This document discusses retargeting and real-time bidding (RTB) for digital advertising. It begins with an overview of retargeting and the importance of using a media mix of pay-per-click (PPC), display, and retargeting advertising. It then discusses how to approach retargeting using a "buying circle" approach of introducing, building trust, reminding, and converting customers over 21 days using a full media mix. The document also covers RTB basics, how RTB works through demand and supply-side platforms in real-time auctions, campaign strategies, pricing, targeting options, an RTB case study in Slovakia, and European and CEE market predictions for RTB growth. It

1. ETARGET
Marcel Vašš

2. Agenda
Tweet and get
Importance of media mix
My day approach
Buying circle
Innovative world
RTB Basics
Retargeting
Europe numbers
BG Numbers
Webinar
?

3. Tweet and get
CHECK YOUR SEAT
TAKE THE CARDS
TWEET IT!
GET BONUS

4. Importance of mediamix
PPC
DISPLAY
RETARGETING
CONVERSION
ITS LIKE A SALAD

5. Day of a customer
MORNING NEWS
WORK
BROWSING
FREE TIME
IMAGINE YOURSELF

6. Reading news

7. Network

8. Building trust & awareness

9. Buying circle approach
Introduce – PPC Traffic
Build a trust - Display
Remind - Retargeting
Convert - Search
How long does it take?

10. Buying circle approach
21 Days
Full mediamix
Direct Conversions
Assisted Conversions
How long does it take?

11. Innovative world of online

12. Innovative world of online
Retargeting RTB
User centric
Audiences
Data management

13. What is ETARGET RTB
ETARGET RTB
Banner advertising
30+ networks
One interface
Real time bidding

14. How it works?

15. Buzzwords
DSP
Deman side platform
SSP
Supply side platform
RTB
Real Time Bid
DMP
Data management
Programmatic
buying

16. Campaign strategy
Combine all 3
Reach
Audience
Retargeting

17. Pricing
CPM BID & CPC BID
Auction
Real time bid
Targeting, audiences
Retargeting
Starting 0,20 EUR/CPM

18. Targeting
Coockie
30 days
Audiences
User not website
Context
Article based Regional
Country/Region
Retargeting
Campaign / Web

19. Retargeting
3 Options
Audience by URL
Campaign Audience
Context network
Full segmentation

20. RTB in SK Case - study

21. EU Numbers – RTB Share

22. Market predictions 2014
RTB Growth 10x CEE
Cross channel retargeting
Twitter, FBX Exchanges

23. Webinar – RTB Retargeting
6.05.2014
Date
15:00
Time
RTB Retargeting
Topic
25
Available users
Etarget.sk/webinar.htm
Join

24. Thank you
Contact
LinkedIn: marcel-vass/7/758/b31
Twitter: @marcelvass
Email: marcel.vass@etarget.eu