StoreYa, profile picture
Uploaded byStoreYa
PDF, PPTX15,137 views

Your eCommerce Guide To the Holiday Season

The document serves as a comprehensive guide for optimizing e-commerce sales during the holiday season, highlighting its potential profitability as 20-40% of annual sales occur during this time. It outlines key strategies, including creating a holiday theme, offering competitive discounts, leveraging social media and email marketing, using paid ads, and organizing a marketing schedule. Finally, it emphasizes the importance of tracking results and planning for post-holiday engagement with customers.

Embed presentation

Download as PDF, PPTX
1 / 111
2 / 111
3 / 111
4 / 111
5 / 111
6 / 111
7 / 111
8 / 111
9 / 111
10 / 111
11 / 111
12 / 111
13 / 111
14 / 111
15 / 111
16 / 111
17 / 111
18 / 111
19 / 111
20 / 111
21 / 111
22 / 111
23 / 111
24 / 111
25 / 111
26 / 111
27 / 111
28 / 111
29 / 111
30 / 111
31 / 111
32 / 111
33 / 111
34 / 111
35 / 111
36 / 111
37 / 111
38 / 111
39 / 111
40 / 111
41 / 111
42 / 111
43 / 111
44 / 111
45 / 111
46 / 111
47 / 111
48 / 111
49 / 111
50 / 111
51 / 111
52 / 111
53 / 111
54 / 111
55 / 111
56 / 111
57 / 111
58 / 111
59 / 111
60 / 111
61 / 111
62 / 111
63 / 111
64 / 111
65 / 111
66 / 111
67 / 111
68 / 111
69 / 111
70 / 111
71 / 111
72 / 111
73 / 111
74 / 111
75 / 111
76 / 111
77 / 111
78 / 111
79 / 111
80 / 111
81 / 111
82 / 111
83 / 111
84 / 111
85 / 111
86 / 111
87 / 111
88 / 111
89 / 111
90 / 111
91 / 111
92 / 111
93 / 111
94 / 111
95 / 111
96 / 111
97 / 111
98 / 111
99 / 111
100 / 111
101 / 111
102 / 111
103 / 111
104 / 111
105 / 111
106 / 111
107 / 111
108 / 111
109 / 111
110 / 111
111 / 111
Your eCommerce Guide to the Holiday Season
The Holiday Season is upon us!
The Holiday Season is upon us! While shoppers are preparing to spend to their hearts’ content, you should be preparing to get them to spend their money at your store.
The Holiday Season is upon us! While shoppers are preparing to spend to their hearts’ content, you should be preparing to get them to spend their money at your store. This time of year is by far the most profitable for retail companies.
The Holiday Season is upon us! While shoppers are preparing to spend to their hearts’ content, you should be preparing to get them to spend their money at your store. This time of year is by far the most profitable for retail companies. How profitable??
20%-40% of all retail sales happen during the last two months of the year The averagevalue per online purchase was up by over 10% in 2013 from 2012 According to Shop.Org’spredictions there will be an 8%-11% growth in online sales in 2014
20%-40% of all retail sales happen during the last two months of the year The averagevalue per online purchase was up by over 10% in 2013 from 2012 According to Shop.Org’spredictions there will be an 8%-11% growth in online sales in 2014
20%-40% of all retail sales happen during the last two months of the year The averagevalue per online purchase was up by over 10% in 2013 from 2012 According to Shop.Org’spredictions there will be an 8%-11% growth in online sales in 2014
Ok, great so the holiday season is a profitable time
Ok, great so the holiday season is a profitable time, but the real question is, how can YOU take advantage of this season?
To answer that we bring you StoreYa’s 6 Tips to Boost Your Sales This Holiday Season
Create Your Holiday Theme!
To be successful over the holidays you’re going to need to create a holiday themed designfor your website and marketing campaigns.
To be successful over the holidays you’re going to need to create a holiday themed designfor your website and marketing campaigns. Your theme is very important because it will be the base of your entire Holiday Season campaign.
To be successful over the holidays you’re going to need to create a holiday themed designfor your website and marketing campaigns. Your theme is very important because it will be the base of your entire Holiday Season campaign. You will use the same design (or design theme) on your website, in your emails, on social media, and in your advertisements.
Check out this emailfrom Bed Bath and Beyond as an example:
Check out this emailfrom Bed Bath and Beyond as an example:
And look at the landing page it leads to. The same exact design!
Decide on Your Holiday Specials
The Holiday Season is a perfect time for you to break out all of your most creative incentives.
The Holiday Season is a perfect time for you to break out all of your most creative incentives. People expect deals so you have to deliver.
The Holiday Season is a perfect time for you to break out all of your most creative incentives. People expect deals so you have to deliver. But it’s not enough to just offer discounts, you need to make sure your deals are better than your competitors’!
The Holiday Season is a perfect time for you to break out all of your most creative incentives. People expect deals so you have to deliver. But it’s not enough to just offer discounts, you need to make sure your deals are better than your competitors’! Here are a few ideas that you can use…
Discounts and sales are a simple and effective way to get people to shop at your eCommerce store
Discounts and sales are a simple and effective way to get people to shop at your eCommerce store But you have to really “sell” your discount. Show that your sale is better than your competitor’s sale!
Discounts and sales are a simple and effective way to get people to shop at your eCommerce store But you have to really “sell” your discount. Show that your sale is better than your competitor’s sale! For example:
Discounts and sales are a simple and effective way to get people to shop at your eCommerce store But you have to really “sell” your discount. Show that your sale is better than your competitor’s sale! For example: Make your sales into a gameby having a deal of the day. You can take this to the next level by posting exclusive deals every hour or so on your site and social networks.
Discounts and sales are a simple and effective way to get people to shop at your eCommerce store But you have to really “sell” your discount. Show that your sale is better than your competitor’s sale! Or you could
Discounts and sales are a simple and effective way to get people to shop at your eCommerce store But you have to really “sell” your discount. Show that your sale is better than your competitor’s sale! Or you could Offer great discounts on great products! If you can give a discount on a hot product to undercut the competitionyou will definitely bring in more sales.
According to Deloitte, 66% of people are more likely to shop in an online store if there is an offer of free shipping.
According to Deloitte, 66% of people are more likely to shop in an online store if there is an offer of free shipping. That is a lot of people!
According to Deloitte, 66% of people are more likely to shop in an online store if there is an offer of free shipping. That is a lot of people! Maybe you offer free shipping year round, maybe you don’t. Either way, free shipping is a great thing to stress in your holiday time marketing.
Target, a major discount retail chain,knows this, which is why it recently announced that it will provide free shipping through the end of the Holiday Season!
Target, a major discount retail chain,knows this, which is why it recently announced that it will provide free shipping through the end of the Holiday Season!
