Most of us, as communicators, have to sell the value of communications internally. We often get stuck with doing lots of tasks. We react to the requests from our members. We don’t get asked to give a vision beyond “we’re here to represent our industry.” It’s no wonder that we find it difficult to get people out there to care about our sector.

2. bíspella
bíspella
hello!

3. bíspella
Andrew
Manasseh
trains
people
to
get
their
message
across
whether
by
wri7ng,
public
speaking
or
to
the
media.

4. bíspella
bíspella
Helen
Dunne(
is
the
founder
of
bíspella
which
helps
SMEs
and
non-­‐
profits
(re)define
their
brand
story
in
order
to
build
an
authen7c
story
and
experience
both
for
employees
and
the
audience.
www.bispella.com
helen@bispella.com
+32
471
474
500

5. bíspella
bíspella
1. Does
your
organiza7on
value
communica7ons
as
a
priority
ac7vity?
2. Do
you
(as
communica7ons)
go
to
every
senior
management
mee7ng?
3. Are
you
proud
of
what
your
sector
does?

6. bíspella
bíspella

9. bíspella
bíspella
Ra+onal
arguments
• What
are
your
organisa7on’s
strengths?
• What
makes
your
organisa7on
different
from
others?
• Why
would
I
trust
your
organisa7on?
Emo+onal
arguments
• What
is
your
organisa7on
here
to
do/what’s
your
vision
&
purpose?

10. BROCA
speech
produc7on
WERNICKE
speech
comprehension
PREFRONTA
L
CORTEX
decisions
planning
judgement
verb
associa7on
an7cipa7on
OXYTOCIN
bonding
DOPAMINE
feel
good
&
an+cipa+on

11. 65%
of
all
conversa7on
is
personal
stories

12. bíspella
bíspella
…and
why
should
anyone
care?
What’s
the
real
story
about
your
sector?

14. bíspella
bíspella
authen7c
connec7on
frustra7on
principles
vision
&
belief
neglect
/
blind
spot
clarity
of
purpose
&
values
recogni7on
of
limita7ons

15. bíspella
bíspella
we,
thank
you!

16. bíspella
ANNEX

17. bíspella
bíspella
1. What
do
you
think
your
industry
wants
to
be
and
will
never
be?
(frustra7on)
2. What
do
you
think
your
industry
doesn’t
want
to
be
and
will
never
be?
(principles)

18. bíspella
bíspella
3. What
do
you
think
your
industry
wants
to
be
and
can
become?
(vision
&
belief)
4. What
do
you
think
your
industry
doesn’t
want
to
be
and
can
become?
(poten7al
neglect
/
blind
spot)

19. bíspella
bíspella
5. What
do
you
think
your
industry
wants
to
be
and
will
always
be?
(clarity
of
purpose
&
values)
6. What
do
you
think
your
industry
doesn’t
want
to
be
and
will
always
be?
(recogni7on
of
limita7ons)

20. bíspella
bíspella