SlideShare a Scribd company logo
MAINSTREAM BRITISH ARTIST:
• ADELE – FEMALE SINGER/SONGWRITER
• HER FIRST TWO ALBUMS, 19 AND 21, EARNED HER CRITICAL
PRAISE AND A LEVEL OF COMMERCIAL SUCCESS UNSURPASSED
AMONG MANY OTHER ARTISTS.
• SHE ALSO RECEIVED A SONGWRITING OSCAR FOR THE JAMES
BOND TRACK "SKYFALL.”
• ADELE RETURNED TO THE CHARTS IN AUTUMN 2015 WITH THE
SINGLE "HELLO”, THE LEAD SINGLE FOR HER FORTHCOMING
ALBUM 25.
INDIE BRITISH ARTIST:• LUCY ROSE - SINGER/SONGWRITER
• LUCY ROSE PARTON, KNOWN AS LUCY ROSE IS AN
ENGLISH SINGER -SONGWRITER FROM WARWICKSHIRE,
ENGLAND.
• HER DEBUT ALBUM, ‘LIKE I USED TO’ WAS RELEASED IN
SEPTEMBER 2012. LUCY ROSE RELEASED HER SECOND
ALBUM ‘WORK IT OUT’ ON 6 JULY 2015 ON COLUMBIA
RECORDS (A LARGE RECORD COMPANY).
COMPARISON BETWEEN MAIN & INDIE
ARTIST TYPE Genre: Most video views: Target Audience Net Worth
Adele
(Mainstream)
Folk Rock 1 Billion Views
13 million VEVO
Subscribers
Gender: Female
Age: 55+
Social: ABC1
85 Million (2016
estimate)
Lucy Rose (Indie) Indie Folk 3 Million Views
48 Thousand
Subscribers
Gender: Female
Age: 18-24
Country: USA, UK
N/A
TARGET AUDIENCE DEMOGRAPHICS
Adele’s audience demographic Lucy Rose’s audience demographic
Important note: Lucy Rose lacks
any form of YouGov Profile,
which in itself highlights the huge
difference in the level of
awareness that both artist’s have.
COMPARISON OF VIDEOS
Adele - Hello Lucy Rose - Shiver
STRENGTHS OF BOTH VIDEOS
• IN ADELE’S VIDEO, THE SONG IS VERY POWERFUL, MANY PEOPLE WITHIN THE
TARGET AUDIENCE ARE ABLE TO RELATE TO THE EMOTIONAL ASPECT OF
RELATIONSHIPS. THE SONG IS VERY SLOW AND SIMPLISTIC WHICH ALLOWS THE
AUDIENCE TO FOCUS ON THE ARTIST’S POWERFUL VOICE.
• LUCY ROSE’S VIDEO IS ALSO VERY POWERFUL, AS THE USE OF HANDHELD AND
GRAINY FOOTAGE TO HIGHLIGHT THE IDEA OF MEMORIES IS ALSO VERY
RELATABLE AS LOTS OF PEOPLE ENJOY REMINISCING ABOUT PAST HAPPY
MEMORIES WHICH HELPS TO ATTRACT A LARGER AUDIENCE.
• OVERALL, BOTH VIDEOS ARE ABLE TO ATTRACT A LARGE AUDIENCE, HOWEVER
THE MAINSTREAM ARTIST’S AUDIENCE IS MUCH LARGER, WHICH IS DUE TO
LARGER RECOGNITION AND PUBLIC AWARENESS OF THE ARTIST.

