In building a Virtual Assistant business, Module 2 will help you determine your personal story and message and why it's relevant to your business. You can find the videos in our Youtube channel, https://www.youtube.com/results?search_query=rochefel+rivera and our blogs at http://www.professionalvas.com/blogs. We also have a Facebook group that teaches new and aspiring Virtual Assistants or anyone who wants to earn from home but don't know where to start. JOIN us at https://www.facebook.com/groups/professionalvas/ and let's have fun while learning the online business opportunities! You can find the videos in our Youtube channel, https://www.youtube.com/results?search_query=rochefel+rivera and our blogs at http://www.professionalvas.com/blogs. We also have a Facebook group that teaches new and aspiring Virtual Assistants or anyone who wants to earn from home but don't know where to start. JOIN us at https://www.facebook.com/groups/professionalvas/ and let's have fun while learning the online business opportunities!

1. Virtual Assistant (VA) Training
Module 2 – Day 2
Personal Story and Message
(Business Branding)

2. Review from Day 1:
What is a Virtual Assistant (VA)
What it IS NOT
Who can become a VA?
What do I need to start?
What DO I WANT to BE?
Employee vs. Entrepreneur
DREAMS and GOALS
SMART goals for short, medium and long term goals

3. Topics:
Where to start questions
Personal story and message
Define your skills, services and target
audience
Define your ideal client
Strengthen your message by branding
Business name, theme, color and logo
Marketing via Social Media
Online tools
Recommended Sites
10 Ways to build Authority

4. Where Do I Start?
Start with thinking what you really want to do
Ask yourself questions and write the answers.
What kind of job I like doing?
How much do I want to earn?
Why do I want to set up a business?
If I’d be doing something for free, what is it?
If you’ve reached your financial goal, would you
stop working? WHY?

5. Determine Your Story & Message
Start writing your own Biography
Determine key points in your life
Milestones
Challenges
Successes
People you met that influenced you most
Lessons you can’t forget and want to pass on
Advocacies
Your life’s purpose

6. Define Your Services and Target
Audience
From the list of what you can do and WANT to
do, GET those YOU WANT DOING.
Think of the kind of people you want to work with.
Are they Teachers, Restaurant owners,
Lawyers, Doctors, Fitness Instructors, etc.
Picture them as if they’re real.
Give them a name.
What they look like, attitude, etc.
Think where they hangout.

7. Strengthen Your Story & Message
Business BRANDING
Choose your Business Name
One that resonates to you or your message
One that you want and feels good about
Color or theme 2-3
Fonts 2-3

8. Slogan or Tagline that connect to your Ideal
Client
Convert the ideas to your LOGO
Think about what you want your audience to
feel when they visit your website

9. Put your chosen story as BIO in About me page
Put your Message in the HOME Page
Talk to your ideal client directly
Give their benefits
What’s in if for THEM?

10. If I don’t have a Website YET?
Start Creating Pages in Social Media
Start with your favorite
Join Groups
Join challenges
Start Posting for your Ideal Clients
Create Relationships
Offer help in relation to your skills

11. DO NOT GIVE YOUR RESUME!
YOUR skills, abilities and knowledge
Remember, a business owner doesn’t apply
for a J-O-B!
Start creating portfolios
If can, collate previous projects and put
them in Social Media
Ask for referrals
Keep DOING!

12. MARKET, Network and TALK!
Talk about what you do
Show your skills
READ, WATCH and LEARN as much
as you can
Ask questions in groups. Don’t be
SHY!
Answer other’s questions, too!
Share your skills!
Make friends.

13. Recommended Sites & Videos
www.leapfrovanetwork.com
- Sheila Davis
www.techiementor.com
- Susan Mershon
www.liveyourmessage.com
- Marisa Murgatroyd
www.professionalvas.com
- Rochefel Rivera
www.nathalielussier.com
- Nathalie Lussier

14. Once everything is in PLACE…
Price and Service Packages
Contracts
SOP
Marketing Plan
Business Policies
Welcome Kit
TOOLS to use

15. Online Tools… What are they?
Social Media – Hootsuite ($10/month)
Freshbooks** – Bookeeping and Time
Tracking ($19.98/month)
Lasspass – for password protection
GoogleDOCS

16. 1. Blog about your chosen Niche.
2. Create Newsletters and eZines.
3. Make videos.
4. Hold FREE and PAID webinars
5. Create Podcasts.
6. Write a Book.
10 Ways to Build Authority

17. 7. Post related topics to all your
social media pages.
8. Join and Create Social Media
Groups.
9. Create Challenges and DO
them, too!
10. Be AVAILABLE at ALL times.

18. Review:
Any Questions?
Where to start questions
Personal story and message
Define your skills, services and target audience
Define your ideal client
Strengthen your message by branding
Business name, theme, color and logo
Marketing via Social Media
Online tools
Recommended Sites
10 Ways to build Authority

19. Module 3 Topics:
Your Story and Message Review
Questions
Niche and Niche Marketing
Showing you sample of Filipino online
jobs’ rates
Recommended Social Media Pages
Social Media Groups, Circles, Lists,
Fans
Importance of LinkedIn

20. GET READY for Module 3