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How to Use Facebook Ads to Grow Your Blog in Five Steps

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Do you want to use Facebook ads to grow your blogging business? Are you afraid you'll be throwing money down the drain? Check this out.

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How to Use Facebook Ads to Grow Your Blog in Five Steps

  1. 1. How to Use Facebook Ads to Grow Your Blog in Five Steps
  2. 2. Most Bloggers get Facebook Ads WWW.BECOMEABLOGGER.COM
  3. 3. Most Bloggers get Facebook Ads WRONG WWW.BECOMEABLOGGER.COM
  4. 4. WWW.BECOMEABLOGGER.COM They post something on Facebook
  5. 5. WWW.BECOMEABLOGGER.COM They post something on Facebook Boost the post
  6. 6. WWW.BECOMEABLOGGER.COM Pay for likes on a platform they don’t own
  7. 7. WWW.BECOMEABLOGGER.COM
  8. 8. Start with your STRATEGY WWW.BECOMEABLOGGER.COM
  9. 9. Start with your STRATEGY WWW.BECOMEABLOGGER.COM with three questions:
  10. 10. WWW.BECOMEABLOGGER.COM • What is your end goal?
  11. 11. WWW.BECOMEABLOGGER.COM • What is your end goal? • Who is your ideal customer?
  12. 12. WWW.BECOMEABLOGGER.COM • What is your end goal? • Who is your ideal customer? • How do you get them from where they are to where you want them to be?
  13. 13. What is your end goal? WWW.BECOMEABLOGGER.COM
  14. 14. WWW.BECOMEABLOGGER.COM Gain loyal customers (and advocates)
  15. 15. WWW.BECOMEABLOGGER.COM Gain loyal customers (and advocates) = People who LOVE what you do, buy your stuff and share you with the world.
  16. 16. How do you do this? WWW.BECOMEABLOGGER.COM
  17. 17. How do you do this? Start with: •Creating value WWW.BECOMEABLOGGER.COM
  18. 18. How do you do this? Start with: •Creating value •Solving problems WWW.BECOMEABLOGGER.COM
  19. 19. How do you do this? Start with: •Creating value •Solving problems •Helping them achieve their goals WWW.BECOMEABLOGGER.COM
  20. 20. 2018 Blog Content Calendar Spreadsheet Get my WWW.BECOMEABLOGGER.COM
  21. 21. Who is your ideal customer? WWW.BECOMEABLOGGER.COM
  22. 22. WWW.BECOMEABLOGGER.COM Are they on Facebook?
  23. 23. WWW.BECOMEABLOGGER.COM Are they on Facebook? YES
  24. 24. WWW.BECOMEABLOGGER.COM What content do they engage with? (related to your niche)
  25. 25. WWW.BECOMEABLOGGER.COM What content do they engage with? (related to your niche) • Analyze successful Facebook pages in your niche.
  26. 26. WWW.BECOMEABLOGGER.COM What content do they engage with? (related to your niche) • Join Facebook groups
  27. 27. WWW.BECOMEABLOGGER.COM What content do they engage with? (related to your niche) • What are they sharing?
  28. 28. WWW.BECOMEABLOGGER.COM What content do they engage with? (related to your niche) • What are they sharing? – videos? Images?
  29. 29. WWW.BECOMEABLOGGER.COM What are they struggling with?
  30. 30. WWW.BECOMEABLOGGER.COM What are they struggling with? • This will be the key to attracting their attention.
