The document provides marketing tips and advice for small and medium businesses to help prepare for the upcoming Christmas season. It discusses starting Christmas marketing campaigns in early October to capitalize on customers beginning their holiday shopping. Tips include revising current campaigns, adding Christmas-related keywords and themes to ads and landing pages, and communicating special promotions to attract customers.
The holiday season is right around the corner, and the question is -- is your eCommerce shop ready? It better be, because 20-40% of all retail sales come in the last 2 months of the year. On top of that, the average order value for online purchases was up 10% from 2012 to 2013, and according to Shop.Org’s predictions there will be an 8%-11% growth in online sales in 2014. If you want to take advantage of this potential for sales then you should check out these 6 eCommerce tips for the holiday season!
The 20 point checklist to prepare your store for the holiday seasonBeeketing
In this Holiday Marketing guide, you’ll learn:
The most up-to-date statistics about the last year holiday sales season
20 actionable and easy-to-apply holiday marketing ideas
Suggested marketing tools to save your time and efforts
First, it’s important to take some time to reflect these highlights of Holiday 2016 landscape.
Pick up some low cost, cutting edge marketing tips that could put your business (whatever its size) in a stronger position – Wendy Davidson, Marketing Matters
There so many ways to market your business to find and keep the customers you really want, but which ideas work best and where should you be investing your time, effort and budget. This practical training workshop for tourism operators covered more than 20 simple and effective ways you can be marketing your business and connecting with more of the right customers.
This workshop was presented by Todd Wright of Threesides Marketing for Shellharbour Tourism. Threesides are well known operators in regional tourism and destination marketing, and the digital and social marketing scene. They have worked with individual operators, tourism destinations, local councils and state tourism marketing bodies.
2019 SITEC E-Commerce Class 302: Facebook Marketing by Jacksion Yangsitecmy
SITEC E-COMMERCE CLASS 302 IS FACEBOOK MARKETING
Since Facebook is one of the largest social media platforms in the world, Facebook marketing has become one of the biggest digital channels in terms of new opportunities. The platform offers a variety of different paid and organic tools for brands to surface themselves to Facebook's sprawling user base. As with any other digital channel, there are certain things a marketing manager has to do to optimize for discoverability.
Unfortunately, many businesses assume that social media websites, particularly Facebook, are just opportunities to stand on a soap box and broadcast your brand message to the millions of people who use the platform. When that does not work, many of these businesses will just give up and declare that Facebook does not work for them.
The trouble is that this is not the role of Facebook. People are not on social media to listen to sales pitches, they are there to be social with their friends and the brands they like. Customers today value brands that take the time to get to know them on a personal level, rather than acting as an impersonal corporation.
Coach : Jacksion Yang
Company : EGrowthify Sdn Bhd
The holiday season is right around the corner, and the question is -- is your eCommerce shop ready? It better be, because 20-40% of all retail sales come in the last 2 months of the year. On top of that, the average order value for online purchases was up 10% from 2012 to 2013, and according to Shop.Org’s predictions there will be an 8%-11% growth in online sales in 2014. If you want to take advantage of this potential for sales then you should check out these 6 eCommerce tips for the holiday season!
The 20 point checklist to prepare your store for the holiday seasonBeeketing
In this Holiday Marketing guide, you’ll learn:
The most up-to-date statistics about the last year holiday sales season
20 actionable and easy-to-apply holiday marketing ideas
Suggested marketing tools to save your time and efforts
First, it’s important to take some time to reflect these highlights of Holiday 2016 landscape.
Pick up some low cost, cutting edge marketing tips that could put your business (whatever its size) in a stronger position – Wendy Davidson, Marketing Matters
There so many ways to market your business to find and keep the customers you really want, but which ideas work best and where should you be investing your time, effort and budget. This practical training workshop for tourism operators covered more than 20 simple and effective ways you can be marketing your business and connecting with more of the right customers.
This workshop was presented by Todd Wright of Threesides Marketing for Shellharbour Tourism. Threesides are well known operators in regional tourism and destination marketing, and the digital and social marketing scene. They have worked with individual operators, tourism destinations, local councils and state tourism marketing bodies.