More Related Content

What's hot

Industry research media
Industry research   mediaIndustry research   media
Industry research media
BenHollis6
 
Magazine advert
Magazine advert Magazine advert
Magazine advert
Lorren Myall
 
About Evolution of musical sounds by Vincent Rabiola
About Evolution of musical sounds by Vincent RabiolaAbout Evolution of musical sounds by Vincent Rabiola
About Evolution of musical sounds by Vincent Rabiola
Vincent Rabiola
 
Sal Bio dec 2016 alex 2
Sal Bio  dec 2016 alex 2Sal Bio  dec 2016 alex 2
Sal Bio dec 2016 alex 2Sal Abbatiello
 
T mobiel inmusic festival
T mobiel inmusic festivalT mobiel inmusic festival
T mobiel inmusic festivalNazish
 
Just dance lady gaga
Just dance   lady gagaJust dance   lady gaga
Just dance lady gaga
ninarosax
 
Korean Cultural Export
Korean Cultural ExportKorean Cultural Export
Korean Cultural Export
Anh Nguyen
 
Hotel Royal EPK
Hotel Royal EPKHotel Royal EPK
Hotel Royal EPKVanessaVai
 
Art Event Boosting June Merchant Sales
Art Event Boosting June Merchant SalesArt Event Boosting June Merchant Sales
Art Event Boosting June Merchant SalesShops at Dos Lagos
 
COLUMBUS 200 - hp pitch Final with Bleeds
COLUMBUS 200 - hp pitch Final with BleedsCOLUMBUS 200 - hp pitch Final with Bleeds
COLUMBUS 200 - hp pitch Final with BleedsMissViolet69
 
Research on the sonixx
Research on the sonixxResearch on the sonixx
Research on the sonixxmynameissohaib
 
How Do I Look Vogue Dance
How Do I Look Vogue DanceHow Do I Look Vogue Dance
How Do I Look Vogue Dance
WolfgangBusch2
 
Evaulation 2
Evaulation 2Evaulation 2
Evaulation 2aa45901
 
sweetcider
sweetcidersweetcider
sweetcider
sweetcider
 

What's hot (17)

Industry research media
Industry research   mediaIndustry research   media
Industry research media
 
Magazine advert
Magazine advert Magazine advert
Magazine advert
 
About Evolution of musical sounds by Vincent Rabiola
About Evolution of musical sounds by Vincent RabiolaAbout Evolution of musical sounds by Vincent Rabiola
About Evolution of musical sounds by Vincent Rabiola
 
MFM-Deck_V3
MFM-Deck_V3MFM-Deck_V3
MFM-Deck_V3
 
Michael_Maxwell Bio
Michael_Maxwell BioMichael_Maxwell Bio
Michael_Maxwell Bio
 
Sal Bio dec 2016 alex 2
Sal Bio  dec 2016 alex 2Sal Bio  dec 2016 alex 2
Sal Bio dec 2016 alex 2
 
T mobiel inmusic festival
T mobiel inmusic festivalT mobiel inmusic festival
T mobiel inmusic festival
 
Just dance lady gaga
Just dance   lady gagaJust dance   lady gaga
Just dance lady gaga
 
Korean Cultural Export
Korean Cultural ExportKorean Cultural Export
Korean Cultural Export
 
Hotel Royal EPK
Hotel Royal EPKHotel Royal EPK
Hotel Royal EPK
 
Art Event Boosting June Merchant Sales
Art Event Boosting June Merchant SalesArt Event Boosting June Merchant Sales
Art Event Boosting June Merchant Sales
 
COLUMBUS 200 - hp pitch Final with Bleeds
COLUMBUS 200 - hp pitch Final with BleedsCOLUMBUS 200 - hp pitch Final with Bleeds
COLUMBUS 200 - hp pitch Final with Bleeds
 
Research on the sonixx
Research on the sonixxResearch on the sonixx
Research on the sonixx
 
How Do I Look Vogue Dance
How Do I Look Vogue DanceHow Do I Look Vogue Dance
How Do I Look Vogue Dance
 
Evaulation 2
Evaulation 2Evaulation 2
Evaulation 2
 
PeterWoods (1)
PeterWoods (1)PeterWoods (1)
PeterWoods (1)
 
sweetcider
sweetcidersweetcider
sweetcider
 

Viewers also liked

Assignment 5 - Michael
Assignment 5 - MichaelAssignment 5 - Michael
Assignment 5 - Michael
A2MediaGroup3
 
