San Lorenzo neighborhood in Rome was once known for its graffiti art and as a "hotbed" of creativity. However, recent research finds this portrayal of the neighborhood's identity to be incomplete. Interviews with long-time resident Grazia Masi reveal that gentrification has changed the character of San Lorenzo. Where artists once lived among ordinary people, wealthy "fashionable" individuals now claim to be artists. Grazia finds the neighborhood dirtier and less caring, and plans to leave for the sake of her child. Ethnographic research into people's experiences can provide an important human-centric layer of understanding for urban design.