Cloudways is here to help you. We not only believe in providing you the best Managed Hosting Platform for your ecommerce stores, but we also want you to have the best sales ever. We are going to help you strategize productively. After brainstorming for days, we have sorted out the data from the previous holiday season and identified some vital necessities for every e-commerce.

1. Ecommerce Survival Checklist For
This Holiday Season

2. Holiday season is just around the corner.
Halloween
Black
Friday
Cyber
Monday
New Year

3. Have you started prepping up for the grandest
sales of the year?

4. Is your website ready to take the spike in traffic
flow coming your way?

5. These are some of the questions you might want
to consider before putting up some big sales
on your e-store.

6. • It’s that time of
the year again
for ecommerce
retailers to make
the most of the
shopping frenzy.

7. But…
This madness requires some arrangement…..

8. Some major predicaments are
• What should you focus on?
• Which mediums will work the best?
• What should be the right volume to
take up this challenge?
• What should be your marketing
strategy?

9. Fear !

10. No More….

11. Cloudways is here to help you

12. • We not only believe in providing you the best
Managed Hosting Platform for your
ecommerce stores, but we also want you to
have the best sales ever.
• After brainstorming for days, we have sorted
out the data from the previous holiday season
and identified some vital necessities for every
e-commerce.

13. Thesepointerscanhelpe-tailerstocombatthe
“shopperapocalypse” andcomeouttriumphant.
So..
AreyouReadytoLearnthisHack?
Obviously…Yes!
Let’sStart!!

14. 1. An Accurate Promotion
Schedule

15. An Accurate Promotion Schedule
First up,
the right month.

16. November
What we think is a good month to start your
preparations.
Not too late, not too early!
Tweak up your website, try different things
or strategies, and if they don’t work, you still
have time to get back to the drawing board.

17. *IMPORTANT*
• Your hosting provider should be reliable and
trustworthy.
• Come November, make sure the provider has
the potential to handle the herd of shoppers
flooding in.

18. If you find out that your current
provider can’t handle the load…
Give Cloudways a Try…
Why?
We’ve been in business for some time now and have
hosted some major holiday season sales globally.

19. 2. Running the Right Campaigns

20. Running the Right Campaigns
The most important
thing is deciding what
you want to sell.
Decide what deals or
strategies you want to
employ

21. Learn about the interest of your customers and devise
a tactic that attracts the customers and relates to
their needs.

22. What to do?
Waive off shipping charges. Offer Exciting Discounts. Reward them with giveaways.

23. 3. Reward Your Customers

24. Reward Your Customers
A vast majority of clients buy at least one gift
card for the holiday season ….
My question is
Why are you missing out on this
opportunity?

25. There is a chance that your shoppers will have
an eye out for these cards and discount
opportunities.
And what better time than the great holiday
season?

26. 4. Suggest Something Similar to the
Purchase

27. • Do not miss out on the chance to promote other
similar products once a shopper has made a
purchase.
• Try creating a simple algorithm that suggests an
item that closely relates to the one bought by a
customer

28. 5. Call in Backups (Increases Your
Resources)

29. • If you’re a newbie at this, you should know
you will need additional resources.
Either is Physical or Virtual
• Get your act together

30. • If you plan to increase your resources
drastically, you must schedule accordingly.
This means…
More Pickups
A bigger Packing
Team
More Boxes
Delivery guys
More Tapes

31. Do that, will you?

32. 6. The Promotion Phase

33. • After all the brainstorming, all the planning
and thoughts that you have put in
Start promoting your business.

34. But!

35. First, you need to decide, who your audience is.
01
02
03
04
Potential customers
Old customers
Email list subscribers
Targeted Region

36. Strategize, strategize, strategize.
That’s the name of the game.
For each customer, we have channelized some marketing
routes to work with.
Here is a little something to get you going:
Email Marketing Social Media Affiliate Marketing
Advertisements Partnership Content Marketing

37. 1. Email Marketing
Your email marketing strategy is an important element.
If you can, try segmenting the email
list with different personalized
messages. This is a good way to
improve your message effectiveness
and open rate.

38. 2. Social Media
Social media is the foundation of every ecommerce venture.
Inform your followers about the
upcoming sales or run promotions
and give them something in
return, like giveaways and gifts.

39. 3. Affiliate Networking
Affiliate marketing is an excellent way to promote your website.
Brief your affiliates with precise details of what
you are offering like dates, days, discounts,
categories, more or less everything. This
approach can help you get the most out of your
affiliates and promote your business at the
same time.

40. 4. Advertisements
Affiliate marketing is an excellent way to promote your website.
Examine and run Google AdWords campaigns
for the keywords related to your products and
Facebook advertisements. Not familiar with
Facebook adverts? Do not
worry! TheSocialMs and Kissmetrics have really
good introductions to Facebook ads.

41. 5. Partnership
Work on partnering with businesses with similar interests.
You can offer coupons to sellers and ask them
to hand them out to their customers. This plan
can help you in redirecting traffic from different
sites. Additionally, it will help you maintain
friendly terms with other businesses too.

42. 6. Content Marketing
Maintain a blog to serve your customers.
Discuss the latest fashion trends, technological
advancements, gadget updates, and write about
everything you sell. This strategy will help you
attain a wider, recurring audience.

43. Hang in there, you are almost there

44. Pull up your socks, put the pedal to the metal
and give it your best shot.

45. You can work with our tips or you can create your
own..

46. Our Motive: We want to earn more volume this
season

47. Do let us know if this helped you in any way
On