Romanelli BizBuzz Keynote

476 views

Published on

Presentation given by Romanelli Communications at BizBuzz in Syracuse NY

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
476
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide





















  • Example: IBMer’ blogCollection of blogs from 1,000s of employees. More blogs equals more connections. Leverage your employees and what they love about your industry. http://www.ibm.com/blogs/zz/en/
  • Example: IBMer’ blogCollection of blogs from 1,000s of employees. More blogs equals more connections. Leverage your employees and what they love about your industry. http://www.ibm.com/blogs/zz/en/
  • Example: IBMer’ blogCollection of blogs from 1,000s of employees. More blogs equals more connections. Leverage your employees and what they love about your industry. http://www.ibm.com/blogs/zz/en/
  • Example: IBMer’ blogCollection of blogs from 1,000s of employees. More blogs equals more connections. Leverage your employees and what they love about your industry. http://www.ibm.com/blogs/zz/en/
  • Example: IBMer’ blogCollection of blogs from 1,000s of employees. More blogs equals more connections. Leverage your employees and what they love about your industry. http://www.ibm.com/blogs/zz/en/
  • Example: IBMer’ blogCollection of blogs from 1,000s of employees. More blogs equals more connections. Leverage your employees and what they love about your industry. http://www.ibm.com/blogs/zz/en/
  • Example: IBMer’ blogCollection of blogs from 1,000s of employees. More blogs equals more connections. Leverage your employees and what they love about your industry. http://www.ibm.com/blogs/zz/en/
  • Example: IBMer’ blogCollection of blogs from 1,000s of employees. More blogs equals more connections. Leverage your employees and what they love about your industry. http://www.ibm.com/blogs/zz/en/
  • Example: IBMer’ blogCollection of blogs from 1,000s of employees. More blogs equals more connections. Leverage your employees and what they love about your industry. http://www.ibm.com/blogs/zz/en/
  • Example: IBMer’ blogCollection of blogs from 1,000s of employees. More blogs equals more connections. Leverage your employees and what they love about your industry. http://www.ibm.com/blogs/zz/en/





