The holidays are a great time for games and competitions.
The holidays are a great time for games and competitions. You can use the excitement of holiday shopping to boost your competitions to a whole new level.
The holidays are a great time for games and competitions. You can use the excitement of holiday shopping to boost your competitions to a whole new level. Some competition ideas:
The holidays are a great time for games and competitions. You can use the excitement of holiday shopping to boost your competitions to a whole new level. Some competition ideas: •Enter to win sweepstakes
The holidays are a great time for games and competitions. You can use the excitement of holiday shopping to boost your competitions to a whole new level. Some competition ideas: •Enter to win sweepstakes •Wish list based sweepstakes
The holidays are a great time for games and competitions. You can use the excitement of holiday shopping to boost your competitions to a whole new level. Some competition ideas: •Enter to win sweepstakes •Wish list based sweepstakes •Photo competition
The holidays are a great time for games and competitions. You can use the excitement of holiday shopping to boost your competitions to a whole new level. Some competition ideas: •Enter to win sweepstakes •Wish list based sweepstakes •Photo competition •Best holiday _______ ideas
Take a look at this competition that PayPal is running as an example:
Determine Your Marketing Strategy
Now that you know what you’d like to offer, it’s time to figure out how to implement your strategyby thinking about the Holiday Season in terms of a “Holiday Season Sales Funnel.”
Now that you know what you’d like to offer, it’s time to figure out how to implement your strategyby thinking about the Holiday Season in terms of a “Holiday Season Sales Funnel.”
Now that you know what you’d like to offer, it’s time to figure out how to implement your strategyby thinking about the Holiday Season in terms of a “Holiday Season Sales Funnel.” And now some best practicesfor how to use your marketing channels to create a holiday funnel.
You should use at least one of your social media accounts to get your holiday marketing rolling.
You should use at least one of your social media accounts to get your holiday marketing rolling. Think about the Holiday Funnel --social media is the perfect place to begin setting the mood for the holiday season andgetting your customers into the buying mode.
You should use at least one of your social media accounts to get your holiday marketing rolling. Think about the Holiday Funnel --social media is the perfect place to begin setting the mood for the holiday season andgetting your customers into the buying mode. After setting the mood you should post about your products in the framework of the holidays -“Check out our new line of sweaters –the perfect Christmas/Hanukkah gift.”
As the season progresses, you should use social media to bolster your campaigns.
As the season progresses, you should use social media to bolster your campaigns. If you are running a competition, then you should be posting about it on social media.
As the season progresses, you should use social media to bolster your campaigns. If you are running a competition, then you should be posting about it on social media. If you have a sale – social media.
As the season progresses, you should use social media to bolster your campaigns. If you are running a competition, then you should be posting about it on social media. If you have a sale – social media. Free shipping –social media.
As the season progresses, you should use social media to bolster your campaigns. If you are running a competition, then you should be posting about it on social media. If you have a sale – social media. Free shipping –social media. Any campaign you take up, use social media to promote it.
As the season progresses, you should use social media to bolster your campaigns. If you are running a competition, then you should be posting about it on social media. If you have a sale – social media. Free shipping –social media. Any campaign you take up, use social media to promote it. Throughout the Holiday Season you should use social media to maintain the mood of the season, while directly boosting your products, campaigns, and salesin order to set your store apart from the rest.
Email marketing is key to your holiday season success.
Email marketing is key to your holiday season success. First things first, you should be sure to build your mailing list up in preparation for the Holiday Season. A great way of doing this is by using our Holiday Themed Coupon Pops!
Email marketing is key to your holiday season success. First things first, you should be sure to build your mailing list up in preparation for the Holiday Season. A great way of doing this is by using our Holiday Themed Coupon Pops! Click Here!
Email marketing is key to your holiday season success. First things first, you should be sure to build your mailing list up in preparation for the Holiday Season. A great way of doing this is by using our Holiday Themed Coupon Pops! These pop ups can definitely help you boost your sales, while building your email list.
Once you have your list built, you should focus on generating direct sales from your emails.
Once you have your list built, you should focus on generating direct sales from your emails. Create a few automated email workflows, some generaland some specific, that will lead people through your sales funnel, and result in a purchase.
A general flow would promote your offers. If you’re promoting your new line of computers with special sales, then you should create a holiday themed email workflow that will show not only how good the computers are,but also how good the sale is.
A general flow would promote your offers. If you’re promoting your new line of computers with special sales, then you should create a holiday themed email workflow that will show not only how good the computers are,but also how good the sale is. You can also set up workflows that will target specific customers or types of customers –one time buyers, frequent buyers, people who are highly engaged with your blog --whatever you think will be helpful in order to draw these customers in.
Paid ads provide you with opportunities to catch new customers that your email marketing does not give you.
Paid ads provide you with opportunities to catch new customers that your email marketing does not give you. The two main platforms you should consider are Google Adwords and Facebook Ads.
Adwordsis a great platform to reach new people and catch the “low hanging fruit” –aka the people that are already interested in the products that you sell, but just need to find you.
Adwordsis a great platform to reach new people and catch the “low hanging fruit” –aka the people that are already interested in the products that you sell, but just need to find you. Since the Holiday Season is such a big time for online shopping related searchesyou should consider bidding more aggressivelyin order to get better placement on your keywords.
Notice the clear spikes in search volume around the holiday season!
By using Facebook’s targeting settings, your Facebook Ads can be used to reach new and relevant customers.
By using Facebook’s targeting settings, your Facebook Ads can be used to reach new and relevant customers. Another amazing option Facebook provides is retargeting.
