SmartBeemo: The World´s First Smart Posting Tool - Presentation delivered by David Uribe, VP Global y Director Creativo, Asylum Marketing at the marcus evans Latin CMO Summit 2014 held in Panama City, Oct 30-31

1. smartBeemo: The world’s first smart posting tool
David Uribe
Global VP/CD Asylum Marketing
Founder at SmartBeemo LLC
Professor at Miami ad school
Tw: @David_Digital

2. Background
We’ve been doing SoMe/DM for years & always relying on:

3. Constantly encountering 3 challenges:

4. What did we get from those challenges?
Unstable behavior.
Do you want your heartbeat or breathing to be unstable?

5. Here is the story about how everything started…

6. The Call.

7. The search.

8. Desperation.

9. So we asked ourselves..
What do we believe in?

10. We believe in numbers, in data, that’s the only thing we have
in common with our clients. Not ideas or intangible
marketing concepts, just numbers.

11. A multivariable analysis
Equal % values to the content and testing.
Topic A: Product 33%
Topic B: Gym 33%
Topic C: Lifestyle 33%

12. The finding
After 52 days

13. The formula was right in front of our eyes
Message Format Timing

14. What did we achieve after
we understood the patterns?

15. Crafting super brands…

16. We started believing in the power of the right message
(%values), format and timing, proving on a daily basis the
effectiveness of this formula.

17. Always ask yourselves if you’re
being:

18. Asylum Marketing stopped being a marketing agency and
became a data/innovation agency.

19. Data intelligence and daily analysis

20. Key to innovation: Operate out of your comfort zone
within a range of your expertise.
The objective of Innovation: Is giving people more time to
think than to operate, technology can do that.

21. The product.
The world’s first
smart posting tool
and social media
optimizer.

22. Dynamic Fluctuating Weighting System (TM)

23. Why is SB the world’s first smart posting tool?
Predictions, A-B testing, real time recommendations and much more…

24. Besides posting, what else can we get from a tool like this?
First of all, as an agency, we wanted to stop using 4 or 5 tools with the same purpose
Smart Posting Tool CampAID Post optimizer
Social media
ROI Maximizer
SmartMetrics Post generator
and Reporting

25. Gaining Global Recognition

26. Who believe in us?

27. What’s next for Asylum Marketing and SB?
Media planning tool and BCC algorithm

28. 10 takeaways from this:

29. Avoid these common mistakes:

30. www.asylummarketing.com

31. Be curious, be daring and change the world.

32. www.asylummarketing.com
www.smartbeemo.com
duribe@asylummarketing.com
david@smartbeemo.com