Assignment 1 - Michael
Assignment 1 - MichaelAssignment 1 - Michael
Assignment 1 - Michael
A2MediaGroup3
 
Assignment 10: Artist promotion
Assignment 10: Artist promotionAssignment 10: Artist promotion
Assignment 10: Artist promotion
A2MediaGroup3
 
Assignment 7: Magazine Adverts (Updated)
Assignment 7: Magazine Adverts (Updated)Assignment 7: Magazine Adverts (Updated)
Assignment 7: Magazine Adverts (Updated)
A2MediaGroup3
 
Assignment 7 - Michael
Assignment 7 - MichaelAssignment 7 - Michael
Assignment 7 - Michael
A2MediaGroup3
 
Assignment 6 - Michael
Assignment 6 - MichaelAssignment 6 - Michael
Assignment 6 - Michael
A2MediaGroup3
 
Assignment 17: Carol Vernallis Theory
Assignment 17: Carol Vernallis TheoryAssignment 17: Carol Vernallis Theory
Assignment 17: Carol Vernallis Theory
A2MediaGroup3
 
Assignment 36: Final Adjustments to Pitch
Assignment 36: Final Adjustments to PitchAssignment 36: Final Adjustments to Pitch
Assignment 36: Final Adjustments to Pitch
A2MediaGroup3
 
Assignment: 21
Assignment: 21Assignment: 21
Assignment: 21
A2MediaGroup3
 
Evaluation q1 2 Michael
Evaluation q1 2 MichaelEvaluation q1 2 Michael
Evaluation q1 2 Michael
Group7Productions
 
Assignment 63 v2
Assignment 63 v2Assignment 63 v2
Assignment 63 v2
Group7Productions
 
Assignment 50: Costume, Props & Make-up Planning V2
Assignment 50: Costume, Props & Make-up Planning V2Assignment 50: Costume, Props & Make-up Planning V2
Assignment 50: Costume, Props & Make-up Planning V2
Group7Productions
 
Assignment 40: Photography Software
Assignment 40: Photography Software Assignment 40: Photography Software
Assignment 40: Photography Software
Group7Productions
 
Assignment 55: Rough Sketches Digipak
Assignment 55: Rough Sketches DigipakAssignment 55: Rough Sketches Digipak
Assignment 55: Rough Sketches Digipak
Group7Productions
 
Assignment 56
Assignment 56Assignment 56
Assignment 56
Group7Productions
 
Eval question luca 1.5
Eval question luca 1.5Eval question luca 1.5
Eval question luca 1.5
Group7Productions
 
RFID Perú - Brochure
RFID Perú - BrochureRFID Perú - Brochure
RFID Perú - Brochure
Jonatan Valencia
 
希伯來書第三章 ppt
希伯來書第三章 ppt希伯來書第三章 ppt
希伯來書第三章 ppt
查經簡報分享
 
Anejo f one minute paper taller 2
Anejo f one minute paper taller 2Anejo f one minute paper taller 2
Anejo f one minute paper taller 2
Jose Acosta
 

Viewers also liked (20)

Assignment 5 - Michael
Assignment 5 - MichaelAssignment 5 - Michael
Assignment 5 - Michael
 
Assignment 1 - Michael
Assignment 1 - MichaelAssignment 1 - Michael
Assignment 1 - Michael
 
Assignment 10: Artist promotion
Assignment 10: Artist promotionAssignment 10: Artist promotion
Assignment 10: Artist promotion
 
Assignment 7: Magazine Adverts (Updated)
Assignment 7: Magazine Adverts (Updated)Assignment 7: Magazine Adverts (Updated)
Assignment 7: Magazine Adverts (Updated)
 
Assignment 7 - Michael
Assignment 7 - MichaelAssignment 7 - Michael
Assignment 7 - Michael
 
Assignment 6 - Michael
Assignment 6 - MichaelAssignment 6 - Michael
Assignment 6 - Michael
 
