Communications advice for partners There are strong links between successful projects in results and outcomes, and how well communicated they are. Communications should be planned part of the project and the potential success is to a large extent determined at planning stages

1. Project
Communica/ons
A
toolkit
for
project
communica/ons
Advice
for
partners
from
EU
funded
projects
www.communica/ngeu.com

2. We
can
train
your
project
partners
info@communica/ngeu.com
or
call
+32
473
391890

3. Communica/ng
Europe+
We
are
a
communica/ons
training
company
with
offices
in
London
and
Brussels.
We
train
and
advise
project
partners
and
communica/ons
officers
how
to
plan
an
implement
effec/ve
project
communica/ons.
For
informa/on
on
how
we
can
help
to
train
you
and
your
staff
contact
us
at
info@communica/ngeu.com
You
are
welcome
to
share
these
notes
with
your
friends
and
colleagues
but
not
for
commercial
purposes.
We
can
train
your
project
partners
info@communica/ngeu.com
or
call
+32
473
391890

4.
A
useful
toolkit
to
plan
and
review
project
communica/ons?
1. How
can
we
plan
the
communica/on
ac/vi/es?
2. How
should
we
write
about
communica/ons
in
the
proposal?
3. How
can
we
ensure
that
communica/ons
maximise
the
impact?
4. How
can
we
beTer
communicate
our
project
achievements?
5. How
can
we
guide
our
scien/sts
to
be
more
ac/ve
communicators?
We
can
train
your
project
partners
info@communica/ngeu.com
or
call
+32
473
391890

5. Communica/ons:
virtuous
circle
Objec/ves
Audiences
Tools
and
channels
Evalua/on
We
can
train
your
project
partners
info@communica/ngeu.com
or
call
+32
473
391890

6. Why
communicate
your
project?
1. Show
what
European
collabora/on
has
achieved
2. Celebrate
scien/fic
excellence
3. Demonstrate
our
contribu/on
to
compe//veness
and
societal
challenges
4. Show
that
projects
are
relevant
to
everyday
lives
5. Demonstrate
how
they
can
create
jobs,
introduce
novel
technologies,
or
make
our
lives
more
comfortable
6. Ensure
results
are
taken
up
by
decision-­‐makers,
policy-­‐makers,
industry
and
the
scien/fic
community
We
can
train
your
project
partners
info@communica/ngeu.com
or
call
+32
473
391890

7. What’s
in
it
for
us?
1. Help
publicise
your
work
in
such
a
way
that
you
will
profit.
2. Increase
the
success
rate
of
your
proposal
3. Draw
the
aTen/on
of
na/onal
governments,
regional
authori/es
and
other
public
and
private
funding
sources
to
the
benefits
of
(your)
research
4. ATract
poten/al
partners
-­‐
talented
students
and
scien/sts
to
join
you
5. Enhance
your
reputa/on
and
visibility
6. Help
the
search
for
financial
backers
to
exploit
your
results
We
can
train
your
project
partners
info@communica/ngeu.com
or
call
+32
473
391890

8. Big
communica/on
ques/ons
What
are
your
communica/on
objec/ves?
What
campaign
ac/vi/es
will
you
use?
How
will
you
measure
your
success?
We
can
train
your
project
partners
info@communica/ngeu.com
or
call
+32
473
391890

9. 1.
Communica/on
Objec/ves
It’s
not
rocket
science,
but
we
need
to
stand
back
and
think
about
how
communica/ons
fit
with
our
project
objec/ves

10. Strategic Communications
Strategy
Audience
Who
do
you
want
to
reach?
Objec/ve
What
do
you
want
to
achieve?
What
is
the
most
effec/ve
way
to
reach
them?
We
can
train
your
project
partners
info@communica/ngeu.com
or
call
+32
473
391890

11. Objec/ves
must
be
SMART
• Specific
S
• Measureable
M
• Achievable
A
• Relevant
R
• Timely
T
We
can
train
your
project
partners
info@communica/ngeu.com
or
call
+32
473
391890

12. SMART
examples
Vague
objec>ve
SMART
objec>ve
Communicate
about
EU
funding
Ensure
that
the
top
50
key
policy
makers
in
the
region
are
aware
of
EU
funds
that
are
being
used
to
develop
their
city
transport
Tell
people
about
urban
transport
Raise
the
number
of
passengers
on
new
trolley
bus
service
by
50%
within
2
years
We
can
train
your
project
partners
info@communica/ngeu.com
or
call
+32
473
391890

13. 2.
Target
audiences
Who
are
you
talking
to?
Why
should
they
listen?

