Lean Content Marketing (Alexis Grant)

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  • Note for Lexi: Writers writing for writers. Brazen transitioning from appealing only to job seekers to also bringing eyes of recruiters and HR.
  • Lean Content Marketing (Alexis Grant)

    1. 1. Lean Content Marketing Alexis Grant For DC Lean Startup Circle – February 2013alexisgrant.com
    2. 2. Why bother?• Traffic to your site• New users• Newsletter subscribers• Shape your brand ’s YOUR Goal? Whatalexisgrant.com
    3. 3. Where can you showcase 1 your content? • Blog • Newsletter (Email) • Social media • Webinars • Guest blogging • EBooks alexisgrant.com
    4. 4. Quality contentmarketing TAKESEFFORTEven when its lea n, there are no short cuts.alexisgrant.com
    5. 5. What to say online when you think you have nothing to say • Reshare other peoples content • Love your RSS feed • Join the conversation • Offer a look behind the scenes Anything usefulalexisgrant.com
    6. 6. One BIG trap to avoid Targeting the wrong audience alexisgrant.com
    7. 7. Brazens Blog: How we do it Grown to 100,000+ uniques/monthJune 2011 January 2013alexisgrant.com
    8. 8. Brazens Blog: How we do it• Core Writers• $50 or link in bio• Syndication partners• Free Tools (Google Calendar, Docs & Analytics)• Focus on SEO• Guidelines: http://bit.ly/brazenguide Take it beyond the blogalexisgrant.com
    9. 9. Questions? alexiskgrant@gmail.com alexisgrant.com @alexisgrant
    10. 10. Questions? alexiskgrant@gmail.com alexisgrant.com @alexisgrant

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