By using Facebook’s targeting settings, your Facebook Ads can be used to reach new and relevant customers. Another amazing option Facebook provides is retargeting. Using Custom Audiences you can create an audience of people who have visited your website, or even visited a specific page on your site. This information can be used to create a super specific retargeted ad!
Finally you can use your blog to promote specific products, campaigns, and salestaking place in your store.
Finally you can use your blog to promote specific products, campaigns, and salestaking place in your store. You can also use it to add value to your customer’s experience.
Finally you can use your blog to promote specific products, campaigns, and salestaking place in your store. You can also use it to add value to your customer’s experience. For example, you could write up a post about how to use one of your sale products, or a post about how to best do holiday shopping.
You should use email and social media to promote your blog.
You should use email and social media to promote your blog. For example, take look at the email from Bed Bath and Beyond that we mentioned earlier:
Ideally you should use all of your different channels together in order to promote a specific campaignand get your customers to go through your sales funnel.
Ideally you should use all of your different channels together in order to promote a specific campaignand get your customers to go through your sales funnel. For example, you can announce a competition that you are hosting on yourblog, promote that post on social mediaand send it out via email, encourage people to sign up during the competition through a combined effort of social media, paid ads, and email.
Ideally you should use all of your different channels together in order to promote a specific campaignand get your customers to go through your sales funnel. For example, you can announce a competition that you are hosting on yourblog, promote that post on social mediaand send it out via email, encourage people to sign up during the competition through a combined effort of social media, paid ads, and email. What you end up with in this case is a full picture.
Create a Marketing Schedule
Once you’ve got your marketing plan put together you have to keep it organized by mapping it out.
Once you’ve got your marketing plan put together you have to keep it organized by mapping it out. You should know exactly when each blog post or email blast will be sent out.
Once you’ve got your marketing plan put together you have to keep it organized by mapping it out. You should know exactly when each blog post or email blast will be sent out. This way you can be sure that you or your marketing team will have everything together in time, and that your campaign will run as smoothly as possible.
Implement, Track, and Optimize
Next it’s time to implement your Holiday Season campaigns! Set everything in motion, update your website’s theme, and get the sales rolling.
Next it’s time to implement your Holiday Season campaigns! Set everything in motion, update your website’s theme, and get the sales rolling. At this point it is important to keep track of your holiday campaign, because you want to know if you can attribute your sales to it or if they are just ordinary sales.
For that reason you should set up set up “Conversion Goals” in your Google Analytics,
For that reason you should set up set up “Conversion Goals” in your Google Analytics, and use the Google URL Builderto create trackable and specific links so that you can determine where your conversions are coming from.
As you begin to see results you will be able to see which marketing channels are working best andwhich could use improvement.
As you begin to see results you will be able to see which marketing channels are working best andwhich could use improvement. Keep an eye on this so that you will be able to optimize your campaigns as you go.
Think About Post-Holiday Sales
Last, but certainly not least, you have to think towards the future!
Last, but certainly not least, you have to think towards the future! Keep track of all your holiday customers so that you can try to convert them into returning customers after the Holiday Season.
Last, but certainly not least, you have to think towards the future! Keep track of all your holiday customers so that you can try to convert them into returning customers after the Holiday Season. Here are a few ideas you could try out…
Send a thank you email to everyone who purchased from you during the season, and include a “thank you gift” as well.
Send a thank you email to everyone who purchased from you during the season, and include a “thank you gift” as well. The email could be something along the lines of:
Send a thank you email to everyone who purchased from you during the season, and include a “thank you gift” as well. The email could be something along the lines of: “Thank you for choosing ____ for all your holiday shopping needs! As a little thank you gift we wanted to offer you a discount on your next purchase. Wishing you a happy holiday.”
After the holidays you will notice that there will be A LOT of abandoned shopping carts.
After the holidays you will notice that there will be A LOT of abandoned shopping carts. Of course many of the people who filled a cart and didn’t purchase might have found what they were looking for elsewhere, but you never know! They might just need a second incentive to actually finish the purchase.
After the holidays you will notice that there will be A LOT of abandoned shopping carts. Of course many of the people who filled a cart and didn’t purchase might have found what they were looking for elsewhere, but you never know! They might just need a second incentive to actually finish the purchase. Try offering a “post-holiday discount” on abandoned items.
In the months of January and February you should try to gentlyencourage upsells from customers who made purchases during the holidays.
In the months of January and February you should try to gentlyencourage upsells from customers who made purchases during the holidays. We say gently, because most of your customers probably just spent a lot of money, and you don’t want to frustrate them by pushing too hard.
In the months of January and February you should try to gentlyencourage upsells from customers who made purchases during the holidays. We say gently, because most of your customers probably just spent a lot of money, and you don’t want to frustrate them by pushing too hard. None the less, there will definitely be customers that can be drawn inby a good upsell flow, and the right discount or incentive.
In Conclusion
The holidays might be right around the corner, but it’s not too late to get startedwith your holiday campaign!
The holidays might be right around the corner, but it’s not too late to get startedwith your holiday campaign! Just remember:
The holidays might be right around the corner, but it’s not too late to get startedwith your holiday campaign! Just remember: 1.Design a holiday theme 2.Decide on your holiday specials 3.Determine your marketing strategy 4.Create a marketing schedule 5.Implement, track, and optimizeyour campaign 6.Think about post-holiday sales
If you liked this slide show then you will love our free eBook on email marketing! Get your eBook Here!

