This document provides an overview of how small businesses can use social media for marketing purposes. It discusses which social networks are most popular and effective for different target audiences. Key recommendations include understanding your target customers, having relevant and engaging content, regularly posting to build relationships, and measuring the results of social media efforts through analytics tools. The focus is on using social media authentically to build community and drive sales over time rather than direct selling.
How to Run a Successful Social Campaign for Your Law Firm Network Affiliates
This brief presentation will take you through step-by-step on how to run a successful social campaign for your law firm. While this presentation focuses on legal advertising, it is useful in understanding the steps needed to ensure a successful social campaign in any vertical.
Stuff about Twitter & Social Media for Marketing Magazine event (http://bit.ly/31Zea6) October 2009 with case studies from Five by Five & from Phones 4 U.
bluurb.wordpress.com
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
How to Run a Successful Social Campaign for Your Law Firm Network Affiliates
This brief presentation will take you through step-by-step on how to run a successful social campaign for your law firm. While this presentation focuses on legal advertising, it is useful in understanding the steps needed to ensure a successful social campaign in any vertical.
Stuff about Twitter & Social Media for Marketing Magazine event (http://bit.ly/31Zea6) October 2009 with case studies from Five by Five & from Phones 4 U.
bluurb.wordpress.com
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
Get the book http://socialmediaforeventsebook.com - An infographic about using Twitter for event marketing, sales, event PR, customer service, research.
Twitter is a powerful tool for #eventprofs. This infographic will give you top tips in regards to:
- What events is it best for?
- What is the Twitter etiquette for event planners?
Looking at PR stunts and how brands can best use creative marketing tactics, especially post-pandemic. Lots about the history of PR stunts, digital PR and redefining what good creative PR is.
Version of this presentation with video and other functionality available here: https://docs.google.com/presentation/d/e/2PACX-1vT4hnPvDVJt8qGLpKAMSFn17csAMxwpVJDZgJK71FCDj2fd9faMvpw58LpyHjNXL1NDu4017VvwRyCy/pub?start=true&loop=false&delayms=60000
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
This is a synopsis of a Digital Insight talk that I delivered in February 2017 to an invited audience in Crawley and Chelmsford. It was intended to focus these small businesses as to what Digital is about and why their business should consider the opportunities available to them in embracing the digital change.
The POST method (People, Objectives, Strategy, Technology) was originally coined by Charlene Li and Josh Bernoff in their book, Groundswell (Harvard Business Review Press) is a proven framework for developing a social media strategy.
It’s basically the Briggs & Stratton of social media strategies.
More here: http://www.johnhaydon.com/2014/05/20/the-post-method-for-creating-a-social-media-strategy-infographic/
Speaker 7: Daniel Joerg of Burson Marsteller SwitzerlandArjen Strijker
Speaker 7: Daniel Joerg of Burson-Marsteller Switzerland. New Corporate Communication thinking: Why Corporations should stop talking to target groups and start creating dialogues with stakeholder groups
Charlene Li's Presentation from Buzz2010Lindy Dreyer
This is a slide deck from Charlene Li who presented the content at the June 16 Buzz2010 breakfast in Washington, DC. The content is related to her new book, Open Leadership.
The future of PR is now. It's not five years from now. It's not three years from now. It's happening right now and if you don't learn the new skills needed to keep up, you'll eventually be left behind.
How Social Media is Enabling Individuals and OrganizationsKemp Edmonds
This presentation was first given to the "Growing of Giants" conference in May of 2013. Growing of Giants is an offshoot of the Entrepreneur Organization's Program that meets annually to learn, grow and build their businesses.
A collection of Social Media fails and flails categorized into 5 different categories: Wrong Account, Rules and Regulations, Who's driving?, Politically Incorrect, and Out of Control.
This collection was built in early 2013. I'd love to update the collection. Please send any additional examples to kemp@kempedmonds.com or via twitter @kempedmonds
Get the book http://socialmediaforeventsebook.com - An infographic about using Twitter for event marketing, sales, event PR, customer service, research.
Twitter is a powerful tool for #eventprofs. This infographic will give you top tips in regards to:
- What events is it best for?
- What is the Twitter etiquette for event planners?
Looking at PR stunts and how brands can best use creative marketing tactics, especially post-pandemic. Lots about the history of PR stunts, digital PR and redefining what good creative PR is.
