New perspectives on user experience: the SCHIRN Kunsthalle Frankfurt as a place of discovery – Luise Bachmann, Schirn Kunsthalle Frankfurt (DE)

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The Schirn sees itself as a place for discovery in visual arts that articulates opinions, sparks debates, and provides space for discussion on the relevance of art for society. Its digital goals are to push debates, take on a trendsetting role, engage new audiences, generate digital visitors, and be a place of discovery. The Schirn website and social media aims to enhance the visitor experience through digital content like images, editorials, WiFi access, 360 degree views, and topics around architecture, design, exhibitions, and art.

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MISSION STATEMENT
THE SCHIRN SEES ITSELF AS A PLACE FOR MAKING
DISCOVERIES AND AS A SEISMOGRAPH FOR EXPLOSIVE
DEVELOPMENTS IN THE VISUAL ARTS. AT THE SAME TIME, IT
ARTICULATES COMBATIVE OPINIONS, SPARKS DEBATES, AND
PROVIDES SPACE FOR A LIVELY EXCHANGE ON THE RELE-
VANCE OF ART FOR OUR SOCIETY.

DIGITAL GOALS
PUSH DEBATES AND DISCUSSION
TAKE ON THE ROLE AS TRENDSETTER
ENGAGE NEW AUDIENCES AND GAIN A BROAD REACH
GENERATE DIGITIAL VISITORS
BE A PLACE OF DISCOVERY

New perspectives on user experience: the SCHIRN Kunsthalle Frankfurt as a place of discovery – Luise Bachmann, Schirn Kunsthalle Frankfurt (DE)

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