  31. 31. 2018 Blog Content Calendar Spreadsheet Get my WWW.BECOMEABLOGGER.COM
  32. 32. How do I get them from where they are WWW.BECOMEABLOGGER.COM
  33. 33. How do I get them from where they are to where I want them to be? WWW.BECOMEABLOGGER.COM
  34. 34. How do I get them from where they are to where I want them to be? (Getting them to Convert) WWW.BECOMEABLOGGER.COM
  35. 35. This is not a one-step process WWW.BECOMEABLOGGER.COM
  36. 36. Take the path of least resistance WWW.BECOMEABLOGGER.COM
  37. 37. The Funnel WWW.BECOMEABLOGGER.COM
  38. 38. WWW.BECOMEABLOGGER.COM Awareness
  39. 39. WWW.BECOMEABLOGGER.COM Awareness Familiarity
  40. 40. WWW.BECOMEABLOGGER.COM Awareness Familiarity Consideration
  41. 41. WWW.BECOMEABLOGGER.COM Awareness Familiarity Consideration Purchase
  42. 42. WWW.BECOMEABLOGGER.COM Awareness Familiarity Consideration Purchase Loyalty
  43. 43. WWW.BECOMEABLOGGER.COM Awareness Familiarity Consideration Purchase Loyalty Advocacy
  44. 44. WWW.BECOMEABLOGGER.COM Awareness Familiarity Consideration Purchase Loyalty Advocacy Facebook ads =
  45. 45. WWW.BECOMEABLOGGER.COM Awareness Familiarity Consideration Purchase Loyalty Advocacy Facebook ads = journey through the first four phases of the funnel.
  46. 46. WWW.BECOMEABLOGGER.COM Awareness Familiarity Consideration Purchase Loyalty Advocacy The last two =
  47. 47. WWW.BECOMEABLOGGER.COM Awareness Familiarity Consideration Purchase Loyalty Advocacy The last two = result of providing tons of value to your customers consistently over time.
  48. 48. 2018 Blog Content Calendar Spreadsheet Get my WWW.BECOMEABLOGGER.COM
  49. 49. So, how do you use Facebook ads to grow your blog? WWW.BECOMEABLOGGER.COM
  50. 50. Step 1: Prepare Your Blog • Go to the Facebook ads manager - https://www.facebook.com/ads/manager WWW.BECOMEABLOGGER.COM
  51. 51. Step 1: Prepare Your Blog • Go to the Facebook ads manager - https://www.facebook.com/ads/manager • Create a Facebook Pixel WWW.BECOMEABLOGGER.COM
  52. 52. Step 1: Prepare Your Blog WWW.BECOMEABLOGGER.COM
  53. 53. Step 1: Prepare Your Blog WWW.BECOMEABLOGGER.COM
  54. 54. Step 1: Prepare Your Blog WWW.BECOMEABLOGGER.COM
  55. 55. Step 1: Prepare Your Blog WWW.BECOMEABLOGGER.COM
  56. 56. Step 1: Prepare Your Blog WWW.BECOMEABLOGGER.COM • This will allow Facebook to track your visitors
  57. 57. Step 1: Prepare Your Blog WWW.BECOMEABLOGGER.COM • This will allow Facebook to track your visitors • Add pixel to your blog
  58. 58. Your blog is now ready to track Facebook users who visit your site. WWW.BECOMEABLOGGER.COM
  59. 59. Step 2: Create Custom Audiences WWW.BECOMEABLOGGER.COM
  60. 60. Step 2: Create Custom Audiences Custom Audiences - an ad targeting option that lets you find people who already know your business (or blog) on Facebook. WWW.BECOMEABLOGGER.COM
  61. 61. Step 2: Create Custom Audiences Custom Audiences - an ad targeting option that lets you find people who already know your business (or blog) on Facebook. • People who have visited your blog (different day ranges) • People who have visited your landing pages (opt in and sales pages) • People who have subscribed to your email list. • People who have bought your products • People who have engaged with your content on Facebook (especially videos) WWW.BECOMEABLOGGER.COM
  62. 62. Choose one of three funnels discussed in How to Create a Blogging Sales Funnel to Increase Your Revenue Step 3: Create Your Funnel WWW.BECOMEABLOGGER.COM
  63. 63. Choose one of three funnels discussed in How to Create a Blogging Sales Funnel to Increase Your Revenue • Kim’s Relationship Building Funnel • Yaro’s Two-Week Email Sequence • My Webinar Funnel Step 3: Create Your Funnel
  64. 64. • Your funnel will help you convert your subscribers. Step 3: Create Your Funnel WWW.BECOMEABLOGGER.COM
  65. 65. Step 3: Create Your Funnel • Your funnel will help you convert your subscribers. • Ideal situation: You’re able to determine the value of a lead. WWW.BECOMEABLOGGER.COM
  66. 66. Step 4: Create Your Ad WWW.BECOMEABLOGGER.COM
  67. 67. Step 4: Create Your Ad WWW.BECOMEABLOGGER.COM
  68. 68. Step 4: Create Your Ad WWW.BECOMEABLOGGER.COM I recommend starting with “traffic” as an ad objective. Experiment with others over time.
