This document outlines a digital marketing strategy that touches on branding, personas, and community building. It discusses using social capital like influencers on Twitter and Instagram to generate engagement and a positive brand image. The strategy also focuses on understanding digital social capital to value online networks. It recommends growing and popularizing communities by identifying new audiences and using tools to spread messages. Additionally, the document discusses engaging audiences by having messaging that reflects their interests to improve resonance and relevance. The overall strategy aims to integrate different digital marketing factors to impact various business sections.