Version of this presentation with video and other functionality available here: https://docs.google.com/presentation/d/e/2PACX-1vT4hnPvDVJt8qGLpKAMSFn17csAMxwpVJDZgJK71FCDj2fd9faMvpw58LpyHjNXL1NDu4017VvwRyCy/pub?start=true&loop=false&delayms=60000
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
This is a synopsis of a Digital Insight talk that I delivered in February 2017 to an invited audience in Crawley and Chelmsford. It was intended to focus these small businesses as to what Digital is about and why their business should consider the opportunities available to them in embracing the digital change.
The POST method (People, Objectives, Strategy, Technology) was originally coined by Charlene Li and Josh Bernoff in their book, Groundswell (Harvard Business Review Press) is a proven framework for developing a social media strategy.
It’s basically the Briggs & Stratton of social media strategies.
More here: http://www.johnhaydon.com/2014/05/20/the-post-method-for-creating-a-social-media-strategy-infographic/
Speaker 7: Daniel Joerg of Burson Marsteller SwitzerlandArjen Strijker
Speaker 7: Daniel Joerg of Burson-Marsteller Switzerland. New Corporate Communication thinking: Why Corporations should stop talking to target groups and start creating dialogues with stakeholder groups
Charlene Li's Presentation from Buzz2010Lindy Dreyer
This is a slide deck from Charlene Li who presented the content at the June 16 Buzz2010 breakfast in Washington, DC. The content is related to her new book, Open Leadership.
The future of PR is now. It's not five years from now. It's not three years from now. It's happening right now and if you don't learn the new skills needed to keep up, you'll eventually be left behind.
How Social Media is Enabling Individuals and OrganizationsKemp Edmonds
This presentation was first given to the "Growing of Giants" conference in May of 2013. Growing of Giants is an offshoot of the Entrepreneur Organization's Program that meets annually to learn, grow and build their businesses.
A collection of Social Media fails and flails categorized into 5 different categories: Wrong Account, Rules and Regulations, Who's driving?, Politically Incorrect, and Out of Control.
This collection was built in early 2013. I'd love to update the collection. Please send any additional examples to kemp@kempedmonds.com or via twitter @kempedmonds
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
Communicating Through Social Media: Essential for RD'sElisabethRD
Registered Dietitians learn how to create a social media strategy to effectively and efficiently use social media to benefit your professional career and business and create opportunities for success.
Alpha Graphics Convention 2011 Selling Social MediaJim Lahner
Selling Social Media, presented at the AlphaGraphics 2011 Convention. Designed to help Alpha Centers grow revenue by effectively targeting and closing companies who need social media marketing technology, such as FanTools from Four51, and services.
This presentation looks at the consumer perspective and the small business perspective on social media marketing and what Constant Contact is doing about it.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
50 SHADES OF SOCIAL MEDIA ~ Presenter: Eva Louis
How to dominate & enjoy it
- How to avoid being tied down - Time management
- Tools, tools and more tools - What's the right mix of social media to use
- What your target audience wants vs what you want - Effective Communication & effective structure
.... and much more
WEDNESDAY, MAY 25, 2016 @ 7:00pm
Webinar page:
https://plus.google.com/events/cc2nssbnbsg5ek4l6g6sus2isl0
Coordinated by: Moni Luvs Effects
Another Brick in the Wall: Arbitrator Upholds Discharge for Offensive Faceboo...Kemp Edmonds
This is the publicly published case study of a legal case I worked on involving the dismissal of an employee based on their posts to Facebook.
This document was originally published by Field Law LLP.
Health Care Social Media Camp - Twitter PresentationKemp Edmonds
This presentation was originally prepared and presented to the Quality Forum Conference in Vancouver, BC on March 7th, 2012. Thanks to helpful resources and other storytellers. kempedmonds.com
Getting on the Bus: A Social Media StoryKemp Edmonds
This updated version was first given to Kwantlen University's BBA and Marketing program on October 26th, 2011.
This presentation was first given June 4th, 2011 at Social Media Camp Victoria.
Social Media Communications SimplifiedKemp Edmonds
Presented an this updated version at an interactive seminar in Victoria, BC on the 11th of February 2011.
Originally presented as an interactive seminar at BCIT on the 30th of November 2010.