2019 SITEC E-Commerce Class 302: Facebook Marketing by Jacksion Yangsitecmy
SITEC E-COMMERCE CLASS 302 IS FACEBOOK MARKETING
Since Facebook is one of the largest social media platforms in the world, Facebook marketing has become one of the biggest digital channels in terms of new opportunities. The platform offers a variety of different paid and organic tools for brands to surface themselves to Facebook's sprawling user base. As with any other digital channel, there are certain things a marketing manager has to do to optimize for discoverability.
Unfortunately, many businesses assume that social media websites, particularly Facebook, are just opportunities to stand on a soap box and broadcast your brand message to the millions of people who use the platform. When that does not work, many of these businesses will just give up and declare that Facebook does not work for them.
The trouble is that this is not the role of Facebook. People are not on social media to listen to sales pitches, they are there to be social with their friends and the brands they like. Customers today value brands that take the time to get to know them on a personal level, rather than acting as an impersonal corporation.
Coach : Jacksion Yang
Company : EGrowthify Sdn Bhd
This deck is designed to help entrepreneurs, startup founders, and business owners better understand the types of services that SplashOPM offers its clients.
Our goal is to show complete transparency in pricing and be as helpful as possible in your decision-making process. Visit https://splashopm.com for more information or email derric@splashopm.com with questions.
White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space.
Why product managers should care about content marketingBarbara Nelson
Learn how content marketing can make you the hero, get you money to promote your product, and help you gain credibility to market yourself internally and externally.
The restaurant business in India has come to a halt. The nationwide lockdown in the wake of the coronavirus pandemic has sounded the death knell for quite a few restaurants and pushed many others to the brink. There has been virtually no business for almost four months now, and delivery orders are insignificant.
We take a look at what restaurants can do to spend money wisely, frugally, and effectively to reach their target audience and increase sales
This workshop is more about building your business with a killer brand strategy with high impact and low cost. A strong brand foundation affects everything from product development to customer acquisition, and creates new opportunities for loyalty, recognition and even a boost in funding.
We will learn how to clearly define your brand message, and start to use language and images as tools to generate sales for your business.
Creating a High Converting Inbound Marketing Strategysemrush_webinars
Is your digital strategy strong enough to tackle the market challenges and deliver growth in this fast-changing consumer landscape?
Andrew Levy and Tony Eades from the BrandManager (Sydney/Perth) will teach you the most important online marketing trends and how you can craft an effective Inbound marketing strategy aimed at increasing web traffic, high qualified leads and sales revenue . You will also discover what the future of marketing looks like.
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free ExcerptJay Baer
Exclusive free excerpt of Youtility: Why Smart Marketing is About Help not Hype, the new marketing book by Jay Baer. The difference between helping and selling is only two letters, but those two letters make all the difference. What if your marketing was so useful, people would pay for it?
Here are the slides from the in-person workshop on Facebook Ads I gave the Madrid Blogger Network. The workshop was designed for complete beginners to the platform and covers the key concepts.
If you have any questions, please don't hesitate to contact me.
Website & Email Newsletter:
https://www.thisisdanielafurtado.com/
Email:
danielapimentelfurtado@gmail.com
Overview and excerpts of Chris Ciunci's recently published book, Marketing in the Trenches. Marketing in the Trenches discusses 25 practical and actionable tips for top-line business growth.
White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space.
SEO Best Practices to Maximize your Google RankingTribalVision
Learn how to improve your site using a variety of Google SEO programs. Furthermore, explore the basic understanding and jargon behind the SEO world, which you can apply to your business immediately.
Online advertising of small and medium businesses in Cee regionEtarget
Research made in Central Europe about behaviour, practices and expectations of SMB sector in online marketing and general advertising. Budgets, Channels etc.
This deck is designed to help entrepreneurs, startup founders, and business owners better understand the types of services that SplashOPM offers its clients.
Our goal is to show complete transparency in pricing and be as helpful as possible in your decision-making process. Visit https://splashopm.com for more information or email derric@splashopm.com with questions.
White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space.
Why product managers should care about content marketingBarbara Nelson
Learn how content marketing can make you the hero, get you money to promote your product, and help you gain credibility to market yourself internally and externally.
