Visually partnered with Tint to bring you this webinar on the power of storytelling and how you can use storytelling to take your marketing to the next level.
15 Tips for Creating an Incredible Startup PitchExperts Exchange
The document provides 15 tips for creating an incredible startup pitch to investors. The tips include leading with the need or problem the product addresses, keeping the pitch simple, using visuals to support numbers, validating the product with customers, defining the business model and path to revenue, knowing when to conclude the pitch, not getting defensive in response to questions, discussing marketing strategy, branding the product, using humor, addressing legal issues, estimating growth projections, leveraging social media, targeting a niche audience, and not dwelling on mistakes during the presentation. The overall aim is to clearly articulate the problem and solution, present the key information simply and visually, demonstrate customer validation and a viable business model, and handle questions confidently.
The document provides tips for successfully marketing yourself and finding a job. It discusses four key channels: 1) job boards, 2) recruiters, 3) networking, and 4) direct marketing. For each channel, it offers advice such as using Boolean search terms on job boards, maintaining contacts and reciprocating referrals through networking, and targeting specific companies through direct marketing by leveraging one's communication skills and doing research. The overall message is that an active job search requires a strategic marketing plan to create and pursue new opportunities.
Content Creation Best Practices & The Problem With Editorial CalendarsBen Grossman
89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don't look too good. Two-thirds of content marketers admit that they either don’t have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar). It’s a content crisis! That was the genesis of Jack Morton’s SXSW Interactive Workshop: “Why Editorial Calendars Make Your Content SUCK.”
In this presentation, a distinction is drawn between use of Editorial Calendars for content organization (which is a great use of the tool) versus content creation (which can lead to content that is not-so-great). Three alternative means of content creation and ideation are suggested: 1) consumer-inspired; 2) data-driven; and 3) conversation-led. Examples of content that fell short and content that soared are also provided in order to move marketers beyond thinking inside editorial boxes so that they can do something extraordinary.
In this presentation I gave at Social Media Breakfast-Minneapolis/St. Paul, I take on glut of "social media trend" posts we see each year, and instead offer up more realistic social trends you can actually ACT on in 2017.
Sales is undergoing a radical and fundamental change in response to the evolving demands of a more informed and increasingly digital world of prospects. HubSpot CRO Mark Roberge interviewed nine thought leaders regarding their predictions on the Future of Sales.
While every brand brings a unique set of goals, values, assets, and circumstances to the content marketing table, at least one thing is universal: We can all learn from the experiences of those who faced the same challenges and came out on top. Fortunately, when it comes to content marketing, there are plenty of amazing brands we can look to for guidance.
Companies of various sizes, locations, and industries created these efforts and delivered them in a wide variety of formats. We hope they will give you a feel for the tremendous things brands can accomplish with content marketing — and inspire you to explore some new content marketing ideas of your own.
It is not necessary that the product should be yours. There are many ways in which you can acquire products from others. Getting resell rights to products is one way in which you do this. Becoming an affiliate for some website that is selling a product is another way to do this. Here you are not selling your own product, but you are
publicizing it on the Internet all the same. That is why it fits within
the definition of Internet marketing. Affiliate marketing is a subset of Internet marketing.
15 Tips for Creating an Incredible Startup PitchExperts Exchange
The document provides 15 tips for creating an incredible startup pitch to investors. The tips include leading with the need or problem the product addresses, keeping the pitch simple, using visuals to support numbers, validating the product with customers, defining the business model and path to revenue, knowing when to conclude the pitch, not getting defensive in response to questions, discussing marketing strategy, branding the product, using humor, addressing legal issues, estimating growth projections, leveraging social media, targeting a niche audience, and not dwelling on mistakes during the presentation. The overall aim is to clearly articulate the problem and solution, present the key information simply and visually, demonstrate customer validation and a viable business model, and handle questions confidently.
The document provides tips for successfully marketing yourself and finding a job. It discusses four key channels: 1) job boards, 2) recruiters, 3) networking, and 4) direct marketing. For each channel, it offers advice such as using Boolean search terms on job boards, maintaining contacts and reciprocating referrals through networking, and targeting specific companies through direct marketing by leveraging one's communication skills and doing research. The overall message is that an active job search requires a strategic marketing plan to create and pursue new opportunities.