Assignment 3
Assignment 3Assignment 3
Assignment 3
 
Assignment 17: Carol Vernallis Theory
Assignment 17: Carol Vernallis TheoryAssignment 17: Carol Vernallis Theory
Assignment 17: Carol Vernallis Theory
 
Assignment 36: Final Adjustments to Pitch
Assignment 36: Final Adjustments to PitchAssignment 36: Final Adjustments to Pitch
Assignment 36: Final Adjustments to Pitch
 
Assignment: 21
Assignment: 21Assignment: 21
Assignment: 21
 
Evaluation q1 2 Michael
Evaluation q1 2 MichaelEvaluation q1 2 Michael
Evaluation q1 2 Michael
 
Assignment 63 v2
Assignment 63 v2Assignment 63 v2
Assignment 63 v2
 
Assignment 50: Costume, Props & Make-up Planning V2
Assignment 50: Costume, Props & Make-up Planning V2Assignment 50: Costume, Props & Make-up Planning V2
Assignment 50: Costume, Props & Make-up Planning V2
 
Assignment 40: Photography Software
Assignment 40: Photography Software Assignment 40: Photography Software
Assignment 40: Photography Software
 
Assignment 55: Rough Sketches Digipak
Assignment 55: Rough Sketches DigipakAssignment 55: Rough Sketches Digipak
Assignment 55: Rough Sketches Digipak
 
Assignment 56
Assignment 56Assignment 56
Assignment 56
 
Eval question luca 1.5
Eval question luca 1.5Eval question luca 1.5
Eval question luca 1.5
 
RFID Perú - Brochure
RFID Perú - BrochureRFID Perú - Brochure
RFID Perú - Brochure
 
希伯來書第三章 ppt
希伯來書第三章 ppt希伯來書第三章 ppt
希伯來書第三章 ppt
 
Anejo f one minute paper taller 2
Anejo f one minute paper taller 2Anejo f one minute paper taller 2
Anejo f one minute paper taller 2
 

Similar to Assignment 14 v3

The genre of our song amy winehouse
The genre of our song  amy winehouseThe genre of our song  amy winehouse
The genre of our song amy winehouse
asheigh johnson
 
Genre research and Audience expectations
Genre research and Audience expectationsGenre research and Audience expectations
Genre research and Audience expectationsRosie_16
 
Evaluation 1
Evaluation 1Evaluation 1
Evaluation 1
benchaisty
 
Genres
GenresGenres
Genres
Shan3009
 
POINT OF VIEW - E PRESS KIT
POINT OF VIEW - E PRESS KITPOINT OF VIEW - E PRESS KIT
POINT OF VIEW - E PRESS KIT
rocknationuae
 
Genre research
Genre research Genre research
Genre research
Tyrell Bibbiani
 
COMM 2F00- Lorde Media Presentation
COMM 2F00- Lorde Media PresentationCOMM 2F00- Lorde Media Presentation
COMM 2F00- Lorde Media PresentationSPOWER13
 
Music genres research
Music genres researchMusic genres research
Music genres research
Saad Latif
 
Influences on music style
Influences on music styleInfluences on music style
Influences on music styleLauren Abbott
 
Task 6-Research into the Pop Genre
Task 6-Research into the Pop GenreTask 6-Research into the Pop Genre
Task 6-Research into the Pop Genreasmediaf12
 
Conventions of the indie rock genre
Conventions of the indie rock genreConventions of the indie rock genre
Conventions of the indie rock genre
abbiehallam
 
Artic monkeys
Artic monkeysArtic monkeys
Artic monkeys
hannahfarmergsa
 
Celebrating Inspiration Rudy Rupak's Musical Journey.pptx
Celebrating Inspiration Rudy Rupak's Musical Journey.pptxCelebrating Inspiration Rudy Rupak's Musical Journey.pptx
Celebrating Inspiration Rudy Rupak's Musical Journey.pptx
James Johnson
 
