new techniques like..guerilla marketing,Ambush marketing,viral marketing etc

1. Marketing 2K12

2. Dipu Thomas Joy

3. Introduction
Viral Marketing
Ambush Marketing
Gorilla Marketing
Flash Mob
Conclusion
Contents

4. "the activity, set of institutions, and processes for
creating, communicating, delivering, and
exchanging offerings that have value for
customers, clients, partners, and society at large.”
Marketing

5. Marketing is not confined to any theory texts. We
can use whatever means we like to market one
product. We are using this opportunity to present
some of the marketing techniques which is used
now a days for popularizing some product.
Why this topik-u?

6. Viral Marketing
Why this Kolaveri !!!!!!!!

7.  Also known as viral advertising or marketing buzz.
 Marketing techniques that use pre-existing social
networks to produce increases in brand awareness or to
achieve other marketing objectives through self-
replicating viral processes.
 Like computer virus.
 Viral marketing may take the form of video clips,
interactive Flash games, , brandable software, images,
or text messages.
Viral Marketing

9. Viral Marketing
Rebbecca black

13.  Guerrilla Marketing, is an unconventional way of
performing promotional activities on a very low budget.
 They are unexpected, potentially interactive, and
consumers are targeted at unexpected places.
 Maximum involvement of customers
 A cornerstone of guerrilla marketing is .customer follow-
up.
 Unique, engaging and thought provoking
GUERRILLA MARKETING

14. History
 Father of guerrilla marketing
 Found in 1984

15. Difference between traditional and
guerrilla marketing
Traditional
 Invest money
 Large businesses
 Focus on increasing sales
 Based on
experience,judgement
 All marketing efforts end
when sales is made
 Eliminating competitors
Guerrilla
 Time, Energy, Imagination and
information
 Small businesses
 Focus on increasing profits
 Based on laws of human
behavior.
 Continuous follow up and
customer retention.
 Fusion marketing

19. Levinson’s principles
 Specifically for small business
 Based on human psychology
 Primary statistic measure is profit
 New relationship
 Focus on one product
 Maintain good relation

20. Contd…..
 Forget competition
 Use combination of marketing methods
 Committment to campaign
 Use effective frequency

21. Strategies of guerilla marketing
o Price discount strategy
o Cheaper goods strategy
o Prestige goods strategy.
o Product proliferation strategy
o Product innovation
o Improved service strategy
o Distribution Innovation strategy.
o Manufacturing cost reduction strategy.
o Intensive advertising promotion

22. Disadvantages
• It can be deceptive and misleading
• High investment of time
• Greater dedication and energy
• Obtaining measurable results is difficult

23. 3

25.  Marketing strategy where the advertiser advertise
themselves within a particular event without paying
sponsorship fee.
 Considered as attack from a hidden position, making
advantage of competitor’s marketing technique
 Not sporting events only which become the mode of
deploying ambush marketing
Ambush Marketing

26. Why Ambush Marketing? :
More Business
Less capital invested with high returns
Making a Brand statement.
 Cola-Dehydrated?Time for a Coke.
 Pepsi-Nothing Official about it

27. Nokia vs Samsung

28. Jet Airways vs. Kingfisher v/s Go Air

29. Coca Cola vs. Pepsi

30. HUL’s Dove vs. P&G’s Pantene

31. FlashMob

32.  Consist of a group of people.
Assemble suddenly in a public place.
Perform an unusual and seemingly pointless act for a
brief time.
Flash Mob

33. Flash Mob

34. Introduced in NewYork in 2003
Easy way to capture attention
Flashmob’s in India
Nokia flashmob – on 28th jan 2012
Eon flashmob
FlashmOB

35. The list is still incomplete as the companies are trying to formulate
new means of marketing tools to familiarize their products to the
mass. We hope that this year will give birth to more and innovative
marketing techniques in order to keep the battle alive.
Conclusion