Here is an edited view of a Keynote presentation I have given to a variety of Ad Agency senior management. The focus really to question their current model in the holding companies and to be a catalyst for discussion about changes required to better address the changing consumer landscape and their demands for us all to be "Customer Obsessed".
The Future of Agency report explores perspectives from creative strategists in Africa, South America, Europe and the United States. It is a revolutionary treatise on the state of advertising and marketing communications as experienced by experts in media, technology and communications. Cheers*
āThe only certainty in life is change' ā so why do so many organisations struggle to affect positive change with their employees? And why do nearly 70% of all transformations fail?
In this webinar we look at change in the context of digital transformation and consider what we often get wrong, what we need to get right, and what it means to become a āchange-ableā organisation.
What's Next: Using Data to Create Impactful ExperiencesOgilvy Consulting
Ā
Do you understand data brings value to your business? Many marketers still struggle to prove its point in the customer experience journey. But worry not, in this webinar we will dive deeper into the world of experience design, highlight how to put data to work and how to drive tangible outcomes in the design process.
Every customer interaction with a company is an opportunity for a lasting impression. When companies invest in Customer Experience improvements, they see revenue grow as high as 5x. As your customers' expectations increase, advances in CX management must keep pace.
Is a great customer experience an impossible ask? No. The challenge is where to start.
George Pace, Global Consulting Partner at Ogilvy Consulting, leads this webinar exploring the real ways Customer Experience drives revenue.
Dynamic creative optimization (DCO) is a technology that uses data to choose ā in real time ā the most relevant set of visual components to show, optimizing the brandās creative message to be more personal to the user. In this Slideshare, Innovid provides best practices for your DCO strategy.
The Future of Agency report explores perspectives from creative strategists in Africa, South America, Europe and the United States. It is a revolutionary treatise on the state of advertising and marketing communications as experienced by experts in media, technology and communications. Cheers*
āThe only certainty in life is change' ā so why do so many organisations struggle to affect positive change with their employees? And why do nearly 70% of all transformations fail?
In this webinar we look at change in the context of digital transformation and consider what we often get wrong, what we need to get right, and what it means to become a āchange-ableā organisation.
What's Next: Using Data to Create Impactful ExperiencesOgilvy Consulting
Ā
Do you understand data brings value to your business? Many marketers still struggle to prove its point in the customer experience journey. But worry not, in this webinar we will dive deeper into the world of experience design, highlight how to put data to work and how to drive tangible outcomes in the design process.
Every customer interaction with a company is an opportunity for a lasting impression. When companies invest in Customer Experience improvements, they see revenue grow as high as 5x. As your customers' expectations increase, advances in CX management must keep pace.
Is a great customer experience an impossible ask? No. The challenge is where to start.
George Pace, Global Consulting Partner at Ogilvy Consulting, leads this webinar exploring the real ways Customer Experience drives revenue.
Dynamic creative optimization (DCO) is a technology that uses data to choose ā in real time ā the most relevant set of visual components to show, optimizing the brandās creative message to be more personal to the user. In this Slideshare, Innovid provides best practices for your DCO strategy.
Marketing on the Move: A PBJS Guide to Navigating Experiential ToursPBJS
Ā
Brands are taking notice of experientialās significant value and are shifting their budgets to allocate more funding for it every year. In this paper, weāll explain why tactics like food trucks, pop-up shops and mobile tours make an impact, reveal our secrets to success, and introduce you to brands doing it well.
Like what you see and want to learn more? Contact Linsday.Rowe@pbjs.com.
Competing for the Future: Iteration vs. Innovation by Brian SolisBrian Solis
Ā
Competing for the future starts with a shift in perspective. Without that shift, you will be confined to cycles of iterationārather than innovation. Leading digital analyst, author and keynote speaker Brian Solis partnered with Oracle for a new paper, "Enterprise as a Service."
Top 10 Digital Transformation Trends for 2017Daniel Newman
Ā
Digital transformation reshapes every aspect of a business. As digital technology continues to evolve, I believe that successful digital transformation will require careful collaboration, thoughtful planning, and the inclusion of every department.