  • Romanelli BizBuzz Keynote

    1. 1. Top Social Media Moments
    2. 2. Top Social Media Moments
    3. 3. Top Social Media Moments From Hell
    4. 4. Rules To Do It Right
    5. 5. Rules To Do It Right
    6. 6. Rules To Do It Right Integrity: there must be transparency without fear of censorship. This transparency builds trust, fosters real feedback and empowers the sponsor to make educated decisions and engage in true dialogue.
    7. 7. Rules To Do It Right Integrity: there must be transparency without fear of censorship. This transparency builds trust, fosters real feedback and empowers the sponsor to make educated decisions and engage in true dialogue.
    8. 8. Rules To Do It Right Integrity: there must be transparency without fear of censorship. This transparency builds trust, fosters real feedback and empowers the sponsor to make educated decisions and engage in true dialogue. Democracy: a democratic process gives voice to the people. Allowing the community to find and raise its voice allows for the best ideas to bubble to the top. 
    9. 9. Rules To Do It Right Integrity: there must be transparency without fear of censorship. This transparency builds trust, fosters real feedback and empowers the sponsor to make educated decisions and engage in true dialogue. Democracy: a democratic process gives voice to the people. Allowing the community to find and raise its voice allows for the best ideas to bubble to the top. 
    10. 10. Rules To Do It Right Integrity: there must be transparency without fear of censorship. This transparency builds trust, fosters real feedback and empowers the sponsor to make educated decisions and engage in true dialogue. Democracy: a democratic process gives voice to the people. Allowing the community to find and raise its voice allows for the best ideas to bubble to the top.  Celebrity: certain voices will be heard louder than others. A companyʼs true advocates and core consumers, those with passion and opinion, gain celebrity status and prove most valuable to the company when properly engaged. 
    11. 11. Rules To Do It Right Integrity: there must be transparency without fear of censorship. This transparency builds trust, fosters real feedback and empowers the sponsor to make educated decisions and engage in true dialogue. Democracy: a democratic process gives voice to the people. Allowing the community to find and raise its voice allows for the best ideas to bubble to the top.  Celebrity: certain voices will be heard louder than others. A companyʼs true advocates and core consumers, those with passion and opinion, gain celebrity status and prove most valuable to the company when properly engaged. 
    12. 12. Rules To Do It Right Integrity: there must be transparency without fear of censorship. This transparency builds trust, fosters real feedback and empowers the sponsor to make educated decisions and engage in true dialogue. Democracy: a democratic process gives voice to the people. Allowing the community to find and raise its voice allows for the best ideas to bubble to the top.  Celebrity: certain voices will be heard louder than others. A companyʼs true advocates and core consumers, those with passion and opinion, gain celebrity status and prove most valuable to the company when properly engaged.  Prosperity: the people that produce the best content will be recognized for their efforts. Providing consumers with the tools, technologies and freedom to build community around their passions, the community will ultimately sell the brand and its products and services to others.
    13. 13. building a strategy - start with your brand
    14. 14. building a strategy - start with your brand • Brand essence: What is your unique reason for being?
    15. 15. building a strategy - start with your brand • Brand essence: What is your unique reason for being? • Brand truths: Show proof of your promise to customers.
    16. 16. building a strategy - start with your brand • Brand essence: What is your unique reason for being? • Brand truths: Show proof of your promise to customers. • Brand values: What are your guiding principles?
    17. 17. building a strategy - start with your brand • Brand essence: What is your unique reason for being? • Brand truths: Show proof of your promise to customers. • Brand values: What are your guiding principles? • Brand character: What human qualities define the brand?
    18. 18. building a strategy - start with your brand • Brand essence: What is your unique reason for being? • Brand truths: Show proof of your promise to customers. • Brand values: What are your guiding principles? • Brand character: What human qualities define the brand? • Consumer benefits: rational, emotional, or self-expressive?
    19. 19. 10 Things Your Company Can Do To Be Social NOW
    20. 20. 10 Things Your Company Can Do To Be Social NOW 1. Add photos of your staff
    21. 21. 10 Things Your Company Can Do To Be Social NOW 1. Add photos of your staff 2. Add a link to each employeeʼs LinkedIn profile
    22. 22. 10 Things Your Company Can Do To Be Social NOW 1. Add photos of your staff 2. Add a link to each employeeʼs LinkedIn profile 3. Update staff bios to accurately describe their expertise and cut the bullshit
    23. 23. 10 Things Your Company Can Do To Be Social NOW 1. Add photos of your staff 2. Add a link to each employeeʼs LinkedIn profile 3. Update staff bios to accurately describe their expertise and cut the bullshit 4. Write about things your next business partner, customers, or members are searching for
    24. 24. 10 Things Your Company Can Do To Be Social NOW 1. Add photos of your staff 2. Add a link to each employeeʼs LinkedIn profile 3. Update staff bios to accurately describe their expertise and cut the bullshit 4. Write about things your next business partner, customers, or members are searching for 5. Update your blog regularly – at LEAST once a week