..ufejsbzbanwksjjsnsbzbzjqkqmdnnzjr.pptx
..ufejsbzbanwksjjsnsbzbzjqkqmdnnzjr.pptx..ufejsbzbanwksjjsnsbzbzjqkqmdnnzjr.pptx
..ufejsbzbanwksjjsnsbzbzjqkqmdnnzjr.pptx
matthewmirafuentes
 

Similar to Assignment 14 v3 (20)

The genre of our song amy winehouse
The genre of our song  amy winehouseThe genre of our song  amy winehouse
The genre of our song amy winehouse
 
Genre research and Audience expectations
Genre research and Audience expectationsGenre research and Audience expectations
Genre research and Audience expectations
 
Evaluation 1
Evaluation 1Evaluation 1
Evaluation 1
 
Music Video Pitch
Music Video PitchMusic Video Pitch
Music Video Pitch
 
Genres
GenresGenres
Genres
 
Assignment 8
Assignment 8Assignment 8
Assignment 8
 
POINT OF VIEW - E PRESS KIT
POINT OF VIEW - E PRESS KITPOINT OF VIEW - E PRESS KIT
POINT OF VIEW - E PRESS KIT
 
Genre research
Genre research Genre research
Genre research
 
COMM 2F00- Lorde Media Presentation
COMM 2F00- Lorde Media PresentationCOMM 2F00- Lorde Media Presentation
COMM 2F00- Lorde Media Presentation
 
Music genres research
Music genres researchMusic genres research
Music genres research
 
Influences on music style
Influences on music styleInfluences on music style
Influences on music style
 
Task 6-Research into the Pop Genre
Task 6-Research into the Pop GenreTask 6-Research into the Pop Genre
Task 6-Research into the Pop Genre
 
Pulp
PulpPulp
Pulp
 
Conventions of the indie rock genre
Conventions of the indie rock genreConventions of the indie rock genre
Conventions of the indie rock genre
 
Task 3 a2
Task 3 a2Task 3 a2
Task 3 a2
 
Artic monkeys
Artic monkeysArtic monkeys
Artic monkeys
 
Celebrating Inspiration Rudy Rupak's Musical Journey.pptx
Celebrating Inspiration Rudy Rupak's Musical Journey.pptxCelebrating Inspiration Rudy Rupak's Musical Journey.pptx
Celebrating Inspiration Rudy Rupak's Musical Journey.pptx
 
..ufejsbzbanwksjjsnsbzbzjqkqmdnnzjr.pptx
..ufejsbzbanwksjjsnsbzbzjqkqmdnnzjr.pptx..ufejsbzbanwksjjsnsbzbzjqkqmdnnzjr.pptx
..ufejsbzbanwksjjsnsbzbzjqkqmdnnzjr.pptx
 
Task 6
Task 6Task 6
Task 6
 
Task 6
Task 6Task 6
Task 6
 

More from Group7Productions

Evaluation Q1: Michael Version 2
Evaluation Q1: Michael Version 2Evaluation Q1: Michael Version 2
Evaluation Q1: Michael Version 2
Group7Productions
 
Evaluation Question 1 - Luca
Evaluation Question 1 - LucaEvaluation Question 1 - Luca
Evaluation Question 1 - Luca
Group7Productions
 
Assignment 69: Explanation of idea
Assignment 69: Explanation of ideaAssignment 69: Explanation of idea
Assignment 69: Explanation of idea
Group7Productions
 
Assignment 63: Construction Screenshots
Assignment 63: Construction ScreenshotsAssignment 63: Construction Screenshots
Assignment 63: Construction Screenshots
Group7Productions
 
Assignment 50: Costume, Props & Make-up Planning
Assignment 50: Costume, Props & Make-up PlanningAssignment 50: Costume, Props & Make-up Planning
Assignment 50: Costume, Props & Make-up Planning
Group7Productions
 