During recent years, weāve seen shifts in how traditional leadership roles operate, as silos break down and the scopes of various roles widen and change. Digital transformation has morphed from a trend to a central component of modern business strategy.
The financial services customer experience: Understanding the impact of simpl...Siegel+Gale
Ā
Few would argue that customers crave simplicity. But from a business perspective, does it really matter?
+Gain insights into the findings of our Global Brand Simplicity Index ā a report that evaluates the simplicity of 400+ global brands, including top national financial services providers
+Learn which interactions matter most and how simplifying the customer experience can create lasting brand relationships
+ Understand how innovative companies have made simplicity pay, and consider how to get started creating simpler, high-impact brand experiences
Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart."
Business culture is changing, and so will technology, design and communicationHelge TennĆø
Ā
Today there are three different core principles for running a business. Communication is a strategic tool for all of these models, but in completely different ways. What businesses need to do is accept that these different models exist, understand or decide which type of business they are, and then make sure to use the right type of communications portfolio to reach their goals.
Unlock Your Organization Through Digital TransformationDigital Surgeons
Ā
Digital Transformation allows you to be disruptor, not the disrupted. See what you missed from our workshop at the Carnegie Mellon Engineering and Technology Innovation Management (ETIM) programās 10th Anniversary Summit with senior leaders from academia and industry. Learn how to digitally optimize your business with principles of human-centered design that put the heart of the consumer at the center of business model innovation.
Digital Transformation
Design Thinking
Social has played an essential, introductory role in brandsā digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
The 2020 ANA Brand Masters Conference was jam-packed with valuable insight from some of todayās leading thinkers in the world of brand marketing. Here are seven of our favorite quotes from their presentations.
The Next Modern Commerce Disruption: A Blueprint to Win in the Age of Persona...Brian Solis
Ā
Beyond driving for revenues, modern businesses must consider the human quotient in all they do. This means
a human-centered engagement infrastructure that
builds relationships with customers digitally through meaningful value, connections, and communications. Smart technology engagement platforms combined with customer-first mindsets can re-imagine customer journeys not only to compete for the future, but also relevance
in every moment that matters to customers. Thatās the important aspect about the human quotientāit plugs brands into the exact moments that matter to custom- ers. Highly personal touch points are instrumental in guiding the next steps of customers closer to, or further away from, a brand now and forever. These meaningful moments require modern forms of engagement that prioritize one-to-one personalization, context consider- ation, cross-channel communication, and right time/right place/right message delivery at scale. Just because your brand is winning today doesnāt mean that future shock isnāt on the horizon. Plan for it. The clock is ticking.
Brands are under pressure every day to stay relevant and answer consumer needs, while also managing their own marketing and commercial calendars. While most marketers are in their comfort zone and master the art of planning and executing campaigns, it is not as straight forward when it comes to acting and reacting to the ānowā.
Andreanne Leclerc, Regional Managing Partner and Head of Social Asia, explains how to engineer an evolutive and flexible infrastructure to stay on the Pulse.
30X Marketing is a marketing firm offering marketing and consulting services focused primarily around NFC (Near Field Communication) technology, and in particular our exclusive āNFC Remoteā technology. We are privileged to be the first official re-seller in North America of a new-patented traceable remote controlled NFC technology. 2015 is already set to be the year that NFC becomes mainstream and it is only a matter of time before it goes viral. We are positioned to ride the tidal wave of NFC engagement that is coming.
Every publisher ā legacy media to digital upstarts to brands to social media platforms ā is getting better telling stories. All are aggressively protecting and leveraging troves of people data to differentiate and deliver unique value. Learn the ways brands can effectively tell their story and adapt to the modern media ecosystem.
Marketing on the Move: A PBJS Guide to Navigating Experiential ToursPBJS
Ā
Brands are taking notice of experientialās significant value and are shifting their budgets to allocate more funding for it every year. In this paper, weāll explain why tactics like food trucks, pop-up shops and mobile tours make an impact, reveal our secrets to success, and introduce you to brands doing it well.
Like what you see and want to learn more? Contact Linsday.Rowe@pbjs.com.