Content Creation Best Practices & The Problem With Editorial CalendarsBen Grossman
89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don't look too good. Two-thirds of content marketers admit that they either don’t have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar). It’s a content crisis! That was the genesis of Jack Morton’s SXSW Interactive Workshop: “Why Editorial Calendars Make Your Content SUCK.”
In this presentation, a distinction is drawn between use of Editorial Calendars for content organization (which is a great use of the tool) versus content creation (which can lead to content that is not-so-great). Three alternative means of content creation and ideation are suggested: 1) consumer-inspired; 2) data-driven; and 3) conversation-led. Examples of content that fell short and content that soared are also provided in order to move marketers beyond thinking inside editorial boxes so that they can do something extraordinary.
In this presentation I gave at Social Media Breakfast-Minneapolis/St. Paul, I take on glut of "social media trend" posts we see each year, and instead offer up more realistic social trends you can actually ACT on in 2017.
Sales is undergoing a radical and fundamental change in response to the evolving demands of a more informed and increasingly digital world of prospects. HubSpot CRO Mark Roberge interviewed nine thought leaders regarding their predictions on the Future of Sales.
While every brand brings a unique set of goals, values, assets, and circumstances to the content marketing table, at least one thing is universal: We can all learn from the experiences of those who faced the same challenges and came out on top. Fortunately, when it comes to content marketing, there are plenty of amazing brands we can look to for guidance.
Companies of various sizes, locations, and industries created these efforts and delivered them in a wide variety of formats. We hope they will give you a feel for the tremendous things brands can accomplish with content marketing — and inspire you to explore some new content marketing ideas of your own.
It is not necessary that the product should be yours. There are many ways in which you can acquire products from others. Getting resell rights to products is one way in which you do this. Becoming an affiliate for some website that is selling a product is another way to do this. Here you are not selling your own product, but you are
publicizing it on the Internet all the same. That is why it fits within
the definition of Internet marketing. Affiliate marketing is a subset of Internet marketing.
Gareth Kay, Chief Strategy Officer at Goodby Silverstein & Partners, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning on July 18th, 2013 at the VCU Brandcenter in Richmond.
Why is content marketing critical for a healthy business?Scott MacFarland
Content has become noticeably more popular in
recent years. You have probably seen on many of
the social media channels the onslaught of articles,
infographics, blogs, photos, social posts and videos
all trying to communicate a message and compete
for the readers’ attention.
!
All types of companies, big and small as well as
entrepreneurs, and consultants are producing
content to let their voice be known, all while trying
to carve out their own slice of the market. It’s a
daunting task to say the least. What’s even more
challenging is the marketer’s job of trying to capture
the attention of the people most important to them
and measure the efficacy of their content.
Joe Pulizzi's Epic Content Marketing - Sample ChapterJoe Pulizzi
This is a free, sample chapter for Joe Pulizzi's book "Epic Content Marketing - How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less". The book is now available for purchase at Amazon.com, B&N and wonderful bookstores near you.
The document contrasts old and new marketing approaches. Old marketing uses push strategies like advertising to interrupt consumers, while new marketing uses pull strategies like creating and sharing great content. It discusses how new marketing relies on search engines, social networks, and creating helpful content like eBooks, videos, tools and blogs to engage interested customers and start conversations. The goal is to provide solutions for customers through niche content rather than mass interruptions.
Michael Chapman, SVP Group Planning Director at The Martin Agency, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning on July 16th, 2013 at the VCU Brandcenter in Richmond.
Tara Hunt - Your Social Media Strategy Wont Save YouCarsonified Team
Being friendly and helpful on Facebook and Twitter won't make your app succeed. In this valuable session, Tara will explain how to think 'customer centrically', put user happiness first, reward enthusiasts, learn not launch and raise whuffie. She'll also explain the difference between 'Influencers' and 'Enthusiasts' and why it's important to reach the latter. Don't miss it!
From Jay Baer and Convince & Convert, The Power of Everything is an ebook from an all-star cast of modern marketing practitioners, who provides short reflections on the power of mobile, content, corporate culture, big data and more.
This ebook will inspire you to become a better marketer in 2013 and beyond, and fill you in on some of the key trends shaping social media marketing and digital marketing success in the modern age.
You create content on a regular basis, but are you measuring your work? Have you established KPIs? Have you documented a content marketing strategy that you're measuring against? Are you measuring the right things, or are you simply looking at vanity metrics? Find out how to have measurement success by reading some words of wisdom from some of our Content Marketing World speakers in the last of a 3-part ebook series produced by our friends at TopRank Online Marketing in conjunction with the #CMWorld team.
