The document discusses plans to reconstruct the Latvian National Museum of Art over 17 years to make one of its icons visible again. It notes the problem was that the icon had become invisible over time. The solution was to undertake physical changes to the space like improving access, comfort and opening up the space to make the icon visible again without necessarily creating a new icon. It raises questions about how the changes will impact the feeling and image of the museum, how to engage different types of current and future audiences, and what can be done before and after reopening.

1. How to make
an icon visible
again?
Anna Balandina
Head of the Communication Department
Latvian National Museum of Art

2. RECONSTRUCTION 2013-2016

3. PROBLEM

7. ICON

13. 17 YEARS

16. SOLUTION

17. WE AREN’T CREATING AN ICON
WE’RE JUST MAKING SOME MOVES
TO MAKE IT VISIBLE AGAIN

19. Access – Comfort – Space

20. UNCOVER AND BRING TO LIGHT
THE INVISIBLE

23. CHANGE OF ATTITUDE
LISTEN TO THEIR NEEDS

24. ?

25. What is the feeling and image
of the museum that will be given
automatically because of the
physical changes of the space?

26. What is the feeling and image
of the museum that we want
to deliver to the audiences?

27. Will the society
still be involved?

28. What makes
a really good museum visit
for different audiences?

29. Who is museum’s visitor
today and tomorrow?

30. What we can do
before the re-opening
and what we can do after?

32. ACCESSIBLE INCLUSIVE

33. COMFORTABLE FRIENDLY

34. EXTENSION
OF PUBLIC
SPACE
VISITORS
IN THE
CENTRE

35. UNCOVERING
& BRINGING
TO LIGHT
INTER-
ACTIVITY &
ENGAGEMENT

36. Have been
here before:
Adults, seniors, school children,
arts and culture professionals
The families,
the young adults at age 25-35,
the youngsters
Have never
been here
before:
TARGET AUDIENCES

39. LATEST HOTSPOT IN RIGA

40. #THEFIRSTWINDOWOFLATVIA

42. LIGHTER
EASIER
BRINGING TO LIGHT
THE UNSEEN
NEW IDENTITY

53. THE FACE OF THE MUSEUM

56. RELATIONSHIPS

60. THE
ICON HAS
BECOME

61. THE
ICON HAS
BECOME
333 589100 000

62. THE BEST
IS STILL TO COME

64. LISTEN TO
THEIR NEEDS

66. THANK
YOU