How digital technology drives creativity, Digiday Brand Summit, December 2016

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Digiday

Thoryn Stephens presentation at DBS in Park City, Utah, December 2016

Marketing

DATA MATURATION
CURVE
COLLECTIN
G
THE
RIGHT DATA
PREDICTIV
E ANALYSIS
REPORTIN
G &
INSIGHTS
HYPOTHESI
S TESTING

CHIEF DIGITAL
OFFICER?
WHAT IS
THE ROLE OF

CHIEF DIGITAL & OMNI
OFFICER?
WHAT IS THE ROLE OF
ACQUISITION DIGITAL
EXPERIENCE RETENTION
TECHNOLOG
Y
DATA
SCIENCE

DIGITAL
TECHNOLOGY
DRIVING
CREATIVITY
THROUGH
MULTICHANNEL
MARKETING AT

DIGITAL
TECHNOLOGY
DRIVING
CREATIVITY
THROUGH
CONTENT TESTING

DRIVING
CREATIVITY
THROUGH DATA
DRIVEN
DECISIONING

CLIENTELING IS
TRANSFORMING
STORE
ASSOCIATES INTO
CUSTOMER
SERVICE REPS

thoryn.stephens@gmail.com
https://www.linkedin.com/in/thoryn
www.thoryn.com
@thoryn415
THANK YOU.

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