As we prepare for landing, we hope you've enjoyed our Content Marketing World conference ebook series, a great and fun project with our friends at TopRank Marketing. We hope to see you in September when you'll have a chance to listen to these great CMWorld 2017 speakers and industry authorities. Thanks for being on this journey with us!
The Future of Content Marketing: 10 Things to Consider Today
Over the last few months. Joe Pulizzi has been sharing exclusive insights in CMI’s weekly newsletter, The Content Marketing Revolution. These tips are things that struck him each week, but when we looked at them in total many had a theme: they help marketing leaders prepare for the future of content marketing. The ideas range from big to small and quick to implement and a bit longer-term, but all are things you should be thinking about today. For more exclusive insights from Joe, subscribe to The Content Marketing Revolution. What do you really need to know to prepare for the future of content marketing?
Marketing is becoming increasingly noisy, making it difficult for brands to stand out. Paid advertising effectiveness is declining as ad blocking rises. Both search engine optimization and social media success now depend on creating remarkable content that connects with audiences on an emotional level and inspires sharing. To rise above the noise, brands must publish engaging, visually appealing content regularly that focuses on building relationships rather than just accumulating followers.
What is marketing camp silicon valley vpw 1nov12MarketingCamp
This document advertises and provides details about an upcoming marketing conference called "Connecting Marketing Innovators". The conference will be held on November 3rd in Sunnyvale, CA and will focus on sharing best practices, learning about emerging tools and techniques, and networking among marketing professionals. Attendees will be able to propose topics and lead sessions on issues like social media, mobile marketing, data analytics and more. The event will use an unconference format where attendees drive the agenda.
The environment in which marketing and advertising operates has certainly changed over the last decade. The consumer's media habits have also changed dramatically. Yet the fundamentals of marketing communication, which were applicable to 'old advertising' are relevant for 'new advertising' too.
This document provides mobile marketing tips for businesses. It discusses the importance of having a mobile-optimized website and keeping mobile statistics. Tips include using responsive design, regularly evaluating mobile performance, and nominating a mobile champion. The document also recommends implementing beacon technology, both physical and virtual beacons, to send targeted messages to customers based on location. Case studies show how beacons can increase engagement and revenue when used with mobile apps and personalized messaging.
The Future of Marketing is here once again with new insights into the future of PR, Demand Generation, Growth Hacking, and Media. It's 101 slides designed to jump-start your new year with fresh ideas, and the answers to why marketing must change in 2018.
We've been waiting all year for this! Our annual content marketing predictions compilation from some of the smartest content marketers on the planet. Whose prediction do you like? Whose do you see coming true? And which prediction do you see not coming to fruition? And lastly, what is YOUR prediction? Leave a note in the comments here, or tweet us at @CMIContent. Big thanks to our friends at Marketing.AI for sponsoring our annual predictions post!
The CMR agency helps companies with a two way relationship with their clients. Customer Managed relations is the beginning of a next wave of change within organisations by addressing customer demand for more control. Companies benefit from CMR as it provides an opportunity to create trust. It creates relationships with customers who feel that they are respected. It promotes customer loyalty and provides new opportunities of being relevant to customers. CMR provides a channel for customers to express their needs and what they want, from which companies can benefit in many ways.
The same line of thinking is sometimes referred to as Vendor Relation Management.
Driving your marketing strategy in 2021. A people-centered framework: attenti...WP Engine
The document provides an overview of a webinar on driving marketing strategy in 2021 using a people-centered framework of attention, intention, and mention. The webinar featured Anthony Shop of Social Driver and Nicole Paul of Pepco Holdings discussing their framework and examples from Pepco's digital strategies, including engaging with customers on social media around topics like eagle nest cameras. The webinar also covered measuring marketing success and communicating it to leadership using key performance indicators.
The document discusses using social media, specifically Facebook, Twitter, and LinkedIn, for lead generation. It provides tips on creating engaging content, using paid promotion features like promoted posts and ads, and tracking results. The key recommendations are to post mostly valuable content and focus promotion on content with clear calls-to-action. Tracking engagement and conversion metrics is important to measure the effectiveness of social media lead generation efforts.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
How We Create High-Impact Content at VisuallyVisually
Join Bradley Joe and David Wyant to see how Visually makes engaging, beautiful visual content fast and affordable. We'll cover:
- Our talented freelancer network
- Our streamlined process
- Advanced collaboration tools
- Best practices for running successful projects
- A sneak peak into upcoming features
Gareth Kay, Chief Strategy Officer at Goodby Silverstein & Partners, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning on July 18th, 2013 at the VCU Brandcenter in Richmond.