More Related Content

PDF
How to: Get you
byEtarget
 
PDF
How I ACTUALLY Do Content Marketing
byLiz Bedor
 
PPT
Facebook advertising
byChris Halvorson
 
PPTX
2019 SITEC E-Commerce Class 101: The E-Tail Process by Tam Yong Sheng
bysitecmy
 
PPT
Marketing 101 by Shawn Hansen Marketing Solutions
byScribbled Stories
 
PDF
Inbound Marketing for Startups
byDharmesh Shah
 
PDF
Hacking PPC Leads: How to Get 3X More Customers [WordStream & Infusionsoft]
byInternet Marketing Software - WordStream
 
PDF
Make The Most Profitable Holiday Season Ever
byOmri_Yacubovich
 
How to: Get you
byEtarget
 
How I ACTUALLY Do Content Marketing
byLiz Bedor
 
Facebook advertising
byChris Halvorson
 
2019 SITEC E-Commerce Class 101: The E-Tail Process by Tam Yong Sheng
bysitecmy
 
Marketing 101 by Shawn Hansen Marketing Solutions
byScribbled Stories
 
Inbound Marketing for Startups
byDharmesh Shah
 
Hacking PPC Leads: How to Get 3X More Customers [WordStream & Infusionsoft]
byInternet Marketing Software - WordStream
 
Make The Most Profitable Holiday Season Ever
byOmri_Yacubovich
 

What's hot

PDF
Online Holiday Sales Season [Tips]
byFilipp Paster
 
PPTX
Self publishing how to achieve $10,000 in monthly sales
byMontySalt
 
PDF
#CultFollowing: Build your 2017 Digital Marketing Strategy
byCamilla White
 
KEY
Valley Summit Presentation: You Don't NEED to be on Facebook
byJennifer Williams
 
DOCX
Azeem mohammed glasgow secrets your peers won
byAzeemMohammedglasgow
 
PPTX
Inbound Marketing Fundamentals for Success
bySarah Bedrick
 
PPTX
The role of content marketing and Digital PR
byImpression
 
PPTX
Identifying the digital opportunity:
byImpression
 
PDF
WeBooze : A bar at your doorstep - Android app marketing plan
byPARTH DESAI
 
PPTX
Speed Up PPC Ad Copy Optimization
byBoost Media
 
PDF
Fake News: why we believe it and why they are a marketing thing
byBas van den Beld
 
PPTX
Marketing Magic Workshop - 100 Marketing Magic Ideas to Grow Your Business
byManny Sarmiento
 
PDF
Halloween Tips For eCommerce Success!
byStoreYa
 
PPTX
Doral Chamber Presents: Marketing Magic
byManny Sarmiento
 
PPTX
Marketing Magic Doral Chamber Presentation 020117
byManny Sarmiento
 
PDF
Merry Marketing: Three Articles to Inspire Your Holiday Marketing
byMarketingProfs
 
PPTX
Using Data to Design a Better Product
bySimplyInsight
 
PPTX
Leveraging the Power of Search Intent to Maximize Your Clicks and Conversions
byAlasdair Johnstone
 
PPTX
13 Steps to Operating a Successful Halloween Event
byLeonard Pickel
 
Online Holiday Sales Season [Tips]
byFilipp Paster
 
Self publishing how to achieve $10,000 in monthly sales
byMontySalt
 
#CultFollowing: Build your 2017 Digital Marketing Strategy
byCamilla White
 
Valley Summit Presentation: You Don't NEED to be on Facebook
byJennifer Williams
 
Azeem mohammed glasgow secrets your peers won
byAzeemMohammedglasgow
 
Inbound Marketing Fundamentals for Success
bySarah Bedrick
 
The role of content marketing and Digital PR
byImpression
 
Identifying the digital opportunity:
byImpression
 
WeBooze : A bar at your doorstep - Android app marketing plan
byPARTH DESAI
 
Speed Up PPC Ad Copy Optimization
byBoost Media
 
Fake News: why we believe it and why they are a marketing thing
byBas van den Beld
 
Marketing Magic Workshop - 100 Marketing Magic Ideas to Grow Your Business
byManny Sarmiento
 
Halloween Tips For eCommerce Success!
byStoreYa
 
Doral Chamber Presents: Marketing Magic
byManny Sarmiento
 
Marketing Magic Doral Chamber Presentation 020117
byManny Sarmiento
 
Merry Marketing: Three Articles to Inspire Your Holiday Marketing
byMarketingProfs
 