The restaurant business in India has come to a halt. The nationwide lockdown in the wake of the coronavirus pandemic has sounded the death knell for quite a few restaurants and pushed many others to the brink. There has been virtually no business for almost four months now, and delivery orders are insignificant.
We take a look at what restaurants can do to spend money wisely, frugally, and effectively to reach their target audience and increase sales
This workshop is more about building your business with a killer brand strategy with high impact and low cost. A strong brand foundation affects everything from product development to customer acquisition, and creates new opportunities for loyalty, recognition and even a boost in funding.
We will learn how to clearly define your brand message, and start to use language and images as tools to generate sales for your business.
Creating a High Converting Inbound Marketing Strategysemrush_webinars
Is your digital strategy strong enough to tackle the market challenges and deliver growth in this fast-changing consumer landscape?
Andrew Levy and Tony Eades from the BrandManager (Sydney/Perth) will teach you the most important online marketing trends and how you can craft an effective Inbound marketing strategy aimed at increasing web traffic, high qualified leads and sales revenue . You will also discover what the future of marketing looks like.
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free ExcerptJay Baer
Exclusive free excerpt of Youtility: Why Smart Marketing is About Help not Hype, the new marketing book by Jay Baer. The difference between helping and selling is only two letters, but those two letters make all the difference. What if your marketing was so useful, people would pay for it?
Here are the slides from the in-person workshop on Facebook Ads I gave the Madrid Blogger Network. The workshop was designed for complete beginners to the platform and covers the key concepts.
If you have any questions, please don't hesitate to contact me.
Website & Email Newsletter:
https://www.thisisdanielafurtado.com/
Email:
danielapimentelfurtado@gmail.com
Overview and excerpts of Chris Ciunci's recently published book, Marketing in the Trenches. Marketing in the Trenches discusses 25 practical and actionable tips for top-line business growth.
White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space.
SEO Best Practices to Maximize your Google RankingTribalVision
Learn how to improve your site using a variety of Google SEO programs. Furthermore, explore the basic understanding and jargon behind the SEO world, which you can apply to your business immediately.
Online advertising of small and medium businesses in Cee regionEtarget
Research made in Central Europe about behaviour, practices and expectations of SMB sector in online marketing and general advertising. Budgets, Channels etc.
Surprise! How You Should Be Planning to Triple Holiday Sales NowJenni McKinnon
With over 18 years of industry experience, Jenni McKinnon will share why you should be planning to crush your holiday sales months and months in advance as well as practical and actionable tips to help you triple your WooCommerce online holiday sales, and even when there's less than a month before a holiday.
She will also provide lasting industry advice that can help you keep the sales flowing year round.
With love in the air and the season of romance upon us, there's no better time to leverage TEMU's Affiliate Program to turn your passion into profit. By strategically utilizing your affiliate code, you can not only spread the love but also fill your pockets. In this guide, we'll explore how to maximize your earnings during this love-filled season. an exclusive $100 coupon through my referral link."
temu.to/m/u7hcjp5m06r
Ecommerce Survival Checklist For This Holiday SeasonCloudways
Cloudways is here to help you. We not only believe in providing you the best Managed Hosting Platform for your ecommerce stores, but we also want you to have the best sales ever. We are going to help you strategize productively. After brainstorming for days, we have sorted out the data from the previous holiday season and identified some vital necessities for every e-commerce.
Does your business have a plan? Create an easy marketing strategy in under one hour built around lean startup concepts; leverage to catapult your business forward in 12 specific, actionable steps.
Christmas is Coming!
The days when you could start your holiday marketing in December are long gone. Regardless of what service or merchandise you provide, in 2015 you will have stiff competition, both online and for local shoppers. And you can bet your competitors are already plotting their first moves. To help you compete here are some of our favorite small business holiday marketing tips.
Stand Out in the Crowd for Christmas Offer in the USA Small Business Press Re...smallbusinessprfirm
With Business Wire's distribution capabilities and these additional strategies, your small business's Christmas offer is poised not only to stand out but to resonate with your target audience. By creating a multi-channel plan, engaging influencers, emphasizing sustainable practices, encouraging user-generated content, offering sneak peeks, leveraging targeted industry channels, and implementing a follow-up strategy, you ensure that your festive promotions capture attention, drive engagement, and leave a lasting impression on consumers during the holiday season.
