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Mainstream but Muted: How to Leverage the Basics to Market Your Brand | Seattle Interactive 2017
Mainstream but Muted discusses how cannabis brands can market themselves using basic strategies like compelling content, influencers, experiences, and advocacy given advertising restrictions. It recommends focusing content for both B2C and B2B audiences on specific platforms like a strain explorer. It also suggests using influencers and live events to engage audiences offline and capture emails while creating advocacy through shareable content.
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Mainstream but Muted: How to Leverage the Basics to Market Your Brand | Seattle Interactive 2017
- 1. Mainstream but Muted: Howto Leverage the Basics to Market Your Brand
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- 11. CANNABIS TODAYBeautiful ContentPolished Products Established Brands Cannabis Today
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- 13. Platforms & PaidMedia Policies Not Permitted Not Permitted Not Permitted Not Permitted
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- 16. Strain Explorer DispensaryFinder Strain Database News & Entertainment Consumer Audience Offerings
- 17. Compelling Content thatReaches Audiences Where They Are
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- 19. B2B Audience Offerings BrandVisibility Menu Management Insights & Analytics
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- 21. To the AudienceYou Want
- 22. Create a Spacefor All Audience Types
- 23. Choose the RightPlatform, Not all of Them
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- 26. Leverage the Powerof Micro Influencers
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- 28. Creative Events &Opportunities to Engage Offline
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- 30. Leverage Events toCapture Email
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- 33. Create Shareable Contentin Lieu of Paid
- 34. Leveraging Advocacy toCreate Engagement
Editor's Notes
- #16 The most interesting aspect of the cannabis industry, is that it has an incredibly diverse audience. What we like to say at Leafly is that cannabis is a mainstream product for mainstream people. And we’ve seen that to be true in every new market that opens. You can go into a dispensary and find a grandma picking up flower for her arthritis, a dad picking up a cartridge to just relax after work, maybe a mom checking out CBD oils. The point is, cannabis spans every demographic. Whether medicinal or recreational, consumers come in all forms and they all have one thing in common: they need information on this plant.