Competing for the Future: Iteration vs. Innovation by Brian SolisBrian Solis
Ā
Competing for the future starts with a shift in perspective. Without that shift, you will be confined to cycles of iterationārather than innovation. Leading digital analyst, author and keynote speaker Brian Solis partnered with Oracle for a new paper, "Enterprise as a Service."
Top 10 Digital Transformation Trends for 2017Daniel Newman
Ā
Digital transformation reshapes every aspect of a business. As digital technology continues to evolve, I believe that successful digital transformation will require careful collaboration, thoughtful planning, and the inclusion of every department.
During recent years, weāve seen shifts in how traditional leadership roles operate, as silos break down and the scopes of various roles widen and change. Digital transformation has morphed from a trend to a central component of modern business strategy.
The financial services customer experience: Understanding the impact of simpl...Siegel+Gale
Ā
Few would argue that customers crave simplicity. But from a business perspective, does it really matter?
+Gain insights into the findings of our Global Brand Simplicity Index ā a report that evaluates the simplicity of 400+ global brands, including top national financial services providers
+Learn which interactions matter most and how simplifying the customer experience can create lasting brand relationships
+ Understand how innovative companies have made simplicity pay, and consider how to get started creating simpler, high-impact brand experiences
Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart."
Business culture is changing, and so will technology, design and communicationHelge TennĆø
Ā
Today there are three different core principles for running a business. Communication is a strategic tool for all of these models, but in completely different ways. What businesses need to do is accept that these different models exist, understand or decide which type of business they are, and then make sure to use the right type of communications portfolio to reach their goals.
Unlock Your Organization Through Digital TransformationDigital Surgeons
Ā
Digital Transformation allows you to be disruptor, not the disrupted. See what you missed from our workshop at the Carnegie Mellon Engineering and Technology Innovation Management (ETIM) programās 10th Anniversary Summit with senior leaders from academia and industry. Learn how to digitally optimize your business with principles of human-centered design that put the heart of the consumer at the center of business model innovation.
Digital Transformation
Design Thinking
Social has played an essential, introductory role in brandsā digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
The 2020 ANA Brand Masters Conference was jam-packed with valuable insight from some of todayās leading thinkers in the world of brand marketing. Here are seven of our favorite quotes from their presentations.
The Next Modern Commerce Disruption: A Blueprint to Win in the Age of Persona...Brian Solis
Ā
Beyond driving for revenues, modern businesses must consider the human quotient in all they do. This means
a human-centered engagement infrastructure that
builds relationships with customers digitally through meaningful value, connections, and communications. Smart technology engagement platforms combined with customer-first mindsets can re-imagine customer journeys not only to compete for the future, but also relevance
in every moment that matters to customers. Thatās the important aspect about the human quotientāit plugs brands into the exact moments that matter to custom- ers. Highly personal touch points are instrumental in guiding the next steps of customers closer to, or further away from, a brand now and forever. These meaningful moments require modern forms of engagement that prioritize one-to-one personalization, context consider- ation, cross-channel communication, and right time/right place/right message delivery at scale. Just because your brand is winning today doesnāt mean that future shock isnāt on the horizon. Plan for it. The clock is ticking.
Brands are under pressure every day to stay relevant and answer consumer needs, while also managing their own marketing and commercial calendars. While most marketers are in their comfort zone and master the art of planning and executing campaigns, it is not as straight forward when it comes to acting and reacting to the ānowā.
Andreanne Leclerc, Regional Managing Partner and Head of Social Asia, explains how to engineer an evolutive and flexible infrastructure to stay on the Pulse.
30X Marketing is a marketing firm offering marketing and consulting services focused primarily around NFC (Near Field Communication) technology, and in particular our exclusive āNFC Remoteā technology. We are privileged to be the first official re-seller in North America of a new-patented traceable remote controlled NFC technology. 2015 is already set to be the year that NFC becomes mainstream and it is only a matter of time before it goes viral. We are positioned to ride the tidal wave of NFC engagement that is coming.
Every publisher ā legacy media to digital upstarts to brands to social media platforms ā is getting better telling stories. All are aggressively protecting and leveraging troves of people data to differentiate and deliver unique value. Learn the ways brands can effectively tell their story and adapt to the modern media ecosystem.
