This document summarizes the mobile advertising capabilities of eTarget, including precise targeting across many European countries, the largest mobile platform worldwide, choosing from various site channels, and options for geographical, behavioral, contextual, and retargeting. It provides technical specifications for standard mobile banners and contact information.

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VISIBLE ADVERTISING I
MOBILE ADVERTISING
MOBILE ADVERTISING POSSIBILITIES WITH PRECISE TARGETING AND WORLDWIDE REACH

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PROVEN GLOBAL MOBILE PLATFORM
USE THE LARGEST MOBILE PLATFORM IN THE WORLD
• THE MOST SCALE OF ANY MOBILE NETWORK
POWERS THE MOST EFFICIENT MEDIA BUYING
• PAY PER ACTION – BIDDING SYSTEM
• THOUSANDS OF MOBILE APPS AND MOBILE WEBS
• MORE THAN 38 000 PUBLISHERS
+ 175 ACTIVE COUNTRIES WORLDWIDE
SK 36 MIL.
CZ 85 MIL.
PL 180 MIL.
AT 170 MIL.
HR 36 MIL.
RS 30 MIL.
BG 43 MIL.
HU 65 MIL.
RO 83 MIL.
MONTHLY AVARAGE IMPRESSION

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SITE CHANNELS
CHOOSE RIGHT CATEGORY FOR YOUR MOBILE ADS
MOBILE ADVERTISING
SITE CHANNELS
SPORT
GAMES
SPORT
SPORTMUSIC
SPORTLIFESTYLENEWS / WEATHER
SOCIAL
ENTERTAINMENT
HIGH-NET WORTH

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TARGETING
MAKE YOUR MESSAGE MORE MEANINFUL
GEOGRAPHICAL
PRECISE LOCAL
TACTICAL RETARGETING
BEHAVIORAL
CONTEXTUAL
MOBILE ADVERTISING
TARGETING

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GEO AND PRECISE LOCAL TARGETING
REACH YOUR CONSUMERS BASED ON THEIR LOCALIZATION
• IDENTIFIES CONSUMERS BY THEIR COUNTRIES
• LOCATE CONSUMERS AT SPECIFIC LAT/LONG COORDINATES
• PRESENT LOCATION-SPECIFIC OFFERS TO YOUR EXACT
AUDIENCE REQUIREMENTS AND THEN LEVERAGE OUR
BROAD NETWORK TO SCALE TO OVERALL BRAND OBJECTIVES

6. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU
BEHAVIORAL AND CONTEXT TARGETING
REACH CONSUMERS AT MOMENTS WHEN YOUR BRAND CAN PROVIDE VALUE
• REACH CONSUMERS BASED ON WHAT IS HAPPENING
AROUND THEM AT THAT MOMENT
SAMPLE SEGMENTS
• MORNING COMMUTE
• HOLIDAY WEEKEND
• STADIUM EVENT
• IN YOUR PLACE OF BUSINESS
• IN A COMPETITOR’S PLACE OF BUSINESS
IN-MARKET AUTO BUYER CASE STUDY
ON A CAR DEALERSHIP LOT
INTERACTING WITH AUTO CONTENT
BROWSING CAR BUYING CONTENT, AUTO NEWS & REVIEWS
ENTER
AUDIENCE
LEAVES
AUDIENCE
LOCATION
ACTIONS
VIEWS
STANDARD ATTRIBUTES
TIME
ACTIVITY

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TACTICAL TARGETING
NEED YOUR BUSINESS GOAL A SPECIFIC USER OR DEVICE?
• REACH CONSUMERS BASED ON THE CHARACTERISTICS
OF THEIR MOBILE DEVICE & CONNECTION
SAMPLE SEGMENTS
• IOS
• ANDROID
• COMPETITIVE ROADBLOCKS
• PACKAGE UPGRADES
• PREPAID CARRIERS
• FEATURE PHONES
• HANDSET UPGRADES

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RETARGETING
DRIVE YOUR BUSINESS LOYALTY & DEEPEN RELATIONSHIPS
• REACH CONSUMERS WHO HAVE EXPRESSED
INTEREST IN YOUR BRANDS & PRODUCTS
POSSIBILITIES
• LOYALTY GENERATION
• APP RETARGETING
• APP ENGAGEMENT
• PROGRAM
• REMARKETING
CONSUMER DEMONSTRATES
INTEREST IN YOUR BRAND
CONSUMER IS
ENROLLED IN YOUR
CUSTOM AUDIENCE
EXECUTE FOLLOW UP CAMPAIGN
TO YOUR CUSTOM AUDIENCE

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AD SPECIFICATIONS
TECHNICAL REQUIREMENTS FOR STANDARD MOBILE BANNERS
• A STANDARD BANNER AD IS AN AD UNIT THAT CAN BE A STATIC OR ANIMATED IMAGE. SUPPORTED SIZES:
DESIGN DIMENSIONS
300X250
728X90
480X60
320X53
300X50
216X36
168X28
MAX FILE SIZE
1 MB
1 MB
1 MB
1 MB
1 MB
1 MB
1 MB
ANIMATION REQUIREMENTS
2-5 SECONDS PER LOOP/ 3 LOOPS MAXIMUM
MUST BE DELIVERED AS AN ANIMATED GIF

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CONTACT
SHOULD YOU BE INTERESTED IN OUR PRODUCTS, FEEL FREE TO CONTACT US
MATEJ KOLAROVSKÝ
HEAD OF BUSINESS DEVELOPMENT
matej.kolarovsky@etarget.eu
VISIBLE ADVERTISING I