Assignment 47: Location Planning for Music Video
Assignment 47: Location Planning for Music VideoAssignment 47: Location Planning for Music Video
Assignment 47: Location Planning for Music Video
Group7Productions
 
Draft 4 revised planning
Draft 4 revised planningDraft 4 revised planning
Draft 4 revised planning
Group7Productions
 
Assignment 11
Assignment 11Assignment 11
Assignment 11
Group7Productions
 
Assignment 6 media
Assignment 6 mediaAssignment 6 media
Assignment 6 media
Group7Productions
 
Assignment 10
Assignment 10Assignment 10
Assignment 10
Group7Productions
 

More from Group7Productions (10)

Evaluation Q1: Michael Version 2
Evaluation Q1: Michael Version 2Evaluation Q1: Michael Version 2
Evaluation Q1: Michael Version 2
 
Evaluation Question 1 - Luca
Evaluation Question 1 - LucaEvaluation Question 1 - Luca
Evaluation Question 1 - Luca
 
Assignment 69: Explanation of idea
Assignment 69: Explanation of ideaAssignment 69: Explanation of idea
Assignment 69: Explanation of idea
 
Assignment 63: Construction Screenshots
Assignment 63: Construction ScreenshotsAssignment 63: Construction Screenshots
Assignment 63: Construction Screenshots
 
Assignment 50: Costume, Props & Make-up Planning
Assignment 50: Costume, Props & Make-up PlanningAssignment 50: Costume, Props & Make-up Planning
Assignment 50: Costume, Props & Make-up Planning
 
Assignment 47: Location Planning for Music Video
Assignment 47: Location Planning for Music VideoAssignment 47: Location Planning for Music Video
Assignment 47: Location Planning for Music Video
 
Draft 4 revised planning
Draft 4 revised planningDraft 4 revised planning
Draft 4 revised planning
 
Assignment 11
Assignment 11Assignment 11
Assignment 11
 
Assignment 6 media
Assignment 6 mediaAssignment 6 media
Assignment 6 media
 
Assignment 10
Assignment 10Assignment 10
Assignment 10
 

Recently uploaded

aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
siemaillard
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
Delapenabediema
 
Chapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptxChapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptx
Mohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
 
The French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free downloadThe French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free download
Vivekanand Anglo Vedic Academy
 
The geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideasThe geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideas
GeoBlogs
 
MARUTI SUZUKI- A Successful Joint Venture in India.pptx
MARUTI SUZUKI- A Successful Joint Venture in India.pptxMARUTI SUZUKI- A Successful Joint Venture in India.pptx
MARUTI SUZUKI- A Successful Joint Venture in India.pptx
bennyroshan06
 
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxStudents, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
EduSkills OECD
 
How to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS ModuleHow to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS Module
Celine George
 
Palestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptxPalestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptx
RaedMohamed3
 
Home assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdfHome assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdf
Tamralipta Mahavidyalaya
 
1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx
JosvitaDsouza2
 
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.pptThesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
EverAndrsGuerraGuerr
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
Celine George
 
special B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdfspecial B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdf
Special education needs
 
Additional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdfAdditional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdf
joachimlavalley1
 
The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
Jisc
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
Jisc
 
Operation Blue Star - Saka Neela Tara
Operation Blue Star   -  Saka Neela TaraOperation Blue Star   -  Saka Neela Tara
Operation Blue Star - Saka Neela Tara
Balvir Singh
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
siemaillard
 
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdfESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
Fundacja Rozwoju Społeczeństwa Przedsiębiorczego
 

Recently uploaded (20)

aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
 
Chapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptxChapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptx
 
The French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free downloadThe French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free download
 
The geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideasThe geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideas
 
MARUTI SUZUKI- A Successful Joint Venture in India.pptx
MARUTI SUZUKI- A Successful Joint Venture in India.pptxMARUTI SUZUKI- A Successful Joint Venture in India.pptx
MARUTI SUZUKI- A Successful Joint Venture in India.pptx
 