My session from SMX Munich about generating the BIG links. Building creative assets that deserves more than just the links! Featured campaigns: Unknown Tourism for Expedia, Directors Cut for Gocompare.com, Unicorn League for Sage and Virtual Flaam for Expedia Norway. Tools mentioned in session: Gorkana (for journalist contacts) and Buzzstream (for outreach process)
7 Steps To Becoming A Great Art Director or DesignerDavid Bell
Ā
How to become a great Art Director is a presentation about how to better use your design skills to craft your ideas.
This new creative lecture that was designed and written for the students of the 2016 Creative School. It was written for Art Directors first and foremost but also with Copywriters in mind.
Enjoy.
Ps. And please share if you have learnt something valuable from my presentation.
Join some of the largest construction products manufacturers and learn:
- What is structured manufacturerās data and why you is it so important;
- How to make your product data wanted and shared, by personalising it to your clientsā needs, through the usage of PDTs;
- How to collect valuable market intelligence on your productsā usage?
These are a pdf of the slides I used in the TEDxTokyo 2011 talk. (there are video clips you can not see in this format of course). This was a 12-minute presentation. The video was streamed live and will be on YouTube soon.
Para Julio Villanueva Sotomayor āLa Historia es la Ciencia Social que estudia el origen y desarrollo de las sociedades y culturas humanas a lo largo del tiempo. El verdadero protagonista de la historia es, pues, el ser humanoā .
The consumerization of B2B technology is dramatically changing how decision-makers research, discover and engage with peers in their journey. During this keynote presentation, author, digital anthropologist and Altimeter Group principal analyst Brian Solis, will uncover the innovative strategies B2B brands are implementing to better adapt to the increasingly complex and cross-channel decision-making experience. Using his own research, analysis and experience with B2B companies as a baseline, Brian will share his perspectives and real life examples of how B2B brands can:
-Understand new disruptions in the modern decision-making journey
-Humanize the B2B buying experience using more emotive and personalized approaches
-How information and peer-insights have evolved in key touch-points
-Help buyers manage risk in the selection process
Judging creative idea guide, this material will help the marketer especially those who work on advertising or brand to be able to formulate rational and structured thinking of judging creative idea
5 Tips to Create Successful Content in the COVID-19 | GMA WebinarsGraceChong37
Ā
The 1st in Asia | Growth Marketing Academy
šš»Register for FREE and watch the recording whenever youāre FREE!šš»
šš»Join Now: https://bit.ly/3kUligs
ć5 Tips to Create Successful Content in the COVID-19 Era Like The Economistć
āš»What will I learnā¦
1.How to optimize your content marketing efforts in the harsh period
2.How to communicate effectively with customers and find the right balance between ātone-deafā and āCOVID-fatigueā
3.How businesses can stay relevant, emerging at the end of this crisis as winners
4.Current examples from The Economist to showcase these skills
šØš»āš¼Meet Our Speaker - Alice
Alice is the Head of marketing in APAC, Content Solutions, at The Economist. She oversees the strategy and amplifications for content marketing campaigns in the region. She is in charge of social media, email marketing, and PR of sponsored campaigns, and she works closely with the advertising and events team on integrated projects. She has led amplification efforts for successful integrated programmes such as the Safe Cities Index.
š¾We will update the webinars, if you want to get more marketing knowledge, please subscribe to our channel!
šš» learn more: https://www.growthmarketer.academy/
How can we engage with my consumers? How can we grow? How can we stay relevant? How can we be in the consumerās mind? These are the recurrent questions in our minds quest to find better experiences and solutions. A true digital organization is always looking for new opportunities to engage with the customer. It looks for opportunities to interact and solve the needs of its clients by putting forth a value proposition.
In the Sentinel Report Q1 2017, we would like to answer them not in a proactive manner, but rather in a more futuristic way. we are talking about the importance of anticipating the need and creating a framework that allows forward thinking.
Make the future a present!
Over the last year, Skyword interviewed top agency marketers to learn how they were tackling the content marketing challenge. āAgency Content Innovators,ā collects the best moments and most valuable lessons from our interview series.