  69. 69. Step 4: Create Your Ad Scroll down and click “Continue”
  70. 70. Step 4: Create Your Ad • Define your audience.
  71. 71. Step 4: Create Your Ad • Define your audience. • Choose one or more of the relevant custom audiences you created.
  72. 72. Step 4: Create Your Ad • Define your audience. • Choose one or more of the relevant custom audiences you created. • Specify relevant pages whose followers you'd like to target.
  73. 73. Step 4: Create Your Ad • Define your audience. • Choose one or more of the relevant custom audiences you created. • Specify relevant pages whose followers you'd like to target. • Specify demographic information.
  74. 74. Step 4: Create Your Ad • Set your daily budget.
  75. 75. Step 4: Create Your Ad • Create the Actual Ad. WWW.BECOMEABLOGGER.COM
  76. 76. Step 4: Create Your Ad • Choose the ad format WWW.BECOMEABLOGGER.COM
  77. 77. Step 4: Create Your Ad • Add compelling copy to the headline and text. WWW.BECOMEABLOGGER.COM
  78. 78. Step 4: Create Your Ad • Select the call to action button. WWW.BECOMEABLOGGER.COM
  79. 79. Step 4: Create Your Ad • When done, click “Confirm” WWW.BECOMEABLOGGER.COM
  80. 80. And, the real work begins. WWW.BECOMEABLOGGER.COM
  81. 81. 2018 Blog Content Calendar Spreadsheet Get my WWW.BECOMEABLOGGER.COM
  82. 82. Step 5: Monitor and Tweak as needed. WWW.BECOMEABLOGGER.COM
  83. 83. Step 5: Monitor and Tweak as needed. • Track how much you are spending to get subscribers. WWW.BECOMEABLOGGER.COM
  84. 84. Step 5: Monitor and Tweak as needed. • Track how much you are spending to get subscribers. HOW? WWW.BECOMEABLOGGER.COM
  85. 85. Step 5: Monitor and Tweak as needed. • Set up separate landing and thank you pages WWW.BECOMEABLOGGER.COM
  86. 86. Step 5: Monitor and Tweak as needed. • Set up separate landing and thank you pages • Use custom events (advanced, but better for tracking conversions) WWW.BECOMEABLOGGER.COM
  87. 87. Step 5: Monitor and Tweak as needed. Run split tests to improve effectiveness of ads. - Try different things: • Videos vs Images vs carousel WWW.BECOMEABLOGGER.COM
  88. 88. There are many ways to run ads. WWW.BECOMEABLOGGER.COM
  89. 89. Set it up RIGHT WWW.BECOMEABLOGGER.COM
  90. 90. Set it up RIGHT Keep Testing WWW.BECOMEABLOGGER.COM
  91. 91. Set it up RIGHT Keep Testing Keep Tweaking WWW.BECOMEABLOGGER.COM
  92. 92. Eventually, you’ll get to a point where they’ll perform the way you want them to. WWW.BECOMEABLOGGER.COM
  93. 93. For a more in-depth training, check out the coaching club: WWW.BECOMEABLOGGER.COM
  94. 94. For a more in-depth training, check out the coaching club: becomeablogger.com/club/ WWW.BECOMEABLOGGER.COM

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