14. Everyone
is
a
stakeholder?
Your
project
Individuals
or
groups
Interested
in
you
Affected
by
you
Able
to
influence
your
success
We
can
train
your
project
partners
info@communica/ngeu.com
or
call
+32
473
391890

15. Is
your
audience
with
you?
We
can
train
your
project
partners
info@communica/ngeu.com
or
call
+32
473
391890
High
involvement
Low
influence
High
involvement
High
influence
Low
involvement
Low
influence
Low
involvement
High
influence

16. 3.
Channels
What
channels
are
the
best
to
use
for
your
project?

17. Go
to
where
your
audiences
are
Channel?
Is
it
targeted?
Is
it
trusted?
Is
it
cost
effec/ve?
Does
it
fit
the
issue?
We
can
train
your
project
partners
info@communica/ngeu.com
or
call
+32
473
391890

18. Channels
have
different
strengths
Scale
• Does
it
reach
large
audiences
efficiently?
Precision
• Can
it
target
precise
stakeholder
groups?
Control
• Does
allow
us
to
control
the
message?
Rela/onships
• Does
it
allow
two-­‐way
engagement?
Cost
• Does
it
deliver
value
for
money?
Direct
PR
Media
PR
WriTen
PR
Events
Paid

19. 4.
Messages
What
are
you
trying
to
say?

20. You
have
to
move
your
audience
to
a
new
place
Message
What
do
they
think
now?
What
do
they
care
about?
What
do
you
want
them
to
think?
We
can
train
your
project
partners
info@communica/ngeu.com
or
call
+32
473
391890

21. Hard
proof
We
can
train
your
project
partners
info@communica/ngeu.com
or
call
+32
473
391890

22. Soj
proof
We
can
train
your
project
partners
info@communica/ngeu.com
or
call
+32
473
391890
meSch
wants
to
put
the
real
object
back
into
the
center
of
aTen/on:
physical
interac/on
with
digital
heritage
-­‐
beyond
the
mobile
screen

23. Messages
–
the
message
house
Four
ques/ons
1. What’s
the
big
picture?
2. What
two
or
three
suppor/ng
statements
do
you
have?
3. What
is
your
proof?
4. What
do
you
want
them
to
do?
We
can
train
your
project
partners
info@communica/ngeu.com
or
call
+32
473
391890

24. 5.
Evalua/on
Being
SMART
means
evalua/ng
SMART

25. General
principles
• measures
produc/vity
of
team
and
suppliers
Input
• measures
efficiency
of
team
and
suppliers
Output
• measures
effec/veness
of
campaign
Impact
• indicates
ROI
Effect
5%-­‐10%
of
budget
should
be
devoted
to
evalua/on
We
can
train
your
project
partners
info@communica/ngeu.com
or
call
+32
473
391890

26. What we can measure
In order for communication to work, it must be…
What we can measure
Sent
What did we spend?
What resources did we use?
Inputs
What did we do?
Where was it published? Who might have seen it? Outputs
Received Who actually saw it?
Out-takes
Paid attention to
Was it distinctive?
Did they listen? Did they care?
Understood Did they understand?
Accepted
How did they interpret it?
Did they believe it?
Remembered
Did it change awareness?
Attitudes? Opinions? Perceptions?
Outcomes
Acted upon
Did it change behavior?
What happened as a result?
*Adapted from William McGuire (1981). "Theoretical Foundations of Campaigns.”
We can train your project partners
info@communicatingeu.com or call +32
473 391890

27. What
can
you
do
to
plan
your
project
communica/ons?
Use
these
slides
as
a
checklist
Invest
/me
in
planning
Ask
us
for
a
template
Get
some
training!
We
can
train
your
staff
to
write
well.
info@communica/ngeu.com
or
call
+32
473
391890
Contact
us
at
info@communica/ngeu.com
For
details
of
our
project
communica/on
training

28. Download
our
stuff
from
Slideshare
We
can
train
your
staff
to
write
well.
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or
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473
391890

29. Follow
us
on
TwiTer
We
can
train
your
staff
to
write
well.
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or
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473
391890

30. Follow
us
on
Google+
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can
train
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staff
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write
well.
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473
391890

31. Like
us
on
Facebook
We
can
train
your
staff
to
write
well.
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or
call
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473
391890

32. For
more
informa/on
about
our
training
courses
info@communica/ngeu.com
www.communica/ngeu.com
www.linkedin.com/A
Manasseh
If
you
would
like
to
organise
a
customised
training
course
for
you
and
your
project
partners
Call
us
on
0032
473
391890
We
can
train
your
project
partners
info@communica/ngeu.com
or
call
+32
473
391890