Ecommerce Marketing Strategy Guide How to Create a Stellar PlanSevenAtoms Inc.
With the bevy of ecommerce platforms available today, setting up shop on the internet has become a far easier task than it once was. But the hurdle for today’s ecommerce companies isn’t getting started—it’s how to keep going.
If you’re having a difficult time getting your brand to take off, you’re probably in need of a solid ecommerce marketing strategy. Lucky for you, we’ve developed this handy guide to help you design a custom ecommerce marketing plan that will help you achieve maximum success for your online business.
This guide is broken up into several chapters outlining the different areas of your ecommerce marketing strategy that you’ll need to develop. In chapter one, we’ll discuss the importance of an ecommerce content marketing strategy and how you can develop content for your ecommerce site that will best appeal to your target audience. Chapter two details how to use SEO to get the best visibility for this content. In chapter three, we’ll go over how you can use paid campaigns to build out your audience, and chapter four will demonstrate how email marketing can help you nurture and maintain that audience.
Brands and retailers know the value of strategic marketing at point of purchase. Great levels of customer service coupled with targeted POS and promotional offers can make the difference between sales in-store, online or not at all.
iD In-store have therefore developed this five point guide to help ensure you get the most out of your in-store team at tactical gifting occasions such as Valentine’s Day, Mother’s Day and Easter, as well as non-seasonal events like Bar Mitzvahs, weddings and birthdays.
eCommerce offers and promotions - an Anchanto Documentdevin simon
Nobody is alien to the fact that offers and promotions play a significant role in attracting eCommerce customers. Additionally, implementing these time-sensitive campaigns especially around festivals & special sale seasons can significantly boost revenue & also attract customer referrals.
Get this compelling whitepaper to know how you can manage highly successful eCommerce promotional strategies across multiple sales channels.
Powerful Digital Strategies for Conquering Top Consumer Seasons Real-Time OutSource
Never underestimate the power of the seasons; their impact on society and the significant role they play in our lives. The world looks forward to certain celebratory seasons and occasions because of their emotional and educational value. Seasonal marketing campaigns can be the most influential contributor to a brand's success, inspiring customers to return multiple times throughout the year due to a positive 'first contact' experience. Seasonal campaigns matter because they're relevant to the times we're living in now. Everything we know and do is subject to being shared; from minute-to-minute restaurant experiences to hashtags that can boost sales with a single word. Then there are the Instagram stories that carry with them the short yet powerful punch that can increase your bottom line simply by being in the right place at the right time.
Seasonal marketing campaigns remind us that "timing is still everything."
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
2. Christmas advisor is an initiative of Etarget advertising network in
cooperation with notable European specialists on internet market-
ing. Our goal is to help (mostly) small and medium businesses to get
ready for upcoming Christmas season in marketing area.
According to researches customers start shopping presents already
in the end of October. That is the reason why we prepared some
changes in Etarget advertising as well as this advisor.
In case you like it, try also our blog, Twitter or Facebook. May you
have any questions, feel free to contact us at
pavol.magic@etarget.eu or send an email to your local Etarget rep-
resentative.
We wish you merry and wealthy Christmas!
The Etarget Team
3. 7 tips from Jan Kareis
1. Use multiple media and channels for promotion (Google, Etarget, Facebook);
2. The performance of your campaign is connected with the quality of your web pag-
es (make your web page user friendly)
3. Notice, that you cannot measure all of your conversions online—up to 50 % of
goals (orders) is made on different channels (phone, personal contact, etc.)
4. Give some importance and financial resources to SEO as well
5. Watch the trends = do not buy catalogue positions—they are significantly (in 90 %
of cases) less efficient than PPC and SEO
6. Communicate with your clients—use newsletters!
7. Do not let marketers convince you, that the internet is the only way how to effi-
ciently invest resources to Christmas campaigns :-)
Jan Kareis,Association of Performance Marketing (www.avma.cz) & Clever Solutions s.r.o.
