Planning an event takes time but so does marketing it. Join us as David Epstein from Bizzabo teaches you how to create a bulletproof event marketing strategy that will drive traffic to your next event. In this webinar, you'll learn: Unique marketing techniques to grow your potential attendee pool Which channels you can use to reach your event's potential attendees How to target the correct audience for any kind of event you're hosting

4. BIZZABO
“Fictional, generalized characters that encompass the various
needs, goals, and observed behavior patterns among your real and
potential customers.” - Hubspot
Know Your Audience
• Age
• Education
• Comfort with technology
• Job level
• Personal aspirations
• Favored media outlets

5. BIZZABO
“Before you can have a share
of market, you must have a
share of mind.”
- Leo Burnett
Paid Advertising

6. • Google PPC Ads/Bing
• Facebook
• Twitter
• YouTube
• LinkedIn
• Media Placements
BIZZABO
Choosing A Channel

7. BIZZABO
Retargeting Ads
CMO Magazine suggests that implementing retargeting ads can
increase conversion rates (think ticket sales) by 50-60%
Helpful Tools:
• On-page registration system
• AdRoll | Retargeter | Chango | AdWords
• Basic ability to edit HTML code

8. Just like crafting a unique event brand,
content marketing is important because
it uses the event identity to build trust
between the event organizer and
potential attendees.
BIZZABO
Content Marketing

9. 01
The Content Marketing Institute defines content
marketing as “a strategic marketing approach focused
on creating and distributing valuable, relevant, and
consistent content to attract and retain a clearly-de-
fined audience - and, ultimately, to drive profitable
customer action.”
BIZZABO
What is Content Marketing?

10. 01
Content marketing bridges the gap between branding and other
forms of marketing used to generate buzz surrounding an event
by providing helpful and shareable marketing assets:
Write a
Guest post
Share
Videos
Create An Event
Blog
Share
Photos
BIZZABO

11. 01
Advocacy marketing harnesses the power of
those already associated with a brand, and
encourages those people to reach out to their
contacts.
BIZZABO
Advocacy Marketing

12. 01
Ask event speakers to:
• Promote your event on their social media
profiles
• Participate in an event promotion competition
• Engage with potential attendees before the event
• Interact with actual attendees during the
event
BIZZABO
Harness The Influence Of Your Speakers

13. • Turn attendees into event evangelists with a proven “hack”
• As seen in: Uber, Dropbox & Airbnb
• Thousands in extra revenue
BIZZABO
Double Sided Referrals`

14. 01
BIZZABO
Networking communities associated with
an event or conference have the power
to lengthen the life of the event, while
acting as a valuable marketing tool.
Create A Community

15. 01
BIZZABO
• Collect feedback
• Build relationships
• Educate Attendees
The Power Of Community Building