This document provides information about a communications training company called Communicating Europe+. It offers courses to help people improve their public speaking and writing skills for discussing issues, policies, products and services. The company has offices in London and Brussels and has trained staff from various European trade associations and companies. It encourages contacting them to learn how they can help train individuals and organizations in communication skills.

1. For
more
on
our
courses
info@communica/ngeu.com

2.
We
are
a
communica/ons
training
company
with
offices
in
London
and
Brussels.
We
train
people
to
speak
and
write
about
their
issues,
policy
areas,
products
and
services.
For
informa/on
on
how
we
can
help
to
train
you
and
your
staff
contact
us
at
info@communica/ngeu.com
You
are
welcome
to
share
these
notes
with
your
friends
and
colleagues
but
not
for
commercial
purposes.
For
more
on
our
courses
info@communica/ngeu.com
COMMUNICATING
EUROPE+Communication Skills.
Training. Strategy.

3. Trainer
-­‐
Andrew
Manasseh
• 25
years
in
marke/ng
communica/ons
and
management.
• Management
and
communica/on
skills
training
for
corporate
clients
in
Europe,
Asia,
Middle
East.
• Brussels
Clients:
numerous
trade
associa/ons,
CEFIC,
EURIMA,
EACB,
EWEA,
European
Investment
Fund,
European
Investment
Bank,
AMCHAM
EU.
For
more
on
our
courses
info@communica/ngeu.com

4. Session
aims
• Learn
how
to
tell
a
good
story
even
it’s
about
a
policy
briefing
• Add
impact
to
your
stories
and
make
them
novel
and
memorable
• Learn
how
to
warm
up
your
voice
and
pace
your
speech
www.communica/ngeu.com

5. Task
1
Find
someone
in
the
room
that
you
don’t
know
• Introduce
yourself,
your
job
/tle,
company.
• Tell
your
partner
about
your
organisa/on
–
what
does
is
exist
for?
Give
some
facts
and
figures
• Change
roles
and
make
notes
www.communica/ngeu.com

6. Synch
your
mind
to
your
audience
www.communica/ngeu.com

7. Your
story
-­‐
elements
Tell
me
a
story
Credibility
Logic,
data
Emo/onal
connec/on
www.communica/ngeu.com

8. Task
2
• Watch
the
two
short
videos
What
percentage
of
the
speech
is
about:
1. Credibility
2. Logic
3. Emo/onal
connec/on
www.communica/ngeu.com

9. Is
your
audience
with
you?
Copyright
2015
Communica/ng
Europe+
Strategic
Communica/ons
Training
Posi/ve
but
unfamiliar
Familiar
&
posi/ve
Unfamiliar
&
nega/ve
Familiar
but
nega/ve

10. Personality
traits
drive
us
• Steady
• Compliant
• Influen/al
• Dominant
I
want
results
I
want
recogni3on
I
want
rela3onships
I
want
reason

11. Message
House
Big
Idea
–
the
one
thing
your
audience
will
remember.
The
idea
that
you
keep
repea/ng
Key
message
1
Context:
Why
am
I
telling
my
audience
this?
Key
message
2
Relevance:
Why
is
this
relevant
to
your
audience?
Key
message
3
Difference:
What
is
new
about
this
for
your
audience?
Proof
points:
data,
anecdotes
that
prove
the
key
messages

12. Messages
need
proof
Hard
proof
• Sta/s/cs
• Trends
• Graphs
• Charts
• Percentages
• Voter turnout
So?
proof
Communica/ng
Europe+
2015

13. Structure
your
story
around
what
the
audience
cares
about
www.communica/ngeu.com

14. You
have
to
move
your
audience
to
a
new
place
Story
What
do
they
think
now?
What
do
they
care
about?
What
do
you
want
them
to
think?
www.communica/ngeu.com

15. Add
the
emo/onal
connec/on
• Personal
stories
that
demonstrate
your
‘passion’
• Stories
about
other
people
that
illustrate
• Stories
that
give
insight
–
something
completely
new
www.communica/ngeu.com

16. Give
your
story
contrast,
flavour,
colour
www.communica/ngeu.com

17. Use
the
toolbox
that
is
your
voice
www.communica/ngeu.com

18. Verbal
skills
www.communica/ngeu.com
• Enunciate
vowel
sounds
• Consonant
sounds
–
voiced
/
unvoiced
Speak
clearly
• Give
the
audience
signals
• Help
to
plant
your
messages
Intona/on
• To
emphasis
key
words
/
phrases
• Louder,
higher,
slower!
Stress

19. Vocal
Techniques
www.communica/ngeu.com
Volume
Breathing
Eliminate
hesita/ons
Use
of
pauses
Speed
Avoid
wavering
voice
(nerves)

20. Non
verbal
Confidence
• Eye
contact
-­‐
survey
• Posture
-­‐
straight
• Hands
-­‐
express
• Movement
-­‐
controlled
No
confidence
• Eye
contact
-­‐
lack
• Posture
-­‐
defensive
• Hands
-­‐
distract
• Movement
-­‐random
www.communica/ngeu.com

21. How
important
is……?
www.communica/ngeu.com
38%
55%
7%
Impact
(Dr.
Mehranbian,
UCLA)
How
you
sound
How
you
look
What
you
say

22. You
have
to
move
your
audience
to
a
new
place
Message
What
do
they
think
now?
What
do
they
care
about?
What
do
you
want
them
to
think?
www.communica/ngeu.com

23. If
you
go
completely
blank….
• Stop,
take
a
breath
• Point
the
audience
to
the
PowerPoint
• Get
them
to
read
a
slide
Stop
• Step
out
of
the
frame
–
away
from
the
PowerPoint
• Review
your
notes
–
take
a
breath
Withdraw
• Come
back
into
the
frame
-­‐
breathe
• Resume
Re-­‐enter
www.communica/ngeu.com

24. Ques/ons
and
review
Con/nue
to
develop
your
presenta/on
skills
www.communica/ngeu.com

25. Download
our
stuff
from
Slideshare
info@communica/ngeu.com
or
call
+32
473
391890

26. Like
us
on
Facebook
info@communica/ngeu.com
or
call
+32
473
391890

27. For
more
informa/on
about
our
training
courses
info@communica/ngeu.com
hqp://communica/ngeu.com/
www.linkedin.com/A
Manasseh
twiqer.com/andimanas
www.communica3ngeu.com
Communica/ng
Europe+
www.communica/ngeu.com