SlideShare a Scribd company logo
How to Launch a
Speaking Career
with Your Blog
with Connie Albers
WWW.BECOMEABLOGGER.COM
Start
withWHY?Understanding your why will determine
much of what you do to get your speaking
career off the ground.
WWW.BECOMEABLOGGER.COM
AUDIENCE
Define
your
T A R G E T
This will determine who you reach
out to in the next step.
WWW.BECOMEABLOGGER.COM
AUDIENCE
Seek out
events that
C A T E R
Start off with smaller local events.
WWW.BECOMEABLOGGER.COM
to your
people
Connect
with the
RIGHT
Reach out to those individuals, not
from a perspective of what they can
do for you, but with an interest in how
YOU can help THEM further what they
are doing.
WWW.BECOMEABLOGGER.COM
Develop sincere and
authentic relationships with
the right people.
Best place to find
people in your niche:
LinkedIn
planner
Contact
the
E V E N T
Understand that you aren’t pitching yourself to the audience. You
are pitching yourself to the event planner. Understand their goals.
WWW.BECOMEABLOGGER.COM
TIPS:
Start with a simple introductory email.
Let them know who you are.
Tell them about the message that you believe would add value to
their audience.
Be honest.
Keep your messages short.
too pushyDON'T
BE
Learn to WAIT. Don't expect
them to send you an
immediate reply.
WWW.BECOMEABLOGGER.COM
It’s okay to follow up with a
courtesy email, but be
respectful of the fact that they
are busy.
@
negotiate
the
terms
Consider the following terms when it's time to negotiate:
WWW.BECOMEABLOGGER.COM
An honorarium
Travel expenses
Lodging
Meals
More on this at WWW.BECOMEABLOGGER.COM

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How to Launch a Speaking Career with Your Blog - Connie Albers

  • 1. How to Launch a Speaking Career with Your Blog with Connie Albers WWW.BECOMEABLOGGER.COM
  • 2. Start withWHY?Understanding your why will determine much of what you do to get your speaking career off the ground. WWW.BECOMEABLOGGER.COM
  • 3. AUDIENCE Define your T A R G E T This will determine who you reach out to in the next step. WWW.BECOMEABLOGGER.COM
  • 4. AUDIENCE Seek out events that C A T E R Start off with smaller local events. WWW.BECOMEABLOGGER.COM to your
  • 5. people Connect with the RIGHT Reach out to those individuals, not from a perspective of what they can do for you, but with an interest in how YOU can help THEM further what they are doing. WWW.BECOMEABLOGGER.COM Develop sincere and authentic relationships with the right people. Best place to find people in your niche: LinkedIn
  • 6. planner Contact the E V E N T Understand that you aren’t pitching yourself to the audience. You are pitching yourself to the event planner. Understand their goals. WWW.BECOMEABLOGGER.COM TIPS: Start with a simple introductory email. Let them know who you are. Tell them about the message that you believe would add value to their audience. Be honest. Keep your messages short.
  • 7. too pushyDON'T BE Learn to WAIT. Don't expect them to send you an immediate reply. WWW.BECOMEABLOGGER.COM It’s okay to follow up with a courtesy email, but be respectful of the fact that they are busy. @
  • 8. negotiate the terms Consider the following terms when it's time to negotiate: WWW.BECOMEABLOGGER.COM An honorarium Travel expenses Lodging Meals
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