Using Data to Design a Better Product
bySimplyInsight
 
Leveraging the Power of Search Intent to Maximize Your Clicks and Conversions
byAlasdair Johnstone
 
13 Steps to Operating a Successful Halloween Event
byLeonard Pickel
 

Similar to Your eCommerce Guide To the Holiday Season

PPT
Holiday season 2013 - what your biz should know
byGet Your Buzz On
 
PPTX
Digitial school holiday hacks
byBillMo
 
PDF
Marketing strategy during_the_holiday_season
byHarsha MV
 
PPTX
Ecommerce Survival Checklist For This Holiday Season
byCloudways
 
PDF
Holiday Marketing Tips
byBalboa Capital
 
PDF
Top 6 Holiday Marketing Tips to Stand Out in 2023.pdf
byzoveriakhalid
 
DOCX
The 20 point checklist to prepare your store for the holiday season
byBeeketing
 
PDF
47 Stats for Remarkable Holiday Marketing in 2014
byHubSpot
 
PDF
eCommerce Holiday email marketing
byMineWhat
 
PDF
47 Stats for Remarkable Holiday Marketing
byEvgeny Tsarkov
 
PPTX
14 Tips to Prepare Your eCommerce Store for Holiday Sales.pptx
bykawsar65
 
PPTX
Holiday marketing ideas that won't break the bank
byOlend Mihali
 
PDF
47 Stats for Remarkable Holiday Marketing
byHubSpot
 
PDF
The Art of Running Successful Promotions
byMarc Horne
 
PDF
Holiday Promo Hacks to Increase Sales
byMoving Targets
 
PPTX
Rock Your Holidays Grow Your Business
byThe URL Dr.
 
PDF
Optimize Your Ecommerce Site For Holiday Sales, Shipping and Traffic
byinfomediadotcom
 
PDF
Holiday marketing tips guide 2019
byAcoustic
 
PDF
Ecommerce Trends and Tactics to Get Ready for the Holidays
byMonetate
 
PPTX
Antony Hoyland - VisualSoft - Shared Success
byEmma Roberts
 
Holiday season 2013 - what your biz should know
byGet Your Buzz On
 
Digitial school holiday hacks
byBillMo
 
Marketing strategy during_the_holiday_season
byHarsha MV
 
Ecommerce Survival Checklist For This Holiday Season
byCloudways
 
Holiday Marketing Tips
byBalboa Capital
 
Top 6 Holiday Marketing Tips to Stand Out in 2023.pdf
byzoveriakhalid
 
The 20 point checklist to prepare your store for the holiday season
byBeeketing
 
47 Stats for Remarkable Holiday Marketing in 2014
byHubSpot
 
eCommerce Holiday email marketing
byMineWhat
 
47 Stats for Remarkable Holiday Marketing
byEvgeny Tsarkov
 
14 Tips to Prepare Your eCommerce Store for Holiday Sales.pptx
bykawsar65
 
Holiday marketing ideas that won't break the bank
byOlend Mihali
 
47 Stats for Remarkable Holiday Marketing
byHubSpot
 
The Art of Running Successful Promotions
byMarc Horne
 
Holiday Promo Hacks to Increase Sales
byMoving Targets
 
Rock Your Holidays Grow Your Business
byThe URL Dr.
 
Optimize Your Ecommerce Site For Holiday Sales, Shipping and Traffic
byinfomediadotcom
 