Digital Business Transformation requires new roles, new responsibilites, new jobs AND convergence of exisiting ones. Which digital developments brings changes for customer centric experiences and requires business innovation for your organization? Discover your role and connect with me to guide you efficienty into profitable business transformation.
The Difference Engine has relaunched with a new team, and renewed focus on helping companies improve their existing products, services, and customer experiences, and on helping companies identify opportunities for innovation and organizational change.
When a company puts human-centered design at the heart of its digital agenda, it can find new sources of value through technology. Here are five principles to embrace to achieve this new way of doing business: http://stratbz.to/vO0wq
In recent months, we have noted growing interest in customer-centricity among our clients. In parallel with delivering great digital experiences, we are having discussions on which other business activities could be enhanced and how. Moreover, many industry conferences have identified integrated UX and customer understanding as the next step in the evolution of business process design.
We therefore decided it was the perfect time to share our own thoughts by publishing our introductory ebook.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leadsĀ intoĀ customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Ā
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNETās AI Content Controversy:
CNETās use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. Youāll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. Youāll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customerās journey. By the end of the session, youāll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
ā¢ Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
ā¢ Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
ā¢ Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
ā¢ Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Ā
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who donāt adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
Ā
In todayās era of AI, personalization is more than just a trendāitās a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your usersākey factors for business success. However, relying solely on AI capabilities isnāt enough. You need to anchor your approach in solid principles, understand your usersā context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Ā
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitorās experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Monthly Social Media News Update May 2024Andy Lambert
Ā
TL;DR. These are the three themes that stood out to us over the course of last month.
1ļøā£ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2ļøā£ Instagramās new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3ļøā£ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ācollabsā more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Ā
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Ā
Agency of the future keynote
1. the agency of the future
We must move beyond the campaign and
understand how to drive true customer value.
2. Thought Starter - Discussion Paper
AGENCY OF THE FUTURE
āSoftware is āeatingā the worldā!
Source: Marc Andreessen, Andreessen-Horowitz
What is our
challenge
today?
!
The pace of change in consumer behaviour and
technology demands that every aspect of
communication becomes more ļ¬exible,
integrated and efļ¬cient.
3. Thought Starter - Discussion Paper
AGENCY OF THE FUTURE
what must the
āagency of the
futureā believe
and deliver to
be credible?
If advertising/marketing is a business discipline
focussed on selling the most goods and services
at the best prices, it canāt be just a random
collection of activities or assumptions set in time. !
It must be adaptive and dynamic to respond
to the market.
4. Thought Starter - Discussion Paper
AGENCY OF THE FUTURE
we are all
experiencing
the effects of
technology
changing
expectations.
ā
Most advertising is still oriented around a ālaunch and leave itā
philosophy ā an idea that is contrary to product development best
practices....We need to work, get things to market, and learn
faster. Do it cheaper, leaner, and more collaboratively. Find ways
to operationalize hacking andĀ experimentation.!
Winston Binch, Chief Digital Oļ¬cer, Deutsch LA
ā
ā
Media is less and less often about crafting a single message to
be consumed by individuals, and more often a way of creating
an environment for convening and supporting groups.
Clay Shirky, Partner, acceleratorgroup
ā
5. Thought Starter - Discussion Paper
AGENCY OF THE FUTURE
Weāre less valued by our clients (poor results) and by their
audiences (not seen as cultural contributors) !
advertisers
increasingly
frustrated with
their ad
agencies.
ā£ 90% of clients believe creative ideas and strategy are
critical deliverables for their agencies!
AND YET...!
ā£ 85% think that agencies have not improved service to
clients!
ā£ 82% of clients see a need for better briefs!
ā£ 72% of marketers report that agencies are āinconsistentā
and need to improve!
ā£ 46% of marketers think that agencies are struggling in
transitioning their business model to incorporate a more
digital platform
Source: Avidan Strategies 2012
6. Thought Starter - Discussion Paper
AGENCY OF THE FUTURE
ā£
compelling!
brand
narratives
happen ināØ
real-time
We need to develop strategic processes, not strategic plans,
whose minimum outcomes will meet business objectives. But
which also have the potential to deliver far more. !