(www.cleversolutions.cz)
4. Get Prepared for Christmas in PPC
T
he Christmas season is for most businesses the biggest
season, which reflects all the efforts made during the
year. Besides, online Christmas sales grow every year.
Preparation and adjustment of PPC campaigns for
Christmas is therefore something we should not forget
about. Following tips can help you with these preparations.
The basic preparation before running a Christmas campaign should be revision and
update of your current campaigns. Are there any important products or keywords miss-
ing? On the other hand—do we have campaigns running on products we don’t even
sell anymore? During the revision we should add keywords and phrases related to
Christmas and our products. If we—for example—sell bicycles, we should add “presents
for bikers” or “presents for biker”. The Christmas topic should also be mentioned in ads.
The best is to add special promotions into ads. The attractiveness of ads can be raised
by limiting the offer, too. Because of that it is good to know when is the last date for
orders to be placed in order to deliver the goods before Christmas.
Landing pages should also contain Christmas theme and we should be aware, that dur-
ing this season the profile of our customer is quite different from the one we’re used
to during the year. It can be shoppers, who are not used to buy goods online, or they’re
making their first steps on e-shops. Thus it’s really important to make shopping as easy
as possible.
The importance of content campaigns before Christmas grows as well. People are
searching for information about different goods and they are browsing the internet
much more. It’s good to make clear where will the people from your target groups go
on your pages and adjust content campaigns to this knowledge.
Do not forget, that customers buy their presents in advance and start soon. You can
track the progress of searching for your goods or services on www.google.com/trends.
Helena Papírniková, Dobrý web (www.dobryweb.cz)
5. How to Raise Your Christmas Sales
F
or most of the e-shops is Christmas season the Holy Grail
of sales. Preparations for this hectic time of the year start
when our future customers go on summer holiday and have
no idea about Christmas. I’d like to show you few tips how
to support your Christmas sales directly on your web site and also
mention ways how to raise your web traffic with offline activities.
Christmas centre
Favourite activity of major e-shops is to create special sections dedicated to gifts. This
centre usually contains gifts segmented by target group (gift for parents, kids, grand-
parents, etc.). It can have it’s own URL like www.eshop-name.com/christmas, so you can
share the link easily. The content doesn’t have to be strictly gift list, but as well an ad-
visor—how to choose the right gift. If it’s too complicated for you, try at least creating
Christmas design and a list of appropriate products on the home page.
Articles, videos and competitions
People usually like to read advices and top lists. Try writing an article “Hits of Christ-
mas 2010” or make a video with instructions on how to pack your gift. It is also quite
common to make competitions to attract customers’ attention.
Gift vouchers, bundles or something for free
Customers are sometimes afraid, that when they will buy a gift for someone, they won’t
like it. That is the reason why you should offer various vouchers. Bundles of several
products are also very popular among customers, try offering them. Consider having
Christmas gifts delivered for free, if you already don’t. It can help you get more orders
and raise your sales.
Offline promotion
Having Christmas centre, articles and fantastic bundles on your web, but not having
the traffic means, that your effort was good for nothing. But how to get visitors? First
you should focus on your existing customers with special Christmas direct e-mail. It
can be usual product mail, special Christmas promotion, or visually interesting e-mail
6. with reminder to shop early. You can market your current customers with Facebook
page, too, if you cared about them the whole year and build a strong community.
Now it’s necessary to attract new customers. You can use Christmas “hubs”—special
web sites, which aggregate the offer from several e-shops for a fee. Last but not least
you should use PPC campaign both in search and content and if you have the budget,
buying banner ad campaign on web sites where your target group is present.
Michal Krutiš, H1.cz (www.h1.cz)
7. Don’t be afraid to experiment!
S
tarting the Christmas campaign early and finishing as late as possible paid of for
me well in the past seasons. The best solution is to start all campaigns in early
October and finish on December 20, if possible.
Use the time until half November to experiment with different variations of text and
design of the ads. Carefully evaluate not only the price and click through rate, but also
return on investment (the ratio of cost and revenue on transaction).
Be sure to save up to half of the budget for the last fourteen days of the campaign—
your competition will be out of money and energy by then, but the biggest shopping
madness will only start.