Holiday marketing tips guide 2019
byAcoustic
 
Ecommerce Trends and Tactics to Get Ready for the Holidays
byMonetate
 
Antony Hoyland - VisualSoft - Shared Success
byEmma Roberts
 

More from StoreYa

PDF
Halloween Tips For Your eCommerce Success!
byStoreYa
 
PDF
Your Complete eCommerce Guide to Christmas!
byStoreYa
 
PPTX
9 Marketing Tips for Pinterest
byStoreYa
 
PDF
7 Hashtag Tools any business owner should get to know!
byStoreYa
 
PPTX
InstaGallery
byStoreYa
 
PPTX
StoreYa - How to use Scratch & Win a coupon tool
byStoreYa
 
PPTX
Social commerce webinar
byStoreYa
 
Halloween Tips For Your eCommerce Success!
byStoreYa
 
Your Complete eCommerce Guide to Christmas!
byStoreYa
 
9 Marketing Tips for Pinterest
byStoreYa
 
7 Hashtag Tools any business owner should get to know!
byStoreYa
 
InstaGallery
byStoreYa
 
StoreYa - How to use Scratch & Win a coupon tool
byStoreYa
 
Social commerce webinar
byStoreYa
 

Your eCommerce Guide To the Holiday Season

  • 1.
    Your eCommerce Guideto the Holiday Season
  • 2.
    The Holiday Seasonis upon us!
  • 3.
    The Holiday Seasonis upon us! While shoppers are preparing to spend to their hearts’ content, you should be preparing to get them to spend their money at your store.
  • 4.
    The Holiday Seasonis upon us! While shoppers are preparing to spend to their hearts’ content, you should be preparing to get them to spend their money at your store. This time of year is by far the most profitable for retail companies.
  • 5.
    The Holiday Seasonis upon us! While shoppers are preparing to spend to their hearts’ content, you should be preparing to get them to spend their money at your store. This time of year is by far the most profitable for retail companies. How profitable??
  • 6.
    20%-40% of allretail sales happen during the last two months of the year The averagevalue per online purchase was up by over 10% in 2013 from 2012 According to Shop.Org’spredictions there will be an 8%-11% growth in online sales in 2014
  • 7.
    20%-40% of allretail sales happen during the last two months of the year The averagevalue per online purchase was up by over 10% in 2013 from 2012 According to Shop.Org’spredictions there will be an 8%-11% growth in online sales in 2014
  • 8.
    20%-40% of allretail sales happen during the last two months of the year The averagevalue per online purchase was up by over 10% in 2013 from 2012 According to Shop.Org’spredictions there will be an 8%-11% growth in online sales in 2014
  • 9.
    Ok, great sothe holiday season is a profitable time
  • 10.
    Ok, great sothe holiday season is a profitable time, but the real question is, how can YOU take advantage of this season?
  • 11.
    To answer that we bring you StoreYa’s 6 Tips to Boost Your Sales This Holiday Season
  • 12.
  • 13.
    To be successfulover the holidays you’re going to need to create a holiday themed designfor your website and marketing campaigns.
  • 14.
    To be successfulover the holidays you’re going to need to create a holiday themed designfor your website and marketing campaigns. Your theme is very important because it will be the base of your entire Holiday Season campaign.
  • 15.
    To be successfulover the holidays you’re going to need to create a holiday themed designfor your website and marketing campaigns. Your theme is very important because it will be the base of your entire Holiday Season campaign. You will use the same design (or design theme) on your website, in your emails, on social media, and in your advertisements.
  • 16.
    Check out thisemailfrom Bed Bath and Beyond as an example:
  • 17.
    Check out thisemailfrom Bed Bath and Beyond as an example:
  • 18.
    And look atthe landing page it leads to. The same exact design!
  • 19.
    Decide on YourHoliday Specials
  • 20.
    The Holiday Seasonis a perfect time for you to break out all of your most creative incentives.
  • 21.
    The Holiday Seasonis a perfect time for you to break out all of your most creative incentives. People expect deals so you have to deliver.
  • 22.
    The Holiday Seasonis a perfect time for you to break out all of your most creative incentives. People expect deals so you have to deliver. But it’s not enough to just offer discounts, you need to make sure your deals are better than your competitors’!
  • 23.
    The Holiday Seasonis a perfect time for you to break out all of your most creative incentives. People expect deals so you have to deliver. But it’s not enough to just offer discounts, you need to make sure your deals are better than your competitors’! Here are a few ideas that you can use…
  • 24.
    Discounts and salesare a simple and effective way to get people to shop at your eCommerce store
  • 25.
    Discounts and salesare a simple and effective way to get people to shop at your eCommerce store But you have to really “sell” your discount. Show that your sale is better than your competitor’s sale!
  • 26.
    Discounts and salesare a simple and effective way to get people to shop at your eCommerce store But you have to really “sell” your discount. Show that your sale is better than your competitor’s sale! For example:
  • 27.
    Discounts and salesare a simple and effective way to get people to shop at your eCommerce store But you have to really “sell” your discount. Show that your sale is better than your competitor’s sale! For example: Make your sales into a gameby having a deal of the day. You can take this to the next level by posting exclusive deals every hour or so on your site and social networks.
  • 28.
    Discounts and salesare a simple and effective way to get people to shop at your eCommerce store But you have to really “sell” your discount. Show that your sale is better than your competitor’s sale! Or you could
  • 29.
    Discounts and salesare a simple and effective way to get people to shop at your eCommerce store But you have to really “sell” your discount. Show that your sale is better than your competitor’s sale! Or you could Offer great discounts on great products! If you can give a discount on a hot product to undercut the competitionyou will definitely bring in more sales.
  • 30.
    According to Deloitte,66% of people are more likely to shop in an online store if there is an offer of free shipping.
  • 31.
    According to Deloitte,66% of people are more likely to shop in an online store if there is an offer of free shipping. That is a lot of people!
  • 32.
    According to Deloitte,66% of people are more likely to shop in an online store if there is an offer of free shipping. That is a lot of people! Maybe you offer free shipping year round, maybe you don’t. Either way, free shipping is a great thing to stress in your holiday time marketing.
  • 33.
    Target, a majordiscount retail chain,knows this, which is why it recently announced that it will provide free shipping through the end of the Holiday Season!
  • 34.
    Target, a majordiscount retail chain,knows this, which is why it recently announced that it will provide free shipping through the end of the Holiday Season!
  • 35.
    The holidays area great time for games and competitions.
  • 36.
    The holidays area great time for games and competitions. You can use the excitement of holiday shopping to boost your competitions to a whole new level.
  • 37.
    The holidays area great time for games and competitions. You can use the excitement of holiday shopping to boost your competitions to a whole new level. Some competition ideas:
  • 38.