A set of slides for a social media webinar given for free by BCIT's Centre for Social Media in Business on August 20th, 2010. Learn more here: http://bcit.ca/business/socialmedia
1. Using Social Media for your Small Business Notes from Kemp Edmonds Social Media Educator BCIT
2. Kemp Edmonds (me) BCIT Marketing Graduate SIFE BCIT Spring Living Fair Non-profits BCIT’s Social Media Manager Pragmatic Consulting & Hands-on Training Social Media Educator
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5. Some Reality 87% of Americans know of Twitter (Pew, 2010) 7% have an account 88% of Americans know of Facebook 30-50% have an account Your market may not widely use this tools How much is one customer worth? How about one customer who refers three more?
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7. More Reality Is your website ready to receive and convert? Do you have positive customer testimonials? Do you have a company blog? Do people pick up the phone? How quickly do you respond to email? Social Media often comes last and should.
11. Do you use it for... Marketing Recruiting Public Relations Communications Business Development and Sales Community Building Press Releases because you can.
14. What is Social Media? Social = sharing, Media = information People share interests & activities, or People are interested in exploring the interests and activities of others. Social media services provide ways for users to interact, such as e-mail and instant messaging.
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16. See the power of Social Networking Kris Krug’s Facebook Network Visualized
18. Why is it important to use and understand social media? Free (just Time) OR Inexpensive It is where the people are Build relationships Build contacts Build sales Find a job Find a mentor Find advice Build your business Build your brand Connect with your audience and customers
19. A typewriter is a means of transcribing thought, not expressing it. –Marshall McLuhan A keyboard is a means of transcribing thought. Social Media are a means of expressing it. –Me ;)
34. 5 things everyone should know about Social Media It’s called social media not social selling Don’t forget everything you already know about marketing You’ve got to choose the right niche You have to engage You have to have goals
41. How to effectively deliver your message on Social media Connect with people authentically Be the Brand Evangelist not the Brand Have a base of people to spread your message Your message should match offline messaging 80/20 Rule, Use it.
42. Free tools for Small Business Google Docs - Web-based Office Suite Open Office – Free Office Suite Dropbox – Online Storage Mail Chimp – Email Marketing Feedburner – Subscribe Hootsuite - Social Networks Doodle - Scheduling
43. FREE tools for online: http://analytics.google.com http://alerts.google.com http://netvibes.com http://slideshare.net http://linkedIn.com http://hootsuite.com http://YouTube.com http://Blogger.com ORhttp://Wordpress.org http://bit.ly OR http://j.mp http://search.twitter.com Google URL Builder
44. Amplify your Social Media efforts: By building a fan base Through friends and past customers Syndicate, Distribute, Guest blog Understand different audiences Social networking advertising
45. Why to Use Facebook Ads Incredible Targeting You get awareness for free Great information about clickers Cut through the clutter Build brand awareness Leverage your page - Friends of Fans Downside: The more bidders the higher the CPC
46. Tracking Example:Tools Used Google URL Builder J.mp for link shortening and tracking Facebook as the advertising medium Google Analytics to track visitor behaviour
54. J.MP - Referrer Stats: Digging Deeper The importance of MAD Targeting <25 can be expensive and ineffective 25% of clicks came from Farmville…
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56. What does it all mean? You can track almost everything Facebook users read ads and don’t click The 1% rule Putting a shortened URL in your ad helps Fan pages allow you to leverage connections
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58. Effective Management Set some time aside to setup your profiles A lot a small part of your day (30 minutes) Don’t let things languish Twitter (once/day) LinkedIn (once/week) Facebook Page (depends on expectations) Blog (set a schedule monthly, weekly…)
59. DO Share, create and discuss Connect, network and build relationships Give credit Get help/advice from others Measure, measure, measure Experiment, try, test, fail, learn, succeed. Return to human communications
60. DON’T Think you are alone Think this is advertising or sales Always talk about yourself Think if you build it they will come Let your content languish Use others content without permission Think social media can replace anything else
66. Criteria to determine which if any social networks to get started with Understand your customer Understand social network demographics Do you have the resources? Establish need Are you busy with clients already? Long-term neglect will hurt You have to have goals
67. 5 THINGS TO REMEMBER Learn to teach yourself by doing & googling Shorten and track everything Respect your personal brand online Use this skill set as a competitive advantage Connect beyond the digital world
68. Find me online for more info http://kempedmonds.com http://twitter.com/kempedmonds http://slideshare.net/kempedmonds kempedmonds@gmail.com Please Ask Questions… This presentation