    25. 25. 10 Things Your Company Can Do To Be Social NOW 1. Add photos of your staff 2. Add a link to each employeeʼs LinkedIn profile 3. Update staff bios to accurately describe their expertise and cut the bullshit 4. Write about things your next business partner, customers, or members are searching for 5. Update your blog regularly – at LEAST once a week 6. Kill your Mission Statement - DEMONSTRATE what makes your business unique
    26. 26. 10 Things Your Company Can Do To Be Social NOW 1. Add photos of your staff 2. Add a link to each employeeʼs LinkedIn profile 3. Update staff bios to accurately describe their expertise and cut the bullshit 4. Write about things your next business partner, customers, or members are searching for 5. Update your blog regularly – at LEAST once a week 6. Kill your Mission Statement - DEMONSTRATE what makes your business unique 7. Be the best you, that you can be. Donʼt try to be someone else
    27. 27. 10 Things Your Company Can Do To Be Social NOW 1. Add photos of your staff 2. Add a link to each employeeʼs LinkedIn profile 3. Update staff bios to accurately describe their expertise and cut the bullshit 4. Write about things your next business partner, customers, or members are searching for 5. Update your blog regularly – at LEAST once a week 6. Kill your Mission Statement - DEMONSTRATE what makes your business unique 7. Be the best you, that you can be. Donʼt try to be someone else 8. Generate good helpful content and not a constant sales pitch
    28. 28. 10 Things Your Company Can Do To Be Social NOW 1. Add photos of your staff 2. Add a link to each employeeʼs LinkedIn profile 3. Update staff bios to accurately describe their expertise and cut the bullshit 4. Write about things your next business partner, customers, or members are searching for 5. Update your blog regularly – at LEAST once a week 6. Kill your Mission Statement - DEMONSTRATE what makes your business unique 7. Be the best you, that you can be. Donʼt try to be someone else 8. Generate good helpful content and not a constant sales pitch 9. Use “I” less - talk about others and recommend business partners on social networking sites
    29. 29. 10 Things Your Company Can Do To Be Social NOW 1. Add photos of your staff 2. Add a link to each employeeʼs LinkedIn profile 3. Update staff bios to accurately describe their expertise and cut the bullshit 4. Write about things your next business partner, customers, or members are searching for 5. Update your blog regularly – at LEAST once a week 6. Kill your Mission Statement - DEMONSTRATE what makes your business unique 7. Be the best you, that you can be. Donʼt try to be someone else 8. Generate good helpful content and not a constant sales pitch 9. Use “I” less - talk about others and recommend business partners on social networking sites 10. Add links to your social media sites in the footers of your outgoing email – let people know where you are available to connect
    30. 30. Monitoring - Seeing the Trees
    31. 31. Listening - Seeing the Forest
    32. 32. Let’s Talk Beer
    33. 33. Objective: Build Buzz for Seasonal Pack
    34. 34. Blogger Outreach
    35. 35. Blogger Outreach • Treat Bloggers as media
    36. 36. Blogger Outreach • Treat Bloggers as media • Researched Active and Influential Craft Beer Bloggers
    37. 37. Blogger Outreach • Treat Bloggers as media • Researched Active and Influential Craft Beer Bloggers • Criteria included location, frequency, comments, interactions
    38. 38. Blogger Outreach • Treat Bloggers as media • Researched Active and Influential Craft Beer Bloggers • Criteria included location, frequency, comments, interactions • Invitation to exclusive Saranac Event
    39. 39. Blogger Outreach • Treat Bloggers as media • Researched Active and Influential Craft Beer Bloggers • Criteria included location, frequency, comments, interactions • Invitation to exclusive Saranac Event • Follow Up
    40. 40. Blogger Dinner
    41. 41. Conversations
    42. 42. Conversations
    43. 43. Conversations
    44. 44. Conversations
    45. 45. Conversations
    46. 46. Beer Bash
    47. 47. Beer Bash
    48. 48. Summary
    49. 49. Summary Are You Prepared for Change?
    50. 50. Summary Are You Prepared for Change? - Strategy–be your brand
    51. 51. Summary Are You Prepared for Change? - Strategy–be your brand - Listen
    52. 52. Summary Are You Prepared for Change? - Strategy–be your brand - Listen - Cut the bullshit—be relevant, authentic, transparent
    53. 53. Summary Are You Prepared for Change? - Strategy–be your brand - Listen - Cut the bullshit—be relevant, authentic, transparent - Get over yourself–itʼs about them, not you
    54. 54. Summary Are You Prepared for Change? - Strategy–be your brand - Listen - Cut the bullshit—be relevant, authentic, transparent - Get over yourself–itʼs about them, not you - When you find groupies or haters, connect with them 1-on-1
    55. 55. Summary Are You Prepared for Change? - Strategy–be your brand - Listen - Cut the bullshit—be relevant, authentic, transparent - Get over yourself–itʼs about them, not you - When you find groupies or haters, connect with them 1-on-1 - Help them help you
    56. 56. Summary Are You Prepared for Change? - Strategy–be your brand - Listen - Cut the bullshit—be relevant, authentic, transparent - Get over yourself–itʼs about them, not you - When you find groupies or haters, connect with them 1-on-1 - Help them help you - Not traditional vs. social
    57. 57. Summary Are You Prepared for Change? - Strategy–be your brand - Listen - Cut the bullshit—be relevant, authentic, transparent - Get over yourself–itʼs about them, not you - When you find groupies or haters, connect with them 1-on-1 - Help them help you - Not traditional vs. social - Mind your manners - say ʻThank Youʻ and ʻYouʼre Welcomeʼ
    58. 58. Summary Are You Prepared for Change? - Strategy–be your brand - Listen - Cut the bullshit—be relevant, authentic, transparent - Get over yourself–itʼs about them, not you - When you find groupies or haters, connect with them 1-on-1 - Help them help you - Not traditional vs. social - Mind your manners - say ʻThank Youʻ and ʻYouʼre Welcomeʼ - Build in ability to change–donʼt be AOL
    59. 59. romanelli.com/twitter romanelli.com/facebook romanelli.com/youtube romanelli.com/linkedin

    ×