Why is content marketing critical for a healthy business?Scott MacFarland
Content has become noticeably more popular in
recent years. You have probably seen on many of
the social media channels the onslaught of articles,
infographics, blogs, photos, social posts and videos
all trying to communicate a message and compete
for the readers’ attention.
!
All types of companies, big and small as well as
entrepreneurs, and consultants are producing
content to let their voice be known, all while trying
to carve out their own slice of the market. It’s a
daunting task to say the least. What’s even more
challenging is the marketer’s job of trying to capture
the attention of the people most important to them
and measure the efficacy of their content.
Joe Pulizzi's Epic Content Marketing - Sample ChapterJoe Pulizzi
This is a free, sample chapter for Joe Pulizzi's book "Epic Content Marketing - How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less". The book is now available for purchase at Amazon.com, B&N and wonderful bookstores near you.
The document contrasts old and new marketing approaches. Old marketing uses push strategies like advertising to interrupt consumers, while new marketing uses pull strategies like creating and sharing great content. It discusses how new marketing relies on search engines, social networks, and creating helpful content like eBooks, videos, tools and blogs to engage interested customers and start conversations. The goal is to provide solutions for customers through niche content rather than mass interruptions.
Michael Chapman, SVP Group Planning Director at The Martin Agency, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning on July 16th, 2013 at the VCU Brandcenter in Richmond.
Tara Hunt - Your Social Media Strategy Wont Save YouCarsonified Team
Being friendly and helpful on Facebook and Twitter won't make your app succeed. In this valuable session, Tara will explain how to think 'customer centrically', put user happiness first, reward enthusiasts, learn not launch and raise whuffie. She'll also explain the difference between 'Influencers' and 'Enthusiasts' and why it's important to reach the latter. Don't miss it!
From Jay Baer and Convince & Convert, The Power of Everything is an ebook from an all-star cast of modern marketing practitioners, who provides short reflections on the power of mobile, content, corporate culture, big data and more.
This ebook will inspire you to become a better marketer in 2013 and beyond, and fill you in on some of the key trends shaping social media marketing and digital marketing success in the modern age.
You create content on a regular basis, but are you measuring your work? Have you established KPIs? Have you documented a content marketing strategy that you're measuring against? Are you measuring the right things, or are you simply looking at vanity metrics? Find out how to have measurement success by reading some words of wisdom from some of our Content Marketing World speakers in the last of a 3-part ebook series produced by our friends at TopRank Online Marketing in conjunction with the #CMWorld team.
As we prepare for landing, we hope you've enjoyed our Content Marketing World conference ebook series, a great and fun project with our friends at TopRank Marketing. We hope to see you in September when you'll have a chance to listen to these great CMWorld 2017 speakers and industry authorities. Thanks for being on this journey with us!
The Future of Content Marketing: 10 Things to Consider Today
Over the last few months. Joe Pulizzi has been sharing exclusive insights in CMI’s weekly newsletter, The Content Marketing Revolution. These tips are things that struck him each week, but when we looked at them in total many had a theme: they help marketing leaders prepare for the future of content marketing. The ideas range from big to small and quick to implement and a bit longer-term, but all are things you should be thinking about today. For more exclusive insights from Joe, subscribe to The Content Marketing Revolution. What do you really need to know to prepare for the future of content marketing?
Marketing is becoming increasingly noisy, making it difficult for brands to stand out. Paid advertising effectiveness is declining as ad blocking rises. Both search engine optimization and social media success now depend on creating remarkable content that connects with audiences on an emotional level and inspires sharing. To rise above the noise, brands must publish engaging, visually appealing content regularly that focuses on building relationships rather than just accumulating followers.
What is marketing camp silicon valley vpw 1nov12MarketingCamp
This document advertises and provides details about an upcoming marketing conference called "Connecting Marketing Innovators". The conference will be held on November 3rd in Sunnyvale, CA and will focus on sharing best practices, learning about emerging tools and techniques, and networking among marketing professionals. Attendees will be able to propose topics and lead sessions on issues like social media, mobile marketing, data analytics and more. The event will use an unconference format where attendees drive the agenda.