    The holidays area great time for games and competitions. You can use the excitement of holiday shopping to boost your competitions to a whole new level. Some competition ideas: •Enter to win sweepstakes
  • 39.
    The holidays area great time for games and competitions. You can use the excitement of holiday shopping to boost your competitions to a whole new level. Some competition ideas: •Enter to win sweepstakes •Wish list based sweepstakes
  • 40.
    The holidays area great time for games and competitions. You can use the excitement of holiday shopping to boost your competitions to a whole new level. Some competition ideas: •Enter to win sweepstakes •Wish list based sweepstakes •Photo competition
  • 41.
    The holidays area great time for games and competitions. You can use the excitement of holiday shopping to boost your competitions to a whole new level. Some competition ideas: •Enter to win sweepstakes •Wish list based sweepstakes •Photo competition •Best holiday _______ ideas
  • 42.
    Take a lookat this competition that PayPal is running as an example:
  • 43.
  • 44.
    Now that youknow what you’d like to offer, it’s time to figure out how to implement your strategyby thinking about the Holiday Season in terms of a “Holiday Season Sales Funnel.”
  • 45.
    Now that youknow what you’d like to offer, it’s time to figure out how to implement your strategyby thinking about the Holiday Season in terms of a “Holiday Season Sales Funnel.”
  • 46.
    Now that youknow what you’d like to offer, it’s time to figure out how to implement your strategyby thinking about the Holiday Season in terms of a “Holiday Season Sales Funnel.” And now some best practicesfor how to use your marketing channels to create a holiday funnel.
  • 47.
    You should useat least one of your social media accounts to get your holiday marketing rolling.
  • 48.
    You should useat least one of your social media accounts to get your holiday marketing rolling. Think about the Holiday Funnel --social media is the perfect place to begin setting the mood for the holiday season andgetting your customers into the buying mode.
  • 49.
    You should useat least one of your social media accounts to get your holiday marketing rolling. Think about the Holiday Funnel --social media is the perfect place to begin setting the mood for the holiday season andgetting your customers into the buying mode. After setting the mood you should post about your products in the framework of the holidays -“Check out our new line of sweaters –the perfect Christmas/Hanukkah gift.”
  • 50.
    As the seasonprogresses, you should use social media to bolster your campaigns.
  • 51.
    As the seasonprogresses, you should use social media to bolster your campaigns. If you are running a competition, then you should be posting about it on social media.
  • 52.
    As the seasonprogresses, you should use social media to bolster your campaigns. If you are running a competition, then you should be posting about it on social media. If you have a sale – social media.
  • 53.
    As the seasonprogresses, you should use social media to bolster your campaigns. If you are running a competition, then you should be posting about it on social media. If you have a sale – social media. Free shipping –social media.
  • 54.
    As the seasonprogresses, you should use social media to bolster your campaigns. If you are running a competition, then you should be posting about it on social media. If you have a sale – social media. Free shipping –social media. Any campaign you take up, use social media to promote it.
  • 55.
    As the seasonprogresses, you should use social media to bolster your campaigns. If you are running a competition, then you should be posting about it on social media. If you have a sale – social media. Free shipping –social media. Any campaign you take up, use social media to promote it. Throughout the Holiday Season you should use social media to maintain the mood of the season, while directly boosting your products, campaigns, and salesin order to set your store apart from the rest.
  • 56.
    Email marketing iskey to your holiday season success.
  • 57.
    Email marketing iskey to your holiday season success. First things first, you should be sure to build your mailing list up in preparation for the Holiday Season. A great way of doing this is by using our Holiday Themed Coupon Pops!
  • 58.
    Email marketing iskey to your holiday season success. First things first, you should be sure to build your mailing list up in preparation for the Holiday Season. A great way of doing this is by using our Holiday Themed Coupon Pops! Click Here!
  • 59.
    Email marketing iskey to your holiday season success. First things first, you should be sure to build your mailing list up in preparation for the Holiday Season. A great way of doing this is by using our Holiday Themed Coupon Pops! These pop ups can definitely help you boost your sales, while building your email list.
  • 63.
    Once you haveyour list built, you should focus on generating direct sales from your emails.
  • 64.
    Once you haveyour list built, you should focus on generating direct sales from your emails. Create a few automated email workflows, some generaland some specific, that will lead people through your sales funnel, and result in a purchase.
  • 65.
    A general flowwould promote your offers. If you’re promoting your new line of computers with special sales, then you should create a holiday themed email workflow that will show not only how good the computers are,but also how good the sale is.
  • 66.
    A general flowwould promote your offers. If you’re promoting your new line of computers with special sales, then you should create a holiday themed email workflow that will show not only how good the computers are,but also how good the sale is. You can also set up workflows that will target specific customers or types of customers –one time buyers, frequent buyers, people who are highly engaged with your blog --whatever you think will be helpful in order to draw these customers in.
  • 67.
    Paid ads provideyou with opportunities to catch new customers that your email marketing does not give you.
  • 68.
    Paid ads provideyou with opportunities to catch new customers that your email marketing does not give you. The two main platforms you should consider are Google Adwords and Facebook Ads.
  • 69.
    Adwordsis a greatplatform to reach new people and catch the “low hanging fruit” –aka the people that are already interested in the products that you sell, but just need to find you.
  • 70.
    Adwordsis a greatplatform to reach new people and catch the “low hanging fruit” –aka the people that are already interested in the products that you sell, but just need to find you. Since the Holiday Season is such a big time for online shopping related searchesyou should consider bidding more aggressivelyin order to get better placement on your keywords.
  • 71.
    Notice the clearspikes in search volume around the holiday season!
  • 72.
    By using Facebook’stargeting settings, your Facebook Ads can be used to reach new and relevant customers.
  • 73.
    By using Facebook’stargeting settings, your Facebook Ads can be used to reach new and relevant customers. Another amazing option Facebook provides is retargeting.
  • 74.
