Magic = hard work. Ties in well with what I write about on my blog, the art of making your own luck. So today, I’m going to help you figure out how to make that luck through guest blogging. Mention chat box, ask questions at the end, takes notes if you want but will offer as recording and slideshare
125 ppl signed up… know it’s a topic you care about. To get a a sense for who’s with us tonight… Anybody guest posted before? Type YES or NOT YET into chat box.
If you’ve done webinars before, you know… Give GIVE AWAY much helpful information as possible – not selling anything. Want to share what has worked for me and to help you succeed.
Worked as a journalist for six years, at both the Houston Chronicle and U.S. News & World Report – now have my own business. Make my living… Guest blogging fits pretty naturally into what I do…
Before we get into HOW to place your posts… STORY of mashable running post – led to 50 sales in one day
So let’s get right into…
Sounds really simple, but can actually be a lot of work and it’s really a big part of your pitch Start with your network, follow on Twitter –- so it’s not a cold pitch
I often get emails where writers say they want to contribute, but they don’t offer any ideas.
This is important if the editor you’re pitching doesn’t know you.
All of these pieces, you can do them in one or two sentences. Keeping it short will show the editor that 1. you respect their time and 2. you can write concisely
But the fact that all those people pitch so POORLY, means…
Will put up on slideshare
So once your pitch is accepted, how do you go about actually WRITING the post? Could also be called 5 mistakes people make
Your introduction is your one chance to hook the reader
Even if you’re sharing a personal story, turn it into lessons for the reader, so it’s not all about you Increases chances of success for you and the editor
Makes editor more likely to envision your post on the site also helps your post get traffic, which makes you AND the editor happy
Guidelines often posted on the site – include how they want it formatted (HTML), whether you can include links – and here’s a bonus tip for you on LINKS Carrie – awesome marketing assistant – will share the link to brazen’s blog
Easy way to organize information To give you a sense of how successful list posts are…
Sharing this partly because I’m hoping some of you will want to guest post for brazen’s blog
Before we go to questions, I want to share with you a technique that has worked for me. This summer, when I wanted to do a push with guest posts, I realized I needed a PLAN.
Do you have to have your own blog? Can you recommend any guest blogging programs or courses?
Webinar: The Magic of Guest Blogging (Alexis Grant)
The Magic of Guest BloggingHow to get your posts published on high-traffic blogs Alexis Grant alexisgrant.com
What We’ll Learn TodayTwo components of guest posting: Your pitch – what to say in that email Writing the post – what to include so editors say YES to your submissionPLUS… One technique that works for me (go ahead, steal it!) Q&A alexisgrant.com
Why I’m Qualified to TeachYouSee pitches from both sides: Guest post for a variety of popular sites, including Mashable, Lifehacker, Problogger and Copyblogger AsBrazen Careerist’s blog editor, review at least 30 pitches each week alexisgrant.com
Why Bother? Gain credibility Reach new eyes Drive traffic to your blog Boost your SEO Leads to other opportunities Make money alexisgrant.com
How to Choose Blogs to Pitch Which blogs does your target reader enjoy? Look on Facebook or Twitter or just ask Google “top 10 blogs on [niche]” or simply “top 100 blogs” Use sites like alexa.com alexisgrant.com
What to Say in YourPitch Email(hint: don’t beg) alexisgrant.com
Pitch Tip #1Address it to the right personWhich means, of course, that you have to find them. alexisgrant.com
Pitch Tip #2Say you’ve read the blog, like it and understand its audience (flattery doesn’t hurt) alexisgrant.com
Pitch Tip #3Explain what you want to write about alexisgrant.com
Pitch Tip #4Tell why readers of thisparticular blog will care alexisgrant.com
Pitch Tip #5Say why you’re the right person to write it(plus links to your work) alexisgrant.com
Why I Delete Most Pitches Not addressed to me Too long and rambling Fails to tell me why it matters to my readers Not even about the topics we care about alexisgrant.com
Most pitches are terrible, which means…Huge opportunity for YOU alexisgrant.com
Great Example A Hi XXX,Keeps it I am sure you get pitched on guest posts on a daily basis so I’ll keep this short. I am a long timeshort & reader of your blog and have been meaning to contribute – but I held back because I didn’trespects have a great idea that I think you’ll love.my time---- Well, now I do. I stumbled upon an interesting topic on 5 Problems Turned Into Solutions: How To Make Career Setbacks Work For You. Would you be interested in a guest post about the topic?Anticipates And if you need it, here is a sample of my writing: [link here]what I want---- I look forward to your reply and I cant wait to get started! Cheers, XXX PS: I read your article entitled, “Hey, Have You Seen This? Job Applicant Explains How He GotShows he a Job He Wasn’t Qualified For” and it was really encouraging. Hard work really is the key to success.reads myblog ----
Great Example B Hi Alexis!Explains Im XXX from The Do-It-Yourself Degree. My website teaches students how to earn a bachelorshis mission degree in 1 year by taking exams instead of classes. Exams cost $80-$200 apiece, versus $3,000+ for a class. Total cost of graduation: around $5,000. Essentially, you can "test out"concisely of your degree (while still earning the credential) and jump-start your career with zero debt.---- Id love to write a concise overview of the process for Brazen Lifes readers. Degree-by- examination is the ultimate education hack, but I can tell you (based on many conversationsShows why with students) that most people have never heard of it!it’s unique---- Let me know if youre interested, and Ill send over a draft for review. Cheers! - XXXGives PS: I wrote a guest post for I Will Teach You To Be Rich last month that became a pretty big hit.himself Check it out!socialcredibility ----
Now for the actual writing…5 Tips for Writing Guest Posts That Will Make Editors Say YES! alexisgrant.com
Writing Tip #1Write an awesome intro (don’t bury the lead) alexisgrant.com
Writing Tip #2 Write in the “YOU” voice, not the “I” voice(and write TO the reader, not ABOUT the reader) alexisgrant.com
Writing Tip #3Offer a headline, even if the editor doesn’t ask for one alexisgrant.com
Writing Tip #4 Follow the blog’sguidelines perfectly alexisgrant.com
Writing Tip #5When in doubt… create a list alexisgrant.com
Top Brazen Life Posts in 2012 alexisgrant.com
A System That Works for MeGoogle Doc Strategy Blog Topic What I want to promo Editor Approached? Response? Submitted? Ran? Outcome alexisgrant.com