The environment in which marketing and advertising operates has certainly changed over the last decade. The consumer's media habits have also changed dramatically. Yet the fundamentals of marketing communication, which were applicable to 'old advertising' are relevant for 'new advertising' too.
This document provides mobile marketing tips for businesses. It discusses the importance of having a mobile-optimized website and keeping mobile statistics. Tips include using responsive design, regularly evaluating mobile performance, and nominating a mobile champion. The document also recommends implementing beacon technology, both physical and virtual beacons, to send targeted messages to customers based on location. Case studies show how beacons can increase engagement and revenue when used with mobile apps and personalized messaging.
The Future of Marketing is here once again with new insights into the future of PR, Demand Generation, Growth Hacking, and Media. It's 101 slides designed to jump-start your new year with fresh ideas, and the answers to why marketing must change in 2018.
We've been waiting all year for this! Our annual content marketing predictions compilation from some of the smartest content marketers on the planet. Whose prediction do you like? Whose do you see coming true? And which prediction do you see not coming to fruition? And lastly, what is YOUR prediction? Leave a note in the comments here, or tweet us at @CMIContent. Big thanks to our friends at Marketing.AI for sponsoring our annual predictions post!
The CMR agency helps companies with a two way relationship with their clients. Customer Managed relations is the beginning of a next wave of change within organisations by addressing customer demand for more control. Companies benefit from CMR as it provides an opportunity to create trust. It creates relationships with customers who feel that they are respected. It promotes customer loyalty and provides new opportunities of being relevant to customers. CMR provides a channel for customers to express their needs and what they want, from which companies can benefit in many ways.
The same line of thinking is sometimes referred to as Vendor Relation Management.
Driving your marketing strategy in 2021. A people-centered framework: attenti...WP Engine
The document provides an overview of a webinar on driving marketing strategy in 2021 using a people-centered framework of attention, intention, and mention. The webinar featured Anthony Shop of Social Driver and Nicole Paul of Pepco Holdings discussing their framework and examples from Pepco's digital strategies, including engaging with customers on social media around topics like eagle nest cameras. The webinar also covered measuring marketing success and communicating it to leadership using key performance indicators.
The document discusses using social media, specifically Facebook, Twitter, and LinkedIn, for lead generation. It provides tips on creating engaging content, using paid promotion features like promoted posts and ads, and tracking results. The key recommendations are to post mostly valuable content and focus promotion on content with clear calls-to-action. Tracking engagement and conversion metrics is important to measure the effectiveness of social media lead generation efforts.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
How We Create High-Impact Content at VisuallyVisually
Join Bradley Joe and David Wyant to see how Visually makes engaging, beautiful visual content fast and affordable. We'll cover:
- Our talented freelancer network
- Our streamlined process
- Advanced collaboration tools
- Best practices for running successful projects
- A sneak peak into upcoming features
The Complete Starter Guide To Tumblr MarketingViraltag Inc.
Everything you ever wanted to know about Tumblr but were afraid to ask. In this guide you'll learn how to create a Tumblr account and drive business from the social network.
How Email and Great Content Can Fuel Your Buyer's JourneyVisually
Inboxes are being flooded by a constant stream of information - some useful, others less so. Your email list is a built in audience, but how do you get their attention?
Join us and Jamie Bradley of Emma, as we break down the customer lifecycle to show you how to optimize your content creation in order to engage and drive action from your audience.
This webinar covers:
The customer lifecycle and how you can and should segment your messaging
Best practices for crafting your editorial calendar
What type of content your emails should include and how to scale production
And more!
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: What You Need To Know About Apple iOS App Search & Universal Links. PRESENTATION: Apple: The Next King of Search - Given by Ian Sefferman, @iseff - MobileDevHQ, CEO. #SMX #32A
Our world is full of endless distractions: videos, special offers, articles, the list goes on. So, how do you make sure your content reaches your audience and grabs their attention?
During this webinar, content marketing expert Steve Rayson will share insights gained from analyzing a million headlines, across a range of publications, to discover what phrases amplify content and drive conversions.
And if that's not enough, advertising fanatic Larry Kim will show you how to use this data to craft click-worthy ad copy to use across paid search and social to increase click-through rates and significantly decrease cost-per-click.
Register now to hear this marketing dynamic duo crack the code on engagement.
