Perpetua, an Amazon advertising company. Prediction 1 is that opportunities will open up for richer creative content on Amazon Ads like sponsored brand video. Prediction 2 is that demand for Amazon DSP advertising will grow for its custom targeting abilities, while attribution features will also become more important. Prediction 3 is that success metrics will acknowledge organic sales and total sales, not just attributed metrics, to better reflect business health. Perpetua positions itself as an expert able to help with sponsored brand campaigns, DSP management, and advanced analytics.
The document outlines Mark Power's approach to developing a strategic plan for Amazon advertising and marketing. It recommends conducting an audit of a brand's current Amazon presence, developing a holistic strategy that integrates Amazon across marketing channels, and fixing foundations like product pages before launching performance advertising campaigns. The approach aims to help brands succeed on Amazon by planning across the full ecosystem beyond just the online store.
This document summarizes an advertising strategy for eos lip balm on Amazon to unlock growth on the platform. The strategy has three main goals: 1) Defend and own the brand by protecting priority products and retaining loyal customers. 2) Drive incremental reach within and outside of Amazon using always-on acquisition efforts. 3) Drive brand equity through storytelling about eos' purpose and innovative products. The strategy outlines tactics like sponsored brand and product ads, remarketing, video content, and partnerships to achieve these goals and metrics like sales growth, return on ad spend, new customer acquisition, and impressions.
This document provides an introduction to advertising on Amazon. It discusses different types of advertising options on Amazon including paid media like banners and search ads, earned media like reviews, and merchandising strategies. It highlights key differences between Amazon's Sponsored Ads and Amazon DSP programs, and provides tips on setting goals and leveraging placement, audience, creative assets, and messaging to align ad campaigns with goals. It also discusses measurement metrics to track return on investment and effectiveness of Amazon advertising.
Amazon Strategies January 2019 | Dash HudsonDigiday
This document summarizes Dash Hudson's visual marketing platform, which allows brands to predict creative performance, distribute content across channels, and measure and improve photo and video engagement. It focuses on helping brands leverage existing high-quality creative by bringing it to new audiences and channels to increase traffic and revenue. Dash Hudson's AI tool called Vision can analyze content to understand what performs best for a brand and provide recommendations. It has helped brands like Kendra Scott and REVOLVE increase their return on ad spend by 48% and 70% respectively by using Vision-recommended creative.
Amazon Strategies January 2019 | Direct Agents & CarharttDigiday
This document provides information about Direct Agents, an Amazon management agency. It discusses how Direct Agents helps build and transform brands through media, strategy, analytics, and creative services. Direct Agents provides a full suite of Amazon services including new product launches, product and account management, organic ranking optimization, paid media management, promotions, and measurement. The document also provides background on speakers Suzanne Perry from Carhartt and Daniel Owen from Direct Agents.
The document discusses strategies for building a brand on Amazon. It outlines that WellPath leveraged assets developed for their brand and audience to launch products on Amazon. Three key learnings are discussed: 1) Brand matters on Amazon and consumers will pay a premium for recognized brands; 2) First party data from owned channels is valuable for directing traffic to Amazon listings; 3) Building an engaged community establishes brand authority and mobilizes fans for new product launches. The strategies focus on developing four pillars of consumer trust, acquiring first party data, and building a community through content and social media.
This document discusses Amazon as a full-funnel marketing solution. It covers three main topics:
1) Sponsored ads advertising is becoming more competitive and important. Strategic harvesting of product IDs (ASINs) through sponsored product campaigns can help target new products.
2) Re-engaging high-intent audiences by adopting and investing in Amazon DSP to target customers at different stages of the purchasing funnel. This includes remarketing to those who viewed but didn't buy products.
3) Key takeaways around adoption, investment, and optimization of Amazon advertising. Brands should adopt new ad products like DSP and invest appropriately to optimize performance over time as Amazon continues changing.
Belkin utilizes data from sources like search terms, conversion rates, and reviews to inform product development and marketing strategies aimed at conquering new categories and defending market share positions. They focus on providing the best products at competitive price points while maintaining a commitment to customer and consumer value. Belkin also protects its brand across marketplaces and evaluates consumer preferred platforms to engage with customers and generate new growth opportunities.
Amazon Strategies January 2019 | Stella RisingDigiday
The document discusses research from Stella Rising on consumer beauty shopping behavior, particularly on Amazon. It finds that Amazon is the top starting point for many consumers' digital shopping searches. The majority of beauty discovery now happens online, especially on Amazon, Instagram, and YouTube. Convenience is the top reason consumers choose Amazon, citing fast shipping and the ability to shop anytime. When researching products on Amazon, consumers primarily search by brand or category name. Reviews, descriptions, and images are most important for influencing purchase decisions.
Amazon Strategies January 2019 | MoroccanoilDigiday
This document provides tips for luxury brands on Amazon to create a premium customer experience. It recommends that luxury brands own their brand by controlling the product title, price, seller information, and description. It also suggests elevating product pages with high-quality images and video, expanded specifications, and reviews. Brand stores should have a clear brand identity, premium visuals and copy, and highlight best sellers to build the brand image and differentiate the luxury experience on Amazon.
Digiday Brand Summit December 2019 | RecessDigiday
A consumer wellness brand creates products using CBD and adaptogens to help people feel balanced, centered, and inspired to be productive despite stress. The brand sees CBD as the new caffeine and markets feelings of calm and recess rather than ingredients, using a creative voice and visual identity to attract creatives and provide a solution for anxiety through experiences and products.
Digiday Brand Summit December 2019 | LipLoveDigiday
Inclusivity is Not an Option or a Trend
The document discusses 3 rules brands must follow to be truly inclusive. Rule 1 is to avoid cultural appropriation and respect other cultures. Rule 2 is to be genuine and authentic by doing research to understand minority customer needs. Rule 3 is to be transparent, ask questions, and gain feedback to improve inclusiveness. The document emphasizes that inclusivity requires more than just meeting diversity quotas and urges brands to reflect on how to champion inclusiveness internally.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Compitive analysis on Noise pvt Ltd.pptxSauravDey45
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
5. So, what
should I take
away from
this chat?
• Programmatic is no longer “emerging” –
experts predict ~90% of all advertising
will be programmatic within a decade
• Programmatic is precision at scale
• Programmatic enhances how we
connect with our audiences & buying
efficiencies and marketing effectiveness
Editor's Notes
Programmatic TV Targeting Age/Gender Age/Gender Behavioral/ Psychographic Data Sources Nielsen Nielsen, Rentrak, MRI, Axciom, Polk, Experian
Managed service fee Falls in line with cable CPP
Inventory All Broadcast (prime, EM, etc.) and Cable National cable, local cable, local broadcast
Through a Programmatic solution, we’re able to maintain our premium-ness while
delivering control, flexibility, efficiency and ultimately effectiveness of our buys
New safeguards and verification tools
Focus on partners who are agnostic to the marketplace
Programmatic TV Targeting Age/Gender Age/Gender Behavioral/ Psychographic Data Sources Nielsen Nielsen, Rentrak, MRI, Axciom, Polk, Experian
Managed service fee Falls in line with cable CPP
Inventory All Broadcast (prime, EM, etc.) and Cable National cable, local cable, local broadcast
Value of Inventory Source Do preferred deals have higher impact?
Value of Data Test Do paid data sources drive scale and efficiency?
Always-on Optimization & Learning Approach:
Algorithmic learning applied in real-time
Weekly human oversight & optimizations
Test & learn focused on programmatic efficiencies