Martin Kopta, analytik & UX designer (martinkopta.cz)
8. Christmas: Plan B
I
t is trendy to look for sources of alternative hedon-
ism this year. Instead of going on vacation to see,
flat and flatter TV and gift pack of Johny Walker
Black Label we’ll keep on meeting those, who enjoy
having a garden in the city, having the luxury of
flexible work schedule or the privilege to be the house-
hold with minimum carbon footprint.
On one hand it’s—as I already mentioned—trendy and on the other it doesn’t cost a bit
and that counts. For the Christmas period I can offer one—from todays perspective
spiritually quite exotic—form of alternative hedonism: trying to remember the original
purpose and content of Christmas as the holiday of expectation, coming and hope. And
I’m not writing about hope that our wallets will open wide and we all will once again
breath in the anaesthetics of consumption. I’m writing about hope—without any partic-
ular reason—for new beginnings, in which present is the reconciliation with past. Like
to scared shepherds the angels are coming to us in pillars of light to tell us something,
that with the best will we can only understand only as the “voice of the greater power”,
and not as utterance to ourselves and us alone. We are bathing in the potential of
hope and yet we still cannot sense the outlines of our personal story of hope. Never
mind. Maybe on this years Christmas you could instead of “3 for the price of 2” or
“incredible New Years’ discounts in November” try enforcing a message about hope in
your company. It might work.
Tomáš Hrivnák, Idealisti (idealisti.cz)
9. Measure correctly
T
he charming part of online advertising is the ability to measure, well,
almost everything. But do you know how to measure correctly?
My Christmas advice is easy to implement, yet very important. Mark your URLs
correctly in all your marketing properties—emails, banners, contextual ads.
You will have much better data if you do this step right.
This is how the correctly tagged URL should look like:
What does these parameters mean?
utm_source=etarget—you can name your sources the way you like it. Ideally, tag your
source as the web site from which traffic is coming, or by the name of the channel
(Etarget).
utm_medium=text—medium indicates whether your customer came from banner, text
ad or email, for example.
utm_campaign=xmas-promo—if you tag your campaign correctly, you will have better
overview of which of your campaigns perform correctly, and you can always compare
them to other campaigns. If you tag campaigns with numbers (such as 1,2,3), sooner or
later, you will be unable to remember what kind of campaign it was.
If you know the value of each conversion (sales), you can make your future budgeting
easier for yourself. You will have clear statistics, and you will be able to attribute con-
versions to the correct sources.
Katarína Šavelová, RUonline (www.AreYouOnline.sk)
10. Think long-term
E
verybody is thinking about
Christmas season these days.
That is the reason why you
should think differently.
Imagine this:
You are about to spend a lot of money on attracting new customers. They come to
your website, look around and never come back again.
It is not because you are bad, or because your products are unattractive. The customer
just wants to give perfect gift, he has got an idea on his mind—and you don’t mirror all
ideas of all people. However, it certainly does not mean he can’t return in a month or
two and buy for reason other than Christmas gift.
I suggest to all entrepreneurs and marketers: Give a helping hand to all your future
customers. Make it easier for them to shop for your product in the future.
Go get their contact details. Allow them to register, even if they didn’t buy anything.
Picture your offer in the most vivid colours. What do they get if they leave you email?
Free ebook? Interesting tips? Build the database of your prospects.
Do not loose single potential customer once you paid for him. Use Christmas season to
build your database.
Once the Christmas frenzy is over, you can start building connection to your leads. They
know who you are, they visited your site. This is the way to reach new customers—for
the next year´s Christmas.
Monika Jakubeczová, University of online entrepreneur
(www.jakubeczova.sk)
11. Christmas is the right time to improve
your branding
B
randing is not a rocket science. You just have to find something that you do real-
ly well, and no one else does, and communicate it clearly. It also has to be
something that people are willing to pay for. And remember that you have to be
able to maintain this position in long-term.
Once you find your unique selling point, you have to move. Everything that moves is
alive. Innovate, brainstorm. Make people know about your efforts. Remember who you
are and keep focused on the direction you have chosen.
My Christmas tip? This season is not only good for sales. Stop, reflect on your next
steps. Decide what will you do next year. And the year after.
Richard Mareček, Hospodárske noviny (www.hnx.sk)