It’s an editor’s job to find the right expert for each article, blog, webinar and byline. And in today’s B2B space, those pieces should come together to tell a story about the product and shape the consumer’s beliefs about the brand. But that task can be daunting when NDAs (non-disclosure agreements) and restrictions from legal and the PR department – both yours and the expert’s – stand in your way. How can you overcome these obstacles to build a thriving B2B thought leadership community?
In this presentation you’ll learn the steps SAS’ External Communications has put in
place to find and promote industry experts – practitioners from the field, analysts,
professional speakers, consultants and in-house experts – to build a thought
leadership platform that spans and supports all marketing editorial publications.