You'll learn:
-What type of copy performs best on Facebook, Twitter, and Search
-How to curate attention-grabbing, engaging content
-What components make up a powerful headline
We held the largest ever Virtual SlideShare Summit a week back, if you missed it here's your chance to hear from the experts once more on some of the takeaways on presentation design and SlideShare Marketing
SXSW Interactive is amazing this year! I’m talking VR, AR, IoT, enter next acronym here, and even the P.O.T.U.S. made an appearance.
SXSW plays an increasingly important role in revolutionizing interactive media. While often known as a hotbed for tech startups, it’s the discussions around practical applications of such media, the opportunities they present, and the surrounding implications that have attracted the attention of a growing number of brands, platforms, and creators each year.
In this webinar we share key takeaways from SXSW 2016 and discuss what each means for the year ahead.
This document appears to be the heading of a letter from an organization called Social Awareness Advance Source located in Kushtia, Bangladesh. It includes the date and reference number but no other information.
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
AddThis Webinar: Capturing Inbound Leads with Contributed ContentInfluence and Co.
The world is saturated with companies competing for attention, and you work hard to target people in your core market. Creating exclusive, compelling content to get leads to our website is crucial BUT it is only one part of the equation.
So how do you further engage leads once they’ve made it to your site to continue their journey down the funnel? How can you turn earned media and thought leadership content into actual value for your business?
Join us as Charlie Reverte, vice president of website products at AddThis and Matt Kamp, director of strategic partnerships at Influence & Co. discuss how to optimize your marketing efforts, both on- and off-site.
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Your Marketing Team is Larger Than You Think - MozCon Local 2016Dana DiTomaso
Imagine doing such a great job with your branding that you become a part of your customer's life. They trust your brand as part of their community. This magic doesn't happen by dictating the corporate voice from a head office, but from empowering your locations to build customer community.
Presented at MozCon Local 2016.
The document lists props and equipment for a horror film project, including a scarecrow-inspired mask to build fear in the killer's victims, a wooden stake as the killer's weapon, a Panasonic HC-V 100 camera chosen for its lower quality to make footage seem more realistic and horror-based, and a Hama Star 63 tripod used to keep the camera stable during filming on uneven terrain.
Students are instructed to bring a small, unusual object to class for an assignment. The object must be closed in their hand and not be dirty, liquid, sharp, toxic, or disgusting. Students must also write an 80-100 word paragraph identifying the object, how they acquired it, and commit the story to memory to defend if questioned.
This document lists and describes props that will be used for a film scene. It includes ripped tights to show the main character Ashley had a rough night, a cigarette to portray the type of characters, a water bottle to show Ashley isn't feeling well, a tight dress to indicate she was at a party, a letter that is important to the storyline, and a coat, bags, and shoes by the door to make the setting of a hallway look more lived in. The props will help tell the story and portray the characters.
The document discusses using storytelling and influencer strategies for international marketing. It notes that international marketing is becoming easier for businesses with digital marketing and influencers. Storytelling is an important tool for engaging audiences on social media and connecting with customers. The document provides tips for crafting effective business stories, including focusing on empathy, embracing an underdog status, and fostering customer communities. It also gives examples of companies that successfully use storytelling.
The document discusses how storytelling can drive revenue for brands. It provides examples of how companies like the National Guard and Kleenex have used cinema events to tell their brand stories in an engaging way. The key aspects of an effective brand story are that it is authentic, makes an emotional connection with the audience, and inspires them to take a desired action. Telling stories through mediums like cinema can help audiences connect more with the brand in an immersive environment.
Content Marketing Strategies Conference: Simon Kelly_keynotedlvr.it
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
Whilst brand storytelling is certainly alive and well, and increasingly being used by brands as a marketing activity, a Google search quickly reveals how many different definitions there are on the subject.
We therefore commissioned this in-depth research to gain a better understanding of what brand storytelling means from a consumer's perspective.
The ICCO Global Summit which took place in Oxford, UK, from 29-30 September, 2016 offered two days of great conversations with colleagues coming from all over the world. MSLGROUP's SVP & Chief Strategy Officer, Pascal Beucler was invited to discuss why Branded Content and Entertainment are a new boundary, and a sweet spot to hit for PR professionals.
Based on Pascal's experience last June at the Cannes Lions International Festival of Creativity, as a juror in the newly created Entertainment Jury: this has been a week-long fantastic experience, evaluating how talent and ample narrative formats can elevate content into the cultural mainstream.