    By using Facebook’stargeting settings, your Facebook Ads can be used to reach new and relevant customers. Another amazing option Facebook provides is retargeting. Using Custom Audiences you can create an audience of people who have visited your website, or even visited a specific page on your site. This information can be used to create a super specific retargeted ad!
  • 75.
    Finally you canuse your blog to promote specific products, campaigns, and salestaking place in your store.
  • 76.
    Finally you canuse your blog to promote specific products, campaigns, and salestaking place in your store. You can also use it to add value to your customer’s experience.
  • 77.
    Finally you canuse your blog to promote specific products, campaigns, and salestaking place in your store. You can also use it to add value to your customer’s experience. For example, you could write up a post about how to use one of your sale products, or a post about how to best do holiday shopping.
  • 78.
    You should useemail and social media to promote your blog.
  • 79.
    You should useemail and social media to promote your blog. For example, take look at the email from Bed Bath and Beyond that we mentioned earlier:
  • 80.
    Ideally you shoulduse all of your different channels together in order to promote a specific campaignand get your customers to go through your sales funnel.
  • 81.
    Ideally you shoulduse all of your different channels together in order to promote a specific campaignand get your customers to go through your sales funnel. For example, you can announce a competition that you are hosting on yourblog, promote that post on social mediaand send it out via email, encourage people to sign up during the competition through a combined effort of social media, paid ads, and email.
  • 82.
    Ideally you shoulduse all of your different channels together in order to promote a specific campaignand get your customers to go through your sales funnel. For example, you can announce a competition that you are hosting on yourblog, promote that post on social mediaand send it out via email, encourage people to sign up during the competition through a combined effort of social media, paid ads, and email. What you end up with in this case is a full picture.
  • 83.
  • 84.
    Once you’ve gotyour marketing plan put together you have to keep it organized by mapping it out.
  • 85.
    Once you’ve gotyour marketing plan put together you have to keep it organized by mapping it out. You should know exactly when each blog post or email blast will be sent out.
  • 86.
    Once you’ve gotyour marketing plan put together you have to keep it organized by mapping it out. You should know exactly when each blog post or email blast will be sent out. This way you can be sure that you or your marketing team will have everything together in time, and that your campaign will run as smoothly as possible.
  • 87.
  • 88.
    Next it’s timeto implement your Holiday Season campaigns! Set everything in motion, update your website’s theme, and get the sales rolling.
  • 89.
    Next it’s timeto implement your Holiday Season campaigns! Set everything in motion, update your website’s theme, and get the sales rolling. At this point it is important to keep track of your holiday campaign, because you want to know if you can attribute your sales to it or if they are just ordinary sales.
  • 90.
    For that reasonyou should set up set up “Conversion Goals” in your Google Analytics,
  • 91.
    For that reasonyou should set up set up “Conversion Goals” in your Google Analytics, and use the Google URL Builderto create trackable and specific links so that you can determine where your conversions are coming from.
  • 92.
    As you beginto see results you will be able to see which marketing channels are working best andwhich could use improvement.
  • 93.
    As you beginto see results you will be able to see which marketing channels are working best andwhich could use improvement. Keep an eye on this so that you will be able to optimize your campaigns as you go.
  • 94.
  • 95.
    Last, but certainlynot least, you have to think towards the future!
  • 96.
    Last, but certainlynot least, you have to think towards the future! Keep track of all your holiday customers so that you can try to convert them into returning customers after the Holiday Season.
  • 97.
    Last, but certainlynot least, you have to think towards the future! Keep track of all your holiday customers so that you can try to convert them into returning customers after the Holiday Season. Here are a few ideas you could try out…
  • 98.
    Send a thankyou email to everyone who purchased from you during the season, and include a “thank you gift” as well.
  • 99.
    Send a thankyou email to everyone who purchased from you during the season, and include a “thank you gift” as well. The email could be something along the lines of:
  • 100.
    Send a thankyou email to everyone who purchased from you during the season, and include a “thank you gift” as well. The email could be something along the lines of: “Thank you for choosing ____ for all your holiday shopping needs! As a little thank you gift we wanted to offer you a discount on your next purchase. Wishing you a happy holiday.”
  • 101.
    After the holidaysyou will notice that there will be A LOT of abandoned shopping carts.
  • 102.
    After the holidaysyou will notice that there will be A LOT of abandoned shopping carts. Of course many of the people who filled a cart and didn’t purchase might have found what they were looking for elsewhere, but you never know! They might just need a second incentive to actually finish the purchase.
  • 103.
    After the holidaysyou will notice that there will be A LOT of abandoned shopping carts. Of course many of the people who filled a cart and didn’t purchase might have found what they were looking for elsewhere, but you never know! They might just need a second incentive to actually finish the purchase. Try offering a “post-holiday discount” on abandoned items.
  • 104.
    In the monthsof January and February you should try to gentlyencourage upsells from customers who made purchases during the holidays.
  • 105.
    In the monthsof January and February you should try to gentlyencourage upsells from customers who made purchases during the holidays. We say gently, because most of your customers probably just spent a lot of money, and you don’t want to frustrate them by pushing too hard.
  • 106.
    In the monthsof January and February you should try to gentlyencourage upsells from customers who made purchases during the holidays. We say gently, because most of your customers probably just spent a lot of money, and you don’t want to frustrate them by pushing too hard. None the less, there will definitely be customers that can be drawn inby a good upsell flow, and the right discount or incentive.
  • 107.
  • 108.
    The holidays mightbe right around the corner, but it’s not too late to get startedwith your holiday campaign!
  • 109.
    The holidays mightbe right around the corner, but it’s not too late to get startedwith your holiday campaign! Just remember:
  • 110.
    The holidays mightbe right around the corner, but it’s not too late to get startedwith your holiday campaign! Just remember: 1.Design a holiday theme 2.Decide on your holiday specials 3.Determine your marketing strategy 4.Create a marketing schedule 5.Implement, track, and optimizeyour campaign 6.Think about post-holiday sales
  • 111.
    If you likedthis slide show then you will love our free eBook on email marketing! Get your eBook Here!