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxStudents, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
 
How to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS ModuleHow to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS Module
 
Palestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptxPalestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptx
 
Home assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdfHome assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdf
 
1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx
 
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.pptThesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
 
special B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdfspecial B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdf
 
Additional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdfAdditional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdf
 
The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
 
Operation Blue Star - Saka Neela Tara
Operation Blue Star   -  Saka Neela TaraOperation Blue Star   -  Saka Neela Tara
Operation Blue Star - Saka Neela Tara
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdfESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
 

Assignment 14 v3

  • 1.
  • 2. MAINSTREAM BRITISH ARTIST: • ADELE – FEMALE SINGER/SONGWRITER • HER FIRST TWO ALBUMS, 19 AND 21, EARNED HER CRITICAL PRAISE AND A LEVEL OF COMMERCIAL SUCCESS UNSURPASSED AMONG MANY OTHER ARTISTS. • SHE ALSO RECEIVED A SONGWRITING OSCAR FOR THE JAMES BOND TRACK "SKYFALL.” • ADELE RETURNED TO THE CHARTS IN AUTUMN 2015 WITH THE SINGLE "HELLO”, THE LEAD SINGLE FOR HER FORTHCOMING ALBUM 25.
  • 3. INDIE BRITISH ARTIST:• LUCY ROSE - SINGER/SONGWRITER • LUCY ROSE PARTON, KNOWN AS LUCY ROSE IS AN ENGLISH SINGER -SONGWRITER FROM WARWICKSHIRE, ENGLAND. • HER DEBUT ALBUM, ‘LIKE I USED TO’ WAS RELEASED IN SEPTEMBER 2012. LUCY ROSE RELEASED HER SECOND ALBUM ‘WORK IT OUT’ ON 6 JULY 2015 ON COLUMBIA RECORDS (A LARGE RECORD COMPANY).
  • 4. COMPARISON BETWEEN MAIN & INDIE ARTIST TYPE Genre: Most video views: Target Audience Net Worth Adele (Mainstream) Folk Rock 1 Billion Views 13 million VEVO Subscribers Gender: Female Age: 55+ Social: ABC1 85 Million (2016 estimate) Lucy Rose (Indie) Indie Folk 3 Million Views 48 Thousand Subscribers Gender: Female Age: 18-24 Country: USA, UK N/A
  • 5. TARGET AUDIENCE DEMOGRAPHICS Adele’s audience demographic Lucy Rose’s audience demographic Important note: Lucy Rose lacks any form of YouGov Profile, which in itself highlights the huge difference in the level of awareness that both artist’s have.
  • 6. COMPARISON OF VIDEOS Adele - Hello Lucy Rose - Shiver
  • 7. STRENGTHS OF BOTH VIDEOS • IN ADELE’S VIDEO, THE SONG IS VERY POWERFUL, MANY PEOPLE WITHIN THE TARGET AUDIENCE ARE ABLE TO RELATE TO THE EMOTIONAL ASPECT OF RELATIONSHIPS. THE SONG IS VERY SLOW AND SIMPLISTIC WHICH ALLOWS THE AUDIENCE TO FOCUS ON THE ARTIST’S POWERFUL VOICE. • LUCY ROSE’S VIDEO IS ALSO VERY POWERFUL, AS THE USE OF HANDHELD AND GRAINY FOOTAGE TO HIGHLIGHT THE IDEA OF MEMORIES IS ALSO VERY RELATABLE AS LOTS OF PEOPLE ENJOY REMINISCING ABOUT PAST HAPPY MEMORIES WHICH HELPS TO ATTRACT A LARGER AUDIENCE. • OVERALL, BOTH VIDEOS ARE ABLE TO ATTRACT A LARGE AUDIENCE, HOWEVER THE MAINSTREAM ARTIST’S AUDIENCE IS MUCH LARGER, WHICH IS DUE TO LARGER RECOGNITION AND PUBLIC AWARENESS OF THE ARTIST.