This document discusses principles for effective public relations in today's digital media landscape. It emphasizes that PR is about engagement and changing behavior, not just amplification. Each PR program must link to clear business objectives. PR ideas and tactics should create media-agnostic ideas that can be shared across channels to drive success. Strong PR uses insights to create compelling stories that translate into engaging visual content. It advocates for amplifying stories through earned, owned, social and paid media using transmedia storytelling. Influencers and search optimization are also important to reach audiences. Effective PR requires around-the-clock engagement on social media.
Secrets to King Content's Content Strategy methodologyKing Content
If you’re a marketer struggling to make content drive meaningful engagement and ROI in your organisation then this Boot Camp is an ideal place to kick-start your content marketing efforts.
#nxsyd has partnered with content marketing agency King Content, who are globally recognised for creating award-winning end-to-end content marketing strategies.
Learn the secrets to viral content, how to develop an effective content strategy for your brand and what the most-effective formats and distribution tactics are to get your content noticed.
Rediscover and reconnect with your brand in our SynergyHSV Branding Workshop. We’ll solve your biggest brand strategy challenges.
Learn how to establish you own brand and critique others. Come with questions and a hungry mind. Suitable for new & established businesses, marketing staff and serious design students.
Travel brands and brand storytelling [research]Headstream
Whilst brand storytelling is certainly alive and well, and increasingly being used by brands as a marketing activity, a Google search quickly reveals how many different definitions there are on the subject.
We therefore commissioned this in-depth research to gain a better understanding of what brand storytelling means from a consumer's perspective and how this is relevant to travel brands.
The power of brand storytelling [research]Headstream
Whilst brand storytelling is certainly alive and well, and increasingly being used by brands as a marketing activity, a Google search quickly reveals how many different definitions there are on the subject.
We therefore commissioned this in-depth research to gain a better understanding of what brand storytelling means from a consumer's perspective.
Why is the marketing world buzzing about “story”? Story is the most effective means of human communication. It’s a sense making mechanism that helps you convey an idea without making your audience burn too many mental calories. This method goes hand-in-hand with Inbound Marketing. In this robust Master class, Clover Carroll will relate how he uses his unique storytelling process to draw an audience into the message being conveyed. You’ll leave this class equipped with practical tips on how to implement the powerful marketing tool of storytelling, including how to use storytelling to increase your brand exposure and create brand authority through the creation of valuable content.
Slides Dave Skrobela recently used in his discussion w/ mentees of The Product Mentor.
Synopsis: Storytelling can be a powerful tool for a PM. We’ll take a look at some examples of effective techniques to ensure you’re telling the story you want to tell, whether that is directly in the user experience or supporting the ongoing management of the product.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Our products will help "any" Business Professional: Physician, Dentist, Insurance Agent, Accountant, Restaurateur, etc., Market themselves and their business, Online or Offline
The power of ugc turning your happiest customers into brand advocates (4)Katherine Chalhoub
While overly branded content is wearing thin with savvy consumers, it's hard to tune out authentic content generated by raving fans. User Generated Content (UGC) provides authentic information about the brand’s products and services from previous customers. Consider it a modern-day referral – and a way of saving resources, boosting brand credibility and cost-effectively expanding your customer base. With more than 95 million photos and videos shared on Instagram daily (garnering more than 4.2 billion "likes”), it's among the hottest — not to mention most scalable — ways to showcase products, celebrate fans and drive revenue on the web today.
This document discusses trends in transformational storytelling seen at Cannes Lions in 2019. It covers several trends including:
1. Multisensory storytelling and using all senses to engage consumers through unexpected means.
2. The power of social conscience and using storytelling and media dollars to promote equality and social issues.
3. Inclusiveness and ensuring everybody is represented in stories through more empathetic and accessible storytelling.
4. The importance of truth in storytelling as consumers demand authenticity from brands, governments and media.
5. Creating immersive experiences for consumers to interact with brands through world building and bucket list experiences.
Dr. Tendai Mhizha has over 25 years of experience in marketing, branding, and market research. She has worked for several large companies and founded her own market research agency. She is now the head of innovation and growth at Insight Redefini.
The role of advertising has evolved from simply communicating product information to consumers, to engaging consumers and co-creating value through two-way communication. Successful brands understand consumers' universal needs and changing behaviors, and position themselves consistently to build trust over time. Effective marketing requires an integrated approach that brings together different communication modes to raise awareness, knowledge, interest, and loyalty at each stage of the consumer journey.
