This document summarizes an advertising company's retargeting and display advertising solutions. It explains that most website visitors leave without converting and that retargeting can remind these visitors of a brand by showing them banners on other sites. It describes how the solution works by segmenting visitors, customizing banners, and serving ads across a large network of websites. The company also offers a Facebook retargeting product to generate more conversions by reaching visitors directly on Facebook. Contact details are provided for those interested in the products.

1. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU
VISIBLE ADVERTISING I
DISPLAY RETARGETING
THE LARGEST RETARGETING PLATFORM

2. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU
PROBLEM
98% OF VISITORS LEAVE THE WEBSITE WITHOUT CONVERSION
AVERAGE CONVERSION RATE IS 2%
OF VISITORS LEAVE YOUR WEBSITE
WITHOUT CONVERSION
INCREASE CONVERSION RATE UP WITH
BANNER RE-TARGETING CAMPAIGNS
98%98% 3x3x

3. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU
SOLUTION - DISPLAY RETARGETING
HOW IT WORKS?
1. YOUR CUSTOMER IS SHOPPING ON YOUR WEBSITE
2. HOWEVER, LIFE GETS IN THE WAY AND 98% OF VISITORS
GET DISTRACTED AND LEAVE THE WEBSITE
3. RETARGETING ENABLES YOU TO REMIND YOUR BRAND
TO VISITORS, WHO LEFT THE PAGE WITHOUT CONVERTING,
BY SHOWING THEM YOUR BANNERS WHICHEVER FAVOURITE
WEBSITES THEY SURF AND BRING THEM BACK
YOUR WEBSITE
YOUR WEBSITE
YOUR CUSTOMER´S
FAVOURITE WEBSITE
YOUR
BANNER
HERE
CUSTOMER SHOPPING ON YOUR WEBSITE
CUSTOMER LEAVES YOUR WEBSITE
YOUR RETARGETING BANNER

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SOLUTION - DISPLAY RETARGETING
HOW IT WORKS?
SEGMENTATION
SEGMENT YOUR CUSTOMERS
AND PRODUCT TYPES
BY USING UNIQUE URLS
CUSTOMISATION
DELIVER DIFFERENT
BANNERS AND MESSAGE
TO EACH TARGET GROUP
<script type="text/javascript">
adroll_adv_id = "SD7UT6VHXRCATGA4VGAHCN";
adroll_pix_id = "CDLBQEMWYJEFXCNFENPKF5";
(function () {
var oldonload = window.onload;
window.onload = function(){
__adroll_loaded=true;
var scr = document.createElement("script");
var host = (("https:" == document.location.protocol) ?
"https://s.adroll.com" : "http://a.adroll.com");
scr.setAttribute('async', 'true');
scr.type = "text/javascript";
yourwebsite.com/shoes
yourwebsite.com/sports
yourwebsite.com/skirts
BANNERS
PREPARE MOST USED BANNERS
728x60, 300x250, 160x600
SMART PIXEL
PLACE A SINGLE
SMARTPIXEL
ACROSS YOUR SITE

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NETWORK
WHERE CAN VISITORS SEE YOUR BANNERS?
WITH OUR NETWORK, YOU CAN REACH MORE THAN 95% OF THE WEB AD INVENTORY,
PRECISELY SERVING BANNERS USING OUR RE-TARGETING TECHNOLOGY.
TRAVEL
TOURIST
AUTO-MOTO
SPORT
NEWS / BLOGS
ADULT
LIFESTYLE
FAMILY
+ WORLDWIDE REACH
PRICING 3,90€/CPM
PL
CZ
SK
AT HU
HR
RO
RS
BG
CHANNELS NETWORK COUNTRIES
GOOGLE DISPLAY NETWORK
YAHOO RMX
MICROSOFT ADEXCHANGE
RUBICON
AOL
ADBRITE
ADMELD
ADMELD
OPENX
PUBMATIC
FOX INTERACTIVE MEDIA
CPX INTERACTIVE
COLLECTIVE EXCHANGE
CPM ONLY
SIXAPART
KITARA MEDIA
METANETWORK
BANNER CONNECT
HARREN MEDIA
REVINET
REVINET
.FOX NETWORKS
XTEND MEDIA
AXILL
LIFT DNA
BURST MEDIA
YBRANT DIGITAL
MEDIA SHAKERS
REDUX MEDIADEDICATED MEDIA
AQUA MEDIA

6. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU
YOUR CUSTOMER´S
FAVOURITE WEBSITE
YOUR
BANNER
HERE
RETARGETING ON FACEBOOK
GENERATE EVEN MORE CONVERSIONS THROUGH FACEBOOK
USE THE FACEBOOK RETARGETING
AND INCREASE YOUR ROI UP TO 16x
REACH VISITORS OF YOUR WEBSITE DIRECTLY ON FACEBOOK
USING OUR FACEBOOK RE-RETARGETING PRODUCT

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LIQUID ADS FOR FACEBOOK
102% AVG. INCREASE IN CTR OVER STANDARD FBX ADS
1. SHOPPER VISITS A BRAND´S SITE AND VIEWS A SPECIFIC PRODUCT
2. OUR CODE IDENTIFIES WHICH PRODUCT A SHOPPER SEES IN REAL-TIME.
MEANWHILE, OUR BEHIND-THE-SCENES CRAWLER AUTOMATICALLY PULLS
PRODUCT IMAGES, DESCRIPTIONS AND PRICING TO USE LATER IN ADS
3. OUR SYSTEM AUTOMATICALLY RESIZE YOUR PRODUCT IMAGE TO 100 X 72
AND SERVE AN AD WITH THE RELEVANT CONTENT TO MAXIMIZE PERSONALIZATION

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CONTACT
SHOULD YOU BE INTERESTED IN OUR PRODUCTS, FEEL FREE TO CONTACT US
MATEJ KOLAROVSKÝ
HEAD OF BUSINESS DEVELOPMENT
matej.kolarovsky@etarget.eu
VISIBLE ADVERTISING I