Curating your Brand - Laura Ristea and Alin Tamasan, Hye Studio (RO)
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Curating your Brand Laura Ristea and Alin Tamasan, Strategist and Designer, Hye Studio (RO) Presented at We Are Museums Bucharest on Monday 6 June 2016
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Curating your Brand - Laura Ristea and Alin Tamasan, Hye Studio (RO)
- 1. Hello! Alin Tămășan, Designer & Laura Ristea, Strategist Bucharest, 6 June 1 We Are Museums Curating your brand
- 2. We Are Museums Curating your brand 2 Museums have been defined for decades simply by their buildings.
- 3. We Are Museums Curating your brand 3 And the artefacts they contain.
- 4. We Are Museums Curating your brand 4 But the way we interact with museums is changing. Rijksstudio is an example.
- 5. We Are Museums Curating your brand 5 The way we consume culture is changing. Cooper Hewitt reopened in 2014 with a whole new experience.
- 6. We Are Museums Curating your brand 6 The Cooper Hewitt Pen allows visitors to play with the objects, instead of just looking at them.
- 7. Museums are no longer a collection of objects. 7 We Are Museums Curating your brand
- 8. We Are Museums Curating your brand Your competition as a museum is life in 2016: Wikipedia, Pinterest or, why not, Netflix. You’re one of the many entities creating content and asking for attention. “A Thing That Puts Stuff on the Internet” 8
- 9. Be useful. 9 We Are Museums Curating your brand
- 10. 10 We Are Museums Curating your brand Become a meeting point.
- 11. We Are Museums Curating your brand Be recognized.
- 12. Branding ≠ Beauty 12 We Are Museums Curating your brand Branding is not about having a nice logo.
- 13. Branding = Clarity 13 We Are Museums Curating your brand Branding is about what you do.
- 14. We Are Museums Curating your brand – Wolff Olins on V&A Museum’s rebranding in 2002 “V&A moved from a museum to an art & design brand that operates on a world stage.” 14
- 15. Find your idea. 15 We Are Museums Curating your brand Focus on the one thing that represents you.
- 16. 16 We Are Museums Curating your brand Connect creativity and technology Museum of Digital Arts, Switzerland
- 17. 17 We Are Museums Curating your brand Bring the cosmos down to earth Astronomical Observatory, Japan
- 18. 18 We Are Museums Curating your brand New Art and New Ideas New Museum, New York
- 19. We Are Museums Curating your brand 19 World’s marketplace Amazon
- 20. We Are Museums Curating your brand 20 Simplicity We Are Museums Curating your brand Apple
- 21. 21 We Are Museums Curating your brand Organizing the world’s information Google
- 22. We Are Museums Curating your brand 22 “What we sell is the ability for a 43-year-old accountant to dress in black leather, ride through small towns and have people be afraid of him.” — Harley Davidson Manager
- 23. Bring the idea to life. 23 We Are Museums Curating your brand
- 24. We Are Museums Curating your brand Bring the brand idea to life What you create and sell How you tell people about yourself How your people behave Your physical environment 24
- 25. Belong anywhere 25 We Are Museums Curating your brand Airbnb
- 26. We Are Museums Curating your brand Airbnb’s identity welcomes every culture.
- 27. We Are Museums Curating your brand The name is synonym to home.
- 28. We Are Museums Curating your brand Anyone in the world can identity with the heart shape.
- 29. We Are Museums Curating your brand It’s a mark anyone can draw and make it his own.
- 30. We Are Museums Curating your brand The platform talks to you, welcomes you home.
- 31. We Are Museums Curating your brand Airbnb follows a hospitality scheme to guide how they behave to users.
- 32. Try to have a simple idea. Find your own look. Consider elastic ideas. Wrap-up 32 We Are Museums Curating your brand
- 33. What are you about? 33 We Are Museums Curating your brand
- 34. We Are Museums Curating your brand Exercise 1 Pick two partners. Please draw a name from the bowl. Write down the idea of the brand you selected. Now justify your answer. Let’s talk! 34
- 35. We Are Museums Curating your brand Exercise 2 Pick an idea from the bowl. Use the brand idea you drew as the brand idea of your museum and think of 4 things you could do to bring it to life. Let’s talk! 35
- 36. We Are Museums Curating your brand A bit on branding Not marketing, not advertising A process of discovery, not invention It’s about who you are Not something rigid Simple, clear and human It takes time
- 37. Thank you! Questions? hyestudio.com 37 We Are Museums Curating your brand