20 useful tips for developing a Chinese social media marketing program are provided. The tips include telling stories, being useful, knowing your audience, being entertaining, measuring success, being educational, being provocative, being visual, being strategic, being scientific, distributing purposefully, learning to iterate, remembering it's about people, understanding people live in tribes, taking risks, going mobile, leveraging QR codes, leveraging key opinion leaders, introducing gamification, and keeping content going consistently. The document provides explanations and examples for each tip.
20 useful tips for developing a Chinese social media marketing program are provided. The tips include telling stories, being useful, knowing your audience, being entertaining, measuring success, being educational, being provocative, being visual, being strategic, being scientific, distributing purposefully, learning to iterate, remembering it's about people, understanding people live in tribes, taking risks, going mobile, leveraging QR codes, leveraging key opinion leaders, introducing gamification, and keeping content going consistently. The document provides advice on developing engaging, helpful content tailored to the Chinese social media environment and each user's interests.
Similar to How to Become a Stronger Storyteller (20)
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93% of organizations use social media to boost their content marketing efforts, but only 66% say it's effective. Creating and sourcing content that connects with your audiences for your social media calendar can be challenging, but paving a clear roadmap can ensure your content is accountable.
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Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
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Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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4. About TINT
TINT is a platform that allows
you to collect, moderate, and
display social media content
onto any screen.
Trusted by over +45,000 brands
in 170 countries.
Where your content and
community comes together.
5. AGENDA
•Brief History of Storytelling
•The Science of Storytelling
•Challenges in 2016
•Storytelling Strategies
•Q & A
•Amazon Giftcard Giveaway
6. Can marketers be storytellers?
How do you separate
storytellers from
content producers?
Source: Salesforce
10. Once upon a time...
The earliest form of storytelling that has
been discovered is from the caves in
the Pyrenees Mountains in France
dating between 15000-13000 BC
source: http://www.theatlantic.com/health/archive/2014/11/the-psychological-comforts-of-storytelling/381964/
11. Evolution of Storytelling
source: http://www.theatlantic.com/health/archive/2014/11/the-psychological-comforts-of-storytelling/381964/
13. What can we learn from our Ancestors?
source: http://www.theatlantic.com/health/archive/2014/11/the-psychological-comforts-of-storytelling/381964/
● Storytelling is an evolutionary mechanism that
helped keep our ancestors alive.The theory is
that if I tell you a story about how to survive, you’
ll be more likely to actually survive than if I just
give you facts.
● A narrative works off of both data and emotions,
which is significantly more effective in engaging
a listener than data alone.
15. The Science of Storytelling
• Cognitive Load Theory explains
that our minds can easily
become overloaded if required
to process too much complex
information.
• Once our brains reach capacity,
information passes through our
minds, but does not stick.
source: http://www.ethos3.com/2015/01/how-to-minimize-the-extraneous-load-of-your-presentations/
18. Content Engagement
Across 2013 and 2014 the
output of content per
brand increased by 78%,
but content engagement
decreased by 60%
Source: TrackMaven
19. Did you know…
The average human attention
span in 2000 was 12 seconds,
and by 2013 it was 8 seconds.
That puts us one second shorter
than a goldfish.
20. Ad-blocking
In 2015, U.S. adblocking
grew by 48% to reach 45
million active users.
Of those surveyed not currently using
ad-blocking, 41% say they would
consider using the tool if the quantity of
ads typically increased
Source: PaigeFair and Adobe
21. Consumer Preferences
56% of U.S. consumers
said the number of brands
they consider for a given
product or service has
increased significantly
over the past 10 years
Source: Accenture
24. “Storytelling -- is joke telling. It's knowing your
punchline, your ending, knowing that everything
you're saying, from the first sentence to the last, is
leading to a singular goal, and ideally confirming
some truth that deepens our understandings of who
we are as human beings.”
- Andrew Stanton, Pixar
25. The Journey
The hero’s journey is the common template successful movies
have followed and can help your brand become a rockstar
26. Crafting the Story
● 3 act structure
● Setting & Characters: Your brand
and value prop / others in your space
● Problem: Audience pain points
● Rising action: How does your brand
fit in?
● Climax: The solution
● Falling action: Next steps
● Denouement: Advocacy
38. Closing Thoughts
• Storytelling make data
resonate
• A powerful story should be
the backbone of brand’s
overarching message
• Action items: Listen, digest,
and share
Source: Treprep