Things to consider:!
ā£
People are in ļ¬ux - daily, hourly. So we must be adaptive
and dynamic to respond to their needs.!
ā£
Consumer, user, and customer are all states - successful
brand interactions can transform these states !
ā£
We need to provide ourselves and our clients room to
evolve our thinking as consumer reactions are gathered in
real-time!
ā£
For brands, that means pursuing a constantly shifting,
iterative approach to projects and campaigns.
7. Thought Starter - Discussion Paper
AGENCY OF THE FUTURE
ā£
we need !
a modern
approach to
strategy that...
limits the number of up-front assumptions made prior to
developing a solution.!
ā£
ā£
marries strategic development with product/platform development.!
ā£
turns client and agency into collaborators - future outcomes āØ
are unclear therefore no side can claim to have the answer.!
ā£
demands unity and collaboration between āthinking teamsā and
āmaking teamsā
reacts to new opportunities as they become available and uses
them to solve business and marketing problems.!
8. Thought Starter - Discussion Paper
AGENCY OF THE FUTURE
We need to move away from saying things at people to doing things
with and for people. Generous ideas can be larger than BIG IDEAS.
pre-digital!
Interruption!
Image manipulation!
Saying things at people!
Intangible value!
Perception
brands are
valued for
what they
āDOā not what
they āSAYā
ā£
Then - brands used to be a
broadcast voice, unidirectional,
with speciļ¬c messages and
mediums used for delivery.
post-digital!
Participation!
Value creation!
Doing things for people!
Tangible value!
Behavior
ā£
Now - brands are involved in
conversations that are ongoing
and require continual
interaction.
9. Thought Starter - Discussion Paper
AGENCY OF THE FUTURE
What can we
learn from
Customer
Engagement
Agencies?
āAgencies that focus on deļ¬ning customer-oriented
business strategies and mapping them to tactics and
execution. They help clients maximize customer proļ¬tability
and optimize customer experiences by applying data and
analytics to every interaction.ā
Forrester, Customer Engagement Agencies, Nov 2012
We must be able to inform our strategies using customer
intelligence and insight to maximize customer value.
10. Thought Starter - Discussion Paper
AGENCY OF THE FUTURE
What
Customer
Engagement
Agencies are
focused on...
ā£ Deliver management consulting-level strategy!
ā£ Inform strategy using customer intelligence and insights!
ā£ Develop expertise in customer experience journey-mapping!
ā£ Truly understand customer needs and behaviour!
ā£ Increase measurement and predictive analytic expertise!
ā£ Help clientās maximize customer value!
ā£ Further develop cross-channel capabilities!
ā£ Focus on understanding the interplay between channels!
ā£ Driving customer value, not just marketing value!
ā£ Campaign effectiveness does not = marketing success
11. Thought Starter - Discussion Paper
AGENCY OF THE FUTURE
01
ALIGN DATASETS !
& DEFINE AUDIENCE
Cycle drives
real-time
marketing
through
addressable
channels
RESULTS
03
CONTINUOUS!
INTELLIGENT!
OPTIMIZATION
INSIGHTS
BUSINESS!
OUTCOME
02
SELECT CHANNEL!
& SOURCES
ANALYTICS
12. Thought Starter - Discussion Paper
AGENCY OF THE FUTURE
Hypothesis
Hypothesis
Brand
experience
activation
process
Customer
Segments
Purchase
Occasion
Activation ideas that can be
implemented immediately.
QUICK WINS
Customer
Insights
ā£ Segments!
ā£ Occasions!
ā£ Applications!
ā£ Platforms!
ā£ Location
Hypothesis
Brand
Experience!
Activation!
Ideas
Ideas requiring additional validation
due to cost and/or deviation from
current core competencies.
Product
Category
BREAKTHROUGH IDEAS
Hypothesis
Hypothesis
Purchase!
Location
Longer term ideas that will
ensure delivery of consistent
brand experience.
Channel
Selection
FUTURE GROWTH PLATFORM
3 Months
6-12 Months
Ongoing